Keynote Perspectives - Part 1

• Understanding how the communications industry dynamics are evolving beyond recognition
• What sort of transformation do service providers need to achieve if they are to thrive in this new industry?
• What roles will need to be fulfilled in the future industry and what transformation programs are taking place?

1. Mauricio Cascao, CIO, TIM Brazil
2. Carlos Nunes, Vice President, GVT
3. Rodrigo Duclos, CTO, Net Servicos

Achieving Total Convergence across Voice, Data, Internet, Video, and Wireless

Rodrigos Duclos, CTO, Net Servicos  

• Overcoming the challenges of defining tighter business processes, consolidated billing, and simplified mediation
• Facing the customer: How to create flexible packages that are simple to understand and buy

Approaches to Cloud Computing - Moving Towards Service-Oriented Companies

Mauricio Cascao, CIO, TIM Brazil

• Aligning your business to the customers’ business
• The cultural change
• Launching price competitive products and services in the cloud

The Organizational Life-Cycle in the BSS/OSS Strategy in Latin America

Marcelo Erlich, General Manager, ITC , Antel; former CEO, Ancel; former Chairman, GSM Association Latin America

• Renewing BSS/OSS as part of a business transformation strategy
• Understanding why the age of the organization can cause greater complexity within transformation projects
• Prioritizing transformation based on tangible business results

CNT EP. Ecuador, Business Process Case Study

• Business Mmergers and the impact on the technology architecture
• Creating a strategic plan to face strong technological changes
• Developing architecture and leveraging IT within the business

Addressing the Multi-Region Challenge

Javier Izquierdo, TV Operations Manager, Telefonica Peru

• Deploying projects and creating enterprise processes in companies that operate in multiple markets and countries and must manage different languages and diverse technologies
• Establishing standards and best practices to improve process efficiency and assure successful implementations

• Examining the successful implementation of Claro’s Corporate Platform (CPC)
• Developing a single catalog of products
• Achieving end-to-end process management
• Examining the operational and competitive advantages achieved with the project
• Automating the quote-to-order process

• Utilizing a BPM-centric approach to transforming order and exception management systems
• Examining the benefits of transformation in terms of enabling greater visibility of the order lifecycle, reducing time to market, automating processes
• Quantifying ROI on the project
• Leveraging the approach to transform other parts of B/OSS using TM Forum Frameworx

• The Road to Mass Acceptance and Adoption
  • Considering what customers want and what other factors should be considered
  • Analyzing the key customer concerns and how to create processes to address them
  • Implementing “Identity Assurance” to focus on privacy, security and data integrity
  • Mobile Cloud: The risks and opportunities for mobile accessed cloud services
• Is there only one cloud?
  • Analyzing different cloud models, services provisioning and quality assurance for cloud services
  • Answering questions such as: Is this a new breed of operational and business system? Does one size of operational support systems fit all?
• Moving towards “Service Oriented” Companies and Control of Business Processes
  • Differentiation is the key to success: Creating and implementing new services, and shortening time to market at competitive prices
  • Exploring cloud business models, implementations, considerations, and consequences

The invitation-only roundtable session format offers an introduction by a leading industry expert, followed by two short provocateur presentations from service providers of approximately 5-10 minutes. This leads into an interactive roundtable discussion of the key points outlined below.

• What are the key market trends and opportunities, and how are traditional communications companies creating innovative services?
• Identifying factors that determine the innovation capacity of a company: talent, employee behavior, corporate policies and practices that foster innovation
• Managing innovation and transforming traditional organizations into intrinsically innovative companies

Innovation Keynote: Driving Innovation in Communications 

• Examining how DT is driving innovation
• Sharing the lessons learned
• Reviewing tips from experience – what to do and what to avoid

Keynote Panel: Driving Innovation

Moderator: Andres Jordan, Vice President, Innovation & Business Development - International Business (IBU), Deutsche Telekom North America

Panelists:
Patrick McGrory, Divisional President for CALA, Amdocs
Johan Norvik, Managing Director Telecommunications, Microsoft
German Lettieri, Group Vice President, Oracle Communications

• What is innovation in communications?
• What are the challenges in innovation?
• Determining processes and methodologies to manage innovation and change
• How do you foster innovation at all company levels?
• How do you create and manage a culture of innovation?

Maximizing Architecture to Deploy new Services

• Determining the role and scope of the architect
• Overcoming challenges and following best practice for new service deployment
• Reviewing approaches for operational/company consolidation

• Examining the role of OSS and the importance of the Quality of Service to improve and maintain customer loyalty

• RA activities and challenges in Algar
• Leveraging the TM Forum's RA standards and best practices to improve Algar's business results

• Examining the business and technical challenges of merging Telefonica/Vivo’s 85 million fixed and mobile customers
• Developing a system blueprint to drive the transition from the legacy environment
• Leveraging TM Forum Frameworx and best practices to decrease the lifecycle of transition plans and consequently the T2M and TCO

Evolution from a CDMA network to a Multi-technology / Multi-service infrastructure

Alejandro Delgado, COO & CTO, Iusacell

• Integration between CDMA networks of Iusacell and Unefon
• The complexity in the design of a new Multi-technology / Multi-service network
• New business initiatives and future technological challenges

• Analyzing the evolution of mobile services, technological capacity and their business models
• Exploring the value chain in providing mobile services through virtual networks
• The relationship between the MNO and VMNO
• MVNOs as niche market solutions
• Examining how MVNOs will promote competition, enhance customer service, create new business models and opportunities – encouraging innovative offerings, increased quality and better prices for end customers
• Examining the role of regulation and how technology and best practices can facilitate success across the whole value chain

Panel Discussion: Managing Convergence

• Managing total convergence – achieving consolidated billing and simplified mediation across multiple services - how to create flexible packages that are simple to understand and buy
• Managing evolution - the transition from users with separate devices and different functions to using a series of interchangeable interconnected devices
• Overcoming operational challenges: moving from a vertical architecture with multiple billing processes, marketing, operation and maintenance, customer service to a horizontal architecture with a single billing process, unified marketing messages, consolidated operation and maintenance, customer service