Wednesday, January 14, 2009 - Session One
Chair
:
Martin Creaner
TM Forum,
President & CTO
Martin Creaner has been working and advising in the Communications Industry for 18 years and is presently President and Chief Technical Officer of the TM Forum. Prior to joining the TM Forum, Martin held a number of executive positions with BT, the major UK based European Communications Service Provider, and with Motorola, the global Wireless Networks Equipment manufacturer, where Martin led the 2.5G and 3G OSS solutions development activities. Martin sits on the board of a number of telecoms companies, and is the Chairman of Selatra Ltd., which is a java games applications service provider for the mobile marketplace.
Martin is an accomplished speaker and regularly is asked to chair or give keynote talks at leading telecommunication industry events.
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MWA1
Wednesday
9:10 AM
- 10:20 AM
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Keynote Perspectives
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Martin Creaner has been working and advising in the Communications Industry for 18 years and is presently President and Chief Technical Officer of the TM Forum. Prior to joining the TM Forum, Martin held a number of executive positions with BT, the major UK based European Communications Service Provider, and with Motorola, the global Wireless Networks Equipment manufacturer, where Martin led the 2.5G and 3G OSS solutions development activities. Martin sits on the board of a number of telecoms companies, and is the Chairman of Selatra Ltd., which is a java games applications service provider for the mobile marketplace.
Martin is an accomplished speaker and regularly is asked to chair or give keynote talks at leading telecommunication industry events.
 "Changed and Unchanged" - New Lifestyle Service Provider
This presentation will look at how CHT has transformed its strategy and tactics in the last three years. With bold moves like NGN investment, VoIP on MSN, femtocell application, CHT needed to make changes and face the challenges from CSP and other non CSP competition to maintain and grow its revenue but still keeping its promise for "Quality and Commitment to Customers".
Other achievements, such as the launch its first CSR annually book of 2008 and the impact of its "Go Green" efforts to be more environmentally friendly throughout its operations, will also be explained.
From 2006 - 2008, CHT and TMF worked together on the Catalyst Project. In 2008, CHT won the Excellence Awards - Best Catalyst Project.
Dr. Shyue-Ching Lu has been Chairman of Chunghwa Telecom since August 2008. Before that, he was the President since 1996. Prior to Chunghwa Telecom, he served as the Deputy Director General of Directorate General of Telecommunications (DGT), Director General at Department of Posts and Telecommunications, Ministry of Transportation and Communication, and Managing Director, Telecommunication Laboratory.
During these years, Dr. Lu was involved in transforming DGT, a government agency, into a state-owned enterprise- Chunghwa Telecom (CHT). After this restructuring, the state-owned CHT immediately faced the competition from liberalized mobile market. Under Dr. Lu’s leadership, CHT managed to compete effectively and maintains the leading position in the mobile market.
Dr. Lu also contributed to the privatization of CHT, when in 2003 successfully listed on the NYSE. Dr. Lu has a Ph. D degree in Electrical Engineering.
Exploiting the Fixed Line Advantage for a Telecoms Operator's Transformation Towards Quad Play and Integrated Media Services
For some time now it has been recognized that revenue growth from commoditized and competitive basic access services such as broadband is not sustainable and that telecoms operators must transform themselves in order to generate new revenue sources such as those from content, applications and transactions. Acquiring and managing content and delivering these services across devices, both fixed and mobile, possibly as part of a "Quad Play" strategy, are steps that a telecoms operator may go through in its transformation towards an integrated media company. How does an operator ensure that this transformation is successful and how does the fixed broadband experience of the operator give it the ultimate advantage?
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Wednesday
10:20 AM
- 10:45 AM
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Interactive Discussion
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Wednesday
10:45 AM
- 11:15 AM
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BREAK
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Wednesday, January 14, 2009- Session Two
Chair
:
Martin Creaner
TM Forum,
President & CTO
Martin Creaner has been working and advising in the Communications Industry for 18 years and is presently President and Chief Technical Officer of the TM Forum. Prior to joining the TM Forum, Martin held a number of executive positions with BT, the major UK based European Communications Service Provider, and with Motorola, the global Wireless Networks Equipment manufacturer, where Martin led the 2.5G and 3G OSS solutions development activities. Martin sits on the board of a number of telecoms companies, and is the Chairman of Selatra Ltd., which is a java games applications service provider for the mobile marketplace.
