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Management World 2010

Enabling Profitable Cloud Services


May 19, 2010: 9.00am - 5.30pm. May 20, 2010: 9:00am - 12.30pm

Cloud-based Services; Service Provider and Enterprise Strategies & Opportunities
Cloud Services may completely change the way information and other digital services are delivered and consumed. They offer Enterprise Users, the potential to totally transform their businesses by radically reducing costs while enhancing the types of services they provide. For Service Providers they represent a game-changing opportunity as a key new revenue generator and margin enhancer by giving billions of clients from every global vertical the opportunity to work and play more efficiently and effectively. The challenge is how to manage it all.

Hot topics include:
  • Opportunities, business models & requirements for Cloud Providers
  • The creation and monetization of innovative Cloud Services
  • Cost savings, cost avoidance and growth opportunities that Cloud-based services can deliver and the resultant Enterprise strategies for the new millennium
  • New challenges and opportunities in the management & operations for Cloud Services
Cloud Services - The Enterprise User's PerspectiveWednesday May 19, 2010 9:00 am - 10:30 am
Chair: Eric Pulier, Executive Director, Enterprise Cloud Leadership Council, TM Forum
The Cloud as a Business Game ChangerFar more than a set of technologies, Cloud Computing provides an entirely new business model that Enterprises can leverage to achieve a host of new opportunities. New applications for their users, better service to customers, lower costs and faster time to market are just a few of the benefits. This presentation will examine user’s requirements from the perspective of the Enterprise CIO and see how Cloud Computing impacts industries including Financial Services, Retail and Pharma.
Speakers:
Sean Kelley, Global CIO, Asset Management Division, Deutsche Bank
Database as a ServicePlatforms as a Service have the capability to deliver cross-organization capabilities that were formerly delivered as packaged goods. The dramatic efficiencies that result are already proven in production. Commonwealth Bank of Australia is leading an effort for the Enterprise Cloud Buyer’s Council (ECBC) to publish a reference document for any enterprise that wants to deploy "Database as a Service." This presentation will explain this project and it’s benefits.
Speakers:
Jon Waldron, Executive Architect, Commonwealth Bank of Australia
The Enterprise Cloud Buyers Council (ECBC) Progress ReportLast December, the TM Forum announced the formation of the Enterprise Cloud Buyers Council (ECBC). The role of the ECBC is to serve as the ‘conscience’ of our Cloud Initiative by providing requirements, ideas and project resources. This review will provide an update on progress and activities since the launch and preview where they are going in the future.
Speakers:
Eric Pulier, Executive Director, Enterprise Cloud Leadership Council, TM Forum

The Cloud Eco-System; from Requirements to DeliveryWednesday May 19, 2010 11:00 am - 12:30 pm
Chair: Russell Wurth, Vice President Business Development, Verecloud
Buyer Meets Provider; a New Business Model for the Entire Eco-systemThe ‘Buyer Meets Provider’ panel session will bring together the Cloud Eco-system; the buy side (banks etc.) and the supply side (service providers XaaS) to investigate Cloud Services as they change the way information and other digital services are delivered and consumed. It will discuss the requirements and barriers to entry for Enterprise Consumers and look to map these requirements against Service Provider offerings. The panel will also examine the potential for Service Providers and the ramifications of this new business model across the entire eco-system. In particular it will explore: • What role will the ECBC play in the new eco-system? • What role will service providers play in ensuring the ecosystem meets customers’ needs and expectations? • What role will standards play in removing risk and barriers to entry?
Speakers:
Sean Kelley, Global CIO, Asset Management Division, Deutsche Bank
Nick Holdsworth, Executive General Manager, Enterprise Services, Service Support, Commonwealth Bank of Australia
K.B. Chandrasekhar, Founder & CEO, Jamcracker, Inc.
Steve Mannel, Sr. Director, Global Industry Solutions, Salesforce.com
Brian Klingbeil, Managing Director EMEA, Savvis
Eric Pulier, Executive Director, Enterprise Cloud Leadership Council, TM Forum
Delivering on the Big Promise of CloudAs Service Providers build out their XaaS offerings, the question remains: how efficient are their OSS/BSS and networks in order to deliver on the big promise of cloud? This panel session will investigate: • While shielding customers from operational challenges how do you manage the growing complexity of your virtualized multi-tenant environment? • Could you possibly end up automating bad processes very efficiently, very frequently? • When offering PaaS, how do you protect your “public” assets from being misused and overloaded by amateurs? • Could Virtual Automation accelerate “Server Sprawl” compounding operational challenges? • Is “Hybrid Cloud Bursting” really safe and cost effective?
Speakers:
Bill Ahlstrom, Vice President, Strategic Initiatives, AT&T Inc.
Bob Natale, Chief Engineer, Joint NetOps & Cyber Defense, MITRE
Dave Wright, Vice President of Technical Services in EMEA, VMware
Michael Lawrey, Executive Director, Telstra Corporation

