| Growing the Extended Cable Communications Offering Cable companies are facing growing competition; in order to survive and differentiate themselves they are driving quad-play services to both residential and business customers. Faster broadband and mobile broadband speeds are enabling bandwidth intensive services such as HDTV, over-the-top offerings and on-demand services. These services are creating new delivery challenges for MSOs and require business transformation, system convergence and customer experience management in order to deliver the high-quality services that create customer loyalty. New technologies and improved business processes through OSS/ BSS transformation and best practice can uncover additional revenue opportunities and differentiate MSOs from their competition, deliver operational excellence and reduce costs.
The Cable Stream at Management World explores: - The extended digital value chain
- IP video over DOCSIS
- Smart metering applications
- Issues & solutions to quad-play customer care
- Achieving accurate audience measurement
- Subscriber knowledge, bundling and personalization
- Home area networks
- Seamless integration of hybrid broadband TV
- Cable play for the enterprise market
- Field force management
| | | Profitability through Business Transformation
Tuesday May 18, 2010 2:00 pm - 3:30 pm | | |  | Realizing a Truly Converged Offering Across the Wireless, TV, Voice and Data Bundle | | | Over the past six years, Alaskan cable/telco operator GCI has transformed more than 20 disparate IT systems into an innovative order-to-cash platform, realizing a truly converged offering across the wireless, TV, voice and data bundle. CIO Jim Dunlap will explain how this strategic effort elevated the GCI customer experience and enabled future company growth, as well as a new revenue-generating business model beyond traditional telecom. | Speakers: | | Jim Dunlap, CIO, General Communication, Inc.  Mr. Dunlap has more than 20 years leadership experience in the technology sector serving the retail, consumer products and utility/telecommunications industries. As chief information officer, he is a member of the GCI executive leadership team and is responsible for the overall strategic direction, operational execution and financial performance for IT. Mr. Dunlap specializes in business transformation and IT/business alignment. In his role as CIO, he works to promote strategic discussions and programs that leverage IT for business benefit. | | Profitability through Business Transformation
Tuesday May 18, 2010 2:00 pm - 3:30 pm | | | | | Transforming Operations - Expanding the Cable Leadership - A Case Study | | | To keep leadership in the Brazilian market, NET had to improve its technology platform, transform its operational processes and change its field services operation. Challenges included the adoption of a field force management system by a distributed organization. The key success factors included: - clear strategy/ business requirements. - prioritizing the deployment of capacities - well defined governance structure - pragmatic planning/management methodology. - the choice of a field force management solution. The results included OPEX reduction, improved technology, better services, a new set of performance indicators and a better experience for customers. | Speakers: | | Rodrigo Duclos, CTO, Net Servicos  Rodrigo Modesto Duclos graduated in Electric Engineering at the Federal University of Rio Grande do Sul. He holds an MBA from the same university where he developed a structural analysis of the Brazilian Cable industry back in 1999. Rodrigo began his career in NET Sul, a cable start-up back in 1994. He worked for different companies in the sector (Claro, Promon, LogicaCMG). Since the early days he has been involved with many innovative projects in telecommunications such as the introduction of broadband in Brazil (Cable Modems), Cellular pre-paid services, SMS, Ring-tones, MMS, GPRS/Edge, WAP, Digital TV (DVB), Cable Telephony, etc. Rodrigo is currently managing the PMO and the overall technology strategy in NET. | | | Carlos Souza Jr, Services Director, Net Servicos de Comunicacao S.A. Carlos is one of the Brazilian Cable Industry Pioneers. He started out as technical manager in a cable startup in 1993. He currently manages the Net Serviços Services policy | | Frameworks Required for Network Models
Tuesday May 18, 2010 4:00 pm - 5:30 pm | | | | | From Legacy to Convergence – The IP Roadmap | | | Next Generation ISPs must take the benefit from the technology evolution around IMS; IP can be seen either as the threat or the path forward… it only depends on your perspective. Can IMS live side by side with legacy systems and legacy technology? Will convergent solutions take the lead? What are the views from a cable operator perspective? What is the role of the Business Process Framework (eTOM) in this transformation? This presentation will examine IMS Convergent Multiservice Architecture from the hype to the reality. This is an insight from within a traditional cable operator, looking at the challenges ahead and the technology changes that will drive the short term future! | Speakers: | | Alexandre Fonseca, Director , Systems Information Technology, CABOVISAO  Currently IT & IS Director in Cabovisão (Portuguese Telecom Operator owned by COGECO in Canada), has more than 12 years experience in the IT and Telecom markets. Today, as a senior Director in Cabovisão, he is leading 3 Departments that build the IT Area, covering Infrastructures, Processes and Applications, with over 35 IT professionals. In this role he is responsible for the IT Strategic Vision definition and deployment, ensuring the alignment with the business strategy for the upcoming challenges on the Telecom industry. | | Monetizing Business Support Systems