Martin is an accomplished speaker and regularly is asked to chair or give keynote talks at leading telecommunication industry events.
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MWA4
Wednesday
11:15 AM
- 12:50 PM
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Enabling the New Digital Commerce World
| Turning Content into Context-Aware Advertising: A Real-Time Ecosystem Approach
Advanced advertising is now part of the interactive world of personalized content and communications. Cross promotions, policy control and targeted, real-time, delivery come together to make advertising interactive and measurable. This presentation will provide an overview of the market drivers for targeted advertising, using both communications and traditional media examples. Telcordia will discuss both business and technical requirements, and propose an ecosystem approach based on today's network evolutions.
Tom Forsyth is a Marketing Director in the Service Delivery Solutions BU at Telcordia Technologies. Tom has been with Telcordia for5 years after 10 years in a number of roles for Orange UK. Tom has over 20 years experience in manufacturing, design and network operation. He has spent over 15 years working on the GSM standardisation process including spells as chairman of the group writing the mobile type approval specifications and was the first vice chairman of the GSM MoU Terminals Working Group.
Getting Personal: Mobile Advertising and Personalization
Mobility and wireless are two unstoppable trends that reflect day to day life and these are even more prominent within Asia where the need to have anytime, anywhere access is taken as a given. What this has opened up is the creation of mobile services that can be targeted to the individual subscriber and with that the integration of mobile advertising into the "content" that is provided. Not only does this change the user's perception of the service but it may also change the way the user pays for the service. Wildes will examine the implications for those that make up the new value chain for mobile services.
Taking the Friction out of the Content Value Chain
This panel debate will examine how the emergence of content-based services is radically changing the value chain and the role of the players within it. It looks at the evolution from the traditional telco dominant model to an approach of multiple players and the management complexities this entails. How can you take the friction out of the value chain? How will the players work together for a common customer benefit? What lessons have been learned from other markets where a shift to a content-based world is underway?
Director of Product Marketing for the Amdocs Interactive division, responsible for the digital commerce, mobile portal and personalization solutions deployed at over 50 operators worldwide. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release
Shridhar Ramoo brings many years of experience in converged communications and managed services to his role as director, BT Global Telecom Markets Southeast Asia. A communications engineer with an MBA, he provides consulting services for communications service providers in region. Prior to BT, he worked with AT&T, IBM and Philips.
Sanjay Mewada’s oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.
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Wednesday
12:50 PM
- 1:00 PM
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General Discussion and Close of Morning Session
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Wednesday
1:00 PM
- 2:00 PM
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LUNCH
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Wednesday, January 14, 2009- Session Three
Chair
:
Martin Creaner
TM Forum,
President & CTO
Martin Creaner has been working and advising in the Communications Industry for 18 years and is presently President and Chief Technical Officer of the TM Forum. Prior to joining the TM Forum, Martin held a number of executive positions with BT, the major UK based European Communications Service Provider, and with Motorola, the global Wireless Networks Equipment manufacturer, where Martin led the 2.5G and 3G OSS solutions development activities. Martin sits on the board of a number of telecoms companies, and is the Chairman of Selatra Ltd., which is a java games applications service provider for the mobile marketplace.
Martin is an accomplished speaker and regularly is asked to chair or give keynote talks at leading telecommunication industry events.
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MWA7
Wednesday
2:00 PM
- 3:30 PM
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Innovation in New Services
| Delivering New Services – Consumers Are Demanding a Factory Approach
Based on Accenture’s new “Telecommunications Competitive Future Research”, consumers are ready for advanced, convergent products and services and are impatient for companies to deliver a seamless experience, a common platform and a superior service. These are now strategic necessities and service providers must move quickly to overcome traditional problems of extended development cycles, mounting costs and uncertain return on investment. The IP era demands a factory approach—a standardized and industrialized environment for more effective service innovation, development and operations, cutting time, cost and risk of launching new IP products and services.
Larry Socher has over 20 years experience operationalizing voice and data networks for organizations including service providers, enterprises, and government agencies.
