The New Value Chain-I
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DM1
Wednesday, May 6
2:00 PM
- 3:30 PM
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The New Value Chain-Part 1
|  The TM Forum’s Content Encounter
The TM Forum’s Content Encounter provides a collaborative mechanism for the Communications & Media industries to work on new business models and technologies for creating, delivering & monetizing digital media services. This session provides a big-picture look at the issues facing all the players in the value chain, the potential benefits of forming a new channel to market and the solutions Content Encounter is producing.
Jim Warner is Vice Chairman of the TM Forum and Heads their Content, Media and Advertising practice where he is responsible for guiding the Forum’s activities as telecom, cable, media, entertainment and the Internet converge.
Prior to this, Jim was the President of the Forum. He also heads The Westport Group, a marketing agency.
Challenges in Managing Video on Demand (VOD)
This session will look at Video on Demand (VOD), Subscription Video on Demand (SVOD), Near Video on Demand (NVOD), IPTV and Pay TV services and how to deliver them. It will cover interactive media development, content acquisition, service & content management and television production based on the speaker's knowledge of the consumer television and content industry means with specific expert-level experience with some of the biggest brand names in media.
Ashley has been with SeaChange for over four years, having first joined its content services subsidiary On Demand Group as a Program Manager for the launch of the very successful FilmFlex service. Ashley was instrumental in the launch of video-on-demand television on U.K. cable systems, providing strategic guidance for customers on media and metadata provision, along with helping to define supporting business processes for the burgeoning on-demand industry. Ashley spent a year managing On Demand Group's software team, developing systems to support customer requirements and On Demand Group business processes. Ashley also spent time implementing Pay Per View TV services elsewhere in Europe, before re-engaging with Virgin Media as Account Director.
Before joining SeaChange/On Demand Group, Ashley spent four years with KPMG (latterly Atos Origin), consulting in the media and telecoms sector and implementing content management and rights management solutions, for Hutchison 3G, Vodafone, Cable and Wireless, and Associated Press TV.
Ashley began his career as a radio producer, spending four years producing programs for a major London radio station.
Service Providers and the Evolving Role of Content
The paradigm shift in the mobile content market is well under way. The walled garden has been replaced by virtualized, distributed storefronts and a multi-vendor 3rd party commerce ecosystem. How can operators prosper in this brave new world? This presentation will examine alternative content business models such as an App Store, all-you-can-eat subscriptions, content as a feature of service plan, ad-sponsored content and third-party enablement.
Director of Product Marketing for the Amdocs Interactive division, responsible for the digital commerce, mobile portal and personalization solutions deployed at over 50 operators worldwide. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release
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Wednesday, May 6
3:30 PM
- 4:00 PM
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Break
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Advertising-I
Session Moderator
:
Scott Seaborn
Ogilvy,
Head of Mobile Technologies
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
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DM3
Wednesday, May 6
4:00 PM
- 5:30 PM
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Advertising-Part 1
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Gareth Senior is CTO of Comptel Corporation and has been a member of the company’s Executive Board since 2008. Formerly the CEO and CTO of Axiom Systems, he has 20 years of IT development experience, 15 years of which were spent working for national carriers and focusing on service fulfillment.
Mobile Advertising: Forget the Hype! Let’s Spotlight the Real Campaigns and Best Practices that are Changing Advertising and Face the Real Remaining Challenges
All eyes are on a new wave of media sweeping the globe, affecting the way people of all ages engage and interact with content and mobile phones are leading the way. Agencies and brands who have figured this out early are now showcasing successful integrated and stand-alone mobile marketing campaigns with dramatically increasing relevancy and unprecedented results. While industry experts debate the fate of advertising spends during these economic times, the internet and its more interesting subset, mobile, continues to show signs of growth. Join top thinkers from interactive, integrated and mobile agencies in an enlightening discussion about the true state of mobile marketing and what agencies need from publishers, ad networks, carriers and vendors in the near term in order to start spending more money.
The group will explore:
• Opportunities and limitations of mobile ad campaigns,
• Best-in-class stand alone and integrated case studies,
• Consumer readiness and reactions,
• Campaign metrics, rich media, analytics and optimization
Paran Johar leads the teams responsible for JumpTap’s global marketing activities. He is the driving force behind evangelizing the adoption of mobile advertising and supports the advertiser, publisher and carrier solution brands that serve thousands of partners. Before joining JumpTap, Mr. Johar was EVP of Digital Marketing for North America and Managing Director of MRM's Los Angeles office. Mr. Johar’s responsibilities included overseeing all operations of the LA office and all digital marketing in North America including online media, search marketing, and mobile marketing. Prior to MRM, Mr. Johar was GM of the Los Angeles office for Tribal DDB where he was responsible for all online media, SEM, and SEO activities in North America.
