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Insights Research: Customer experience - Enterprise customers
How-to Guide: Becoming a customer-centric business October 2014
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market saturation and digital life have transformed the importance of managing customer experience. The rising cost of churn and the power of customer dissatisfaction make effective Customer Experience Management a fundamental of successful business today. TM Forum provides the essential tools, best practice guidance and leadership to enable successful Customer Experience Management across a complex value chain of partners.
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