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Management World Americas 2009

Cloud Stream

Cloud Services may completely change the way information and other digital services are delivered and consumed. They offer Enterprise Users, the potential to totally transform their businesses by radically reducing costs while enhancing the types of services they provide. For Service Providers they represent a game-changing opportunity as a key new revenue generator and margin enhancer by giving billions of clients from every global vertical the opportunity to work and play more efficiently and effectively. The challenge is how to manage it all.

The full day Cloud Stream at Management World Americas discussed the possibilities and benefits companies have within the different cloud service models (Infrastructure as a Service; Platform as a Service; and Software as a Service), security, open standards and what role communication Service Providers can play in ensuring the ecosystem meets customers’ needs and expectations. Speakers included Enterprise buyers in order to understand the cost savings, cost avoidance and growth opportunities that Cloud-based services can deliver and the resultant Enterprise strategies for the new millennium.

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The Cloud: Driving Enterprise Efficiencies
Chair : James Warner
TM Forum, Past President, Distinguished Fellow, Head of Think Tank
CS1
Wednesday, December 9
9:00 AM  - 10:30 AM
The Cloud: Driving Enterprise Efficiencies
The Enterprise Cloud - Your Business as a Platform
Cloud Computing is the new buzz word that everyone is talking about, but there are many different notions of what it truly means, and how it affects the rapidly transforming global business climate. This presentation will seek to bring the disparate definitions into alignment and present a cohesive vision of how this fundamental shift will have momentous impact on organizational models, business strategies, and growth opportunities. In addition, the presentation will focus in the practical examples in the market today, the most promising trends, and the three primary drivers for service providers and consumers: cost savings, cost avoidance, and business growth.
Service ProviderShared Platform Services in the Enterprise
CBA is on a journey from silos to shared platforms and services. The most recent success is the roll-out of Oracle as a platform service, overcoming cultural, operational and psychological barriers. The success of this program is a valuable case study for any organization looking to transition to a more efficient operating model.
Enterprise Requirements and Expectations for the Cloud
What happens when the difficult economic climate and desire for a shared services model intersects major new technology inflection points? Cost take out is an obvious requirement. But can you actually deliver higher levels of service in the process? Let's explore the drivers, economics and new technologies that make 2010 a year for private and public cloud solutions."
CS1
Wednesday, December 9
9:00 AM  - 10:30 AM
The Cloud: Driving Enterprise Efficiencies
The Enterprise Cloud - Your Business as a Platform
Cloud Computing is the new buzz word that everyone is talking about, but there are many different notions of what it truly means, and how it affects the rapidly transforming global business climate. This presentation will seek to bring the disparate definitions into alignment and present a cohesive vision of how this fundamental shift will have momentous impact on organizational models, business strategies, and growth opportunities. In addition, the presentation will focus in the practical examples in the market today, the most promising trends, and the three primary drivers for service providers and consumers: cost savings, cost avoidance, and business growth.
Service ProviderShared Platform Services in the Enterprise
CBA is on a journey from silos to shared platforms and services. The most recent success is the roll-out of Oracle as a platform service, overcoming cultural, operational and psychological barriers. The success of this program is a valuable case study for any organization looking to transition to a more efficient operating model.
Enterprise Requirements and Expectations for the Cloud
What happens when the difficult economic climate and desire for a shared services model intersects major new technology inflection points? Cost take out is an obvious requirement. But can you actually deliver higher levels of service in the process? Let's explore the drivers, economics and new technologies that make 2010 a year for private and public cloud solutions."
CS1
Wednesday, December 9
9:00 AM  - 10:30 AM
The Cloud: Driving Enterprise Efficiencies
The Enterprise Cloud - Your Business as a Platform
Cloud Computing is the new buzz word that everyone is talking about, but there are many different notions of what it truly means, and how it affects the rapidly transforming global business climate. This presentation will seek to bring the disparate definitions into alignment and present a cohesive vision of how this fundamental shift will have momentous impact on organizational models, business strategies, and growth opportunities. In addition, the presentation will focus in the practical examples in the market today, the most promising trends, and the three primary drivers for service providers and consumers: cost savings, cost avoidance, and business growth.
