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| | | | Cloud Services may completely change the way information and other digital services are delivered and consumed. They offer Enterprise Users, the potential to totally transform their businesses by radically reducing costs while enhancing the types of services they provide. For Service Providers they represent a game-changing opportunity as a key new revenue generator and margin enhancer by giving billions of clients from every global vertical the opportunity to work and play more efficiently and effectively. The challenge is how to manage it all.
The full day Cloud Stream at Management World Americas discussed the possibilities and benefits companies have within the different cloud service models (Infrastructure as a Service; Platform as a Service; and Software as a Service), security, open standards and what role communication Service Providers can play in ensuring the ecosystem meets customers’ needs and expectations. Speakers included Enterprise buyers in order to understand the cost savings, cost avoidance and growth opportunities that Cloud-based services can deliver and the resultant Enterprise strategies for the new millennium. | | | | |
The Cloud: Driving Enterprise Efficiencies
Chair
:
James Warner
TM Forum,
Director, Growing Cloud Services Initiative
Jim Warner is Vice Chairman of the TM Forum and Heads their Content, Media and Advertising practice where he is responsible for guiding the Forum’s activities as telecom, cable, media, entertainment and the Internet converge.
Prior to this, Jim was the President of the Forum. He also heads The Westport Group, a marketing agency.
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CS1
Wednesday, December 9
9:00 AM
- 10:30 AM
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The Cloud: Driving Enterprise Efficiencies
|  The Enterprise Cloud - Your Business as a Platform
Cloud Computing is the new buzz word that everyone is talking about, but there are many different notions of what it truly means, and how it affects the rapidly transforming global business climate. This presentation will seek to bring the disparate definitions into alignment and present a cohesive vision of how this fundamental shift will have momentous impact on organizational models, business strategies, and growth opportunities. In addition, the presentation will focus in the practical examples in the market today, the most promising trends, and the three primary drivers for service providers and consumers: cost savings, cost avoidance, and business growth.
Mr. Pulier is recognized as among the leading and most successful entrepreneurs in government and enterprise technology. The best-known venture capital groups in the world have financed companies that Mr. Pulier has founded or co-founded. These include media management (IVT), Enterprise Professional Services (US Interactive), virtual desktops (Desktone), open source (Gluecode), and service oriented infrastructure (SOA Software). Named one of 30 e-Visionaries by VAR Business, Mr. Pulier is a popular public speaker at premier technology conferences around the globe. Pulier is member of Bill Clinton’s Clinton Global Initiative, and the board of directors of US Doctors for Africa, and the Center for Telecommunications Management.
 Shared Platform Services in the Enterprise
CBA is on a journey from silos to shared platforms and services. The most recent success is the roll-out of Oracle as a platform service, overcoming cultural, operational and psychological barriers. The success of this program is a valuable case study for any organization looking to transition to a more efficient operating model.
Enterprise Requirements and Expectations for the Cloud
What happens when the difficult economic climate and desire for a shared services model intersects major new technology inflection points? Cost take out is an obvious requirement. But can you actually deliver higher levels of service in the process? Let's explore the drivers, economics and new technologies that make 2010 a year for private and public cloud solutions."
Kaushik Ray is the Practice Head of Infrastructure Optimization within TCS' Global Consulting Practice. Kaushik and his practice's role is to provide advisory services to enterprise customers and help create a strategic roadmap for infrastructure optimization opportunities leveraging technology solutions such as Virtualization, ILM and Cloud Computing. Prior to joining TCS he held leadership positions in IT Strategy and Enterprise Architecture at Verizon and Capgemini.
Throughout his career, Kaushik has seen and experienced IT from different angles - Mainframe & Open Systems, all roles & phases of SDLC, offshore vs. "rightshore", outsource vs. "outtask", application development and infrastructure support. It is this range of experience that helps Kaushik create holistic IT Optimization strategies for clients, leveraging the new trends in IT while separating myths & hype from reality.
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Wednesday, December 9
10:30 AM
- 11:00 AM
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Coffee Break
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Transforming the Enterprise through Cloud Business Models
Chair
:
James Warner
TM Forum,
Director, Growing Cloud Services Initiative
Jim Warner is Vice Chairman of the TM Forum and Heads their Content, Media and Advertising practice where he is responsible for guiding the Forum’s activities as telecom, cable, media, entertainment and the Internet converge.
Prior to this, Jim was the President of the Forum. He also heads The Westport Group, a marketing agency.
