TM Forum's Big Data Analytics Summit  | |
TM Forum Big Data Analytics Summit
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Registration and Morning Coffee
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Tuesday, January 29
| 8:00 - 8:50 am |
To Be Confirmed, Watch this space for details
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Welcome and Opening Remarks by the Chairman
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Tuesday, January 29
| 8:50 - 9:00 am | Speakers: Robert Rich, Managing Director TM Forum Insights, TM Forum Speakers: Robert Rich, Managing Director TM Forum Insights, TM Forum | | | | | |
Keynote: Exploiting the potential Big Data Analytics has to offer
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Tuesday, January 29
| 9:00 - 9:30 am | Speakers: Robert Rich, Managing Director TM Forum Insights, TM Forum
• Creating a compelling business case for Big Data Analytics • Justifying the overall investment, manpower and cost for Big Data Analytics • Understanding the potential business benefits and value of Big Data
Speakers: Robert Rich, Managing Director TM Forum Insights, TM Forum | | | |
Keynote: What does Big Data mean in the context of eBay?
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Tuesday, January 29
| 9:30 - 10:00 am | Speakers: Tom Fastner, Senior Member of Technical Staff and Architect, eBay.com
The analytical use of transactional data became part of the corporate DNA over the last decade. Platform, processes and people are well equipped to master it’s requirements. Competing in tomorrow’s economy will require more – much more! Just adding User Behavior Information into the mix creates a multidimensional challenge for hardware, software, tools, and processes. This session discusses eBay’s Analytic needs and the approach to manage and process complex data for a new generation of analytics. • What kind of analytics use cases are leveraging Big Data? • What does Big Data look like? • How is it done – important architecture considerations handling Big Data?
Speakers: Tom Fastner, Senior Member of Technical Staff and Architect, eBay.com | | | |
Keynote: Big Data to drive big change
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Tuesday, January 29
| 10:00 - 10:45 am | Speakers: Peter Crayfourd, Head of Customer Engagement Management, TM Forum
• Why are most organizations broken when it comes to customer centricity? • Why does the customer intelligence strategy have to come first? • Why is big change an emotional decision? • Why is 72 such an important figure?
Speakers: Peter Crayfourd, Head of Customer Engagement Management, TM Forum | | | |
Morning Refreshments & Networking Break
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Tuesday, January 29
| 10:45 - 11:15 am |
To Be Confirmed, Watch this space for details
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Developing your Big Data Analytics Initiative Plan
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Aligning business with new analytical possibilities in Orange Poland
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Tuesday, January 29
| 11:15 - 11:45 am | Speakers: Mariusz Jażdżyk, Enterprise Architect/Leading Business Intelligence Architect, France Telecom Orange
This session outlines the work that needs to be done in large corporations to get business benefits from the Big Data revolution: • Choosing a set of open source tools, from a Big Data/analytical point of view • Developing clear business needs to overcome limitations of commercial tools • Establishing IT buy-in (application, network, infrastructure) to take an interest in the subject • Encouraging the business side to be involved via a pilot project • Planning a new directions for the IT architecture • Finding a capital group to support the topic
Speakers: Mariusz Jażdżyk, Enterprise Architect/Leading Business Intelligence Architect, France Telecom Orange | | | |
Establishing and sustaining multiple Big Data Analytics initiatives in a cost-effective way
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Tuesday, January 29
| 11:45 am - 12:15 pm | Speakers: Stefan Spaar, Director of OSS, Cricket Communications Jim Hayden, Managing Director of Business Intelligence, TEOCO Corporation
Through technological advances in massive parallel processing and data analytics, operators today are realizing huge cost savings and are able to optimize their business processes across every department. By capturing and analyzing data from both the network and operational sides of the business, service providers can gain valuable insight into areas like fraud, network and subscriber costs and profitability, and service assurance.This session offers best practices and real-world examples of where the greatest savings can be found, and how operators are leveraging Big Data to create smarter networks, a more efficient back office and a better customer experience. • Building a robust business case, providing the depth of data analysis required as well as the key metrics and analytics that can be implemented/ extended with a Big Data project • Developing a business plan that provides a clear ROI period and repeated ROI cycles in the system life cycle • Using what you already have effectively rather than investing in additional services • Implementing a technology center of excellence to provide Big Data infrastructure support
Speakers: Stefan Spaar, Director of OSS, Cricket Communications Jim Hayden, Managing Director of Business Intelligence, TEOCO Corporation | | | |
Identifying and overcoming barriers to Big Data Analytics
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Tuesday, January 29
| 12:15 - 12:45 pm | Speakers: Wim Casteur, Business Intelligence Manager, Belgacom, S.A.
