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Digital Media, Entertainment & Advertising
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Blog
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2 recent news stories – seemingly unrelated – are going to cause the law of unintended consequences to kick in big time with (as always),users paying the price. Let’s start with Walled Gardens. Telephony had a very interesting opinion piece last week on how walled gardens are actually getting stronger ( http://telephonyonline.com/3g4g/commentary/wireless-data-service-tipping-point-0916/ ). The key take-away is that it flies in the face of what users say they want. Now—it’s not uncommon for people...
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Some good discussion and input from Stephen Fleece. -jim http://www.billingworld.com/articles/how-to-keep-regulators-from-targeting-online-.html
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A few weeks ago, TM Forum and Ogilvy Worldwide hosted a Roundtable in London where executives from the web, advertising and telecom worlds got together to discuss the state of mobile advertising - its potential, the barriers and how to make the opportunities become real. The results of that informative discussion are now available in a special Insights Report from TM Forum. Copies will be available at the Nice Management World or you can download a copy right here by clicking the link.
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We all know that if traditional telcos and cable companies continue down their present path, they’ll likely be lapped by other players who are able to offer a variety of products and services and take care of all of the back office needs themselves. The service providers do realize this and are working hard to be more than the company you call for phone or TV service, but so far they are moving at a snail’s pace in a world that is operating at light speed. TM Forum’s Content Encounter...
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We’re in the middle of the most challenging times since the Great Depression, and even as communication services have become indispensible to people in the 21st century, they’re still not immune to the effects of a global economy in freefall. But in the midst of tough times, service providers still have to press forward, whether it’s with their transformation projects to become more efficient or developing innovative new services to stay relevant in a highly competitive market....
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If you are new to the Digital Media industry, you may be searching for how to keep up on the latest news and issues. Here's a selection of online resources I use and have found very helpful. Like any publication, not every story will be relevant but these are the best I've found. If you have others, please share them. http://www.contentinople.com - Part of the Light Reading empire, they have a great site but more importantly, a daily e-newsletter that usually has at least 1 article that's...
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If online advertising* were valued on the amount of articles written, presentations made and fervent discussions – it surely would be one of our most precious natural resources. That’s not to sound cynical or in any way downplay its importance. But like many things in life, the reality doesn’t match the hype – at least not yet. There is no denying that online advertising is highly important and valuable. And there is no denying it can be an important contributor to the revenues...
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The Digital Media value chain- from the creation, through the delivery and to the consumption and monetization of Content-based services - is full of bumps and potholes. Manual processes, unique requirements, proprietary formats, and players trying to our muscle each other has resulted in an environment where profits are hard to come by and the user experience is sub-optimal. The TM Forum, with its Content Encounter and other related programs, is reaching across the telecoms, cable and media industries...
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Frankly I’m tired of reading about what pundits think consumers’ want when it comes to new media services, personalized content and ad supported services. Nothing against these fine folks – I know many of them and consider them friends and colleagues. But strip away our day jobs and we’re all consumers. Each of us decides which grocery stores, cleaners and restaurants we’ll patronize. Where we will buy tires, tools and furniture. These are the day-to-day decisions we...
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Well… amid the requisite fanfare and a public beta longer than the gestation period of a Bactrian camel, Hulu has finally launched ( http://www.hulu.com ). As background, Hulu is a JV of NBC-Universal and News Corp (Fox) and is designed to be their in-house, legal retort to YouTube and other streaming media sites. We'll see if it takes off or not. Traditional advertisers (aka those who need to curry favor with the parent companies) have expressed glowing desires to spend their ad money...
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