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Business Transformation Summit Agenda
Transformation Case Studies
Session Moderator : Colin Orviss
Patni Computer Systems, SVP - Patni Telecoms Consulting
BT1
Wednesday, May 6
2:00 PM  - 3:30 PM
Transformation Case Studies
Service ProviderSummit Keynote: Telco2.0 - Transform or Die
Telcos must transform as the traditional value chain evolves. Execution of Telco 2.0 requires a deep understanding of customer segmentation and analytics; an open-platform approach to partnership for content, applications and devices; sharper time/cost/quality tradeoffs for major IT programmes; and a "network of best fit" approach to physical infrastructure. Telecom NZ's Rod Snodgrass shows how New Zealand's leading telco is grappling with these challenges, in the context of a regulatory regime that is one of the most far-reaching in the world. Telecom has already made profound, long-term technology choices in mobile and broadband and is undertaking the largest private sector infrastructure spend in the country's history.
Service ProviderCreating Process Intelligence using eTOM
COSMOTE, the leading mobile operator in Greece, has used eTOM Business Process Framework to be transformed, from an organisation with a “vertical-procedure oriented culture” to a Process Intelligence organisation with “horizontal-process oriented culture”. The solution to be presented shows how you could use the capabilities of eTOM and BPM, in order to effectively manage continuous operational & IT transformation and successfully assess performance and risks, including fulfilling Sarbanes & Oxley Act and other compliance needs. The presentation also includes information on programme road map, methodology used, tools implemented, lessons learned and examples on how our solution is used to minimize operational cost and maximize revenue.
Summit Keynote: Development of Wireless Broadband Network in Croatia
Fixed Mobile Substitution (FMS) is receiving more and more ground on the Croatian telecommunication market as mobile penetration has reached a level of almost 130%. Therefore, potentials for further growth in the voice business are rather limited. Consequently operators have started to look for new growth opportunities. Data transport and services have been identified as an area for future revenue increase. Indeed, the penetration of broadband has shown an impressive growth over the past three years and wireless broadband is considered and recognized as a real alternative solution to the incumbent’s offer in the fixed line domain. Mobile networks are experiencing a huge increase in data capabilities and further developments can be expected in the future. Alongside with the success of MoU FMS there is a huge further potential for pushing FMS in the access part also. Vipnet, as the leading innovator on the Croatian telecommunication market will continue to boost the broadband market.
Wednesday, May 6
3:30 PM  - 4:00 PM
Break
Eliminating Risk
Session Moderator : Larry Socher
Accenture, Global Lead, Network Offering Group
BT3
Wednesday, May 6
4:00 PM  - 5:30 PM
Eliminating Risk
Service ProviderOptimizing the Move to Next Gen (OMnG)
This presentation is based on the “Optimizing the Move to Next Gen” catalyst which brought together Enterprise Product Management (EPM), Service Catalog and Business Process Management (BPM) to optimize the transition while providing Business Insight and Process Flexibility. This approach provides the business users including CIOs, COOs and Product Marketing with the insight around customer, product and service activity and the flexibility to influence the timing and therefore overall cost of the transition.
Service ProviderEcoSystem Business Transformation - Strategies for Operators in Current Economy
This panel will discuss the burning issues of changes in strategies needed in today's economic climate. It will look at the role of Offshoring to gain financial benefits bringing together the views of global SIs and Network Operators from Europe, US and Australia.
Service ProviderChange Implementation Improvements Aligned to eTOM and ITIL Frameworks
Within its eTOM Fulfilment framework, Vodafone UK executes large volumes of business-as-usual changes to its core network, with significant implications for both operational budgets and service quality. Dimension Data worked with Vodafone to create an ITIL-aligned implementation service integrated with existing Change Management processes, with flexibility to cope with changes of varying complexity, size and volume. This presentation outlines the programme from inception to delivery, identifies lessons learnt and cost and quality benefits realised
The Business Case (Fixed/Mobile)
Session Moderator : Sanjay Mewada
NetCracker Technology, VP Strategy
BT4
Thursday, May 7
9:00 AM  - 10:30 AM
The Business Case (Fixed/Mobile)
Service ProviderRapid IT Transformation - The Agile Way
Business transformation is breaking the limits of geography, and is going across shores. The forces of globalization continue to increase the level of transformational activity & it has become a fundamental way of working. Businesses today face a definite need to optimize each IT decision and every IT investment. The focus is on leveraging it to enter new segments, gain speed to market, enable process standardization and significantly lower costs. This partnership between Wipro and Aircel enables meeting the needs of current subscribers and future growth; accelerate time-to-market of new services; leverage opportunities from the convergence; add new revenue streams; improve end-to-end customer management; and provide advanced revenue assurance capabilities for top and bottom line growth.
