The personal views expressed in this article are those of the author and do not necessarily represent those of the TeleManagement Forum.

2004 is the year that everybody in business in telecoms has to take IP seriously. In the past it has been possible to maintain a separation between the traditional voice services and the data/content environments, bringing them together in bundled offerings largely as a means to increase customer loyalty. Although the charges for these services - whether usage based, subscription based or even free - might appear on a single bill, the operational and business contexts within which voice and data have been managed have remained essentially discrete.

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