TM Forum - Agenda

TM Forum Delhi Summit – March 5 – 7, 2007: At A Glance

Sunday, March 4

Monday, March 5
Summit Conference Day

Tuesday, March 6
Training
eTOM Distilled / SID Distilled / Billing

Wednesday, March 7
Training
TAM Distilled / SID Workshop / Billing

4:00 pm – 6:00 pm
Registration Open

7:30am-9:00 pm
Summit Registration

8:00am-9.00am
Expo

9:00am-9:30am
Opening session and welcome - Keith Willetts, Chairman, TMF

9:30-10:00am
Responding to India's booming telecom needs - the role of the regulator - Nripendra Misra, Chairman, TRAI

10:00am-10:30am
Converged Services in the 21st Century - Keith Willetts, Chairman, TMF

10:30-11:00am
Keynote address - Manoranjan Mohapatra, President and COO, Aricent

11:00-11:30am
Break and Expo

11:30- 12:00pm
Driving growth and profitability at Reliance, Sumit Chowdhury, CIO, Reliance

12:00- 12:30pm
Managing growth and containing costs at BSNL, K. Ramchand, Chief General Manager, BSNL

12:30-14:00pm
Lunch and Expo

Business Track

Technology Track

14:00-14:30pm
Case Study: Managing huge subscriber growth at Bharti - IBM

14:30-15:00pm
Understanding the critical issues in IPTV deployment – delivering and managing cost-effective "Telco TV" services - MetaSolv Software Inc.

15:00-15:30pm
Achieving a Single Customer View in a fragmented BSS / OSS landscape - presented by SAP

15:30-16:00pm
Break and Expo

16:00-16:30pm
Enterprise NOC for IP/VPN Managed Service Provider - HP

16:30-17:00pm
Evolving existing silo-based networks to Service Oriented Architecture (SOA) Infrastructure for a new generation of converged applications - Oracle

17:00-17:30pm
Examining the role of OSS in ensuring profitability in times of runaway growth - NetCracker

14:00-14:30pm
The status, role and future trends for IMS at network operators worldwide - Satyam

14:30-15:00pm
An update on TM Forum developments - NGOSS and Prosspero - TMF

15:00-15:30pm
Case Study: Migration of legacy systems into the NGOSS architecture - Celona Technologies & BT

15:30-16:00pm
Break and Expo

16:00-16:30pm
Examining the role of Business Process Management (BPM) - Tech Mahindra

Structuring a Network Business Model using a tiered architecture - Cisco Systems

16:30-17:00pm
Effective Management of a Portfolio of Network Services - Tata Consultancy Services

Capitalizing on TMF initiatives - Innovative ways to manage growth - Wipro Technologies

17:00-17:30pm
Customer Experience: The key factor in Service Differentiation, but can you measure it? - Agilent Technologies

17:30-18:00pm
Charging and Payments in the 21st Century - Keith Willetts, Chairman, TMF

18:00-18:15pm
Closing Remarks and Q/A - Keith Willetts, Chairman, TMF

20:00pm
Expo and Dinner

7:30 am – 9:00 am
TM Forum Training Registration

9:00am-5:00pm
TM Forum Training Courses

10:30-10:45am
Morning Break

12:30-2:00pm
Lunch

3:30-3:45pm
Afternoon Break

5:00pm
End of TM Forum Training

Date:

Track:

Monday, March 05, 2007

Time

Session

9:00 AM - 9:30 AM

IMKT0

Opening Session and Welcome
Keith Willetts, Chairman, TM Forum

The formal opening of the event and welcome to the event and outline of the day ahead delivered by Keith Willetts, Chairman of the TM Forum.

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9:30 AM - 10:00 AM

IMKT0

Responding to India's dynamic telecom needs - the role of regulation and TRAI
Nripendra Misra, Chairman, TRAI

This session will provide an insight from the Chairman of the regulator, TRAI, into how the role of regulatory policy in India will impact the potential rapid growth. Traditionally India has been a highly regulated market and this session will examine how much this has changed and how it will continue to change to enable for a more dynamic and competitive marketplace. More competition enables more players to compete for the new customers but requires regulatory controls to remain in place to ensure that the drive for growth does not come at the expense of stability.

