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Case Studies

Ontology

Innovative start-up company

Ontology




Ontology Systems is a provider of service management, data and services migration and transformation software applications for communication and data center service providers.

In the past year, Ontology has actively participated in the TM Forum’s offerings.  Benedict Enweani, CEO and Co-Founder of Ontology Systems gives an overview of their activity and experiences of working with TM Forum.

Why do you invest in TM Forum events?
“Simply put, the TM Forum has headlining events in each of the markets where we seek to bring our innovations. We can meet the right people, and it has proved to be the most efficient way of constructing the highlights of our marketing calendar.”

What value do you derive from working with TM Forum?
“A new, innovative company needs to – above anything else – be focused. And what that means is being able to choose the right way to communicate with the people that will use, collaborate and partner with you going forward. The benefit that the TM Forum brings is a portfolio of methods we can use.”

Give an example of an investment you have made with TM Forum in the past year
“We launched our first product in Nice 2008. The launch was fantastic – we did 70 meetings in the space of two and half days, with follow on meetings going all the way to the airport... The immediate engagement we received with tens of significant operators around the world help to develop our product strategy itself, and means it is deployed today in operators around the world.”

Participation and Activities

Catalyst Participant with onsite exposure at Management World 09

  • Partnered with BT
EAS Sponsor at Management Worlds Middle East and Africa
  • Total of 24 qualified meetings
Sponsored a Webinar 
  • Promoted to 58,000+ subscribers
Website Advertising Package 
  • Exposure to 35,000+ unique visitors per month
Expo space at Management World Middle East and Africa
  • Exposure to an average of 44% service providers
Listing in Products & Services Directory
  • Product exposure to 35,000+ unique web users per month
Active member of 1 community group
  • Potential for real time interaction with more than 30,000 web users