Keith Willetts' Blog

  • The Flat-Rate Paradox and the Search for New Business Models

    Just when you thought it was safe to stream all the video you want and download all the huge files your heart desires, pay-as-you-go charging models are back stalking the land and pressurizing “all-you-can-eat” flat-rate plans. In April, Time Warner started billing some customers based on how much bandwidth they used. As you can imagine, customers were unhappy when it was announced that the company would expand the trial run of this new billing system. The company relented, but not before saying it really has no choice and needs to come up with a new way of doing business because the current model simply isn’t viable. Crocodile tears time? Well not really, but we do need to take a look at the paradox that has gotten cable, DSL and mobile broadband providers into this conundrum. By offering a flat rate for all-you-can-eat data, providers are significantly lowering the barrier to entry for many customers who otherwise might not have signed up. This is especially true for...
  • So What Happened to VoIP?

    Not sure if you’ve seen Gartner’s technology adoption curve, but it’s a great model for how we treat technological innovations. It describes a ‘peak of inflated expectations’ followed by a ‘trough of disillusionment’ and finally a ‘plateau of productivity’. It’s a good lens to look at what has happened to Voice over Internet Protocol (VoIP). I first experienced VoIP back in the mid ‘90’s and as the dot-com bubble expanded, VoIP became both the bogeyman of every telecom executive and every journalist’s nail in telecom’s coffin. The ‘peak of inflated expectations’ was that VoIP would kill off the telecom business, and their world would come to a crushing end. Clearly, somewhat inflated predictions and the great promise VoIP once held seems to be waning. A recent article in the (London) Times quoted a report by British communications regulator Ofcom stating that the percentage of adults using VoIP...
  • Size doesn’t matter, quality does

    OK, so I really am the last person on the planet to get an iPhone. Didn't need one you see - had this HTC/ Microsoft brick that had everything that an iPhone had but it had 3G. OK, so the 3G iPhone has been out for a while, but well, what was the compelling reason to change? Never been an Apple aficionado, so apart from my 2 iPods, never had much to do with their products. But I have to say, what a gizmo! From the super cool packaging to the super cool look feel and the super cool user interface, the whole thing is just, well, cool. Mega cool is their freebie plug-in called Shazam - you hold the iPhone to a radio, it listens to a song playing, tells you what the song is and then lets you download it straight to your phone. How integrated is that! I suspect that the iPhone has nearly all the same chips in it that the HTC phone has but the way it's put together, they way it is so intuitive to use, the way it just feels so nice, it exudes quality. And as Mr. Jobs bank balance will...
  • New Business Models: The Next Chapter?

    Not sure I’ve seen any fireworks lighting up the sky, but it’s now a full 25 years since the first telecom deregulation. In that time just about every market in the world has gone down the path to competitive communications. So what, fundamentally, has happened in that time? Competition and regulatory pressures have transformed prices, but as the communications world discovered the laws of market elasticity, rising volumes and the phenomenal growth of mobile have meant that revenues have continued to rise. In reality, the business model for communications services hasn’t changed much in that time – we’ve sharpened up marketing their old one. But just as financial markets found out, all good things come to an end! According to IDate, 2008 saw the global communications market grow only by +4.2 percent to $1.37 trillion, but most of that growth was from still-expanding markets like India and China. In mature markets, any volume growth was more than cancelled out...
  • The Fork in the Road

    Great article this week in the Economist asking what the world's bankers (did I spell that right?) could learn from the telecom melt-down of the early 2000's. One very interesting point it made was that shareholders at the time encouraged telecom companies to go 'back-to-basics and concentrate on their core business. But as we know, and the finance industry will find out, that's not such a great idea. Those markets for us (and them) are mature, low growth business in many cases. According to IDate, 2008 saw the global communications market grow only by +4.2% to $1.37 trillion, but most of that growth was from still expanding markets like India and China. In mature markets any volume growth was more than cancelled out by price declines on mobile and broadband. Poor old fixed line revenues fell by 5%. Prices for everything are declining as we go not only into a recession but maybe a deflationary period as well - I can't imagine a scenario where communications prices will...
  • Blue heaven

