Our Catalyst is based on Zain Group's pioneering mCommerce service called ZAP which currently has more than 20 million users. It sets out to establish & demonstrate best-practices for mCommerce revenue management practices, ultimately creating the definitive standards library for TM Forum.
Business Proposition
| Our consortium's objectives are to:
1. Define a common framework for the integration of the different mCommerce business models
2. Develop mCommerce processes & KPIs and incorporate them into TM Forum's standards library.
3. Understand key revenue management indicators for different models being explored by operators.
4. Analyze performance for different mCommerce services – uncover the most profitable services, by customer segment and other behavioral dimensions/demographics
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| TM Forum Standards in Use for Development | | | |
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Team Member Contributions
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Participant
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Participant
Learn more
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Demonstration Scenarios
| - Zain's mobile commerce service, "ZAP", as deployed by Coca-Cola in
Africa. - ZAP utilization in Nakumatt shopping stores in Africa.
- Actionable business insight through intelligent analytics.
- Proactive campaign management.
- Transactional mCommerce data financial analytics.
- Illustration of the focal points for mCommerce risk mitigation.
- mCommerce service provider integration standards - creating the unified global mobile commerce platform.
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 Not only are we pushing the boundaries of where the mobile phone can take us, we are showing that we can improve lives and make sustainable economic contributions in the countries where we operate. | – Chris Gabriel, Zain Africa CEO
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