One of the most talked about demonstration programs in the industry - Content Encounter is where the Communications & Media industries collaborate on new ways to create, deliver & monetize digital media services.
| "The Content Experience from TM Forum offers a compelling glimpse into a highly automated, end-to-end solution for scaling and managing vast amounts of content across a wide range of platforms and devices." |  Mark Francis,
AT&T VP Global Network Operations Center |
In Nice, Content Encounter Phase 4 will take place with a series of end-to-end demonstrations specifically geared towards helping service providers make the right investment decisions regarding new services in these challenging times.
It’s an innovative environment focused on developing win-win business models and solutions to problems that span the value chain including:
- Content Lifecycle Management
- Personalized Advertising Business Models
- Service Creation and Delivery
- Service Profitability
Content Encounter Phase 4 Scenarios
Business Optimization: Profitably Operationalize New Business Models in the New Digital Economy
This scenario emphasizes business optimization in 2 parts. The first examines business models that open new revenue streams for telcos through targeted advertising delivery. The second explores data models that enable telcos to prove real ROI to Ad Agencies and Brand Managers for campaign and cost analysis in an assured environment with the help of a Revenue Operations Center.
| High Value Advertising and Marketing | Learn more about the Content Encounter Scenario 2
| High Value Marketing and Advertising: Make the Network Relevant and Give the Customer Control
The scenario is in 3 parts, the first looks at service sign-up, profile capture and opt-in processes to an advertising subsidized service. Part 2 demonstrates the acquisition and use of behavioral information as part of an enhanced search experience. Finally the information is used to target advertising in an ad-subsidised news service.
Rise of Digital Media and App Stores
Application and Content Providers working with Network Operators can industrialize, personalize, and monetize digital media and applications distribution. IBM, Alcatel-Lucent and cVidya demonstrate how digital content and applications can be onboarded, managed, and distributed appropriately to multiple channels including Mobile TV and App Stores, with the required revenue assurance controls.
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| What is Content Encounter 3 | Hear from Grant Lenahan, VP Strategy, Telcordia Technologies
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| Content Revenue Management | Learn more about the Content Revenue Management stop in Content Encounter 3
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