(company, presentation, speaker, description):  
Executive Summit on Business Transformation
TM Forum Initiatives in the Real World
Managing & Optimizing Customer Experience
Managing & Delivering Content-Based Services
Operational Challenges in a Converged Market
Wireless & Mobility
Chair : Colin Orviss
Patni Computer Systems, SVP - Patni Telecoms Consulting
OPS11
Tuesday, November 6
2:00 PM  - 3:30 PM
WiMax
Service ProviderBroadband Content Roadmap in the WiMax World
Larry Kivett, Senior Manager, Deloitte Consulting LLP, will moderate this panel that covers a Broadband Content Roadmap in the WiMax World, including how broadband content mobility will evolve in the WiMAX world, how it will affect key content/entertainment players, where the real consumption of content over WiMAX will occur, and when the pricing issues around wireless data content will be resolved in order for it to be feasible for the everyday consumer.
Service ProviderMaking a National WiMAX Network a Reality
WiMAX is poised to revolutionize the wireless telephony industry. Pipex, a UK-based communications service provider, is using software from Axiom Systems for the provisioning of the country’s largest WiMAX network. This joint presentation by Pipex Wireless and Axiom Systems will explore the requirements of deploying this next generation of wireless technology, the finer points of making WiMAX work and the potential it holds to transform the communications industry.
Service ProviderWifi/WiMax via Earthlink
EarthLink’s Municipal Networks needed an IP transaction management, mediation and rating solution that could scale and adapt with its evolving wholesale business demands, while leveraging existing business systems. They turned to Primal Solutions for their IP Correlytics platform, which provides billing support for 30 percent of the U.S. residential VoIP market. This presentation will cover the challenges, steps and measurable results of managing, streamlining and improving the billing process using the IP Correlytics platform.
Tuesday, November 6
3:30 PM  - 4:00 PM
Coffee Break
OPS13
Tuesday, November 6
4:00 PM  - 5:30 PM
Transitions to 3G
Transition to 3G in the Americas: EDGE/UMTS/HSPA Leads the Way in Mobile Broadband
UMTS/HSPA accounts for the majority of mobile wireless broadband networks and 3G subscribers today as well as for the next five to ten years. Discover the reasons: 1) for the global footprint of 2.6 billion customers on GSM networks; 2) why the HSPA to HSPA+ and LTE migration strategy will be the most compelling choice for most operators around the world and in North America and Latin America; 3) how these technologies are delivering high speed wireless data services and applications to customers today. This session will look at the revenue drivers for the 2G to 3G transition to increase ARPU levels, and if there are considerations for 3G applications for enterprise and consumer markets.
The Delivery of Rich Media Content to Mobile Consumers
The delivery of rich media such as movies, TV, games and composite services offers enormous opportunities for Service Providers to significantly improve ARPU, customer retention and brand. However, successful execution of this business model requires a new set of business processes, business partners, customer care handling, business metrics and technology. This session identifies the critical success factors of content delivery including: market segmentation; the scalability and IT resources; digital rights management; the service delivery framework and new customer care and insight models.
Service ProviderRising Above 3G Management Challenges at Partner Communication Israel
Challenged by the pursuit for new services and faced with wireless evolving technologies, Partner's wireless network is constantly expanding and becoming more complex than ever. A flexible manager-of-managers OSS service assurance solution was needed to reduce integration time of new services and transparently converge 2G, 3G & 3.5G technologies. This presentation shares Partner's proven experience in this area and focuses on tools and procedures that helped meeting the management challenges.
Operations
Chair : Mark Nicholson
Subex, CTO
OPS21
Wednesday, November 7
9:00 AM  - 10:30 AM
Back Office Solutions
Service ProviderBT Onevoice – a Modular Roadmap towards Convergence
Today’s organizations are facing a large number of challenges in their route towards deployment of converged services. Their business environment has to remain operational, whilst the investment in these services has to provide a return on that investment, either through costs reduction, value add or business improvement. With the award winning BT Onevoice proposition, BT is presenting a fully flexible roadmap for converging a customer’s voice estate, and help them to become “Unified Comms Ready”. The presentation will cover BT’s view of the market, an overview of the BT Onevoice proposition and core elements, combined with references to customer implementations.
