The personal views expressed in this article are those of the author and do not necessarily represent those of the TeleManagement Forum.

Without doubt, over the past two years Revenue Assurance, and more lately Revenue Management, have been flavour of the month. Telecoms companies faced increasing competition, shrinking margins, and tumbling share prices, and the sudden offer of ‘free money’ - often the ability to capture uncollected revenue from services already delivered - provided a wonderful ‘get out of jail free’ card to harassed executives.

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