He is currently responsible for all Accenture network-related projects, helping global operators develop and enhance their product roadmaps, redefine their organizations and processes, accelerate service introduction and streamline operations.
The Challenges of IPTV Rollout and Lessons Learned
Delivering and managing IPTV and multiplay services can be complex for fixed and mobile operators. Many factors conspire including regulatory constraints, lack of bandwidth, lack of exclusive rights to content, competition from cable networks and service quality issues. This panel will address the critical success factors to IPTV rollout including engineering networks for IPTV and successful introduction and growth of Mobile TV.
Yves has been working for the Orange France Telecom group since 1997, most recently at Orange and Sofrecom.
He has actively participated in the starting phases of Orange DK / NL / Moldova / Cameroon / Sweden in various marketing positions such as Value Proposition Manager, Loyalty Manager, Marketing Director.
Enyen Cheong is responsible for driving JDSU Service Assurance strategy for Asia Pacific. Prior to that he worked for Ericsson focusing on IMS solutions helping service providers create and offer new and enriched multimedia services. He holds a Master of Science degree in Telecommunications Technology from Aston University.
Managing 3G Mobile Customer Experience is Key to Business Success
Newer phones like the iPhone 3G have won the consumers mindset as they radically change the way data services are accessed, from anywhere and using a single device. At the same time, two out of three consumers give up using a new service after two failed attempts. This case study will present SingTel’s use of service performance management and customer experience management (CEM) tools to identify and resolve network and service issues impacting customers.
Ong Shwu Fong is the Principal Quality Manager for SingTel E2E-Network Quality
For over 15 years, Anand Venket has provided solution consulting and solution architecture to service providers, technology and business partners across the region. Anand manages channel partners as well as performs technical proof of concepts on Telcordia solutions in the wireline/wireless & convergent market. He has architectured legacy solution migration to NGOSS for several customers in the APAC region.
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Wednesday
3:30 PM
- 3:45 PM
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Question and Answer Session
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Wednesday
3:45 PM
- 4:15 PM
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BREAK
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Wednesday, January 14, 2009- Session Four
Chair
:
Martin Creaner
TM Forum,
President & CTO
Martin Creaner has been working and advising in the Communications Industry for 18 years and is presently President and Chief Technical Officer of the TM Forum. Prior to joining the TM Forum, Martin held a number of executive positions with BT, the major UK based European Communications Service Provider, and with Motorola, the global Wireless Networks Equipment manufacturer, where Martin led the 2.5G and 3G OSS solutions development activities. Martin sits on the board of a number of telecoms companies, and is the Chairman of Selatra Ltd., which is a java games applications service provider for the mobile marketplace.
Martin is an accomplished speaker and regularly is asked to chair or give keynote talks at leading telecommunication industry events.
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MWA10
Wednesday
4:15 PM
- 4:55 PM
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Next Generation Revenue Models
| New services, new issues for Billing, Charging, Revenue Assurance and Fraud
Service providers introducing new services need to secure their revenues, accurately bill clients and fight the incessant increase in fraud. By using existing data to detect and monitor potential losses operators can minimise exposure. Now more than ever, in the midst of the global financial crisis, with the collapse of 150 year old institutions, with the admitted frauds of esteemed business leaders from New York to New Delhi, the industry will need Advanced Forensic Data Analytics determine if available data is reliable and accurate, or whether it is hiding more serious inconsistencies and potentially fatal practices.
Principal and Head of Forensic Services for Deloitte Singapore and Southeast Asia. 30 years of experience in the prevention, detection and investigation of fraud. 10 years of that in the telecom industry working across Australia, APAC, North America and others. Member of the global Deloitte TMT Group.
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Wednesday
4:55 PM
- 5:00 PM
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Chair's Closing Remarks
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Thursday, January 15, 2009- Session Five
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MWA12
Thursday
9:10 AM
- 10:15 AM
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Transformation Case Studies
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He is a regular conference speaker and chairman and a writer for trade publications, represents the TM Forum in the Asia Pacific region and is an active member of the Revenue Management Inititative.