    Last week we publicly launched the Blueprint program - a major new program for the TM Forum that's driving the evolution of our most widely implemented of our deliverables, the Solution Frameworks (like the eTOM, SID and so on). Blueprint will take these vital process and systems roadmaps to the next stage to keep then continually relevant as our industry changes shape and embraces a myriad of new services. The Solution Frameworks evolved from our NGOSS program, launched several years ago. At that time the communications industry was much more clearly defined and separate from industries like the cable, entertainment and media and the digital economy was something few people had ever dreamt of. Over the intervening years things have changed dramatically and will continue to so, possibly even spurred on by recession rather than slowed down. Convergence isn't just a buzz word, it's a real life factor affecting a number of industries (including communications) whose boundaries...
  • Magic in Vegas

    Your intrepid Chairman was this week in the rather deserted desert city of Las Vegas at IBM' Tivoli's Pulse service management event. Pulse is aimed at a broad range of industries not just the communications and media worlds, so a chance to meet and talk with a wide range of people who are all concerned with delivering business effectiveness through better IT infrastructures. First a bit on an explanation. The term Service Management , much used this week, is not quite the same animal as the communications and cable industries use it. It's the software use of the word service (i.e. SOA) - that is to say a business service as provided to an enterprise rather than a communications service. That said, presentations ranging from such diverse enterprises as Harley-Davidson and the Dutch Police, shared remarkably similar issues to the stuff we in the comms business worry about. Get rid of the silos! Transform business processes to be closer to the business mission! Transform the IT...
  • There’s Gold in Them Thar Fibers!

    In an industry which, at times, seems to move at about the same rate as molasses being poured from a jar, the communications and media world’s got a whammy recently when Apple announced it was lifting digital rights management (DRM) restrictions on all songs being offered on iTunes by April. This is big news, especially when you think about how hard record companies have been fighting piracy over the past few years. They succeeded in getting peer-to-peer sharing sites like Napster and Kazaa shut down, and they have not hesitated to drag individuals into court for the dreadful crime of sharing songs with others. How things have changed! The record companies probably figured out that they are going to lose the DRM war anyway, so why not make some money? Apple’s new tiered pricing means rather than just the usual 99 cents you pay for a song on iTunes, you might also pay $1.29 or the lower 69 cents, which likely will be reserved for older songs. Technically speaking, record companies...
  • Arrggh, a 5 year tractor plan for communications

    Yesterday the UK Government, in the middle of saving the Brits from the worst recession since 1946, found time to issue Digital Britain: The Interim Report - Government outlines plans for UK’s digital transition, which lays out a framework for evolving digital communications . The report was led by Lord Carter who seems to have made an entire career career out of issuing lengthly government reports. Among the plans are proposals to extend the Universal Service Obligation to broadband by 2012 and mandate a minimum speed of 2Mbits/sec. There are also proposals to place a levy on broadband to compensate digital rights holders for piracy. Looked at through the strangely distorting glasses that most governments seem to wear, these may sound sensible ideas. But wait, the last time government ran communications was in 1984 when there were waiting lists for party lines, clockwork switching and it cost a week’s pay to call the US. Since then, freed from the dead hand of governments around...
  • Don't go wobbly on me now George

    As Margaret Thatcher said to George H Bush who was wavering before the first Gulf war "Don't go wobbly on me now George". For all of those service providers who have finally embarked on major transformation programs, now isn't the time to go wobbly on the need to cut costs, improved customer care levels through better customer service and slash lead times for bringing new products to market. Delaying investment because of the downturn could be the worst thing they will ever do. But trying to figure out what the communications industry will do over the next year is a serious conundrum: there are so many variables in play. How long will the recession last? How deep will it be? Where will it hit hardest? Financially, we are in uncharted waters and even the best and brightest economists can neither agree on the answers or the best course to chart. So let's start with what we do know. Communications company revenues are always pretty good indicators of the macro-economy...
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