Creating & Monetizing Innovative Cloud ServicesWednesday May 19, 2010 2:00 pm - 3:30 pm
Chair: Debra Osswald, Research Vice President, IDC
Moving Your Cloud-Based Services Business from Concept to RealityThe many benefits of cloud computing are simply too great for CSPs to ignore. Beyond the internal IT advantages a “Dynamic Infrastructure” can bring, lay many external customer benefits as well. And while commercializing your IT infrastructure is no small task, the presentation will offer guidance on workload optimization, business design, and revenue and value models, as well as service ideas to help CSPs monetize their IT investments to enable attractive, new, differentiating cloud-based services.
Speakers:
Debra Osswald, Research Vice President, IDC
Cloud Computing: A New Virtual Hosting Service by Telecom ItaliaOspit@Virtuale is the first virtual hosting offering by Telecom Italia based on the extension of its internal cloud computing infrastructure and releated management features to the business market. Leveraging features and capabilities of its internal cloud computing, Telecom Italia guarantees a competitive offering (price, reliability) for SME and SOHO, enabling the same functionalities of a phiysical enterprise infrastructure: dynamic resources allocation for single virtual machine, high availability,self-administration through web console, free access (mobile, desktop, internet) to virtual server, flexible and modular growth.
Speakers:
Vincenzo Asaro, Director, Telecom Italia Group
A Service Provider’s Flexible, Factory Assembly Model for Cloud-Based IT Services into the Enterprise MarketCloud-based IT services including XaaS present service providers with new growth opportunities into their enterprise customers. However, many service providers struggle to understand how to best capitalise on this emerging opportunity. This session presents how service providers are enabling the rapid design and delivery of complex cloud-based IT services using a flexible, component-based factory assembly model. The speakers will discuss the results achieved at BT together with advice on best practices and lessons learned throughout the journey.
Speakers:
Jennifer Faulkner, Director, Business Services Fulfillment, Oracle Corporation
Simon Hollins, Former Program Director of Enterprise Services, BT Group plc

Telecom Providers Become Cloud Providers - Impact & OpportunityWednesday May 19, 2010 4:00 pm - 5:30 pm
Chair: Ian Best, Managing Director, Eyelbe Ltd.
How Cloudonomics Drives Telcos Role in the CloudMonte Carlo simulation, Calculus, and case studies can be used to prove the advantages of hybrid clouds in meeting variable and unpredictable enterprise demand. However, to meet these demands, a variety of telecommunications services are necessary, ranging from metro and regional optical transport to IP/MPLS services to guarantee service levels for emerging multimedia clouds. Integrated providers that can create end-to-end solutions tying together enterprise data centers, advanced networks, and cloud service centers have the advantage in minimizing total cost while maximizing performance and flexibility. What is the link between Cloudonomics and architecture, and how must telco services evolve? Join us for this entertaining and informative presentation.
Speakers:
Joe Weinman, Worldwide Industry Solutions Executive, Hewlett-Packard
The CSP as the Service Aggregator for Cloud ServicesGiven its core competencies and unique position in the services supply chain, the CSP is the natural and logical choice to play the role of aggregator in the delivery of cloud services. Many CSPs currently offer some type of cloud services in the form of infrastructure as a service or security as a service. By leveraging open standards, software, and frameworks, CSPs can create a functional model to offer X-as-a-service (XaaS), treating the cloud services in a similar fashion to their existing voice and data services. With an XaaS approach, they can facilitate service interaction across the service lifecycle management layer; from creation through fulfillment, assuring and billing the service appropriately, and orchestrating the delivery of the service as a unique new product offering.
Speakers:
Gary Bruce, Principal Researcher, BT Group plc
Donald Toland, Chief Business Architect Product Operations, Qwest Communications International Inc.
Russell Wurth, Vice President Business Development, Verecloud
Forecasting the Future for Cloud Services in TelecomsAs the sky clears on cloud computing, it has become clear that enabling cloud services is the next great enterprise opportunity for communications service providers. This presentation describes the cloud services opportunity for service providers and further, will cover OSS and BSS considerations that will become important. Come and find out whether cloud services are in your future.
Speakers:
Colin I'Anson, Technical Director, Hewlett-Packard
Richard Arthur, Solution Marketing Manager, Hewlett-Packard