• Addressing organizational hurdles like siloed marketing, product development and IT functions • Ensuring proper human support and adequately trained staffing for building and acquiring the skills necessary to carry out an analytics agenda • Utilizing Big Data effectively to provide greater insight and intelligence on business operations
Speakers: Wim Casteur, Business Intelligence Manager, Belgacom, S.A. | | | |
Lunch & Networking Break
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Tuesday, January 29
| 12:45 - 2:00 pm |
To Be Confirmed, Watch this space for details
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Big Data @ KPN - from Buzz to Bizz
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Tuesday, January 29
| 2:00 - 2:30 pm |
• Building the foundation for Big Data (drivers behind BI program) – lessons learned • Identifying existing Big Data within your organization • Plotting Big Data on your strategic drivers • Seeing is believing: Visualizing Big Data and creating a long term Big Value momentum
Speakers: Joris Lindenhovius, Program Manager BI & MDM, Royal KPN N. V. Thomas Reichel, Enterprise Architect BI & MDM, Royal KPN N. V. | | | |
Driving Real-time Analytics from Big Data
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Tuesday, January 29
| 2:30 - 3:00 pm | Speakers: Tapan Bhatt, Sr. Director, Industry Solutions, Splunk, Inc. Matt Olson, Principal, Performance Management Solutions, CenturyLink
• Developing strategies to keep up with the velocity and variety of data streaming in, and gettingactionable insights from it in real-time • Exploring technologies with a real world example that offers a glimpse into leveraging Big Data • Delivering new visibility and insights to IT and the business users • Discussing how service providers can accelerate the adoption of Big Data in their enterprise
Speakers: Tapan Bhatt, Sr. Director, Industry Solutions, Splunk, Inc. Matt Olson, Principal, Performance Management Solutions, CenturyLink | | | |
Using Big Data Analytics to Enhance the Customer Experience
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Proactive Customer Care Underpinned by IPTV Big Data
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Tuesday, January 29
| 3:00 - 3:30 pm | Speakers: David Murargi, Head of Multiscreen Operations, Portugal Telecom Sistemas de Informação, S.A.
Underpinned by the intensified battle for IPTV Quality of Service and Customers, operations imagination, technical knowledge and IT skills are pushed to a completely different level. Converting the Terabytes of subscriber data from networks into actionable real-time info is a tough challenge requiring constant “Intelligence in Action” to achieve proactive customer care and service assurance, delighting customers and reducing operational costs. This session uncovers how complex event processing with the appropriate logic in the collected Big Data from CPEs, Access and Core Networks, and the IPTV Mediaroom Platform is allowing Portugal Telecom to capitalize on real time intelligence and customer insight and bring true value to the 3 Play MEO Service.
Speakers: David Murargi, Head of Multiscreen Operations, Portugal Telecom Sistemas de Informação, S.A. | | | |
Afternoon Refreshments & Networking Break
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Tuesday, January 29
| 3:30 - 4:00 pm |
To Be Confirmed, Watch this space for details
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Redefining the wireless customer’s experience at Wire Speeds
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Tuesday, January 29
| 4:00 - 4:30 pm | Speakers: Kenneth Babb, Executive Client Technical Advisor, IBM Corporation Mark Majernik, VP of Engineering, K&M Systems Inc
This session describes the significant transformative experience that shows how wireless communications companies can evolve their business models beyond the role of a carrier by using real time wire speed technologies to access, correlate and analyze wireless communications data across four domains: 1. Call performance data 2. Network performance data 3. Device data 4. Usage data
Speakers: Kenneth Babb, Executive Client Technical Advisor, IBM Corporation Mark Majernik, VP of Engineering, K&M Systems Inc | | | |
Using Proactive Insight to Achieve Micro-segmentation
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Tuesday, January 29
| 4:30 - 5:00 pm | Speakers: Eyal Felstaine , VP Product Strategy, Amdocs Management Limited · Developing a new real-time approach to analytics which applies it to all customer data – both behavioral and transactional– to create proactive customer insights · Why net promoter scores offer a unique way of growing your brand · How to integrate care and offer management to improve the customer experience and increase sales · Turning proactive insight into action through channel integration and identifying the right channel e.g. text, self-service, retail outlet, and time that the customer is most likely to respond to Speakers: Eyal Felstaine , VP Product Strategy, Amdocs Management Limited | | | |
Volume, Variety, Velocity & Value: the four 'V's of big data
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Tuesday, January 29
| 5:00 - 5:30 pm | Speakers: Ken King, Director - Telco & Media Convergence, SAS Steffen Scheller, Head of Business Intelligence Competence Center, T-Systems Enterprise Services GmbH
