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Driving Technology & Operational Excellence

The Summit looks to the processes, standards and frameworks that enable Service Providers to deliver new products and services quickly, accurately and profitably. It will explore the role technology is playing in transforming the entire value chain; the practical lessons learned from existing implementations and the evolving industry standards and frameworks that will help to deliver new services quickly and accurately. TM Forum Solution Frameworks (NGOSS) will be under the spotlight with examples of how it's being used in the real world to enable transformation. 

Hot topics include:
  • Streamlining for success in the digital economy - technical & transformational excellence
  • The real world technical issues and challenges of integration and the delivery of solutions
  • Leveraging TM Forum Solution Frameworks (NGOSS) - from methodology to practice
  • The future for standards & frameworks
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Technical & Transformational ExcellenceTuesday May 18, 2010 2:00 pm - 3:30 pm
Chair: Tony Sceales, Celona Technologies Ltd, Chief Technology Officer
Colt Service Delivery Case StudyColt's Director of Delivery will describe their successful migration away from a manual Service Delivery process that was time consuming and costly and negatively impacted customer experience and competitive advantage. To address this challenge Colt turned to standards like eTOM to automate their Service Delivery business processes and to achieve improved visibility.
Speakers:
Uwe Becker, Program Director- Simplification Program, COLT Telecom
Managing the Services Experience from the Edge, The Next Evolution of the Customer Experience To drive towards monitoring the customer experience directly from a customer perspective, BT is evolving its diagnostics and repair architecture. This requires a fundamental shift in its diagnostics capability from monitoring at the centre to the edge. This approach also will support multiple protocols and service diagnostic tools providing the ability to provide differentiated service by deploying best in breed tools over time. Clay will outline and discuss the approach BT is taking in this area.
Speakers:
Clay Van Doren , Managing Director, Business Operations, BT Group plc

Frameworks Required for Network ModelsTuesday May 18, 2010 4:00 pm - 5:30 pm
Chair: Johanne Mayer, Alcatel-Lucent , Director Communications
From Legacy to Convergence – The IP Roadmap Next Generation ISPs must take the benefit from the technology evolution around IMS; IP can be seen either as the threat or the path forward… it only depends on your perspective. Can IMS live side by side with legacy systems and legacy technology? Will convergent solutions take the lead? What are the views from a cable operator perspective? What is the role of the Business Process Framework (eTOM) in this transformation? This presentation will examine IMS Convergent Multiservice Architecture from the hype to the reality. This is an insight from within a traditional cable operator, looking at the challenges ahead and the technology changes that will drive the short term future!
Speakers:
Alexandre Fonseca, Technology and Information Systems Group Director , CABOVISAO
Managing Wireless and Wireline Together –No Longer a LuxuryManaging the all-IP core, mobile, and new generation fixed access infrastructures in a converged manner is the next frontier in network management. TM Forum has kicked off an initiative to address this challenge. This session will address the business and technical implications of managing wireless and wireline together, as well as look at strategies being developed by TM Forum members for significantly cutting operating costs rather than watching them mushroom as the complexity of the network and the services that utilize the network increase.
Speakers:
Marie Murphy, Director, Managing New Technologies Initiative, TM Forum
The Road to Operational Excellence...The road to operational excellence for Qwest like many CSPs navigates through heterogeneous network platforms, converging products and a fair amount of legacy in the existing operational systems. Using a iterative technical approach that includes a strong dose of business transformation Qwest has been able to achieve some industry leading results. Harsh Bhatnagar heads up Qwest’s Enterprise Architecture along with Don Toland from Qwest Business Architecture team will discuss how Qwest has delivered measurable operational cost benefit through their End-to-End OSS initiatives while remaining focused on a best in class customer experience.
Speakers:
Harsch Bhatnagar, VP Enterprise Architecture, Qwest Communications International Inc.
Donald Toland, Chief Business Architect Product Operations, Qwest Communications International Inc.