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CS3
Wednesday, December 9
11:00 AM
- 12:30 PM
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Transforming the Enterprise through Cloud Business Models
| The Enterprise Cloud and Implications for Data Center Owners
The facility that is your data center and your IT infrastructure or cloud are inextricably linked to each other. The design of a data center should start from the inside and work its way out. If you’re planning on changing from vertical infrastructure solutions that only seem to scale in one direction to a cloud environment you’ll need to seriously consider a new data center strategy or you’ll be spending on the wrong solutions.
Mark is a Founder & President of Data Center Pulse, a not for profit group focused on improving efficiency in the data center. Mark has over 20 years of experience in IT infrastructure and has been a leader in efforts to improve the business readiness and efficiency of IT. He is an active member of Infrastructure 2.0, has participated in Green Grid activities and been a speaker at industry events on topics ranging from the future of data centers and cloud computing to carbon reporting. Mark has also held IT Infrastructure roles at VMware, Brocade, Gilead & HP.
Strategic Opportunities for Service Providers of the Cloud
Cloud computing is one of the hottest topics in IT and telecommunications today. Traditional web 1.0 companies, software and hardware vendors, hosting, ASPs, and telecommunications service providers have entered the market, each with a different legacy and therefore point of view. How and why should telcos, or integrated service providers participate? Joe will provide a different take on the evolution of cloud services, starting with the customer viewpoint, then defining architecture, and finally clarifying service provider roles.
Joe Weinman leads Strategic Solution Sales for AT&T globally. A 27 years veteran of the world’s largest telecommunication company, has held positions of increasing responsibility in R&D at AT&T Bell Laboratories, and marketing, sales, product management, engineering and operations, corporate strategy and business development at AT&T.
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Wednesday, December 9
12:30 PM
- 2:00 PM
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Lunch
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Making it Happen- Practical Considerations for Success in the Cloud
Chair
:
Enrico Ronco
Telecom Italia Group,
Senior Project Manager
Enrico is a Senior Project Manager at Telecom Italia. He covered the role of Team Leader for both eTOM and SDF Programs, and was awarded as “TM Forum Distinguished Fellow” in 2005. His current interests are on SOA - he currently is a member of the OASIS Telecom Member Section Steering Committee -, cloud computing standardization and vertical software platforms.
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CS5
Wednesday, December 9
2:00 PM
- 3:30 PM
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Making it Happen-- Practical Considerations for Success in the Cloud
| How Do I Get There From Here?: Plan, Build & Run Your Enterprise Cloud
Organizations who are investigating cloud computing will benefit from this practical session which outlines the major steps and decisions they will face. The session covers the cloud computing journey from inception to being a fully operational model. Several dimensions are covered including, private cloud enablement, integrating with public clouds, utilizing cloud governance software, modifying I.T. processes and implementing the associated change management program. Attendees will walk away understanding the cloud journey from a timeline, budget, risk and reward perspective.
Jeff founded MomentumSI in 1997 and serves as its CEO and Chairman. As CEO, Jeff aligns the strategic goals of the company with those of the customers. As a hands-on CEO, he spends significant time working directly with client programs and keeps a close eye on disruptive technologies and paradigms. Jeff started his career at 3M working on supply chain and manufacturing systems. In 1996, he wrote the first book on Enterprise Java and continues to write for leading technology publications and is a frequent speaker related to emerging technologies.
Cloud Computing: How it Changes the Profile of the Traditional Service Provider
This panel will explore the opportunities and challenges brought about by the latest service innovations from cloud computing, including who is to become the provider versus the consumer. Hear from the industry’s leaders, whose companies are evolving and adapting as part of the inevitable changes, as they debate the critical business and technology relevant questions: • What are the different services / features that will be offered with cloud computing? • Does the traditional service provider need to offer cloud computing as a competitive advantage or become a user of it for cost considerations? • With the advent of things like cloud computing, is there such a thing as the traditional service provider anymore?
Catherine Michel is CTO and co-founder of Tribold Limited. She is the principle architect of the company’s product and solutions portfolio. Her extensive experience in CSP transformational strategies and systems development has made her a recognized authority in the industry. Prior to co-founding Tribold, Catherine was a senior executive in Accenture’s Communications & High Tech practice, devising and delivering business strategy and large-scale BSS / OSS solutions. Catherine also sits on the TM Forum Executive Committee.
Alignment for Success: SKUs, Commercial Constructs, and Next Generation Service Models
Cloud is enabling IT to shift from a world of real-estate, racks and long-term capacity warehousing, to one of standardized APIs, SLAs and commodity infrastructure. For the first time, enterprises are collectively empowered to shift from a restrictive supplier driven market to an agile demand driven market. Rather than continuing to adapt to supplier defined products, enterprises can now define standardized SKUs and commercial constructs and have suppliers compete for their business. However, achieving this empowered state will not come without evolving legacy IT service models that were built around managing supply. In this session we will explore this new, enlightened era of IT, and the next generation service models required to bring it to fruition.