Philip Gontier is heading Velti’s sales team in Western Europe. Prior to joining Velti, Philip worked as Sales Director, EMEA for JumpTap, Inc., where he was responsible for sales of Mobile Search & Advertising solutions to operators across EMEA. Philip graduated with an honours degree in Engineering and Business from King's College, University of London and also completed the Advanced Certificate in Marketing at the London Metropolitan University.
The Evolving Digital Media Framework for Service Providers and Content Players
Media consumption per person is rising via youth and the use of a range of multiple devices. This fragments audiences and challenges traditional ad-supported business models – geared towards single platforms. Ecosystem evolution drives new roles for content aggregation and distribution.
A framework is required where service providers work with content creators to enable next-gen digital media sales and consumption. Service providers can play significant roles in a structure of media retailers, clearinghouses, and creators -- delivering on the three-screen ‘media menu’ promise.
Dan Acton is Chief Information and Technology Officer (CIO/CTO) of Virgin Mobile USA, Inc. and is responsible for Virgin Mobile’s overall strategic direction for technology and product development operations, integrating key business and technology processes to govern the strategy and investment in information technology. Dan is a graduate of the United States Naval Academy and the Johns Hopkins University, and engaged in a doctoral scholarship at the University of Pennsylvania's Wharton School of Business and Moore School of Engineering.
Jouni Forsman is a vice president in Gartner Research. He leads Gartner's carrier network transformation research and manages research agendas for the carrier service and control layer, as well as for carrier infrastructure services and infrastructure strategies.
Rakesh Kumar is a principal and one of the leaders in Deloitte Consulting's Technology, Media and Telecommunications (TMT) industry practice.
Mr. Kumar has played an instrumental role in leading the recent mergers efforts between some of the largest US carriers and driving their future technology and operations directions.
Mr. Kumar speaks regularly at the leading industry conferences on contemporary technology challenges and strategies in the convergent TMT world. His experience spans over 14 years of the TMT management consulting experience with the leading Wireline, wireless, satellite and cable providers throughout the world.
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The New Value Chain- II
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DM4
Thursday, May 7
9:00 AM
- 10:30 AM
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The New Value Chain-Part 2
| Summit Keynote: Beyond Digital, What is the Outlook for Intelligent Information?
The volume of published digital information is growing exponentially: The smart money is on finding the ‘intelligence-filter’ switch. Driven by new technologies, new media, new business models and sometimes, unexpected new industry players, the need to find reliable and valuable information is getting harder, not easier. Winners will move beyond the digital battle and both provide and consume information that has true intelligence - defined by trust, usability and speed - powering decisions, markets and economies.
The presentation describes evolution of digital information and how participants need to adapt to these, and future changes.
David Craig is the Chief Strategy Officer of Thomson Reuters responsible for the global corporate-wide strategy across the Financial, Media, Legal, Scientific and Healthcare businesses. He is also responsible for the Innovation group. Following the merger announcement of Thomson and Reuters in May 2007, David was jointly responsible for the Integration planning for the $30bn Thomson Reuters deal which successfully completed in April 2008.
Summit Keynote: Content Providers in the Value Chain
This presentation will specifically look at ‘over the top’ online video and cover:
• How the content media and network access value chains are merging
• Who the players are and what they bring to the table
• Some of the challenges - business models, language, industry ‘norms’
It may not be possible to accurately predict what the new world will look like, in what timeframe this will occur or exactly who will eventually play what role creation, delivery, management & monetization of content in the new digital media world. This presentation will attempt to outline future scenarios and solutions, drawing heavily upon knowledge of the UK market .
As Television becomes Addressable?
The current opportunities for iptv and other forms of on-line video exist as much on account of the inefficiencies of the current broadcast model as the value of the new models. We have the mass (but falling and undefined) audiences on one hand; with the highly targeted (but low reach) audiences on the other. Technology is allowing these two worlds to converge – as they do what will be the key factors which decide the winners and the losers and what is the role of the Media Investment Companies in this?