Service ProviderSummit Keynote: The Future of International Voice Market
To say that the telecommunications industry is undergoing a dramatic transformation would be an understatement. Diverse factors are forcing established operators to evaluate long-held strategies. Technologies at the foundation of their networks are being challenged by the disruptive innovations of VoIP. One of the outcomes is a growing need for operators to focus resources on their core business and maximize the efficiency of all other operations. This is particularly fitting in regards to how they conduct their international business. In this context of rapid retail competition, technology upheaval, and service innovation, it is necessary in the commoditized international voice business to have both a low cost-structure and very large scale of traffic. Mr. Ofer Gneezy will discuss how the global voice market is changing. He will analyze the latest market trends and their impacts on the international voice business, including consolidation, business commoditization and migration to IP. He will specifically focus on recent market developments including examples of acquisitions or innovative business models that totally changed the international voice landscape. In this context, new carriers and service providers’ requirements will be discussed, as well as the solutions that can help them to maintain or enhance international voice business profitability.
Thursday, May 7
10:30 AM  - 11:00 AM
Break
The Business Case (Cable)
Session Moderator : Christy Coffey
TM Forum, Head of Defense Market Support Center
BT6
Thursday, May 7
11:00 AM  - 12:30 PM
The Business Case (Cable)
Service ProviderSummit Keynote: Evolving Business Models - The UPC Broadband Experience
Since 2000 UPC Broadband Services has been growing rapidly through M&A and the introduction of new services. Corporate CIO is driving the transformation of Business and Systems in order to achieve customer focused operations, ensure maximum synergies from acquisitions and to improve cost effectiveness of newly delivered services. Centralization with business and system standardization were the key enablers for this transformation. This journey was only possible through close cooperation with leading industry vendors and utilization of TMF standards. Mehrdad Mansourpour's presentation will demonstrate how Enterprise Architecture and standardization of Business Processes were implemented. He will share lessons learned from this transformation and the fundamentals which allow UPC Broadband to face the challenges of economical downturn while driving further innovation.
Using IPDRs to Prove Usage and Effectiveness of Interactive TV Services
Competitive pressures, better standardisation and maturing technology is driving the re-emergence of interactive TV services. Measuring and analysing the effectiveness of these services is essential to proving a return-on-investment and knowing what is worth pushing and what needs to be dropped. This presentation will show IP Data Records (IPDR) can be leveraged from standards based cable networks to provide time, date and volumes of interactive services consumed.
Summit Keynote: A Business Perspective from Brazil's Largest Cable TV Operator
Net Servicos de Comunicacao is Brazil's largest cable TV operator. Formerly Globo Cabo, the company has more than 2.5 million subscribers to a network that passes more than 9 million homes. Its cable TV holdings, including one wireless cable system, operate under the NET brand. It also provides broadband Internet access to more than 1.4 million subscribers with its NET Virtua service, as well as providing voice services through its NET Fone via Embratel service. Globo Comunicacao e Participacoes S.A owns 99% of the company's shares.This session will bring a unique perspective from such a major name in South America
Thursday, May 7
12:30 PM  - 2:00 PM
Lunch
Business Transformation Architectures and Models
Session Moderator : Chris Hutchin
Oracle Corporation, Vice President Business and Technology Transformation
BT8
Thursday, May 7
2:00 PM  - 3:30 PM
Business Transformation Architectures and Models
Service ProviderSummit Keynote:Standardisation of Sourcing Level for IT Operations– Approach, Benefits and Lessons Learned
End of 2007, Swisscom started a major transformation programme in the IT operations domain. The “FMO” (Future Mode of Operation) programme aimed at defining and harmonizing the sourcing level between the Network & IT Operations Division of Swisscom Switzerland on one side, and Swisscom IT Services as a provider of IT infrastructure operations services on the other side. As a result, both companies have strengthened their position and focus on the respective core competencies and leveraged the assets in the best way.
Service ProviderWinning with "Benefits Driven Transformation"
This session will illustrate how a benefits driven transformation (business benefits analysis driving process and IT change) utilizes eTOM, TAM and SID. Learn how a benefits analysis methodology creates the optimal IT Roadmap to deliver a successful and value creating transformation. This approach maximises ROI on scarce CAPEX funds. We’ll also include a case study to differentiate this approach with the traditional business requirements approach.