A Convergence Model for Change Management in Telecommunications Companies
The technological convergence is changing the business rules in the telecoms sector, greatly impacting the (established) service providers. Change Management is one of the key processes for organizations because it is responsible for providing adequate control over the company’s infrastructure and, consequently, the services provided. This article will present a convergence model of process management for operational changes in the telecom and technology environments, a vision of process changes in eTOM and the mapping of the ITIL.
Service ProviderMaking the N-Play Power Play: How Application- and Content-Based Services are Transforming the Back Office
New application- and content-based services, such as IPTV, VoIP, gaming and hosted applications, are vital factors in improving revenue margins. This new wave of service-offerings combines traditional connectivity with multiple types of applications that deliver rich content to subscribers. This session will outline back-office challenges and emerging OSS strategies for successful “N-Play” content-based services, better ways to orchestrate management of content, connectivity and devices to match network capacity with actual demand.
Wednesday, November 7
10:30 AM  - 11:00 AM
Coffee Break
OPS23
Wednesday, November 7
11:00 AM  - 12:30 PM
Front Office Solutions
Service ProviderSuccessfully Aligning Operations and IT to Deliver Converged Services and Infrastructure: the Sprint Story
Sprint is one of the few innovative operators that has successfully delivered a range of converged services using its fixed and mobile infrastructure. One important ingredient of its success has been the optimum alignment between IT and Operations. This session will present the key findings from their successful approach to implementing OSS for converged services and networks from Sprint's real life experience - the challenge, frustration, success and benefits. They will highlight the challenges and success of aligning IT and Operations, suggested approaches and best practices.
Service ProviderOi a Brazilian Converged Service Provider, Telcordia and Accenture: Transforming & Implementing a New Data Service Fulfillment Process
Oi Telemar is one of the most successful, innovative and largest fixed-line and mobile converged competitive operators in Latim America. Its INTEGRA project aims to deliver an end-to-end service fulfillment solution to help enable mission-critical enterprise data services. The solution is part of Telemar's ambitious, multi-organizational project for transforming its order management and provisioning processes. This presentation will explain how Oi is deploying a complete service fulfillment solution to reduce time-to-market for new services, providing service solution consistency and reduce OPEX.
Delivering High-Quality IP Services
Service providers around the world are investing billions in new IP infrastructure in order to efficiently deliver next generation services and meet customer demand for high quality. Service providers can meet the challenge of real-time services by optimizing overall network performance, providing visibility and measurability of service quality, and enabling customer control over services. Increasing the utilization of network infrastructure by dynamically optimizing network traffic can reduce capital and operational expenditures while increasing quality of service for end customers.
Wednesday, November 7
12:30 PM  - 2:00 PM
Lunch
Service Management
Chair : Alfred Aparte
Objective Systems Integrators, Sales/MKTG - partner
OPS31
Wednesday, November 7
2:00 PM  - 3:30 PM
Service Level Agreements
SLA Management in Next Generation Networks: DMTF and TM Forum Join Forces to Address the Challenge
The joint work of TM Forum and Distributed Management Task Force, Inc. (DMTF) enables Service Assurance and SLA monitoring to be performed transparently across transport (MTOSI) and enterprise (CIM) resources in the context of Next Generation Networks (NGN). The presentation describes the use of NGOSS contracts for cross-domain service provisioning and activation. Work by TM Forum mTOP and SLA Management Teams, DMTF Telco Workgroup and the joint DMTF/TM Forum Harmonization group enables seamless SLA management across enterprise and telecommunication domains.
Enabling “Guaranteed Internet”: a New Networking Paradigm
Flawless delivery of resource-intensive and delay-sensitive services such as IPTV requires deterministic performance and coordination of a complex ecosystem of middleware and network components. Ensuring QoS, performance, scalability, and reliability across such a diverse architecture is essential to delivering differentiated customized services, maximizing user experience and increasing revenues. Network resources must be able to dynamically respond to the demands of applications and services, and coordination of this process must occur across the network. This session will discuss the architecture and set of solutions to support a Guaranteed Internet to flawlessly deliver high-bandwidth services such as VoD and IPTV.
Service ProviderMeeting the Challenges of SLA Management: Building, Proving & Matching Service Level Agreements at Mobilkom Austria Group
Mobilkom Austria Group (MAG), the leading mobile service provider in Central and Eastern Europe, connects over ten million customers in seven countries. To identify what constitutes customer quality and to improve the quality of services, MAG leveraged both eTOM and ITIL to implement a service level management (SLM) program. Attendees will learn how MAG implemented the SLM process, identified KPIs and KQIs, implemented tools to support this process and actively monitored performance against these metrics.
