Management World Asia offers a service-provider case-study driven agenda designed to examine the key technical and business issues to optimizing communications management infrastructure in the modern service provider.
The main conference will comprise of 4 core themes:
IT/OSS & Operational Excellence
This portion of the program will examine the technological infrastructure, organizational processes and TM Forum standards that are required to enable service providers to support diverse business models, and deliver new products and services as quickly and cost-effectively as possible. It will examine the role of technology as a key part of the converged communications landscape now emerging and focus heavily on industry standards in this area. Real life service provider case studies will deliver insights around how to develop SOA and SDF frameworks in order to deliver services to market rapidly and profitably. The TM Forum’s Frameworx and Business Process Framework (eTOM), Information Framework (SID), Application Framework (TAM) models will also be examined; show casing real world examples of the standards in action.
Key topic areas:
- Migration and IT Transformation strategies
- Developing the business case and proving ROI on IT/OSS investments
- Implementing industry standards and frameworks
- Developing NGN architecture and Service Delivery Frameworks
- IT/OSS for new networks
Revenue Management & Profitability Sessions in this area will focus on the business support systems and strategies that service providers must develop in order to assure revenues and maximize profitability across all operations. Presentations will focus on how to support, deploy, charge and bill for enticing new products and services. It will also examine how service providers can assure revenues through effective risk and fraud management processes.
Key topic areas will include:
- End-to-end revenue management for cost-efficient growth
- Pricing, charging and billing for new content
- Mobile Broadband – business models, pricing, bill shock
- Supporting Mobile Money & Payment business models
- Implementing dynamic pricing models
- Revenue assurance, fraud and risk management in a multi-sided business environment
- Investing in BSS to monetize new high speed networks
Customer Experience Management As operators seek to retain customers, they must become more intuitive in the ways in which they interact with them. They need to avoid becoming ‘dumb pipes’ and engage directly with the customer as provider of new content and services, as opposed to merely being a channel that delivers it. Customer centricity and optimizing the customer experience will be vital to an operator’s success in such efforts. The sessions will also examine how operators can leverage vast data engines in order to foster more intelligent interactions with their customers.
Key topic areas will include:
- Building an all-encompassing, multi-faceted CRM strategy
- Achieving a 360 degree of the customer
- Enhancing the customer experience through a more content-oriented approach
- Driving innovation in acquisition and retention strategies
- Leveraging data insight across product development, marketing and consumer propositions
- Push and pull migration strategies
- Customer lifecycle management
- Value co-creation and mass customization models
- Data Analytics
- Billing & Customer Experience
New Business Models & Cloud Services
This section of the agenda will examine how service providers can develop profitable multi-sided business models and leverage revenue generating opportunities through cloud services models. It will examine how to monetize content, profit from new service provider business models, as well identify how to develop and support Cloud Services for different segments, including enterprise customers.
Key topics will include:
- Delivering viable commercial models in the service provider environment
- Developing Enterprise Applications For Corporate And Public Sector Customers
- Monetizing content
- Developing a social media strategy
- Understanding the business case for deploying cloud services
- Examining the different cloud services models and likely revenue potential
- What are the barriers to entry and adoption? Including interoperability, data portability and regulatory challenges
- Overcoming security concerns
- Achieving vendor lock-in