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10:00 AM - 10:30 AM

IMKT0

Business Transformation for Growth and Profitability
Keith Willetts, Chairman, TM Forum

In telecom one can often come back to the old saying “lead, follow or get out of the way.” Those companies who fail to make radical changes to their operation, culture, portfolio and other key areas will fall behind, see their market share shrink and become takeover targets – or worse. Those that undertake a transformation agenda stand to keep their organization at the forefront of the industry This presentation will examine how operators must transform their business processes and systems into a new competitive edge how their suppliers can take advantage of this huge growth opportunity while maintaining a tight grip on the costs

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10:30 AM - 11:00 AM

IMKT0

A market perspective from Aricent
Manoranjan Mohapatra, President, Aricent

As Platinum sponsor for the event, Aricent's vision is to create a company that works on every piece of the puzzle, rather than just a few. By focusing efforts on the sector we know best—communications software and with expertise in areas from strategic design through implementation to product life extension, Aricent delivers integrated solutions to help you solve your most complex communications software challenges. Aricent is proud to be platinum sponsor the event and this session will provide an insight gained from Aricent's business experiences in India and around the globe that have helped service providers manage growth and deliver profitability

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11:00 AM - 11:30 AM

Break & Expo

11:30 AM - 12:00 PM

ISPK0

Driving Growth and Profitable - Challenges and Opportunities
Sumit Chowdhury, CIO, Reliance Communications Limited

This session will provide a viewpoint from the CIO of one of India's major service providers into how they see the challenges of managing growth but at the same time delivering profitability. It will examine how the use of software support systems can be used to both maximise revenues and also keep costs from spiralling. India's growth is unique and it wil be the incumbent Service Providers that will be best placed to respond to this growth

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12:00 PM - 12:30 PM

ISPK0

Managing Growth and Containing Costs
RAMCHAND KONDAPALLI, ,

This session will provide a viewpoint from a senior IT executive from India's largest service provider into how they see the challenges of managing growth but at the same time delivering profitability. It will examine how the use of software support systems can be used to both maximise revenues and also keep costs from spiralling. India's growth is unique and it wil be the incumbent Service Providers that will be best placed to respond to this growth

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12:30 PM - 2:00 PM

Lunch & Expo

2:00 PM - 2:30 PM

IBUS0

Designing, managing and growing the IBM/Bharti relationship to 156 million + subscribers and beyond.
Krishnan Narayan, Associate Partner, IBM Corporation

Bharti Airtel Limited is the largest full suite telecom services provider in the private sector in India. As early as 2004, the company could foresee the stupendous growth that was going to hit the Indian telecom sector. The business and IT leadership of the company understood that the systems that had seen Bharti grow to nearly 6 million subscribers in nearly 8 years of its existence would not be sufficient to handle the predicted growth to 100 million subscribers by 2010. Today, nearly two and a half years into the agreement, IBM has helped Bharti to: • Expand operations geographically across the country • Transform itself to become an integrated telecom services provider • Emerge as an innovative organization with a renewed focus on customers. This session describes, in detail, the approach suggested to Bharti to meet the 100 million+ subscriber projection by 2010.

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ITEC0

Defining IMS and Examining its current and future status at Operators
Alpna J. Doshi, Global Business Head, Secretary and TMF Board Director, Satyam Computer Services Ltd.

The talk guides the audience on IMS hot challenges for Operators, in India as compared to other geographies, solutions that TMF is driving hard with top notch architects from best companies in the world, architecture highlights, analysts say, and trials going on.Issues around IMS and SDP brought to light; reality vs hype expectations established through examples of HP, Alcatel, IBM, Ericcson - key suppliers in this space.