Rupert Day is the global Chief Operating Officer for GroupM, the WPP media investment management company, a position he assumed in February 2007.
As well as being responsible for a wide range of strategic, administrative, and operational duties involving all GroupM operating agencies, which include MindShare, Mediaedge:cia, MediaCom, and MAXUS, he is responsible for developing new trading models with the media vendors as well as identifying new business opportunities for GroupM
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Thursday, May 7
10:30 AM
- 11:00 AM
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Break
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Advertising- II
Session Moderator
:
Scott Seaborn
Ogilvy,
Head of Mobile Technologies
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
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DM6
Thursday, May 7
11:00 AM
- 12:30 PM
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Advertising-Part 2
| Summit Keynote: Rebooting Advertising
New technologies, new media and new business models enable agencies and brands to act in a really old fashioned way.
This new world enables agencies to go back to what they used to be good at – solving problems; solving brands problems by solving peoples problems.
As all media goes social brands can now listen to what people are saying, watch their digital body language and identify who would be interested in hearing about a brand and what a suitable topic of conversation might be.
Data from service providers, third parties such as retailers and from brands themselves are driving new forms of messaging based on profile, context, & community - meaning that brands can now say things people are likely to find interesting, useful or entertaining.
As the dialogue continues brands can measure how valuable people are– and how valuable the brand is to the person.
So advertising becomes all about dialogue and the social etiquette of conversations that everyone uses in their life, becomes the driver of the business.
- Illustrated by examples from our client base.
Following a successful career in advertising, Simon was one of 3 partners who launched Modem Media in Europe in 1996 – growing from 6 people in one room to 250 people in London, Paris and Munich. He joined DLKW in 1999 and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 focusing on mobile and social media. He joined MindShare in 2006.
Summit Keynote: Prospering in Challenging Times
To prosper in these challenging times, media organizations require a flexible, focused, innovative and integrative approach to business operations.
The industry is grappling with a range of emerging commercial models, many of which reflect the transition to free, ad-supported, on-demand, and online distribution of media assets. Understanding the economic climate refers to being malleable enough to react swiftly and appropriately to changing global market forces and technology trends. With that in mind, the value road map charts the potential opportunities for strategic partnerships across each consumer touch point including content creation, audience acquisition, user engagement, and commercialization.
Based in London, UK, Nicholas Heller is responsible for strategic partnerships at Google. He is tasked with identifying, structuring, and negotiating the syndication of Google products; thereby creating revenue-generating partnerships with global media organizations. Prior to joining Google, Nicholas worked for Viacom Networks, where he created the digital strategy and led new cross platform initiatives. In 2002, he founded Degrees Of Separation, a strategic consultancy responsible for establishing new channels to market for small-to-mid-sized companies. From 1997-2001, Nicholas was employed at RBC Capital Markets, the investment banking arm of Canada’s largest bank, where he worked in fixed income sales and trading.
 How Advertising can turn Mobile into a Media
Many expect mobile advertising to suffer from the economic downturn, however, brands are desperately looking for new "performance based" media channels… Can mobile deliver on the promise of becoming the most performance based media? This panel will focus on what the operators are doing to build the right model and systems to become a new channel for brands. Both for brand building and direct response camapaigns.
Focus on the role of the network operator as a key player in the mobile advertising value chain. Explain the GSMA's measurement initiative and the strategy taken by individual operators. Is the real enemy Google, MSFT and Yahoo!? How will operators sell their media and support brands and advertisers. What are advertisers looking for from Mobile?
Intro by MMetrics/Comscore – Paul Goode
Patrick Parodi has eighteen years of experience in the wireless and digital media industries having held senior management roles for both VC backed and large corporate companies including Amobee Media Systems, Alcatel-Lucent, PacketVideo, Skytel/MCI and TVAnswer. Patrick is currently serving as the Managing Director of Exicon, a specialized consulting company in the field of communications and media, serves on the Board of the Mobile Entertainment Forum and is a Non-Executive Director at Shazam.
Tanya Field joined Telefonica O2 UK in September 2006 as Head of Content for the UK operation. In this role she was tasked with delivering the portal content strategy, managing both third party relationships and in-house content development.
In September 2007 Tanya Field joined Telefonica Europe as Director – Mobile Data Group with an operational remit to deliver solutions for User Interface, Mobile Advertising and Internet Products and Services across both Telefonica Europe and Telefonica.
She is currently delivering leading edge Mobile Internet solutions for the portfolio of Telefonica companies and will deliver a Global Mobile Advertising Solution in 2008.
