Business Transformation Part 1
Chair
:
Mike Couture
Amdocs Management Limited,
Head of Global Marketing
Mike is responsible for positioning Amdocs for growth in evolving markets, leveraging its product, service and channel core competencies to achieve greater market share and share of customer. Mike has authored several white papers and articles and has delivered numerous presentations at industry events.
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EXEC11
Tuesday, November 6
2:00 PM
- 3:30 PM
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Managing Business Change in a Dynamic Market
|  The Content Value Chain: Business Model Alternatives for Service Providers
Whether content is as simple a ringtone or as complex as IPTV, service providers take on a new set of challenges when they enter this world. What is the content value chain? What does it mean to monetize content? How do you sell and market content? What are the intellectual property rights challenges? Most importantly — can telecom and cable companies shield themselves from some of this complexity — and should they?
Matt McFerrin, a communications industry executive with Oracle, has responsibility for North American strategic accounts. Previously, Matt worked with Siebel, Convergys, Cygent, Scopus and Accenture in a variety of sales, marketing and consulting roles. His experience, which spans system areas (CRM, BSS, OSS, ERP, BI) and markets (wireline, wireless, cable), is helping to drive Oracle’s communications industry strategy and success.
 The Dynamics of Successful Legacy Replacement: Managing Risk Mitigation and Business Continuity
Is legacy replacement necessary? If yes, when? Do the risks outweigh the benefits? Is new OSS always better? How can a service provider ensure business continuity and risk mitigation when attempting to replace legacy systems? This senior executive panel discussion will discuss the pros and cons of legacy back-office replacement and will prescribe the formula for making a business case for status quo or successful change.
David Harris is responsible for the system development and support efforts of Sprint’s Network Resource Management Programs and Enterprise Field Engineering Operation Systems. He has enterprise system responsibility for NRM, Asset Tracking, Site Development, and RF Engineering. David has been with SPRINT for 2 years since the merger of SPRINT NEXTEL. Prior to that he was with NEXTEL for 7 years, where he was involved in Customer Life Cycle, WLNP, and Sales Initiatives.
Bob Titus serves as Vice President, Global Converged Solutions and is responsible for overseeing the design and delivery of solutions that enable service providers and large enterprises to deliver next generation services over converged networks. Prior to joining NetCracker, Bob spent 10 years at Accenture, where he worked in the company’s Communications & High Tech practice as an SME in its Network Service Line of Business. During his tenure at Accenture, Bob’s responsibilities included developing OSS market offerings and providing network sales, delivery, and operational consulting for Tier 1 communications service providers including Bell Canada, TELUS, Pacific Bell, Nextel, and Sprint-PCS.
As Director Network Operations Systems at TELUS, Mr. Musgrove is responsible for Network Management, Wireless & Wireline, Activation, Surveillance, Trouble Management, Workforce Management, Inventory, Provisioning, CLEC-OSS Gateways, and Network Planning & Capacity Management systems.
Before TELUS, Arthur held numerous executive positions at Cymbal Corporation, IONA and AT&T, including Chief Architect AT&T's Western Local Services systems.
Mergers and Acquisitions in Telecom Software - a Financial Markets Perspective
This session will focus on the M&A trends in the telecom industry. How is the convergence of IT and Network affecting the consolidation strategies? How are Oracle, IBM, SAP, Comverse, Amdocs and others viewed in the financial markets as consolidators? What are the implications for private ISV vendors? This session will also discuss the future of consolidation and strategies for independent software vendors.
Amir is Executive Director of Investment Banking, focusing on wireless and telecom software. He has 14 years in telecom corporate finance, sales mgmt, business development and wireless network planning and operations. Previously he was VP, Corporate Development and Sales Director for Latin American and Southeast Asia at Stratex Networks.