Service ProviderShared Platform Services in the Enterprise
CBA is on a journey from silos to shared platforms and services. The most recent success is the roll-out of Oracle as a platform service, overcoming cultural, operational and psychological barriers. The success of this program is a valuable case study for any organization looking to transition to a more efficient operating model.
Enterprise Requirements and Expectations for the Cloud
What happens when the difficult economic climate and desire for a shared services model intersects major new technology inflection points? Cost take out is an obvious requirement. But can you actually deliver higher levels of service in the process? Let's explore the drivers, economics and new technologies that make 2010 a year for private and public cloud solutions."
Transforming the Enterprise through Cloud Business Models
Chair : James Warner
TM Forum, Past President, Distinguished Fellow, Head of Think Tank
CS3
Wednesday, December 9
11:00 AM  - 12:30 PM
Transforming the Enterprise through Cloud Business Models
The Enterprise Cloud and Implications for Data Center Owners
The facility that is your data center and your IT infrastructure or cloud are inextricably linked to each other. The design of a data center should start from the inside and work its way out. If you’re planning on changing from vertical infrastructure solutions that only seem to scale in one direction to a cloud environment you’ll need to seriously consider a new data center strategy or you’ll be spending on the wrong solutions.
Strategic Opportunities for Service Providers of the Cloud
Cloud computing is one of the hottest topics in IT and telecommunications today. Traditional web 1.0 companies, software and hardware vendors, hosting, ASPs, and telecommunications service providers have entered the market, each with a different legacy and therefore point of view. How and why should telcos, or integrated service providers participate? Joe will provide a different take on the evolution of cloud services, starting with the customer viewpoint, then defining architecture, and finally clarifying service provider roles.
CS3
Wednesday, December 9
11:00 AM  - 12:30 PM
Transforming the Enterprise through Cloud Business Models
The Enterprise Cloud and Implications for Data Center Owners
The facility that is your data center and your IT infrastructure or cloud are inextricably linked to each other. The design of a data center should start from the inside and work its way out. If you’re planning on changing from vertical infrastructure solutions that only seem to scale in one direction to a cloud environment you’ll need to seriously consider a new data center strategy or you’ll be spending on the wrong solutions.
Strategic Opportunities for Service Providers of the Cloud
Cloud computing is one of the hottest topics in IT and telecommunications today. Traditional web 1.0 companies, software and hardware vendors, hosting, ASPs, and telecommunications service providers have entered the market, each with a different legacy and therefore point of view. How and why should telcos, or integrated service providers participate? Joe will provide a different take on the evolution of cloud services, starting with the customer viewpoint, then defining architecture, and finally clarifying service provider roles.
CS3
Wednesday, December 9
11:00 AM  - 12:30 PM
Transforming the Enterprise through Cloud Business Models
The Enterprise Cloud and Implications for Data Center Owners
The facility that is your data center and your IT infrastructure or cloud are inextricably linked to each other. The design of a data center should start from the inside and work its way out. If you’re planning on changing from vertical infrastructure solutions that only seem to scale in one direction to a cloud environment you’ll need to seriously consider a new data center strategy or you’ll be spending on the wrong solutions.
Strategic Opportunities for Service Providers of the Cloud
Cloud computing is one of the hottest topics in IT and telecommunications today. Traditional web 1.0 companies, software and hardware vendors, hosting, ASPs, and telecommunications service providers have entered the market, each with a different legacy and therefore point of view. How and why should telcos, or integrated service providers participate? Joe will provide a different take on the evolution of cloud services, starting with the customer viewpoint, then defining architecture, and finally clarifying service provider roles.