Gang has had over 29 years of experience in the Information Technology and Management field. His current position is the General Manager of IT Plan & Development Center of China Mobile Group Shanxi Co., Ltd. In charge of building the company’s IT strategy, policy, infrastructure, large scale application architecture including DSS/BSS/OSS/CRM/NMS etc., IT related budgeting is part of his major work.
Business Transformation – Bitter Pill or About time?
The digital revolution has led Telecom operators to do self introspection as they transform from a staid business offering voice connectivity over pairs of copper to a multi dimensional entertainment carousel offering on demand services. The margins on traditional revenue streams are stagnating and the competition is three pronged; deliver more for less, competition and regulation. This presentation will outline the challenges with transformation, the transformation themes and re-alignment of services to be offered.
Chris is the marketing lead for design and launch of next generation telecom for Telecom New Zealand to replace the incumbent retail business. Chris has 11 years experience with Telecom New Zealand as Head of Marketing in ISP, Broadband and IPTV areas. In the past, he has held senior positions in IBM, Apple and start-up companies.
Manish is Lead Business Analyst for systems delivery, engaging with Business to understand business challenges, functions and business drivers. Manish has been with Tech Mahindra for more than 11 years and has extensive experience in Systems Development for TSPs.
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Thursday
10:15 AM
- 10:30 AM
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Panel Q&A
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Thursday
10:30 AM
- 11:00 AM
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Break
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Thursday, January 15, 2009- Session Six
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MWA15
Thursday
11:00 AM
- 12:30 PM
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TM Forum Standards in the Real World
| An Update on TM Forum Technical Initiatives
This session will provide an overview of the current Technical Initiatives of the TM Forum Collaboration program. The session will look at what the TM Forum Collaboration Program is, how the program is structured, what the current projects are, and finally the session will look at the benefits of getting involved in the ongoing work of the Collaboration program.
Martin Creaner has been working and advising in the Communications Industry for 18 years and is presently President and Chief Technical Officer of the TM Forum. Prior to joining the TM Forum, Martin held a number of executive positions with BT, the major UK based European Communications Service Provider, and with Motorola, the global Wireless Networks Equipment manufacturer, where Martin led the 2.5G and 3G OSS solutions development activities. Martin sits on the board of a number of telecoms companies, and is the Chairman of Selatra Ltd., which is a java games applications service provider for the mobile marketplace.
Martin is an accomplished speaker and regularly is asked to chair or give keynote talks at leading telecommunication industry events.
Transformation of Telco Operations using eTOM Framework and NGOSS Architecture
TELKOM (Indonesia) performed an holistic transformation to simplify the operation and maintenance process but faced big challenges for the legacy integration needs. A three year project was built with TATA using TM Forum's eTOM and NGOSS models for its OSS/BSS/CSS requirements. A modular system was developed, implemented and synergized covering its Integrated Operation Support System, Customer Care & Revenue Management System, and Billing Systems working with Clarity, SAP and Convergys. Our experience will be shared in this session to provide valuable lessons in transformation.
Bengris Pasaribu, since 2006 as a Manager Lab TMN R&D Centre. First experience in Operation Network Planning and counterpart GTZ Germany Project. 1993 Joint with Network Planning Centre for develop National Network Master Plan . 1996 joint TMN Laboratories, development OSS solution and active contribute in ITU-T SG-4 since 1996. Graduate from Indonesia University, Faculty Electronic in Jakarta 1990.
Nurdjaja, since 2007 as a Manager Lab Performance R&D Centre. First experience in Operation Network Planning. 1993 Joint with Network
Nurdjaja, since 1996 to 2006 as an Engineer at Lab TMN R&D Centre. Joint with R&D Centre 1993 in Network Planning Centre responsible to develop Master Plan Network. As a team member for developing a Master plan for Operation & Maintenance of Telecommunication Network. As a team member to develop RFR for TELKOM NGOSS project. Development several OSS solution(Billling & CDC) and contribute in ITU-T standardization study group 4 for M.3400. Graduate from Syracuse University, Master for Telecommunication and Network Management, USA, in 1999.
Saudi Telecom’s Journey to Deploy eTOM to improve its Business Process Model
The presentation sheds light on STC’s journey towards full adaptation of eTOM as the foundation for a Business Process Framework and Model. Saudi Telecom will share their experience in translating eTOM to the main process framework within the organisation. It will also show how it has utilized eTOM in a variety of major initiatives across the company.