Wednesday, November 7
3:30 PM  - 4:00 PM
Coffee Break
OPS33
Wednesday, November 7
4:00 PM  - 5:30 PM
Customer Experience
Service ProviderManaging Customer Experienced/Perceived Quality of Service
CSP have metrics about network and service performance and market research data how customer actually perceive it. Most often it is very difficult to correlate the subjective statements with the objective data from the network elements or classical end-to-end QoS measurement. Therefore, different approaches will be recommended to close this gap. This enables a vendor to improve continuously technology, products and processes from a customer point of view. In this session 3 different customer feedback technologies are explained, in addition to how to bring this information into agreement with a vendor’s SQM and SLA-Management.
A Sustainable ROI-Based Metric Driven Model for Managing Customer Experience
The convergence of telecom and media worlds presents a challenge for service providers to manage customer experience and relate it to operational parameters. The presented framework uses eTOM, TAM and benchmarking to showcase a “cause-effect” model that was developed to identify levers and KPIs that impact customer experience. The presentation describes how this cause-effect model could be used to build business case and justify ROI for customer experience improvement projects. The presentation shares the best practices and a case study.
Delivering the Value of CEM to Key Stakeholders
The technical challenge of building CEM architecture to deliver Customer Experience metrics for every subscriber was key to delivering the first generation of CEM systems. However, delivering the value of these metrics to the desktops of key stakeholders to enable business change represents the next set of challenges for CEM. The speaker will provide insight into how CEM systems can focus on all areas of the business to deliver superior customer experience within communications networks and, by delivering this value into a cross functional team, show how significant business value can be derived.
Managing Data & Process
Chair : Seth Nesbitt
Amdocs Management Limited, VP, Product and Solutions Marketing
OPS41
Thursday, November 8
9:00 AM  - 10:30 AM
Managing Data & Process Part 1
Effective Master Data Management – The Challenges and Opportunities of Enterprise Product Catalog (EPC) and Customer Data Integration (CDI) Strategies
Unified customer and product data management is critical to the success of the next-generation service provider. But selecting and deploying EPC and CDI solutions is no trivial task. Using real-world examples, Amdocs will discuss effective strategies for determining project ROI, overcoming adoption and migration challenges and the critical role of industry standards such as SID in successful data management strategies.
Leveraging BPM for Competitive Advantage
The leveraging of Business Process Management based solutions against core operations can give a service provider a distinct competitive advantage. It can be an effective and adaptable orchestrator of regularly changing carrier operations as well as a powerful services extension to customers to bind long term relationships. Discuss how to impact your customer operation, network operations, executive visibility and control, and transition to a customer centric, self service model using BPM.
Rationalization of Fragmented Business Intelligence through an Optimized Information Supply Chain
A common problem across many organizations is the lack of a centralized, governed enterprise analytics environment. These problems often instantiate through rapid growth, typically through acquisitions or from programs that are driven by organizational silos, resulting in a fragmented, redundant business intelligence environment. BusinessEdge Solutions, the Information Management consulting division of EMC, will demonstrate through our practical experience, how to take a business process centric approach to Information Management. The outcome of this approach is the implementation of a foundational structure that effectively provides global, enterprise wide business insight and analytics into key programs such as Lead to Cash, Trouble to Resolve and Voice of the Customer.
Thursday, November 8
10:30 AM  - 11:00 AM
Coffee Break
OPS43
Thursday, November 8
11:00 AM  - 12:30 PM
Managing Data & Process Part 2
Service ProviderIT & Operational Synergies to Improve Data Quality
Data Inconsistency has been a long standing issue for Telco’s resulting in higher Network and Operational expenses. Data integrity assumes significant importance with the current trend of Telco Consolidation. This session will provide an overview of the Data Cleansing (Automated and Manual) framework that improved data integrity across the Order to Bill Cycle along with specific instances of how IT and operational synergies helped improve operations efficiencies and reduce costs.
Implementing A Data Retention Solution To Meet New Regulations
With new data retention regulations are being enacted across the world as a result of concerns about terrorism, service providers are needing to implement solutions fast and cost effectively. This presentation examines the huge technical challenges posed by the need to meet these new legal requirements, including the accurate collection of records from multiple sources, and the efficient storage and retrieval of the huge volume of data involved.
Thursday, November 8
12:30 PM  - 2:00 PM
Lunch
Executive Master Class


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