• Managing the data explosion and the increase of new devices both in and attached to the network • Analysing new and different types of data in different formats - unstructured, semi-structured, social, streamed, etc • Processing relevant data faster to benefit customer retention, quality of experience, upselling, next best action, fraud managements, etc • Using big data to deliver real and tangible business value • Examining three use cases in fraud detection and management
Speakers: Ken King, Director - Telco & Media Convergence, SAS Steffen Scheller, Head of Business Intelligence Competence Center, T-Systems Enterprise Services GmbH | | | |
Chair’s Closing Remarks and End of Summit Day One
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Tuesday, January 29
| 5:30 - 5:40 pm | Speakers: Robert Rich, Managing Director TM Forum Insights, TM Forum Speakers: Robert Rich, Managing Director TM Forum Insights, TM Forum | | | |
Networking Reception
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Tuesday, January 29
| 5:40 - 6:40 pm |
To Be Confirmed, Watch this space for details
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Registration and Morning Coffee
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Wednesday, January 30
| 8:00 - 8:50 am |
To Be Confirmed, Watch this space for details
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Opening Remarks from Summit Chair
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Wednesday, January 30
| 8:50 - 9:00 am |
To Be Confirmed, Watch this space for details
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Keynote: Big Data Analytics at Google - Changing the Game, Enabling a New Approach to Service
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Wednesday, January 30
| 9:00 - 9:30 am | Speakers: Matt McNeill, EMEA Lead, Business Solutions, Google Enterprise
• Big Data - Why is it important? • The Changing IT Industry - Where has Big Data come from? • How Google successfully manages Big Data • Notes from the Field: How people are transforming service through Big Data
Speakers: Matt McNeill, EMEA Lead, Business Solutions, Google Enterprise | | | |
Keynote Audience with an Executive: Big data analytics at Telefonica - Identifying new revenue streams and improving customer experience
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Wednesday, January 30
| 9:30 - 10:00 am |
• Knowing what to look at and how to draw conclusions from it • Using Big Data to improve service efficiency and enhance the experience • Acting on near-real-time data analysis
Speakers: Daniel Rodriguez Sierra, Director BI & Information, Telefonica Global Technology SA | | | |
Keynote Panel: Using Big Data to create an “actionable reality”
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Wednesday, January 30
| 9:45 - 10:30 am | Speakers: Michal Henn, Head of BI Consulting & Professional Services, Amdocs Management Limited Matt Olson, Principal, Performance Management Solutions, CenturyLink Edwin Steenvoorden, VP Big Data Anlytics, Capgemini Jose Marques, Director, Communications OSS, Industry Marketing & Solutions, Teradata Corporation
• Tying Big Data Analytics into overall business metrics • Transitioning from individual siloes of data analytics to a bigger picture that successfully and meaningfully puts Big Data Analytics into the full enterprise context • Overcoming disconnects between what one sees and what is reality
Speakers: Michal Henn, Head of BI Consulting & Professional Services, Amdocs Management Limited Matt Olson, Principal, Performance Management Solutions, CenturyLink Edwin Steenvoorden, VP Big Data Anlytics, Capgemini Jose Marques, Director, Communications OSS, Industry Marketing & Solutions, Teradata Corporation | | | |
Morning Refreshments & Networking Break
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Wednesday, January 30
| 10:30 - 11:00 am |
To Be Confirmed, Watch this space for details
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Creating a truly personalized customer experience through big data analytics
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Wednesday, January 30
| 11:00 - 11:30 am | Speakers: Ben Parker, Director of Wireless Network Planning & Design, Verizon Communications
• Developing better insight to customer behavior “why they do it not just what they do” • Offering usage-based services based on consumer behavior by collecting accurate and timely individual subscriber data • Using big data analytics applications to save tens of millions of dollars a year by proactively identifying subscribers that were at higher of churn, increase retention, and improve customer satisfaction overall through self-care portals
Speakers: Ben Parker, Director of Wireless Network Planning & Design, Verizon Communications | | | |
“To market, to market…” Using Big Data to Increase Sales and Grow your Brand
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Developing and delivering personalized targeted advertising in real-time
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Wednesday, January 30
| 11:30 am - 12:00 pm |
• Creating unified subscriber profiles from disparate data sources • Providing subscribers better ad content while they were still watching the program that triggered the ad • Increasing advertising revenue and stopping loss due to over-the-top content and application providers
Speakers: Andy Land, VP Marketing, UnboundID Corp. Zoran Gligorevic, Enterprise Architect, LGI | | | |
“Show me the Money:” Maximizing investments in a multi-service infrastructure and profiting from the upsell