Technology Opportunities & Solution FrameworksWednesday May 19, 2010 9:00 am - 10:30 am
Chair: Josh Salomon, Amdocs Management Limited, Senior Enterprise Software Architect
Developing Winning Business, Operational and Technical Transformational StrategiesThis presentation will address: • Increased output by automating manual data entry tasks allows re-alignment and re-skilling of staff to resole other tasks within the organisation. • Automation of pricelists for buying and selling allows reduced errors, cross check against agreed business rules, quick to analyse and insert in routing for best prices/destinations. • Immediate validation of pricelist receipt in the event of disputes = less email exchange. • Automating bilateral agreement templates, then facilitating an automated transfer carrier2carrier with digital signatures will expedite traditional manual processes and implementation requirements system to system, additionally covering audit controls. • NGN technology must be accompanied by integrated and automated workflows for all related departments whereby logical and significant processes are installed rather than silo effect non-mandatory fields thereby leading to wasted selling/trading time due to mindless administrative requests.
Speakers:
Margaret Morosi, Head of Global Services, Deutsche Telekom AG
Service with QualityOperators must bring new services to market faster, manage complex technology transitions, and drive operational excellence. This speech describes a transformation program for operations and highlights the skills and capabilities needed for a successful stepwise change towards the vision, including: • Approach to secure service quality and enhancing service offering • Finding the right partner • Driving a transformation program • Experiences and lessons learned from the transformation program
Speakers:
Imed SOUSSOU , CTO, Wataniya Télécom Algérie S.P.A
Applying Solution Frameworks (NGOSS) in a Simplified Process EnvironmentApplying the Solution Frameworks (NGOSS) suite of documents is beneficial even in simpler networks. This case study presents the successful implementation of the Information Framework (SID) and the Application Framework (TAM) for a small operator who wants to become more responsive to its customers and well positioned for future growth. An integrated party, greement, service and resource database was developed to support the whole business vertical from both customer and partner perspective in a simplified Business Process Framework (eTOM) process environment.
Speakers:
Matjaz Blokar, Director R&D, Specinova Systems Ltd.
Iztok Kregar, Techical department manager, IT Tel d.o.o.

The Future for Standards & FrameworksWednesday May 19, 2010 11:00 am - 12:30 pm
Chair: Johan Vandenberghe, Alcatel-Lucent , Business Consultant, Services Engagement & Consulting
TOP10 Operational & Optimisation Requirements for OSS and BSS StandardsOver the coming years, service providers will be investing enormous sums of money in new converged and 'all-IP' infrastructure technologies like Fttx and 4G. We strongly encourage the TM Forum to take the lead in this work ensuring that suitable standards exist in time for the major R&D and deployment cycles for these investments and to work with technology specific groups, (such as 3GPP, ITU etc) to ensure a harmonized approach.
Speakers:
Karl-Wilhelm Siebert, Director, Regional Networks & Operations Branch West, Vodafone Group
Klaus Martiny, Senior Project Leader, Deutsche Telekom AG
Combining the Business Process Framework (eTOM) and ITIL FrameworksThis presentation shows how elements from the Information Framework (SID), the Business Process Framework (eTOM) and ITIL are used in combination to create a process model for operations. The process model use Business Objects, the Business Object life cycles and the operational processes along these life cycles to create product and service neutral, standardised end to end processes for (Network and IT) operations and application users.
Speakers:
Lars Hofseth, Business Architect, Swisscom AG
Delivery of Services Over the Metro-Network in Telecom ItaliaThe presentation will depict the evolution of management of metropolitan networks with GigaBit Ethernet technology to support broadband (xDSL) and ultra broadband (FTTx) services. The network model has been designed adopting the TM Forum Information Framework (SID) model for enhanced flexibility and interoperability. This model has been utilized in a network agnostic layer for a SID-based interoperability of OSS with the network. The experience in 2009 will be presented as well as future directions for full automation of metro-network management.
Speakers:
Giuseppe Covino, Activation and Delivery Reporting Manager, Telecom Italia Group

