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Are the changes taking place in the industry just the same old changes, or do they have the potential to revolutionize the way services are sold, delivered and managed? The Information, Communications and Entertainment services in the increasingly online world are changing very fast, driven by Service Providers’ need to generate new revenues and made possible by increasing bandwidth and processing power being delivered into better informed users in a multimedia ready market.
| Monetizing Services for the Digital Media Market |
Tue 14:00-17:30, Wed 11:00-12:30 and 14:00-17:30 & Thu 09:00-12:30
The next generation of services will be more sophisticated – delivery a mix of content and media to a diverse and increasingly mobile subscriber base. Systems and processes that worked for more traditional telecom services may no longer be up to the challenge of delivering these content-based services. Indeed the business models and value chains needed to support the delivery of externally sourced content is very different to that of the traditional telco model. Features NetCracker, Oracle, SAS Institute & Motorola. |
| Business Transformation Strategies |
Tues 14:00-17:30 & Wed 11:00-12:30
Leadership comes from the top and service providers are continually adapting to market dynamics through transformation strategies. Only by investing in technology for managing the service lifecycle will they compete in the 21C. Furthermore the way in which service providers take their place within the service value chain is changing. Includes sessions from BT, France Telecom, Amdocs and IBM |
| Technology Transformation Strategies |
Tue 14:00-17:30 & Wed 14:00-17:30
Transformation strategies will involve the right use of technology coupled with effectively managed systems migration to enhance both operations and business support systems. This is achieved by understanding the benefits the technologies bring, careful planning, using the right approaches and the right tools. Get the latest on technology trends and hear from other executives how have tackled their systems migration challenges. Includes sessions from Cisco, Telcordia, Deloitte, China Telecom & Telstra. |
| SOA for Next Generation Operations |
Tue 14:00-17:30 and Wed 11:00-12:30
Service Oriented Architecture (SOA) promises to bring architectural benefits to a whole range of software developments. By extending this principle into the NGOSS space, SOA techniques can be used effectively to allow rapid systems development in a structured manner, building on the strengths enabled by the business process management defined within the eTOM model. Hear how major service providers are using SOA techniques featuring experiences from Verizon, Swisscom, IBM, BT and Mobilkom Austria. |
| TM Forum Prosspero and NGOSS in the Real World |
Tue 14:00-17:30, Wed 11:00-12:30 and 14:00-17:30
Prosspero remains a major initiative for allowing standards to be readily adopted and provides a portal for a one-stop-shop approach for the supporting ecosystems needed for next generation OSS. It builds upon the initiatives in the NGOSS arena to drive out cost and inefficiencies from the operation of telecom networks. Find out how Prosspero and NGOSS are being applied in today’s networks featuring views and experience from Telefonica, Sky, Vodafone and BT. |
| Strategies for Optimizing the Customer Experience |
Tue 14:00-17:30, Wed 11:00-12:30 and 14:00-17:30
A customer’s perception of the quality of the service they are getting will determine whether they stay or become the next churn statistic. How to effectively measure the perceived service quality (not just what your network is telling you) remains a critical challenge. Service level agreements must be enforced and service quality managed effectively. Includes sessions from AT&T, Deutsche Telekom, Orange, BEA & HP. |
| Information Models and Frameworks |
Wed 11:00-12:30 and 14:00-17:30 & Thu 09:00-12:30
A foundation of NGOSS is having a business process management approach based on the eTOM, Telecom Operations Map showing how components in the system are linked together, supported by a Shared Information Database model (SID) to provide a systems level view. Fashioned in a similar manner is the Telecom Applications Map (TAM). Hear how these models have been used in real life applications from Vodafone, AT&T, Deutsche Telekom, BT and Telecom Italia. |
| Service Delivery Frameworks |
Wed 14:00-17:30
As the focus moves to services and away from networks and connectivity, the way in which a portfolio of services can be managed becomes more complex. The creation of an “any service, anywhere, anytime” philosophy requires separation of the service from the network. Coupled with the need for agility, this has led vendors to develop Service Delivery Platforms (SDP). But standards and interoperability are needed and this requires Service Delivery Frameworks(SDF) to act as a foundation. Sessions include Microsoft, Accenture, BT & Telecom Italia. |
| Revenue Management, Assurance & Billing |
Thu 09:00-12:30 and 13:00-16:00
A service is not making any money unless the process for billing and managing the revenue stream is sound. But how will billing systems and revenue management systems and processes need to adapt to the needs of a new generation of services not necessarily monetized in the way traditional telecom services were. How can revenue leakage be minimized? |
| End-User Device Management |
Thu 09:00-12:30
The end user is becoming increasingly mobile. The devices they will use throughout their working and social lives are becoming more intelligent and more capable. This is leading service providers to ensure that their services can adapt to and take advantage of the capabilities of the end user device – but in a way that avoids the need to develop device specific services. Features Siemens, Alcatel-Lucent & HP. |
| PLM/Data Management |
Thu 09:00-12:30
A look behind the scenes as services evolve throughout their lifecycle requiring more sophisticated product lifecycle management. Additionally, data management remains critical to underpin the service lifecycle with data playing a part in different ways at different stages of the lifecycle – from CRM to improve the customer touch through to regulatory requirements on data handling, privacy and security. Hear from Telekom Austria. |
| Delivering Innovative Services to the Cable Customer |
Thu 09:00-12:30
The telecom industry has invested billions in operations and business support systems. The TM Forum has developed standards and specifications to support this industry over the last 20 years. But what of the cable industry? Firmly moving out of the single play offer of TV, their needs to offer triple and quad play services will require investment in the service delivery infrastructure to support this extended service proposition. But the cable industry is unique and so what will be the same and what will be different? Features Sigma Systems, Cox Communication & Time Warner. |
| Focus on China |
Thu 13:00-16:00
A global strategy must factor in the needs of China as a market. But understanding what it takes to succeed there whether as a service provider, integrator or vendor can be difficult in such a large and high stakes market. Cost of failure to enter the market can be significant. Learn from the experience and knowledge of those that live and work in this fascinating market. Features sessions from China Mobile, China Telecom & Guoxin Lucent. |
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