Realize Revenue in a Telco 2.0 World
Demonstrated how it is possible for a telecom provider to offer off-deck content and still make money. Also, showed how to improve customer acceptance by delivering targeted adverts in a converged environment. More | Business Proposition | For Telcos
- Voice and SMS will be declining sources of revenue
- On deck content has not delivered the expected returns
- Using info from network offers a higher revenue and avoids spam
- Telcos can position themselves at the heart of the value chain
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| Demonstration Scenarios | - Monetize off-deck content
- Federated business model
- Secure many to many e-commerce gateway
- Targeted advertisements in a converged environment
- Improve customer satisfaction
- Deploy User Policy for customer control
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| TM Forum Standards in Use or Development | The previous version of this project in Content Encounter 2 contributed to the evolution of the GBA Billing Map into the eTOM, especially in the areas of Service Delivery, Real-Time Rating, and Partner Settlements The partners continue to explore the interface specifications and input into specifications such as the TM Forum SID.
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