Successfully Implementing Solution Frameworks (NGOSS)Wednesday May 19, 2010 2:00 pm - 3:30 pm
Chair: Stephen Fratini, Telcordia Technologies, Senior Engineer
Operational Transformation: Delivering High Impact ResultsThis session will discuss the approach RomTelecom adopted in their BSS / OSS transformation to enable them to introduce new services in greater velocity and with a shorter time to market. The role and importance of order management will be explained and the results and future plans of the transformation will be shared and discussed with the audience.
Speakers:
Radu Cretu, General Manager, IT Executive Directorate, Romtelecom SA
Rodney Sands, Director, Product Marketing, Oracle Corporation
Managed Services for Telecom NetworksManaged Services for Telecom Networks is a growing trend in the Telecom Industry. This presentation will examine how to setup a successful outsourcing relationship with your Managed Services partner? What is the scope and what kind of competencies need to be retained? It will explore the critical success factors in establishing and maintaining that relation and what are the lessons learned. Ger will draw on his experiences from 3 years of outsourcing in a mobile network environment in Vodafone Netherlands.
Speakers:
Ger Coolen, Chief Technology Officer (CTO) of Vodafone Netherlands, Vodafone Group
Multiplay Services in a Multi-Vendor Network EnvironmentThe solution realized for EWETEL shows the capability to provision multiplay services in a multi-vendor network environment. It emphases the benefits to set-up processes on top of a “unique”, centralized inventory management which maintains a multi-vendor and multi-technology network (ATM, SDH, PDH, FTTx, VoIP, Fixed and Mobile). It shows how to improve “time-to-service”, “time-to-market” and reduces manual activities for service provisioning.
Speakers:
Michael Schubert, Head of Operations, EWE TEL GmbH
Claudia Skerbinz, Sales Manager, Siemens AG

Solution Frameworks (NGOSS): From Methodology to PracticeWednesday May 19, 2010 4:00 pm - 5:30 pm
Chair: Enrico Ronco, Telecom Italia Group, Senior Project Manager
How to Shrink the Network while still Making the Net WorkIt’s frustrating having to launch so many next-generation services and finding out you can’t deliver them on time, or when you do, you waste too much network capacity. Join ICE and Amdocs as they address the $1Bn question of how to support future demand for new services while keeping the network at the right size to deliver the level of profit margins you’re used to...
Speakers:
Ricardo Mata, Sub-Director, VertICE (OSS) Project, ICE
Roberto Prado, Assurance OSS Project Director, ICE
Cassandra Millhouse, Director, Amdocs Management Limited
Application of mTOP Functional Modelling Concepts for Unified Management of Transport Services in Telefónica O2 Germany Network MVNMS at Telefónica O2 Germany is an OSS transport network management project and a step towards migration to the Solution Framework NGOSS-based architecture. The presentation addresses lessons learned whilst using the mTOP functional model as a reference with real-life network modelling cases and practical application of the Information Framework (SID) service concepts by wrapping low-level network functions into RFS. Finally, transformation of mobile network architecture and its influence on OSS planning, configuration, assurance and inventory is discussed.
Speakers:
Günter Kaufmann, Manager Network Management Systems, mmO2 plc
Krzysztof Jasek, OSS Solution Manager, Comarch S.A.
Leveraging the TM Forum's Solution Frameworks (NGOSS) for Business Transformation at Medium and Small ProvidersThis presentation will specifically discuss the unique financial and scale challenges faced by medium and small scale service providers and how the TM Forum's Solution Frameworks (NGOSS) artifacts can be leveraged to successfully implement a business transformation, which is both cost effective for the scale of the service provider and delivers real value, thereby helping them achieve efficiencies and increase the bottom line. A case study will be used to illustrate the transformation.
Speakers:
Mohammed Abdulaziz Alhakbani, OSS Director, Saudi Telecom Company
Piyush Sarwal, OSS Lead, IBM Corporation