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2:30 PM - 3:00 PM

IBUS0

Killer issues in IPTV – Delivering and Managing Telco TV services cost effectively
Rajeev Tankha, Director, Product & Solutions Marketing, Oracle Corporation

IPTV has moved from technology trials to market trials and limited launches. Despite the urgency of losing market share in Voice, successful IPTV launches remain elusive, with most Telco’s stuck with small trials or facing major delays. Servicing demands for Video are significantly higher than any other Telco service and pose a major threat to a Telco’s success. IPTV operational expenditures (OpEx) can overtake and even surpass capital expenditures (CapEx) if back-office processes are not managed effectively resulting in unsuccessful order execution in over 50% of all cases, multiple truck rolls in over 30% of orders, and service complaints for over 50% of help desk calls. These operational issues significantly impact a Telco’s ability to successfully launch, deliver and manage an IPTV service, resulting in extremely high customer churn rates. Experts from MetaSolv & its Partners, with operational knowledge of 10+ successful IP TV deployments and launches, will conduct this presentation to examine these operator challenges and discuss proven methodologies used in launching successful IPTV deployments, including: · Techniques for the effective launch and operation of a telecom IPTV service · Real-world experiences regarding the most critical customer-impacting operation areas in running an IPTV service · Best practice approaches for launching or scaling these advanced services · Effective OSS support for IPTV service fulfillment

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ITEC0

An update on TM Forum developments - NGOSS and PrOSSpero
Andrew Chalmers, Senior Program Manager, TM Forum

This session will be delivered by a TM Forum representative and provide insight into the technical work of the TM Forum in establishing operational models for OSS. The well known and well established NGOSS framework will be examined along with a more recent development, that of Prosspero. This initiative aims to stimulate follow on work from TM Forum member companies and speed time to market in critical success areas in telecom operations. The Prosspero Program, which was launched just months ago, has reached its first major milestone. We are thrilled to announce the approval of the first two Prosspero-approved Solution Packages ~ Trouble Ticketing and Transport Network Inventory Management. These are made available through the Prosspero Portal.

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3:00 PM - 3:30 PM

IBUS0

Achieving a Single Customer View in a Fragmented BSS / OSS Landscape
Anandan Jayaraman, Vice President Telecom Media and Entertainment, SAP AG

Today's service providers are faced with a proliferation of product catalogs, customer management and billing / OSS applications. While efforts are under way to rationalize these systems in the long term, it is becoming critical to leverage these current investments in th short-medium term to realize a 360 degree convergent view of the customer. This presentation will discuss best practices on how to best implement a Single Customer View Solution without ripping (or) replacing your existing systems. Several case studies and examples will be used to highlight how service providers can achieve the holy grail of a single customer view in real time by unifying financial, transactional and interaction data across multiple disparate applications.

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ITEC0

Migration of legacy systems into NGOSS architecture
Tony Sceales, CTO, Celona Technologies Ltd
Glenn Presland, Senior Product Manager, BT Group plc

Two case studies will prove that sleep doesn't have to be lost when you realize that your legacy system is actually making you less competitive and costing you more money each day. The case studies will discuss how migrations into NGOSS architecture by using progressive migration technology allows operators to keep the business lights on and continue creating new products and services. Using this method, migrations will actually succeed by taking a radically different approach to traditional ETL (Extract, transform, load).

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3:30 PM - 4:00 PM

Break & Expo

4:00 PM - 4:30 PM

IBUS0

Enterprise NOC for IP/VPN Managed Service Provider
Muralidhar B S, Senior Solution Architect, Hewlett-Packard
Kolluri Ramamurthy, Vice President , x
Mr Singh Gurmeet, Senior Manager, Bharti Airtel Ltd.

Managed services offers enterprises to easily adapt to newer technogies and reap benefits. Bharti is one of the biggest telecom service provider in India. This case study brings out challenges in setting Network Operations Center (ENOC) for enterprise managed service customers. The presentation will discuss details and explore challenges in managed services for large Enterprises, Adopting ITIL based processes for operations, and supporting customer portals for self-care.

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ITEC0

BPM Catalysts
Upendra Dharmadhikari, Senior Process Consultant , Tech Mahindra

Telecommunication providers face changing business landscapes which result in changes to business processes. In TMF, there is a strong definition of framework process (the eTOM) and data (the SID), but no formalised way of implementing the business processes using the various BPM systems and methodologies available to Communication Providers today. The BPM Technical Team and Catalyst project have produced various aspects of the “iBPM Catalyst Methodology” to enhance eTOM implementation using standards to implement business processes for various Communication Providers.