Duncan Hill is a founder of Basecamp Partners, a hands-on seed investment group in Toronto, Canada. Duncan was the Founder and Chief Technology Officer of Think Dynamics, a developer of data center automation software, which was acquired by IBM in May 2003 and is now the foundation for IBM’s cloud offerings. Think Dynamics has become an integral part of IBM's Tivoli Group where Duncan served as an executive until June 2005 guiding strategy for Tivoli's on demand automation software portfolio. Previously, Duncan established an enterprise systems architecture consulting practice with customers in the UK, USA and Canada.
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Wednesday, December 9
3:30 PM
- 4:00 PM
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Coffee Break
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Leveraging Cloud Assets as a Revenue Stream
Chair
:
Roger Pilc
CA ,
Corporate Senior Vice President and General Manager
Roger Pilc is corporate senior vice president and general manager at CA, responsible for the company’s Infrastructure Management and Data Center Automation business unit. Roger joined CA in 2007. Previously, Roger was chief operating officer at enterprise management company SMARTS, which enjoyed nearly five-fold revenue growth during Pilc’s four year tenure and was bought by EMC. Roger was also chief executive officer of Whale Communications, a security software vendor which was bought by Microsoft. Roger has also held senior management positions in the telecommunications and Internet services industries and as a management consultant at McKinsey & Company.
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CS7
Wednesday, December 9
4:00 PM
- 5:30 PM
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Leveraging Cloud Assets as a Revenue Stream
| How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Joe Weinman leads Strategic Solution Sales for AT&T globally. A 27 years veteran of the world’s largest telecommunication company, has held positions of increasing responsibility in R&D at AT&T Bell Laboratories, and marketing, sales, product management, engineering and operations, corporate strategy and business development at AT&T.
Roger Pilc is corporate senior vice president and general manager at CA, responsible for the company’s Infrastructure Management and Data Center Automation business unit. Roger joined CA in 2007. Previously, Roger was chief operating officer at enterprise management company SMARTS, which enjoyed nearly five-fold revenue growth during Pilc’s four year tenure and was bought by EMC. Roger was also chief executive officer of Whale Communications, a security software vendor which was bought by Microsoft. Roger has also held senior management positions in the telecommunications and Internet services industries and as a management consultant at McKinsey & Company.
Mike DiPetrillo has worked in the computer industry for over 17 years as an independent contractor, global datacenter manager, and virtualization specialist. Mike has worked for VMware for nearly 8 years and currently holds the position of Global Cloud Architect. In that role, Mike leads a worldwide team helping enterprises and service providers architect and build next generation datacenters and move to cloud based services. Mike's knowledge and skills stretch across nearly every topic in IT.
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.
Joe Weinman leads Strategic Solution Sales for AT&T globally. A 27 years veteran of the world’s largest telecommunication company, has held positions of increasing responsibility in R&D at AT&T Bell Laboratories, and marketing, sales, product management, engineering and operations, corporate strategy and business development at AT&T.
Deb has 25 years communications industry experience and is responsible for Global Strategy and Cloud Computing Solutions for IBM’s Communications Industry division. Previously, Deb held various strategy and leadership roles with Amdocs, Telcordia, Gartner, AT&T and was Vice President & Equity Research Analyst with Goldman Sachs covering the Communications Software sector.
Elisabeth Rainge manages IDC’s research into telecom software and network operations markets and contributes to IDC’s broad portfolio of network infrastructure market research. Currently, she is leading IDC's research of telecom software, focusing on business value. Specific areas of coverage include OSS/BSS, SDP, policy, NGN voice infrastructures and subscriber data management.
Steve Mannel, Media and Communications Industry Director at salesforce.com, has been driving business and product development for leading technology companies for over sixteen years. In his current role, he coordinates global strategy and solutions development for the company’s media and communications industry vertical.
Previously, Mannel held various business development roles in the enterprise software and Internet service providers industries, leading innovative teams at Sun Microsystems, Netscape Communications, America Online and IBM.
Mannel holds a degree in Philosophy from Rider University.
With 17 years experience in developing new, innovative strategic directions, Nava Levy leads Amdocs' SaaS/Cloud Computing program and frequently speaks on this topic (including TMW Americas, GSMA’s Mobile Asia Congress, IEC’s Broadband World Forum, IGT’s World Summit of Cloud Computing), and participates in cloud computing workgroups, associations and round tables.
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