Making it Happen- Practical Considerations for Success in the Cloud
Chair : Enrico Ronco
Telecom Italia Group, Project Manager, IT Labs
CS5
Wednesday, December 9
2:00 PM  - 3:30 PM
Making it Happen-- Practical Considerations for Success in the Cloud
How Do I Get There From Here?: Plan, Build & Run Your Enterprise Cloud
Organizations who are investigating cloud computing will benefit from this practical session which outlines the major steps and decisions they will face. The session covers the cloud computing journey from inception to being a fully operational model. Several dimensions are covered including, private cloud enablement, integrating with public clouds, utilizing cloud governance software, modifying I.T. processes and implementing the associated change management program. Attendees will walk away understanding the cloud journey from a timeline, budget, risk and reward perspective.
Cloud Computing: How it Changes the Profile of the Traditional Service Provider
This panel will explore the opportunities and challenges brought about by the latest service innovations from cloud computing, including who is to become the provider versus the consumer. Hear from the industry’s leaders, whose companies are evolving and adapting as part of the inevitable changes, as they debate the critical business and technology relevant questions: • What are the different services / features that will be offered with cloud computing? • Does the traditional service provider need to offer cloud computing as a competitive advantage or become a user of it for cost considerations? • With the advent of things like cloud computing, is there such a thing as the traditional service provider anymore?
Alignment for Success: SKUs, Commercial Constructs, and Next Generation Service Models
Cloud is enabling IT to shift from a world of real-estate, racks and long-term capacity warehousing, to one of standardized APIs, SLAs and commodity infrastructure. For the first time, enterprises are collectively empowered to shift from a restrictive supplier driven market to an agile demand driven market. Rather than continuing to adapt to supplier defined products, enterprises can now define standardized SKUs and commercial constructs and have suppliers compete for their business. However, achieving this empowered state will not come without evolving legacy IT service models that were built around managing supply. In this session we will explore this new, enlightened era of IT, and the next generation service models required to bring it to fruition.
CS5
Wednesday, December 9
2:00 PM  - 3:30 PM
Making it Happen-- Practical Considerations for Success in the Cloud
How Do I Get There From Here?: Plan, Build & Run Your Enterprise Cloud
Organizations who are investigating cloud computing will benefit from this practical session which outlines the major steps and decisions they will face. The session covers the cloud computing journey from inception to being a fully operational model. Several dimensions are covered including, private cloud enablement, integrating with public clouds, utilizing cloud governance software, modifying I.T. processes and implementing the associated change management program. Attendees will walk away understanding the cloud journey from a timeline, budget, risk and reward perspective.
Cloud Computing: How it Changes the Profile of the Traditional Service Provider
This panel will explore the opportunities and challenges brought about by the latest service innovations from cloud computing, including who is to become the provider versus the consumer. Hear from the industry’s leaders, whose companies are evolving and adapting as part of the inevitable changes, as they debate the critical business and technology relevant questions: • What are the different services / features that will be offered with cloud computing? • Does the traditional service provider need to offer cloud computing as a competitive advantage or become a user of it for cost considerations? • With the advent of things like cloud computing, is there such a thing as the traditional service provider anymore?
Alignment for Success: SKUs, Commercial Constructs, and Next Generation Service Models
Cloud is enabling IT to shift from a world of real-estate, racks and long-term capacity warehousing, to one of standardized APIs, SLAs and commodity infrastructure. For the first time, enterprises are collectively empowered to shift from a restrictive supplier driven market to an agile demand driven market. Rather than continuing to adapt to supplier defined products, enterprises can now define standardized SKUs and commercial constructs and have suppliers compete for their business. However, achieving this empowered state will not come without evolving legacy IT service models that were built around managing supply. In this session we will explore this new, enlightened era of IT, and the next generation service models required to bring it to fruition.
