Exhibitor Marketing
Don't get lost in the crowd! Maximize your investment in TM Forum’s Management World 2012 by actively making your presence known to your target audience. The following information is intended to help you encourage your clients, prospects and partners to connect with you at the event. These tools will help you sell the value of Management World to your key targets; and once they're onsite, you'll have plenty of opportunities to engage and get business done.
How to get the most from Management World
We recommend that you use the promotional tools we've provided below on your website/intranet, in advertising campaigns, literature and emails to:
- Generate new leads and traffic by promoting your company's exhibition stand, hospitality suites and sponsorship activities at the event
- Build interest in speaker presentations and increase awareness of speaker companies
- Attract a larger audience for products/solutions that you'll launch at the show
Start now, because the closer we get to the event, the more buzz you'll have to compete with!
Email Signature Strip
To add a Management World promo just below your email signature, just follow these instructions:
- Right click to save the below image to your computer
- In Outlook, go to Tools > Options > Mail Format tab and click Signatures
- In the window that appears, click the small picture icon on the toolbar to select your picture from where you saved it;
- Once inserted, click on the image then click the Hyperlink button (right next to the picture icon) and link the image to the following unique: www.tmforum.org/exhsignatureMWD
This is a great way for sales, speakers and other participants to let people know that they will be at the event.
Email Template
Click here to download a pre-formatted HTML email template you can use to invite potential customers to the event. This is a valuable tool for sales and marketing personnel who want to increase booth traffic and walk away from the event with plenty of actionable leads. If you would like us to help you adjust the template to increase personalization, or to highlight your company's participation, please email Pamela Guyton.
Banner Advertisements
Add a static banner to your home page or in emails with text on why your target customers should
meet you at Management World 2012 (also see the event descriptions section).
Instructions:
- Right click on the link below to download and save the banner ads to your computer.
- Upload the web banner to your web page/email/advertisement
- Hyper-link the banner to the following unique url: www.tmforum.org/BannerAdsmwd
Click here to download all the banner ads
Social Media Channels
Join the conversation online!
Send us your Twitter handle or follow @tmforumorg. Search the #mwd12 hashtag for the latest news and
information about Management World 2012, and be sure to use #mwd12 when you are tweeting about your
presence at the event. Feel free to use these sample tweets to get the conversation started:
- Will you be at @tmforumorg‘s Management World 2012? We will! Visit table [INSERT NUMBER] #mwd12
- [INSERT SPEAKER NAME] is presenting on #[INSERT TOPIC] during @tmforumorg’s Management World 2012.
- Check out the conference agenda http://ow.ly/8Om0d #mwd12 (Insert link when we have agenda live)
- Hope to see you at @tmforumorg’s Management World 2012 http://ow.ly/8Om1G #mwd12
Don't forget to also become a Facebook fan and join our LinkedIn group
Event Descriptions
50 Words
TM Forum's Management World 2012, Dublin, May 21-24, is the meeting place of the industry, helping you rethink the
business of communications and helping define how you can add value in the connected life, through four days of inspiring
presentations, unrivaled networking, and critical education.
100 words
TM Forum's Management World 2012, Dublin, May 21-24, is the meeting place of the industry, helping you rethink the
business of communications and helping define how you can add value in the connected life, through four days of inspiring
presentations, unrivaled networking, and critical education. This year’s event will deliver even more compelling Keynote
Perspectives, a jam-packed conference agenda, excellent networking opportunities, TM Forum Training, a diverse Expo,
and so much more. This is one event you can't afford to miss!
Powerpoint Templates
Click here to download the standard PowerPoint template
Click here to download the 16x9 PowerPoint template