As Director of the Mobile Data Group she is ultimately responsible for determining the 3 year development and delivery plan for global solutions across the above mentioned three workstreams.
Xavier joined Orange Group more than ten years ago, working within the Media & Broadcast Industry from the start. He was Technical Director for Broadcast solutions and then Marketing Director for Globecast, a France Telecom subsidiary specialized in the satellite and broadcast business. He used to develop for three years Telecom & Media integration services for the Large Accounts Clients of France Telecom, mainly within the aerospace Industry.
Xavier also founded Smartjog in 2002, recently sold to TDF, a leading operator and provider of audiovisual, new media services (SmartJog provides a global distribution and file transfer platform to facilitate the entertainment industry transition to digital).
Xavier is currently Vice President for Communication Services & Advertising solutions within Orange Group. He is responsible for developing the Instant Messenging solutions for all Orange countries, as well as Advertising Solutions. He is leading the Strategic & Product Marketing of Orange Messenger by Windows Live, the IM solution of Orange launched in 2007 in partnership with Microsoft, as well the definition of all additional features both on mobile and fixed lines.
He is managing and leading the development of Advertising Solutions and responsible for interactive advertising partnerships with Media & Advertising players for Orange Group as a major three-screen player in the Advertising Industry, present in Web, Mobile and IPTV. He overlooks the Strategic & Product Marketing of all solutions towards advertisers and Media Agencies , including rolling out Mobile Advertising in all Orange countries, developing interactive advertising on IPTV and mobile TV and 3 screen Advertising.
Martin Peters, 38, is the Head of Mobile Search and Advertising at T-Mobile International. He has spent most of his career in consulting and mobile telecommunications working on developing mobile data services. Martin joined T-Mobile International in 2004 and took over his current position in 2007. Since April 2008 Martin also serves on the MMA EMEA Board of Directors.
T-Mobile International was established in December 1999 and is a wholly owned subsidiary of Deutsche Telekom AG. The company is one of the largest mobile communications operators worldwide, serving over 120 million customers in 12 countries.
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Thursday, May 7
12:30 PM
- 2:00 PM
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Lunch
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Advertising-III
Session Moderator
:
Scott Seaborn
Ogilvy,
Head of Mobile Technologies
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
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DM8
Thursday, May 7
2:00 PM
- 3:30 PM
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Advertising-Part 3
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Based in London, Andy Chen is the vice president of digital for Viacom Brand Solutions International (VBSI), the commercial unit responsible for monetizing Viacom’s media properties. Prior to Viacom, Andy was the global digital strategy director at Carat International & Isobar Global.
Named one of the "20 Rising Media Stars to Watch in 2004" by Media Magazine in the U.S., Andy is a frequent international conference speaker on digital media. As the author of over 50 published articles, he is a columnist for ClickZ on behavioral targeting. He published his first collaborative book, "The Changing Communication Paradigm," in November 2005.
Advertising Business Models for Service Providers: Learnings from the Broadcast Industry
With the explosion of content and value added services, service providers are exploring new business models that can monetize customer attention through relevant and targeted advertising. However, this new landscape is fraught with a host of challenges that are new to the telecom industry. These range from managing advertising inventory, leveraging real time customer intelligence to deliver the right ad at the right time and managing advertising sales, delivery, consumption and billing. This presentation will discuss several case studies from the broadcast industry with specific focus on how new media advertising models can be applied to telecom.
Anandan Jayaraman (AJ) has global responsibility for SAP's industry strategy and go-to-market for the communications, media and entertainment. Based in Palo Alto,California, AJ has more than 12 years experience in product management,consulting and sales of enterprise software and is a regular speaker at communications industry and CRM events worldwide.
From ARPU to CPM – How Mobile Operators can beat Google and Microsoft
For the first time in the history of media, a single entity – the operator – has visibility across ALL media consumption channels (voice, browsing, video, games, music, messaging, social networking, search, etc); and therefore has the ability to become the central point for distributing "relevant ad-impressions" across all media channels to one single user. This position of strength gives carriers the best chance of beating the web giants Microsoft and Google as they attempt to migrate from the web to the wireless world and plan to outperform operators on the monetization of the wireless audience. This keynote will look at how operators need to change and adapt in order to beat the Web giants and become the media companies of the future.
