The PROviding Fast InnovaTive Services (PROFITS) Catalyst Showcase demonstrates rapid service introduction, including aspects of the service development required for service fulfillment, assurance and billing. This is accomplished by use of an enhanced service model that integrates high-level services with the underlying network and related business process items. The service model will be demonstrated in the context of the appropriate TM Forum enhanced Telecom Operations Map (eTOM®) processes for a selected set of scenarios.