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Wednesday, January 30
| 12:00 - 12:30 pm |
• Using large quantities of unstructured data from your mobile network and analytics to drive marketing tactics for mobile TV services • Understanding how to group content to form bundles, who to offer these bundles to, and which advertisers to attract based on audience measurement • Identifying subscriber usage trends to suggest new and relevant features for consumer adoption
Speakers: Louis Brun, COO & Founder , Neuralitic James Gazzola, Director - Wireless Technology, Bell Canada | | | |
Lunch & Networking Break
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Wednesday, January 30
| 12:30 - 1:45 pm |
To Be Confirmed, Watch this space for details
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Launching relevant customer broadband offerings using customer data & usage patterns: An Omantel Case Study
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Wednesday, January 30
| 1:45 - 2:15 pm |
• Maintaining quality of service delivery, with the help of customer segmentation and analytics • Overcoming challenges of an incumbent and an oversized operator to lead a very dynamic and fast paced telecom market. • Outlining examples of some of the most successful products and services which Omantel launched entirely on the basis of customer data
Speakers: Emmanuel Van Tomme, Strategy Manager, Belgacom, S.A. | | | |
Using Big Data To Optimise Products And Maintain Market Leadership
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Wednesday, January 30
| 2:15 - 2:45 pm | · How to use what you already have and make it better · How big data analysis enabled Memset to reduce energy consumption from 28W per virtual machine to 4.7W · Constantly identifying new areas to apply similar Big Data techniques across the organisation Speakers: Kate Craig-Wood, Co-Founder, Memset | | | |
What’s Happening Now and what is on the Horizon?
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Future of analytics and Business Intelligence – Beyond the Hype
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Wednesday, January 30
| 2:45 - 3:15 pm | Speakers: Barry MacMahon, Principal Technology Strategist, Microsoft Corporation
Over the past two years, the speed of innovation in Enterprise Innovation Management, Business Intelligence and Big Data has accelerated dramatically. Microsoft is in the unique position of being both a provider of Big Data solutions to service providers and a consumer of these same solutions to run and manage some of the largest cloud services in existence. This session provides insight into how Bing, MSN, Hotmail, and other Microsoft services leverage Big Data and address these questions: • When and how will Big Data impact your company? • How do we get beyond the technology to the business reality? • What considerations should you have when making short, medium and long term decisions to position your organization to benefit in a meaningful way from these new capabilities?
Speakers: Barry MacMahon, Principal Technology Strategist, Microsoft Corporation | | | |
Afternoon Refreshments & Networking Break
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Wednesday, January 30
| 3:15 - 3:45 pm |
To Be Confirmed, Watch this space for details
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State of the industry: Insight into what your competitors are already doing with Big Data
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Wednesday, January 30
| 3:45 - 4:15 pm | Speakers: Erik Lenhard, Principal, The Boston Consulting Group
• Examining what are communication service providers currently doing with Big Data • Examining how techniques are being used by service providers to improve the effectiveness of their real-time traffic analysis and social network analysis programs • Understanding how your competitors are leveraging their data set and which business models are being pursued to monetize information in three areas: advanced analytics, process excellence and new business models. • Lessons learned from Big Data initiatives
Speakers: Erik Lenhard, Principal, The Boston Consulting Group | | | |
Panel: The future of Big Data Analytics
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Wednesday, January 30
| 4:15 - 4:45 pm | Speakers: Gordon Rawling, Director Marketing, Oracle Corporation Robert Rich, Managing Director TM Forum Insights, TM Forum Carlos Andre Pinheiro, Visiting Researcher , KU Leuven, Belgium Paul Morrissey, Chief Strategy and Business Development Officer, Ventraq, Inc.
• Will Big Data be the most important project to be executed by any enterprise in the next two to five years? • How will the growth and adoption of Big Data be aided by continued technology advancements? • How will the evolution of in-memory processing and cloud computing affect the execution of the current technologies in the future? • What efforts are underway to create hybrid data platforms to manage big and structured data on one engine?
Speakers: Gordon Rawling, Director Marketing, Oracle Corporation Robert Rich, Managing Director TM Forum Insights, TM Forum Carlos Andre Pinheiro, Visiting Researcher , KU Leuven, Belgium Paul Morrissey, Chief Strategy and Business Development Officer, Ventraq, Inc. | | | |
Chair's Closing Remarks and End of Summit
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Wednesday, January 30
| 4:45 - 5:00 pm |
To Be Confirmed, Watch this space for details
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