Wednesday May 19, 2010 11:00 am - 12:30 pm | | | | | Billing as a Service, Software as a Service – Is it Applicable or Telecom Billing? | | | • Why software as a service? • Understanding what Billing as a Service is and what it can deliver • Identifying the target market • Outlining the key success features of telecom billing as a service | Speakers: | | Eli Cohen, Former Billing Director, Orange Israel and CEO, Connect IT  not available | | Growth through Next Generation Business Models
Wednesday May 19, 2010 4:00 pm - 5:30 pm | | | | | Unifying the Services Layer for Subscriber Knowledge, Bundling and Personalization | | | Increasingly telcos and cable operators need a comprehensive view of the subscriber, in order to deliver personalized services and bundles, create new business models, and to increase retention and ARPU. Brian Capellani, CTO of Sigma Systems and Joao Gomes da Silva, CIO of ZON Multimedia, will discuss why Next-Generation Operators should make unifying the services layer a priority for a better customer experience. ZON will detail it's service transformation success. | | | Preventing Churn through Customer Loyalty & Feedback
Wednesday May 19, 2010 4:00 pm - 5:30 pm | | | | | Integrate, IterateI & Mind the Execution – A Framework for Successful Churn Prevention at Germany's Leading Cable Service Provider | | | In this session, Kabel Deutschland – Germany’s largest cable service provider and Analyx jointly outline a path to more effective churn prevention. It is based on an approach that was successfully developed and introduced in 2009. We propose a framework of key factors, which emphasize analytics & execution. Benefits: hands-on advice with regards to data integration, modeling, iterative improvement and streamlining of pre-emptive outbound processes. The case study is enriched with a demonstration of ROI impact. | Speakers: | | Sascha Stürze, CEO, Analyx  Sascha is the founder and CEO of Analyx - a consulting firm, which specializes on applying cutting-edge analytics in order to improve the quality of marketing and sales decisions. Having worked as consultant and project manager at McKinsey & Co. before, Sascha has more than 7 years of Telco experience, dominantly in the European MNO and Cable space. His background is in Management Information Systems. | | | Christian Tausend, PhD, Head of Customer Life Cycle and Churn B2C Products, Kabel Deutschland GmbH  Christian is heading the churn, retention and customer life cycle activities at KabelDeutschland for TV, internet and phone products and has over 2 years of relevant Telco industry experience. Prior to that he worked in two VC-financed start-up companies. Christian has a Doctorate and Masters degree in Marketing and Innovation Management from the University of Munich. | | | Stefan Rieder, Senior Analyst, Kabel Deutschland GmbH not available | | | |  |
Disruptive New Business Models are Finding Success in Telecommunications
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This session will look at ways to drive disruptive new business models that provide speed to commercial launch, rapid introduction of compelling products and a new type of customer experience.
The CIO of COX Wireless will share his IT strategies that have enabled these new business models and the launch of their wireless business. He will describe how an integrated end-to-end offer design and order delivery framework maps to a new type of customer experience. He will discuss their strategy to deliver the third leg of their triple play from concept to launch.
| Speakers: | | Veenod Kurup, Chief Information Officer , Cox Communications  Veenod Kurup is Vice President of Product Technology for Cox Communications Inc. Mr. Kurup oversees the development and implementation of technology solutions (IT and Engineering) across all of Cox lines of business including Video (Cable), High-Speed Internet, Telephony, Commercial Business, and Wireless. In addition to developing and advancing the capabilities in each line of business, Mr. Kurup and his team is responsible for leveraging our technology platforms to deliver services convergence across the product lines.
Kurup joined Cox in 1997 as a Manager of Information Technology to work on developing and deploying Cox’s Workforce Administration (WFA) solution. Prior to joining Cox, he served in several capacities including Software Development Manager and Software Engineer for Arrowsmith Technologies Inc. in Austin, Texas.