Patrick Parodi has eighteen years of experience in the wireless and digital media industries having held senior management roles for both VC backed and large corporate companies including Amobee Media Systems, Alcatel-Lucent, PacketVideo, Skytel/MCI and TVAnswer. Patrick is currently serving as the Managing Director of Exicon, a specialized consulting company in the field of communications and media, serves on the Board of the Mobile Entertainment Forum and is a Non-Executive Director at Shazam.
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Thursday, May 7
3:30 PM
- 4:00 PM
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Break
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Monetising Content
Session Moderator
:
Robert Rich
TM Forum,
.MD TM Forum Insights
Robert J. (Rob) Rich is Managing Director of the TM Forum's Transformation Research Center, the TM Forum Insights Group, and the Publications Group. Mr. Rich has more than 15 years experience in market research and consulting, including 11 years as Executive Vice President of Communications & Networking at the Yankee Group. Prior to that, Mr. Rich spent 17 years in the computer/networking industry, where he held management positions in communications, professional services, software engineering and information technology strategy.
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DM10
Thursday, May 7
4:00 PM
- 5:30 PM
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Monetising Content
| Succeeding at Mobile Content and Commerce
This presentation brings the experience of NetCracker and NEC's presence in mobile commerce and content and shows the multi-facets of redefining mobile entertainment and Mobile TV. It discusses the drivers, customer acceptance, business ecosystem and technologies that have made mobile commerce a multi-billion dollar industry in Japan. It also outlines the issues of Return on Investment (RoI), Quality of Service (QoS) for operators and broadcasters.
Sanjay Mewada oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.
Summit Keynote: Get the Right Content to the Right Subscribers at the Right Time
Broadband providers need to deliver any content to subscribers anytime they browse the Internet. Service providers can create and deliver in-browser messages to targeted subscribers or mass audiences within minutes, reaching more subscribers at the right times with improved effectiveness and measurable results. B/OSS applications can trigger timely notifications about billing, bandwidth usage or network abuse; this protects digital rights on providers’ networks, decreases bandwidth consumed by illegal use, and cuts notification costs by reducing outbound calls, emails, letters, direct mail and inbound calls. In-browser messages can educate subscribers, direct them to legal content sources, and promote bandwidth upgrades or other services. The session will look at how best to interact with online subscribers at any time while helping service providers improve customer service, cut costs, increase revenue, and develop a more strategic position in the value chain.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
Summit Keynote: Bringing Value to the Digital Media Value Chain
MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums.
Social networks are the breeding ground for a range of new advertising and business approaches, which redefine the relationship between users, advertisers and platform. The MySpace story provides some very interesting insights into the new digital value chain. It will look at offerings like MySpace Music, MySpace Video, but also a more diverse view at creating unique value chain models.
Olaf Kroll is the Director Business Development Europe at Fox Interactive Media / MySpace.com, where he’s responsible for strategic partnerships and initiatives. His former companies include Sony Pictures, Sony Music, and Bertelsmann, where he worked mostly in Business Development and Sales. He studied business administration in Saarbrücken, Berkeley, and San Diego.
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The New Value Chain- III
Session Moderator
:
Grant Lenahan
Telcordia Technologies,
Vice President and Strategist, Service Delivery; Chief Strategy Office
Mr. Lenahan leads the market direction and evolution of Telcordia’s service delivery suite, especially those related to charging, policy, content and personalization for SDP, IMS and converged network environments. His focus is on networks that enable a broad value chain to deliver a wide range of highly personalized, relevant multimedia services. Mr. Lenahan is a columnist and author of numerous papers in the areas of IMS, NGN, convergent services, and wireless services.
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DM11
Friday, May 8
9:00 AM
- 10:30 AM
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The New Value Chain-Part 3
| The Macroeconomic Scenario is Changing Rapidly Requiring a Solid Strategy for the Future
The macroeconomic scenario is changing rapidly with tremendous impact on company day-by-day operations, asking for tactic adjustments on the run and a solid strategy for the future.
Broadband market growth slow-down, customers ubiquity needs, increasing demand of bandwidth and rising of pressure in the competition arena are main expected trends that Telco market is going to face in the upcoming years. The continuous analysis of those tendencies, either on consumer and business segments, is key to better address the FASTWEB strategy to score the bull’s eye.
As Fastweb Strategies and Business Development Director, Danilo Vivarelli oversees planning of the company’s strategic positioning in the market, technology and regulations.
He joined Fastweb in early 2000 to work on the introduction and development of TV services.