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Tuesday, November 6
3:30 PM
- 4:00 PM
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Coffee Break
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EXEC13
Tuesday, November 6
4:00 PM
- 5:30 PM
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Will Investment Dictate the Competitive Landscape?
| Venture Capital for the Wireless World
This panel of leading VC firms, both global and U.S., will discuss the flow of capital around the world as it relates specifically to the wireless industry. Deloitte’s Mark Jensen will guide the discussion of investment trends and issues around wireless, including what is motivating these leading VC firms to invest in wireless. Also reviewed will be findings from the Deloitte/NVCA 2007 Global Venture Capital Survey, which measures attitudes and intentions of more than 500 venture capitalists worldwide.
Mr. Jensen is a partner and national director of Deloitte’s Venture Capital Services Group, focusing on VC firms and venture-backed companies. With more than 30 years experience providing services to VC firms and their portfolio companies, he recently served on an SEC advisory committee on the impact of regulation on smaller public companies.
Jackie Kimzey joined Sevin Rosen Funds in 1999 after nearly 20 years as an executive at wireless carrier and service provider companies. At SRF, Mr. Kimzey sits on the boards of airBand, Airimba, GlobeRanger, InnerWireless, LiveVault, MetroFi and Wayport.
Roman Kikta is the managing partner and co-founder of Genesis Campus and Mobility Ventures. Roman has held senior positions with Nokia, Panasonic, GoldStar, and OKI Telecom and is regarded as a wireless industry pioneer.
Kari-Pekka “KP” Wilska is a venture partner with Austin Ventures. Previously, Mr. Wilska spent 22 years with Nokia, holding management and marketing positions including president of Vertu Ltd. He received CTIA’s President Award in 1999 and was appointed 2003’s “Engineer of the Year” by the Engineering Association of Finland.
The Profile of a Winner - Guidelines to Success in an Increasingly Complex Industry
What do successful service providers have in common? Is there a winning profile?
The current industry changes are adding amazing complexity to decision making. Analysis paralysis is a real danger in this fast moving environment and the ready-fire-aim approach can be equally deadly. Are there some rules of thumb that can be applied to the base business issues?
This session explores this topic with learnings from recent TM Forum Business Benchmarking results followed discussions among a panel of regional service providers.
Rich Bennett is an Executive Director in the Architecture & Planning organization responsible for architecture strategies that enable new service applications. He has also been a major contributor to the TM Forum “Content Encounter” catalyst project providing a focus on where standards are needed.
Mr. Bennett has experience in the computing and telecom industries leading software architecture and engineering teams on a broad range of leading edge projects that have spanned operations support systems, networking protocols, and service applications.
Ed Jung’s current responsibilities at TELUS include strategy and architecture for Consumer Broadband, TELUS TV, and Next Generation Service Activation and Service Management programs. His primary experience is in OSS Service Assurance, Fulfillment, Activation, and Device Configuration systems. He holds a B.Sc. in Electrical Engineering from the University of Alberta, Canada.
Tonia Graham is CEO of e*Tezeract an ISV in the IP Infrastructure Management software area offering products and services used by both service providers and enterprise. She is also an officer on the TMF Board of Directors and the Program Director of the TM Forum Business Benchmarking Program.
Ms. Graham has 30 years of experience in the telecom management, networking, and computer industries.
Lyle Moore is Associate Director – Technology at Bell Canada responsible for the technology solutions for new product introduction and implementation of Bell's Consumer Internet solutions.
This primarily involves driving innovation and solutions for the Sympatico ISP services. Lyle has had particular focus on providing direction to help define the end to end service management model for ISP consumers as it evolves to include service experience from over the top providers including Google, MSN and Yahoo.
Lyle has been with Bell for 26 years and has held a number of positions including Technology Strategy, ISP Service Development, Internet Network Technology and Architecture, and Bell Operations.
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Business Transformation Part 2
Chair
:
Alpna Doshi
Reliance Communications,
CIO
Alpna J Doshi is CSO office Senior Executive at Satyam Computer Services Ltd, USA. She also holds responsibilities as an Officer of the TM Forum, as Secretary, and Chair of Membership and Governance Committee. She has 19 years in industry, an experienced professional in IT, Telecom, Media and Entertainment businesses, and Offshoring and Outsourcing.