CS5
Wednesday, December 9
2:00 PM  - 3:30 PM
Making it Happen-- Practical Considerations for Success in the Cloud
How Do I Get There From Here?: Plan, Build & Run Your Enterprise Cloud
Organizations who are investigating cloud computing will benefit from this practical session which outlines the major steps and decisions they will face. The session covers the cloud computing journey from inception to being a fully operational model. Several dimensions are covered including, private cloud enablement, integrating with public clouds, utilizing cloud governance software, modifying I.T. processes and implementing the associated change management program. Attendees will walk away understanding the cloud journey from a timeline, budget, risk and reward perspective.
Cloud Computing: How it Changes the Profile of the Traditional Service Provider
This panel will explore the opportunities and challenges brought about by the latest service innovations from cloud computing, including who is to become the provider versus the consumer. Hear from the industry’s leaders, whose companies are evolving and adapting as part of the inevitable changes, as they debate the critical business and technology relevant questions: • What are the different services / features that will be offered with cloud computing? • Does the traditional service provider need to offer cloud computing as a competitive advantage or become a user of it for cost considerations? • With the advent of things like cloud computing, is there such a thing as the traditional service provider anymore?
Alignment for Success: SKUs, Commercial Constructs, and Next Generation Service Models
Cloud is enabling IT to shift from a world of real-estate, racks and long-term capacity warehousing, to one of standardized APIs, SLAs and commodity infrastructure. For the first time, enterprises are collectively empowered to shift from a restrictive supplier driven market to an agile demand driven market. Rather than continuing to adapt to supplier defined products, enterprises can now define standardized SKUs and commercial constructs and have suppliers compete for their business. However, achieving this empowered state will not come without evolving legacy IT service models that were built around managing supply. In this session we will explore this new, enlightened era of IT, and the next generation service models required to bring it to fruition.
Leveraging Cloud Assets as a Revenue Stream
Chair : Roger Pilc
CA Technologies, Inc., Corporate Senior Vice President and General Manager
CS7
Wednesday, December 9
4:00 PM  - 5:30 PM
Leveraging Cloud Assets as a Revenue Stream
How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.
CS7
Wednesday, December 9
4:00 PM  - 5:30 PM
Leveraging Cloud Assets as a Revenue Stream
How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.
CS7
Wednesday, December 9
4:00 PM  - 5:30 PM
Leveraging Cloud Assets as a Revenue Stream
How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.
CS7
Wednesday, December 9
4:00 PM  - 5:30 PM
Leveraging Cloud Assets as a Revenue Stream
How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.
CS7
Wednesday, December 9
4:00 PM  - 5:30 PM
Leveraging Cloud Assets as a Revenue Stream
How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.
CS7
Wednesday, December 9
4:00 PM  - 5:30 PM
Leveraging Cloud Assets as a Revenue Stream
How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.
CS7
Wednesday, December 9
4:00 PM  - 5:30 PM
Leveraging Cloud Assets as a Revenue Stream
How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.
CS7
Wednesday, December 9
4:00 PM  - 5:30 PM
Leveraging Cloud Assets as a Revenue Stream
How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.
CS7
Wednesday, December 9
4:00 PM  - 5:30 PM
Leveraging Cloud Assets as a Revenue Stream
How to Leverage Cloud Computing to Deliver Innovative Services
Communications service providers (CSPs) must continually innovate to deliver new services, gain cost and competitive advantage, and optimize customer experience. Cloud computing can play a vital role in driving innovation. This panel will feature industry leaders discussing the benefits and important considerations: * Performance visibility * Security and identity management * Ensuring service levels * Managing virtual machines and applications as they migrate within the cloud * Cost-effectively meeting unpredictable demand
Panel: Head in the Clouds but Feet on the Ground: How can Service Providers be Part of the New Cloud/SaaS Value Chain?
Today it’s the younger Internet vendors like Amazon and Salesforce.com who are claiming this domain, while SaaS/Cloud Computing remains only a small part of Service Provider business. In this session, illustrated through real-world examples, discover how to seize this opportunity, directly from the different type of vendors across this rapidly emerging value chain. We’ll discuss the different business models and differentiators Service Providers can use to take full advantage of this opportunity. The session will be moderated by Nava Levy.