Realising an Adaptive Service Delivery PlatformThursday May 20, 2010 9:00 am - 10:30 am
Chair: Daniel Acton, Dande Stratics, LLC., Managing Partner
A Perspective: Enabling the Service Delivery Platforms in ChinaThe presentation briefs the new market pattern for China’s information & communication industry, analyses the current status of developing the service delivery platform for three operators in China and introduces the methodology for building the SDP. It proposes two functional architectures of SDP applicable for the current network environment and the future IMS core network in China. Finally it illustrates the service delivery scenario as examples.
Speakers:
Weiling Chen , Project Manager, China Telecommunications Corporation
Qiliang Zhu, Professor of BUPT, China Telecommunications Corporation
Realizing Service Delivery Framework (SDF): Managing and Monetizing ServicesThe TM Forum Service Delivery Framework program defines an environment which enables the management of composite services across dynamic value chains within and outside of the enterprise. This presentation describes how through the combination of using existing standards and existing solutions an SDF enabled environment can be realized, resulting in an agile, adaptive service delivery and management environment that can be used by Service Providers to monetize new and existing services.
Speakers:
António Cruz, Project Manager, Portugal Telecom Inovacao, SA
Johan Vandenberghe, Business Consultant, Services Engagement & Consulting, Alcatel-Lucent
Mobilizing the Integrated OrganizationOur customers are experiencing a shift in enterprise customer expectations. In the short term, simplicity and value are the priority; from a wider perspective, enterprise customers are seeking a supplier that can integrate all communications and deliver a full managed service wrap. To address this , with the help of Martin Dawes Systems, leading mobile service providers are building a repeatable and scaleable portfolio for the enterprise market. Their customers will benefit from a single contract, single bill and an integrated customer services experience across multiple channels.
Speakers:
Cato Rasmussen, Head of Solution Strategy , Martin Dawes Systems

Solution Frameworks (NGOSS): Delivering Next Generation ServicesThursday May 20, 2010 11:00 am - 12:30 pm
Chair: John Reilly, TM Forum, Senior Program Manager
From Complex, Coupling to Simple and Open: The Smart BSS for Business TransformationEvolving telecom technologies, coupled with a dynamic market situation in developed economies, means legacy systems can not keep up with the fast changing business requirements of operators and their growing complexities. Therefore transformation has become inevitable for these large and intricate systems inorder to build an open architecture based on Solution Frameworks (NGOSS), Business Process Frameworks (eTOM) and Infomration Frameowrk (SID) that can smoothly support emerging new services, technologies and business wrapped by efficient business process to enhance operation efficiency and reduce cost.
Speakers:
Gertjian van de Ruit, Head of Product & Process Management, Telfort B.V.
Ning Ma, VP of BSS Product Line, Huawei Technologies Co. Ltd
Slovak Telekom Case Study: Delivering the Right Customer Experience every time with Universal Service ProvisioningSlovak Telekom’s ability to deliver the right customer experience during the tough times of transformation from a rigid incumbent towards an agile, multimedia Service Provider, has demonstrated the need for a centralized and universal Service and Network Inventory. Slovak Telekom will explain how an inventory-centric approach enabled the company to implement new generation services like IPTV, Internet and IP Voice over FTTx, xDSL and Satellite, keeping the Customer Satisfaction Index stable while decreasing operational expenses.
Speakers:
Stanislav Pavlovic, Director, System Integration Subunit, T-Slovak Telekom, a.s.
Evolving to a Service-Centric, Data-Driven Next Gen OSS Croatia Telekom has recognized that next generation services require integrated OSSs. The COMPASS project strives to achieve this, considering TM Forum standards and deploying a service catalog and service-agnostic order automation to make service fulfilment and related processes data driven. With these two components as key enablers of COMPASS, Croatia Telekom will rapidly introduce new services, enable customer self-service requests and improve customer experience. The COMPASS solution is supported by GIS Data Group and Telcordia.
Speakers:
Dominik Periskic, OSS Director, Croatian Telecom- HT
Damir Medved, Regional Director, GDI Systems Inc.
Summit Keynotes
Margaret Morosi Margaret Morosi
Head of Global Services
Deutsche Telekom
Ger Coolen Ger Coolen
CTO
Vodafone
Clay Van Doren Clay Van Doren
MD Service Design
BT
Alexandre Filipe da Fonseca Alexandre Filipe da Fonseca
Director de Tecnologias e Sistemas de Informação, IT & IS Director
Cabovisão  S.A.
Qwest Harsh Bhatnagar
Vice President - Architecture and Shared Services & President Qwest Software Services,
Qwest
Rodney Sands Rodney Sands
Vice President Enterprise Architecture
Oracle

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