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EXEC21
Wednesday, November 7
9:00 AM
- 10:30 AM
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Migration: Mapping Out the Way Ahead
| Delivering the 21st Century Global Platform
BT has introduced an SOA across its main lines of business. Known as the Matrix, the SOA offers an integrated, business-driven approach to software based on interconnected, re-usable models, including 14 platforms. Phil Dance will discuss how BT’s 21st Century global platform will enable the delivery of converged services that will open the door to a compelling new communications world where customers will enjoy more interconnected, more logical and more intuitive services. This presentation will demonstrate how enterprises can enhance their business agility to maximize competitive advantage and operate more effectively and cost-efficiently, taking full advantage of the technologies available.
Phil Dance is BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil is currently working on the delivery of new service capabilities from BT. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This will radically simplify the means for partners and customers to take new concepts to market.
Worldwide Migration Challenges - Case Study with Service Providers
This panel discussion will share the results of interviews conducted with service providers globally on major migration initiatives, challenges faced, and strategies. It will discuss the results from large global service providers that showcases the key pain areas strategy going forward; what should SIs do; and where the budgets are being allocated. This study was done by the TMF Board Systems Integrator Committee, chaired by Alpna Doshi.
Since 1975 Mr. Siebert has been working in the telecommunication industry. Mr. Siebert has worked in various management positions as there are, network management centers of fixed and mobile networks, engineering of network management systems (OSS), product marketing of GSM products and services, customer care operations (CRM included), Quality Assurance, Security- and Processmanagement, Standards and Environment.
At present Director for Regional Network & Operations branch West (Planning, Deployment and Operation).
1998 - 2009 member of the TMF board of directors.
Since 2009 member pf the TMF Executive Committee.
Since 2007 Chairman of the TMF Technical Committee.
Mikael Åhman, Director, working for TeliaSonera, as Head of Architecture in Broadband Services area. Mikael has worked in TeliaSonera for over 20 years with responsibilities in operations, IT, network and service development. Mikael’s industry involvement includes positions currently held as TMF Board of Directors, Rapporteur ITU-T Q5/2 Service and Network Management, and Vice Chair of ITU-T SNO group.
Phil Dance is BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil is currently working on the delivery of new service capabilities from BT. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This will radically simplify the means for partners and customers to take new concepts to market.
Alpna J Doshi is CSO office Senior Executive at Satyam Computer Services Ltd, USA. She also holds responsibilities as an Officer of the TM Forum, as Secretary, and Chair of Membership and Governance Committee. She has 19 years in industry, an experienced professional in IT, Telecom, Media and Entertainment businesses, and Offshoring and Outsourcing.
Mark Francis is a vice president at AT&T and responsible for AT&T’s GNOC, the most sophisticated command-and-control center of its kind in the world. Mark is also responsible for network continuity, contingency planning, and disaster recovery of AT&T Network Services infrastructure worldwide. Mark graduated from Drexel University with a B.S. in Computer Science and M.B.A. in Information Systems.
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Wednesday, November 7
10:30 AM
- 11:00 AM
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Coffee Break
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EXEC23
Wednesday, November 7
11:00 AM
- 12:30 PM
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New Web 2.0
| The Value of Communications in a Web 2.0 World
When computing went to client/server, it was all about cost reduction. But something unusual happened — IT changed from a cost center to a strategic element of the business. Now communications are making the transition to IP — and it’s all about cost reduction. Is history repeating itself? In five years, telecom purchasing will not be a discipline about cost reduction but about collaboration. And in the process, computing and communications will become forever linked. Looking 5 years out, this session will look at how to position services for the future.
Steve Bamberger is Vice President of communications, media, and utilities at Oracle Corporation, where he has responsibility for industry strategy and go-to-market throughout North America. He is a fifteen year industry veteran and has held senior positions at Accenture, Clarify (Amdocs), Cygent (Convergys), Vitria Technology, and Siebel Systems.
Circumnavigating the New Web 2.0 World
With commoditization approaching and walled gardens crumbling what's clear is that traditional services offered are not going to be sufficient. Service providers are actively seeking new revenue streams and creating their future in the new world. The speaker will explore what are the "real" next generation services, which approaches will work and which will not. What impact will Web 2.0 have - and how, if at all, can operators thrive in a Web 2.0 world?