Service ProviderCloud Providers; Meeting Management and Customer Needs
External and internal cloud providers are increasingly being asked to provide visibility into their pricing terms, management services and capabilities, and process integrations. With economic uncertainly rising, IT organizations are being asked to deliver high quality services with less headcount and budget. To meet demand, IT is looking for Cloud providers to offer scalable, managed, and secure service offerings. This session will answer the key issues: 1) What are the major management requirements IT organizations ask Cloud providers for? 2) How are Cloud providers responding to meet management (technology and process) and customer needs? 3) What are the top inhibitors Cloud providers must overcome to drive customer demand?
Thursday, May 7
3:30 PM  - 4:00 PM
Break
Business Process Models
Session Moderator : Nicolai Tillisch
Nokia Siemens Networks , Global Head of Consulting
BT10
Thursday, May 7
4:00 PM  - 5:30 PM
Business Process Models
Minimize Risk and Improve Results in any Market
The market may look shaky today, but one thing is certain: it will change. And service providers must be ready to confront or capitalize on whatever the market may bring, with minimal risk yet best returns. Using case studies from leading service providers, Amdocs’ Dana Porter reveals why it pays to: modernize and consolidate systems, focus on inherent strengths and transform existing BSS systems from maintenance money-pits to money-making assets.
Service ProviderChina Mobile's Value-Added Service Innovation and Transformation
Operators become more innovated in creating new value-added services to meet the customer needs and revenue challengers. Ericsson together with China Mobile developed models that give perspectives to the different dimensions of the added values, be it application, data, media or interaction rooted. Several recent initiatives in China Mobile and other operators are mapped and the competitive advantages and resource requirement are identified. The output can give strategic implication in service selection and execution evaluation.
Service ProviderTelecom Operators – Transforming their Business to Cater for New Services
Internet technology changed user behaviour in many aspects, especially, on service consumption. New business models driven by web 2.0 environment introduces large number of Internet based service providers and shifted the carrier’s position in the telecom value chain. Beside external competitions, carriers also face challenges on high operation cost and capital intensity due to maintaining legacy and NG technologies. I believe carriers have to reconsider their value proposition in the value chain. They no long have to own or develop all services but rather to own the end-to-end customer experience. Building strategic core capabilities that can be integrated with external services to offer end user products not just save capital expense but also reduce network complexity, and hence reduce operation cost.
Transformation Futures and Visions
Session Moderator : Sergio Pellizzari
Nakina Systems, Solutions Architect
BT11
Friday, May 8
9:00 AM  - 10:30 AM
Transformation Futures and Visions
Something Wicked This Way Comes: The Looming Destruction of the Telecom Software Industry (Part II)
Consolidation among service providers, risk-averse customer buying behaviors, and increasingly long sales cycles are threatening the very survival of telecom software vendors. Yet stifling innovation in this key area of the value chain will relegate service providers to low-value transport pipes, relative to nimble innovators like Google. Is telecom software innovation really doomed? Will investors flee? Are Europe and North America in the same boat? How can we stop the madness?
Service ProviderGetting the Business Case Right – What is the Cost of IT Complexity
The increasing complexity in the BSS/OSS architecture reduces business agility and increases both maintenance and future development costs. Without changing existing business case templates and processes, Telenor has developed a method to estimate the economical impacts on future development costs from increased (or reduced) BSS/OSS complexity. The approach creates economical incentives for projects to make the right long-term architectural decisions - rewarding projects that reduce complexity and penalizing projects which increase complexity.
Friday, May 8
10:30 AM  - 11:00 AM
Break
Supply Chain Transformation
Session Moderator : Ricardo Conde
Telcordia Technologies, Director
BT13
Friday, May 8
11:00 AM  - 12:30 PM
Supply Chain Transformation
Service ProviderSP Panel: Convergent Services Strategies in this Highly Competitive Marketplace
This service provider panel will focus at the different strategies and priorities used by operators in implementing convergent services in a highly competitive marketplace. Customer service seems to be high on everyone’s list. Panelists include: Telkom Caribe, Telkom South Africa, CBeyond and Telecom Argentina.
Service ProviderCase Study: Transforming Oi Data Service Fulfillment Business and Capabilities, from Order Management through Activation.
Oi is Brazil’s largest telecom company and the leading full converged operator in all South America. To fulfill its brand commitment to make converged communications “as simple like that”, Oi is focused on supporting a complete range of services backed by highly customer-centric operations. In this way, its reengineered service fulfillment solution is key to accommodate Oi’s complex, highly responsive and personalized services. The solution is part of Oi’s ambitious, multi-organizational business transformation project. The presentation focuses on technical implementation, measurements, monitoring and data analyzing.
Friday, May 8
12:30 PM  - 2:00 PM
Lunch