Wednesday, 6 May, 9am - 1pm
Room: Apollon, Agora 2
| 09:00-09:10 | | Welcome Note |  Tony Campion
2008 International Journalist & Presenter TV news for CNN & the BBC | | | 09:10-09:40 | Strategies & Tactics for Tough Times
New Priorities – New Business Models – New Profits |  Keith Willetts
Chairman,
TM Forum |  Simon Torrance
CEO,
Telco 2.0TM Initiative | | | 09:40-10:45 | Opportunities for Growth
Understanding what customers want and what ‘the market’ (the digital economy) needs. | Keynote Presentation and interview:
How should we approach ‘the market’? | Keynote Presentation:
Needs of consumers and brands |  Sanjiv Ahuja
Chairman, Augere & Former CEO Orange Group |  Rory Sutherland
Vice Chairman,
Ogilvy Group | | | 10:45-11:15: Break | | 11:15-11:35: Excellence Awards | | 11:35-13:00 | The Practicalities of Telecoms Transformation
Part 1: Operational Challenges | Keynote Presentation:
How should we approach operational transformation |  Kevin Peters
Executive VP: Global Network Operations,
AT&T | | The Practicalities of Telecoms Transformation
Part 2: Service Offerings | | | 13:00-14:00: Lunch | |