Tal Givoly has more than 20 years’ experience in telecommunications technologies and software development, including management positions at Amdocs and XACCT, and leads all Amdocs’ innovation activities. Tal has produced numerous patents, is a frequent speaker, and is actively involved in industry consortiums, including serving on TMF's board of advisors
Interactive Services: the Impact on Operations of a New Generation of Customized, Real-Time, Personalized Services and Content
The era of customized, real-time, personalized services and content is eclipsing the “one size fits all” environment. This has huge impacts on both operations – primarily on Charging, Service Assurance and Service Fulfillment, and on the network, mainly in the form of the Service Delivery Framework. This talk will describe the arena of interactive services and the path to improve retail operations by rationalizing product lines and by creating standard, normalized product and attribute definitions that use common, reusable elements.
Michael Anderson's communications, media & high technology software and service provider experience spans nearly fifteen years in leadership positions with responsibility across both international and US markets. His experience spans several critical business functions including sales and marketing, product management, corporate development, operations, and IT.
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Wednesday, November 7
12:30 PM
- 2:00 PM
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Lunch
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Business Transformation Part 3
Chair
:
Tom Rowbotham
Vesbridge,
Venture Partner
Tom Rowbotham is the former head of British Telecom laboratories world wide. In this capacity he was responsible for all the internal development of network management systems. He is now a Venture Partner with Vesbridge Partners, an early stage USA venture capital firm focusing on the telecommunications sector.
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EXEC31
Wednesday, November 7
2:00 PM
- 3:30 PM
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Executive Directions Part 1
| SOA: Managing the Business Risk
Carriers will invest heavily on service delivery platforms to bring the benefits of on-demand services to their wireline and wireless customers. Emerging standards such as IMS and SIP are being supported and inter-working with legacy protocols. The critical enabling technology for next generation service delivery platforms will be service-oriented architectures (SOA) which will making it possible to reuse individual service components in order to quickly build a new services, as well as to separate the creation and execution of new service applications from the underlying network. Carrier adoption of SOA raises fundamental questions which this panel will discuss.
Dave Milham works within BT’s 21C Converged Services Unit on OSS Architecture and Innovation within the BT Group CTO Office. He is responsible for the development BT’s internal OSS architecture and strategy together with the co-ordination of BT’s contributions to the OSS activities of the TeleManagement Forum, ITU-T, ETSI, EURESCOM, and the IETF. He also represents BT on a number of UK industry regulatory committees concerned with OSS and B2B interconnect.
John Michelsen is the Chief Scientist & Co-Founder of iTKO, an innovative SOA test company. John has over 15 years experience in designing, developing, and managing large-scale, object-oriented solutions in network architectures. John is a leading industry advocate for agile software development. Before forming iTKO, John was Director of Development at Trilogy Inc.
Zenas Hutcheson is a Founder and Senior Managing Director of Vesbridge Partners—an early stage venture capital firm. Vesbridge is the former Networking & IT Infrastructrure Investment Team at St. Paul Venture Capital (“SPVC”). Before forming Vesbridge, Zenas was the Co-Managing General Partner at SPVC.
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Wednesday, November 7
3:30 PM
- 4:00 PM
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Coffee Break
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EXEC33
Wednesday, November 7
4:00 PM
- 5:30 PM
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Executive Directions Part 2
| New Service Creations to Attract Customers
As the telecommunications world collides with the Internet, new hybrid services are being created that bring together communications applications with technologies and services from the Web. How are these services created? How can operators deploy innovative offerings to attract customers, reduce churn and drive new revenue? This session will discuss how operators can deliver rich user experiences that bring together voice with other applications, features and tools to enhance the way people work and play.
As the Strategy and Planning Lead for the Communications Sector at Microsoft Corporation, Michael Finn is responsible for driving the strategy in the Telecommunications, Hosting, and Media and Entertainment segments. A telecommunications industry veteran, Finn has held positions with organizations including Sonus Networks and MCI.