Opportunities, Business Models & Requirements for Cloud Providers Thursday May 20, 2010 9:00 am - 10:30 am
Chair: Grace Schroeder, CEO, Idea2 LLC
A New Telecommunications Network Innovation to Perfect the Adoption of the CloudThe ICT cloud network power surge problem is being addressed by the technological innovation of a company called Intune Networks, an alert Government in Ireland and an imperative to regenerate an Island economy around an ambitious digital smart economy plan. A New Network based on the Intune’s innovation will be deployed in Dublin in July 2010 called the Smart Exemplar Network for all to develop new cloud network infrastructure designs & applications. Get a preview at Management World 2010.
Speakers:
Leonard Donnelly, Chairman, Location Bridge
Mark Basham, Systems Engineering Manager, Intune Networks
Network Enabled Cloud and Service Models The role of the network is critical for delivering cloud computing services. The presenter will discuss the potential evolution of cloud computing in the form of private, hybrid and inter-cloud service models. Service-level management and security will be highlighted. The role of standards related to cloud computing and emerging inter-cloud. Finally, the presenter will stimulate discussion about the value of these models to CSPs.
Speakers:
Michael Lawrey, Executive Director, Telstra Corporation
Monique Jeanne Morrow, Distinguished Consulting Engineer/CTO, Cisco Systems
Cloud Services; What Role will you Play?Multiple industries are converging on the cloud opportunity. Which opportunities, business models and customer requirements set cloud apart from existing managed services offerings? How relevant are the examples of SaaS/XaaS services? How can channel and partnering relationships work in a cloud scenario? Which mobile or entertainment or telecom industry experiences apply to the cloud opportunity? This session will look at the role for communications service providers, IT vendors and enterprises in the cloud opportunity.
Speakers:
Elisabeth Rainge, Vice President, NGN Operations, IDC

Operations & Standards for Cloud ServicesThursday May 20, 2010 11:00 am - 12:30 pm
Chair: Con Blackett, RiverMuse Advisory Board, RiverMuse
Standards for Cloud Computing: Positioning and Requirements from a Relevant Telecom OperatorThis presentation will provide a general outline on the activities carried out within various fora – organizations on Cloud Computing “standardization”, especially for the IaaS perspective. Moreover, it will present the positioning and requirements of a Tier 1 Operator such as Telecom Italia on the theme. Another aspect of the talk will be the discussion of a possible role that the TM Forum could play in this field in order to add value on the entire digital ecosystem.
Speakers:
Enrico Ronco, Project Manager, IT Labs, Telecom Italia Group
Monitoring a Virtual Network Infrastructure – BT and EMC Show the Way!The journey to cloud services has begun. As all companies are looking to manage costs, it is important that moves from physical to virtual network infrastructures are handled correctly so as not to risk incurring greater cost or having a degradation of service. Learn from BT and EMC to strategically manage this move while maintaining reliability, improving operational efficiency and gaining control of the new challenges and how to effectively orchestrate the new processes.
Speakers:
David McCallum, OSS Architect - Surveillance Platform , BT Group plc
Andy Waterhouse, Technology Services Director EMEA , EMC
A Telecoms Race to the Cloud, PaaS, SaaS, VAS and Open InnovationThis presentation looks at different levels of cloud innovation being adopted by operators as they seek to harness the true value of cloud computing for Telecom Service Providers: not just as an evolution in internet technology and business models for their customers, but as a way for the Telecom Operator to expose their network assets, drive open innovation, provision new cloud services and deliver significant ARPUs through PaaS, SaaS and CaaS. Cordys enables them to achieve this goal through a single integrated cloud platform, specifically deployed and white-labeled for the Telecom Operator market. The presentation will provide real-world uses cases in this new and rapidly evolving market.
Speakers:
Stefan McKenzie, Director Telecoms, UK & MENA, Cordys
Summit Keynotes

Sean Kelley
Global CIO - Deutsche Asset Management - Global Technology & Operations

Nick Holdsworth
Executive General Manager, Enterprise Services, Service Support

Joe Weinman
Vice President, Strategy and Business Development


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