A graduate of the University of Texas at Austin, Kurup holds a bachelor’s degree in computer science.
Mr. Kurup sits on the board of the Messaging Anti-Abuse Working Group (MAAWG), and is a member of the Internet Society (ISOC), and IPDR.Org.
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Enabling Change: Transformation Strategies to Drive Customer Experience
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So you have a technology roadmap, a customer experience framework and a product strategy that are destined to differentiate. The question remains how do you engage the multiple stakeholders along the way to enable the changes your transformation will drive?
Internal, external, operational silo's, vendors, third parties - Rogers Communications tackles a business transformation that will affect 45,000+ individuals who represent their brand and the customer experience.
| Speakers: | | Leona McCharles, Director, Rogers Communications Inc.  Leona McCharles is the Enterprise Organizational Readiness lead for the Business Transformation at Rogers Communications Inc. (RCI) in Toronto, ON Canada. Leona is responsible to ensure business transformation success and end-user adoption across a 45,000+ impacted stakeholder audience as well as overall ‘Readiness’ for implementation throughout the multi-year transformation period.
Leona has over 13 years experience in Customer Experience (CEM) and Change Management, and 9 years experience in Telecommunications with progressive roles within Rogers for CEM, Change Management, Marketing & Communications, Consumer Research, Branding & Segmentation, Usability, Category Management and Store Design.
Leona’s professional experiences include many prestigious organizations including Rogers Communications Inc, Bell Distribution Inc., Toys R Us Canada, Wal-Mart Canada, Hallmark Canada, Autostock International and CIBC.
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Building Communities with SIP and the IMS
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This presentation explores the technologies and strategy for changing the existing cost structure to support the business model of "Network as a Service". Optimization of resources, positioning resources for reuse, cost reduction and strategic partnering to stay focused on core competency are key to building a next generation network. The carriers and their networks must be capable of supporting the communication needs of traditional subscribers and business while expanding to support the emerging markets of social networks, virtual worlds and other special interest communities.
| Speakers: | | Brett Brock, Senior Design Engineer IV, Cox Communications  As a Senior Design Engineer IV with a primary focus on value-added voice service development, Brett provides architectural recommendations and guidance for Cox Digital Telephony and Cox Wireless. Brett is also actively investigating migration strategies for Cox Digital Telephony and new service delivery frameworks for Cox's converged services strategy.
Brett's communications career began with Nortel in 2000 in their Global Services division as a team member and team leader working in Europe, Asia, and South America performing AIN system installations, commissioning,
upgrades, conversions and reconfigurations. Afterwards, he moved into the
area of data deployment and integration, deploying Mobile Positioning Centers for T-Mobile, Nextel-Motorola (now Sprint), and Cingular (now AT&T).
In addition to MPC deployments Brett also performed Verification Office and Drive Testing support at T-Mobile and Nextel-Motorola. Following the completion of the MPC roll-outs within the US mobile market, Brett began focusing on the Nortel Succession System network deployments and Nortel DMS to CS2K carrier migrations. In 2005, Cox hired him as their Nortel SME and Unified Communications Engineer. | | | Realising an Adaptive Service Delivery Platform
Thursday May 20, 2010 9:00 am - 10:30 am | | | | | A Perspective: Enabling the Service Delivery Platforms in China | | | The presentation briefs the new market pattern for China’s information & communication industry, analyses the current status of developing the service delivery platform for three operators in China and introduces the methodology for building the SDP. It proposes two functional architectures of SDP applicable for the current network environment and the future IMS core network in China. Finally it illustrates the service delivery scenario as examples. | Speakers: | | Weiling Chen , Project Manager, China Telecommunications Corporation Ms Chen has more than10 years experience in telecommunication. She had hold positions of project manager for CRM and billing systems and also the member of professional technical committee in Hubei branch of China Unicom before she assumed the current position. At present she is working for Hubei Branch of China Telecom Group Company Ltd. | | | Qiliang Zhu, Professor of BUPT, China Telecommunications Corporation Graduating from Mockow University of Information and Communications Technology, professor Qiliang Zhu joined Beijing University of Posts and Telecoms. He has 40 years teaching and research experience in the information and telecoms industry. He is the professor of BUPT and CTO of Network Operation Committee of China Communication Enterprise Association. | | |