The Service Delivery Platform and the Evolution to IMS
An SDP is not an alternative to IMS but an evolutionary path. Open standards and open platforms mean an end to vendor- lock-in from proprietary, monolithic IN systems. An open SDP brings competition to the development of telecoms services, radically reducing timelines and costs from those seen today. An SDP has unique carrier-grade requirements that can't be met by enterprise-grade application servers. This session will address the problem of vertically-orientated network and service silos for fixed, mobile, voice and data plus proprietary IN equipment as a barrier to cost-effective innovation and agile service development.
Ned Chini, General Manager, Americas for OpenCloud, has been an active contributor in the telecom industry for nearly twenty years, focused on engineering, marketing, business development, channel management, and OEM sales at Sprint, BT and MCI, Cisco, Nortel, and innovative ISVs such OpenCloud. Ned currently oversees OpenCloud’s engagements with leading telecom companies in the Americas.
Chris Haddock, Global Alliances and Applications Director at OpenCloud has more than 25 years’ experience specifically in technology and wireless telecom industries. Previous to OpenCloud, Chris was Head of Product Marketing at Acision responsible for developing business propositions for Service Providers in the mobile and multiplay markets.
Evolving Content Business Models of Convergence: Challenges and Solution Approaches
With the reducing revenues of voice minutes, ambitious Telcos have plans to triple their content revenues in the coming years. However, the challenges in revenue sharing and settlement of evolving business models are yet to be conquered fully.
This presentation provides an overview and discusses:
1) Evolving content business models;
2) Challenges of revenue sharing, settlement and dispute resolution;
3) Solution recommendations and implementation frameworks;
4) Architecture for charging and billing with Deep Packet Inspection;
5) Illustration of case studies.
Practice Head, Satyam Computer Services Ltd.
Heading Billing, Customer Care and Service Fulfillment global service offering of Digital Convergence.
Has over 18 years of Telco and IT industry experience, co-inventor of Enhanced Communication services platform. Speaks and presents at TMF and other Telecom industry forums.
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Cable Spotlight
Chair
:
Kelly Anderson
TM Forum,
Sector Head for Cable Markets
As TMF’s Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly’s experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising and operational functions for cable operators
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EXEC41
Thursday, November 8
9:00 AM
- 10:30 AM
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Cable Spotlight - Part 1
| Cable MSOs vs. Telcos – Who’s Winning and Why?
This speaking panel will: 1) Examine the similarities & differences in the types & classes of services that each operator segment believes are critical to their success in the next 2-3 years; 2) Address the adoption of new network & service-related technologies; 3) Discuss the issue of how next-generation MSOs & Telcos are enhancing their business & operations mindset & processes to truly become a value-added service provider; 4) Provide insights on how these operator segments view the competitive threat of “over-the-top” service providers; 5) Discuss the evolution of the architecture, scope, and required capabilities of the back-office.
As Director Network Operations Systems at TELUS, Mr. Musgrove is responsible for Network Management, Wireless & Wireline, Activation, Surveillance, Trouble Management, Workforce Management, Inventory, Provisioning, CLEC-OSS Gateways, and Network Planning & Capacity Management systems.
Before TELUS, Arthur held numerous executive positions at Cymbal Corporation, IONA and AT&T, including Chief Architect AT&T's Western Local Services systems.
As CTO, Brian is responsible for the architectural and technology vision and deliverables for the company's award-winning Service Management Platform and Solutions Suites. A 12-year veteran in telecommunications, Brian's extensive background in designing, architecting, and building large-scale operations and billing support systems continues to position the company well.
Managing Interactive and Personalized Content: The New Frontier
Specifications that have been released over the past year that will revolutionize the services that MSOs will be able to offer but it doesn’t stop there. Advertisers and content providers have the capability to use specifications such as OCAP as a way to launch a national campaign across the cable industry, with “write once/run everywhere” certainty, so that viewers can easily interact with ads of interest. Targeted ad campaigns that bring new thresholds for CPM revenue will constitute a shift in traditional rating and tracking of programming and consumers. Metrics of viewership with usage information that would trend and track behavior would be made available with the availability to aggregate across MSOs. These advances in operational standards make front office strategy a reality. This session will focus on the ability to create new services based on new specification releases that will build revenue and allow for the personalization and interactivity in consumer offers that will be demanded in the near future.
