Last year, Synaptitude and British Telecom presented a case study describing a Billing Operations Transformation project they had embarked on.  We often hear about initial case study successes, but rarely get to follow up on how the case study projects evolve and what their continued impact is.  This particular project has subsequently uncovered over $100M annual recurring revenue and the solution has been rolled out to 40+ countries within BT's worldwide operations.

This presentation will continue the case study from last year, and report on the successes and lessons learned from the additional work on the project.  It will also discuss the maturity of the revenue assurance and billing operations groups and how this causes the groups to be viewed differently by management. 

As the project enters its second year, BT will share their plans to overcome a new set RM challenges and meet new management goals. 

• Examining how AT&T significantly improved the Order-To-Cash process through lifecycle automation
• Improving the ‘Requirements-To Order’ process by rapidly and accurately capturing customer requirements 
• Delivering greater scalability and enabling teams to deliver more winning proposals to customers
• Achieving overall reduction of tools used, increasing standardization and delivering orders faster and with fewer errors

Having the right Business Assurance tools and processes in place ensures that emerging problems can be detected, analyzed and managed through both corrective and preventive measures, rapidly eliminating the root causes of leakage and failures. This presentation covers the key challenges associated with: 

• Implementing an end-to-end Business Assurance Strategy and achieving a 360º perspective within your Risk Management Strategy
• Managing an increasingly complex business environment where working with third party partners has the potential for severe financial losses and negative impacts on customers
• Optimizing auditing and risk management capabilities

With increasingly competitive markets, industry consolidation, new business models (M2M, OTT players) and rollout of leading edge technologies such as LTE and Mobile Money, the pace of change and the risk associated with it could increase exponentially.

Experience shows that revenue leakage is often hidden in business process or technical system failures, exposing the business to, sometimes undetected, ongoing financial losses.

 In order to maintain control and keep pace with the expansion and complexity of the  Revenue Assurance value chain, operators need a Revenue Assurance methodology that maintains the same pace and creates a standard approach and framework for business organization, technical and process controls to enable detection and prevention of revenue risk and leakage.

This presentation will outline and promote the discussion with active RA leads of the critical approaches that are necessary in order to create a standard methodology across the end to end value chain.  We will explore risk assessment methodology and the detection of revenue leakage through proactive ‘funnel’ management, as well as change management techniques to enable the creation of a safer / healthier Eco-System where Operators can have full visibility and control over Operational Risk.

Join a panel of industry leaders in a unique format, and come ready to weigh in yourself on some of the key issues in Revenue Management being debated today.  This session will not be a passive one for the attendee, but rather an interactive "experience".  A short presentation from each of the panelists will quickly be followed by the attendees transforming the meeting room into a set of one-to-one dialogs with "their" panelist, resulting in a provocative set of "talking points" being brought back to the panel session for discussion among the panelists and full engagement with the attendees.  You won't have any challenge keeping the energy level up in this session, so plan to attend, come ready to participate, and plan to dive into such topics as:

• Managing customer experience and how revenue management focuses this broad topic

• Understanding service assurance and its impact on business assurance

• Debating how the policy-centered network impacts revenue assurance

• Deploying marketing plans into it solutions -- the ultimate reality check to enabling revenues

  Chair: Steve Cotton, TM Forum

The days of “one size fits all” are over for CSPs as true mobile broadband becomes the norm for consumers following 4G and LTE. The web has shown consumers that they can have highly personalized experiences across content such social media, news, entertainment, etc. CSPs can take the opportunity for real-time context and personalization one step further – by leveraging the inherit value of their networks, such as consumer information, availability, preferences and a host of other vital data, to realistically monetize their offerings. This presentation will look at how real time policy and personalization can effectively create yield management and segmentation for CSPs as they move into the 4G and LTE era.

 In this intensive, the speakers will set the stage with the opportunity, market dynamics and technology of Yield Management followed by team discussion/debate on each major action item. The audiences will divide into teams with each creating a unique marketing idea, explaining why and how implementing Yield Management would advance the state of the art and financial success. Finally, Mr. Lenahan will present back to the group discussing and debating the findings.