Are The Best Revenue Assurance Managers Giraffes Or Monkeys? (Or: How Hard Should We Shake The Tree?)

The personal views expressed in this article are those of the author and do not necessarily represent those of the TeleManagement Forum.

Revenue assurance - or more properly revenue management - continues to be pretty sexy…From a business point of view, much more sexy in fact than the new-ish technologies like video phones, xDSL and push-to-anything (grandchild of push-to-talk via click-through) which will shortly have to be grappled with by the revenue assurance community to ensure continued and profitable revenue growth.

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Last updated Monday, October 18, 2004