As TMF’s Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly’s experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising and operational functions for cable operators
Enabling the Future: Understanding DOCSIS 3.0
A crucial requirement for cable providers to deliver new services based on technology generally known as Internet Protocol Television (IPTV). IPTV utilizes video/audio/text/graphics/data at required levels of quality, security, interactivity and reliability. This session will concentrate on the business strategies that can be now deployed with the release of Cablelabs DOCSIS 3.0. This important specification release enables MSOs to expand services that will include the use of channel bonding, Mcast, and support for services that enable the multi media and IPTV like services, as well as allowing unlimited IP addressing and device mobility with IP6.
Eduardo Cardona is a Senior OSS Engineer of the Broadband Network Services department at CableLabs. Eduardo oversees the DOCSIS OSS platform evolution and has lead and contributed to several OSS specifications for PacketCable, DOCSIS and contributed on other activities within CableLabs projects, IETF and SCTE
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Thursday, November 8
10:30 AM
- 11:00 AM
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Coffee Break
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EXEC43
Thursday, November 8
11:00 AM
- 12:30 PM
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Cable Spotlight - Part 2: Cable MSOs and their TM Forum Success Stories
| IPDR & Next Generation Converged Service Management
IPDR (Internet Protocol Data Record) will be the foundation for next generation service management in a converged cable network. The adoption of IPDR by DOCSIS (Data over Cable Service Interface Specification) has provided granular subscriber and service statistics so cable operators can build a service management architecture that allows them to effectively perform the following functions:
• Dynamic Resource Management
• Capacity Planning
• Capacity Management
• Targeted Network Modeling
• Capex Projection
The paper will outline current and future plans to leverage IPDR and provide comprehensive cable service management architecture.
Ben Bekele is a Principal Architect within the Access Technology group at Cox Communications. I am responsible for the architecture, evaluation and deployment strategy of the latest access technology within Cox Communications. I am currently leading the M-CMTS and DOCSIS 3.0 migration strategy and planning, cost analysis and system development within Cox. I am also working on next generation cable IP video and how that integrates into the existing cable infrastructure.
Value of TMF Standards for Cable Operators in a Multi-Country Environment
UPC Broadband was growing rapidly through acquisitions. Fast and cost effective delivery of new services across Europe required standardization of IT interfaces and Business processes. This presentation shows how applying TMF standards, in particular OSS/J, helped to speed up delivery of new services at European footprint.
Phil Colby is Vice President of Technology for Liberty Global. Mr. Colby has worked for several of Liberty Global’s predecessors since 1995, most recently as Vice President of Engineering for UnitedGlobalCom, Inc. Prior to that, he spent 5 years at TeleWest in the UK. Mr. Colby has worked in the communications industry for over 30 years with the last 16 years in cable, during which time he has been directly involved in the launch of telephony services in the UK, Austria and New Zealand.
HomeRun - from Product to Customer Orientation
@Home migrated the organisation last year from product oriented to customer oriented. For this an extensive project was executed with the following goals:
1. Introduction of Chain-management to operate products and services in a uniform way
2. Creation of a single point of contact for customers
3. Alignment of Business rules
3. Alignment of Business processes and data modelling
4. Reshaping the IT application landscape
To achieve this TMF material ( eTOM and SID) was used as reference.
The presentation will give an overview of the project and an evaluation of the use of the eTOM and SID material.
Jelle P. Cnossen MSc. is the Position Senior Management Consultant, responsible for external technical management and representation. Former positions: manager Development, manager R&D, manager National Operations (UPC) and network architect. Member of the EuroCableLabs CTO-board. Graduated from Middlesex London University as Master of Science Telematics/Network management.
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Thursday, November 8
12:30 PM
- 2:00 PM
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Lunch
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