Mr. Ibrahim is an engineer by profession with almost 20 years of experience in progressively diverse roles in various segments of the telecom industry. Since 2005, he has been working with STC as a Senior Advisor with Corporate Quality Management (CQM). CQM is mandated with driving implementation of Quality & Process Management in the company, based on industry standards and best practices, including the eTOM Business Process Framework.
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Thursday
12:30 PM
- 12:45 PM
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Interactive Discussion
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Thursday
12:45 PM
- 2:00 PM
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LUNCH
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Thursday, January 15, 2009- Session Seven
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MWA18
Thursday
2:00 PM
- 3:15 PM
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Latest Technology Standards and Developments
| An Update on TM Forum Technical Initiatives - Service Delivery Frameworks
This session will provide an overview of the current Technical Initiatives of the TM Forum Collaboration program. The session will follow on from the earlier session and specifically look at how the TM Forum's Service Delivery Framework activities are supporting developments in next generation service delivery.
Martin Creaner has been working and advising in the Communications Industry for 18 years and is presently President and Chief Technical Officer of the TM Forum. Prior to joining the TM Forum, Martin held a number of executive positions with BT, the major UK based European Communications Service Provider, and with Motorola, the global Wireless Networks Equipment manufacturer, where Martin led the 2.5G and 3G OSS solutions development activities. Martin sits on the board of a number of telecoms companies, and is the Chairman of Selatra Ltd., which is a java games applications service provider for the mobile marketplace.
Martin is an accomplished speaker and regularly is asked to chair or give keynote talks at leading telecommunication industry events.
Transforming Your Approach to Service Delivery
This panel session will examine the way customer experience is a key differentiator today, but that, so far, the service delivery domain remains disconnected from the customer experience goal. A new approach is needed—one that ties customer experience into the debate on service delivery frameworks and platforms. It debates the evolution of the traditional service delivery platform (SDP) toward a new, customer experience-focused service delivery framework (SDF) approach. In doing so real-life case scenarios will be used to explore the customer-experience payoff of delivering services via an SDF.
Seth Nesbitt, Telemanagement Forum advisory director and VP, Product and Solutions Marketing at Amdocs. Seth leads a global team of marketing professionals focused on bringing comprehensive packaged customer experience solutions to market based on Amdocs’ products, services and business knowledge. Previous to Amdocs, he worked for Nortel Networks and others.
Rob is a co-founder of Fastwire, with a professional experience covering the entire telecommunications field. Rob is responsible for setting the technical strategy behind Fastwire’s vision of delivering market-leading OSS and network technology solutions, through partner products and their own innovative service and resource management software, S2Net OSS.
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Thursday
3:15 PM
- 3:45 PM
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BREAK
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Thursday, January 15, 2009- Session Eight
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MWA20
Thursday
3:45 PM
- 4:55 PM
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Assuring Customer Experience
| KPI Based Customer Experience Transformation - Operations, IT & Networks - An Optus Case Study
Service providers are facing challenges with increased customer acquisition costs, increasing customer expectations triggered by competition, and declining revenue growth. A KPI based Customer Experience Transformation that focuses holistically across Operations, IT & Networks will help address these challenges.
In this session Wipro will share a solution strategy as deployed in Optus – providing an integrated framework for effective customer experience management to address these challenges. It will share initiatives undertaken towards improving customer experience.
Madhwesh Kulkarni is currently the General Manager - APAC Communications and Media business and Global Head of Telecom IT consulting within Wipro. With over 17 years of experience in IT/Telecom industry, he has worked closely with over 40 telecom service providers globally.
Madhwesh is on the board of Tele Management Forum as an advisory director. He has spoken in many international forums on telecom related topics.
Customer Experience Panel
This panel moderated by Tony Poulos, will examine the importance that Service Providers and subscribers alike are placing on Customer Experience as the measure of success. It marks a move to a more customer-centric viewpoint as a step change from the more carrier-centric views of service quality management (SQM) and quality of service (QoS)
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Thursday
4:55 PM
- 5:00 PM
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Chair's Closing Remarks
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