In 2004, under the Fastweb domestic growth plan, he was appointed head of North –East Area Division, with responsibility for area development.
How Digital is Forcing us to Reinvent Our Business Model
Digital is deeply transforming our business model, facing us to unpredictable changes, creating not only new revenue stream sources but also new competitors, modifying the battle field and the value chain. Thinking out of the box and being ready to take some risks is the only way to succeed. Digital is not only installing a new technology at customer's house, that is just the beginning. The real changes are just starting to happen; companies are investing a lot to compete in a new environmentand create new revenue streams. But sometimes the customers' behaviour doesn´t change as rapidly meaning that the promised new revenue doesn't come as soon as planned but competition does.
Mr. Vásquez has 16 years of Telecom experience gained from working in national and world leading telecommunication companies and is a Civil Electrical Engineer who graduated from the University of Chile. He was the VP for Strategic Planning in VTR from May, 2002 until Nov 08’. Since November he has been given a new responsibility to become VP of Product Development and Corporate Strategy. Prior to joining VTR he was Business Manager at Telefónica Móvil and General Manager at Sixbell, Brazil.
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Friday, May 8
10:30 AM
- 11:00 AM
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Break
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Managing Digital Media
Session Moderator
:
Grant Lenahan
Telcordia Technologies,
Vice President and Strategist, Service Delivery; Chief Strategy Office
Mr. Lenahan leads the market direction and evolution of Telcordia’s service delivery suite, especially those related to charging, policy, content and personalization for SDP, IMS and converged network environments. His focus is on networks that enable a broad value chain to deliver a wide range of highly personalized, relevant multimedia services. Mr. Lenahan is a columnist and author of numerous papers in the areas of IMS, NGN, convergent services, and wireless services.
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DM13
Friday, May 8
11:00 AM
- 12:30 PM
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Managing Digital Media
| Media Asset Management Solutions
This session will discuss how media asset management solutions can help companies streamline the creation, management, and delivery of content while experiencing huge time and cost savings and enhancing the consumer’s content and services experience. It will draw on examples from the M&E industry demonstrating management of production workflows across systems and departments and also help streamline processes across an entire organization, increasing flexibility and enabling delivery of new media services more efficiently.
Rainer Kellerhals, Global Media & Entertainment Solutions Lead in Microsoft’s Communications Sector, is responsible for defining the solutions Microsoft takes to market in the publishing, broadcasting, music publishing, and advertising industries.
Prior to joining Microsoft, Rainer held senior management positions at tecmath AG and Blue Order AG, building one of Europe’s most successful independent software vendors for large-scale media asset management systems. His responsibilities included product strategy, marketing, and sales management.
Converged Advertising: An Ecosystem Approach
This talk will look at the evolution of advertising, and advertising technology, and end with an analysis of an advertising ecosystem that can support the next generation of highly personalized, interactive and relevant ads. It will draw on work done in various industry bodies including SCTE, OMA and the TM Forum, including the Content Encounter, SDF and Value Chains initiatives.
Mr. Lenahan leads the market direction and evolution of Telcordia’s service delivery suite, especially those related to charging, policy, content and personalization for SDP, IMS and converged network environments. His focus is on networks that enable a broad value chain to deliver a wide range of highly personalized, relevant multimedia services. Mr. Lenahan is a columnist and author of numerous papers in the areas of IMS, NGN, convergent services, and wireless services.
Targeted IPTV Advertisement - USP to monetarize for IPTV?
New innovations in advertising formats and models are related strongly to Web TV and video. Innovation in linear TV advertising is rather weak. A lot of hope is placed on VoD related advertising and targeted advertising. Issues of the “new (IP)TV advertising market” like market characteristics and developments, formats and tariffs and business opportunities and challenges will be addressed. Technical requirements and challenges for advanced IPTV advertisement will also be shortly highlighted.
Randolph Nikutta started his career at Deutsche Telekom in 1996 at a R&D subsidiary. Between 2002 and 2008 Dr. Nikutta has been working for Detecon International GmbH (consultancy subsidiary of T-Systems International). Since April 2005 Dr. Nikutta has been assigned to Deutsche Telekom Laboratories which he joined in April 2008 on a permanent basis. He is responsible for the project field “New Media” dealing with IPTV, mobile TV, Web TV, Convergent TV and other moving images related topics.
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Friday, May 8
12:30 PM
- 2:00 PM
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Lunch
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