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ITEC0

Structuring a Network Business Model using a tiered Architecture
Madan Mohan Vinjamuri, Software Engineer, Cisco Systems

As service providers and vendors move from silo systems to integrated component and SOA based solutions, they require a supporting information model architecture. NGOSS also needs to provide alignment of abstract models such as the SID to detailed models such as those in MTOP. The Chameleon team has produced a framework and model style that that supports both these needs.

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4:30 PM - 5:00 PM

IBUS0

Evolving Existing Silo Based Networks to Service Oriented Architecture Infrastructure for Converged Applications
Hoda Mansour, Senior Director, Global Strategy & Business Development, Global SDP Team, Oracle Corporation

Operators have invested heavily in their networks that had evolved over time into an extremely complex Silo Based infrastructure, that is difficult to support innovate converged applications. Operators need to act fast to that challenge by consolidating their infrastructure to support the development and deployment of rich converged services that could run on both existing and next generation IP based networks. This would support the deployment of a new wave of VOIP, Fixed/Mobile & real time applications.

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ITEC0

Product Portfolio Management - PPM
Shanky Viswanathan, Chief Solutions Architect, Tata Consultancy Services

Conceptualizing and seemless rollout of products and tariff plan details for Telcos is a major pain point. Given the nature of business validations required in an Indian Context, centralization and seemless rollout of business rules is a key driver for an Agile IT for a TELCO. PPM facilitates in modelling a product and related business validations and seemless rollout onto all the OSS/BSS Applications.

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ITEC0

Capitalizing on TMF initiatives- Innovative ways to Manage growth
Madhwesh Kulkarni, General Manager & Head -OSS and BSS Practices, IT Consulting, Wipro Technologies

Telecom operators in India and SAARC region face unique challenges today. Managing explosive growth rates with a balance between profitability and dynamics of technology is a difficult task to cope up with - for many operators in the region. TMF initiatives and programs can help telcos manage these challenges efficiently and proactively. Adoption of TMF standards and participation in TMF initiatives is not so common among telcos of this region. This presentation outlines the challenges unique to this region and explains how TMF initiatives and programs can specifically help telcos here. Mapping specific challenges and examples to solutions from TMF initiatives, this presentation will help telecom operators to maximise benefits from adoption of TMF initiatives and standards.

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5:00 PM - 5:30 PM

IBUS0

Examining the role of OSS in ensuring profitability in times of runaway growth
Sanjay Mewada, VP Strategy, NetCracker Technology

The OPEX can be one of the biggest cost centers for a rapidly growing service provider. The back office and OSS is the single largest component of OPEX. This presentation will focus on how mobile and fixed operators can architect a back office designed to rapidly scale the number of subscribers and offer customized services. In a very price sensitive market, customer retention and churn reduction has to be achieved via service innovation and service bundles that can be customized quickly with short deployment cycles. Using a case study, this presentation will focus on best practices in architecting, deploying and scaling a back office that ensures reduction in unit cost of provisioning and activating a service without putting constraints on subscriber growth

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ITEC0

"Customer Experience: The key factor in Service Differentiation, but can you measure it?"
Randy Custeau, WW Marketing Director, Agilent Technologies

The presentation will cover multiple dimensions across the measurement spectrum which must be considered in the construction of a comprehensive holistic approach to Service and customer assurance: - From RF to Core - From Network to Service to Customer - From Active to Passive - From Real Time to Historical - From Business Objectives to network KPIs Real world case studies from across the globe will illustrate the most valuable approaches and their associated business value."

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5:30 PM - 6:00 PM

ICUS0

Enhancing business value and customer relationships through e-billing and e-payments -
Keith Willetts, Chairman, TM Forum

This session will provide an insight from a TM Forum representative on the work being undertaken by the TMF in the area of e-billing and e-payments. In any service business the ease by which subscribers are able to transact for their services can have an immense impact on the successful takeup of new services. This is especially true in areas of pay per use and in low ARPU markets where providing simplicity of making small payments in a scaleable manner may be essential.

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6:00 PM - 6:15 PM

ICUS0

Closing thoughts and Q/A
Keith Willetts, Chairman, TM Forum

Bringing the proceedings to the day, this final session will provide some closing thoughts from the Chair and also provide the opportunity to air any outstanding questions that may remain.

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