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Martin Creaner's Blog
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There seems to be a huge interest from readers on the topic of monetizing new services. As I mentioned a few days ago I simply can't see telcos generating huge revenues from 'entertainment' services such as movies & music. Let me add general information access to that list of things people simply do not want to pay for. Newspapers and business magazines went free on-line a number of years ago, and there is simply no way back. I read last week that a major survey in the US showed that...
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Where will the next tranche of telecoms revenue come from. The conventional wisdom is that we will continue to grow and grow the available fixed and mobile bandwidth, and we will then monetize this through the delivery of multimedia entertainment services (High Definition Video and Music and Games). I just don't buy this vision of the future. For better or for worse, the world has grown to believe that on-line video and music (and possibly games) should be free. There are so many 'free'...
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One of the hot topics that I'm predicting is going to dominateour thinking by the end of this year is the topic of Mobile Money. Thishas had an interesting niche role for the past few years in Africa and Asiawhere the mobile infrastructure & credit is being used as an alternative tolegal tender in regimes with either high inflation or little generalaccess to banking facilities. That in itself is an interestingdevelopment, but in parallel with this we have seen a serious growth in mobilepayment...
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There can be little doubt that mobile advertising is one of the fastest growing markets in the mobile ecosystem. Google is going strongly after this market with its acquisition of Admob, and they are obviously the market leader in internet search-based advertising – so this is a natural progression for them. Other players are also making significant investment such as Apple, Microsoft and, more recently,Opera. But don’t expect the big internet players to have such a dominant position in the mobile...
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Spent a very interesting week at Management World Africa this week in Johannesburg. Travelling so far from home, I was looking forward to learning about the challenges of a communications market that must be very different from my day to day experience in Europe and the USA. But, its a small, small world - and getting smaller! I was surprised to find that the challenges and opportunities facing the African market are pretty similar to what i am hearing across the globe - saturating markets; a major...
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The most interesting thing to come out of the MWC in Barcelona this week is the multi-company announcement of Wholesale Applications Community. A number of the world’s leading telecommunications operators and device manufacturers are trying to establish a simple route to market for developers in the increasingly complex world of mobile apps. The huge questions is whether they can succeed. This is the big non-Apple initiative that the industry has been mumbling about for the past 6 months. Most operator...
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Our Management World Asia event in Singapore last week threw up a load of interesting topics. Some of the topics that caught my eye included The keynote presentation from Telenor was an eye-opener. Although a Norwegian company, it has over 70million subscribers in Asia and has just launched a new operator in India which could add a huge number of subscribers to this already large presence. What was particularly interesting was the whole area of mobile banking. Telenor have purchased a bank to address...
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Whats hot for 2010? There seems to be a great hunger for finding out what is going to happen in 2010. Having put in such as slow 2009 (albeit the final quarter was very promising for most companies I talked to), people are now desperate for a good 2010, and are obsessed with finding out what the opportunities are going to be. The Forum as you might expect has an opinon on this, so here are our hot topics for 2010: Cord cutting/Price Pressure – this means the on-going trend for consumers shifting...
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Transformation is a hugely important topic for our industry, but it's bedeviled with myths! The first myth that we need to dispel about transformation is that it only applies to long established incumbent service providers. People tend to associate the transformation word with huge network transformation programs such as the BT 21C program that received great attention over the past five years. However, transformation is a much more generic term that applies to a series of constant improvement...
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Last week at our TM Forum Management World Americas in Orlando I was struck by the level of interest in three key topics. Two of these I have blogged about for the past year - Cloud & 4G. But the other one is coming up fast on the rails as a contender for a very hot topic in 2010 - Managing Customer Experience. Not the typical platitudes surrounding customer experience, but rather a much more systemic and systematic approach to this topic. For a different blog experience this week - have a look...
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