Russell is a leading expert on mobile marketing, having overseen thousands of campaigns since 2000. MobHappy, his blog about mobile technology and mobile marketing, is one of the most popular focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising and location based marketing. Russell learned about AdMob soon after the launch and joined as its first employee, with the remit of launching AdMob into the EMEA market. Russell is currently Global Chairman Emeritus of the Board of The Mobile Marketing Association, a founder of Mobile Monday in Germany, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing.

Anirban leads the Telecom, Media and Entertainment Strategy Consulting Team for Capgemini in India. He is responsible for generating thought leadership pieces addressing common concerns in Telecom and Media industries and working on different client assignments. Anirban has extensive experience in the strategy, sales and marketing functions across multiple geographies in the Telecom and IT sectors. His management consulting engagements primarily cover product management and marketing strategy (e.g. new product and service expansion, product go-to-market strategy), benchmarking and inorganic growth strategy in telecoms.

Oscar Ruiz became president of Global Telecom Markets in the second half of 2008. He joined BT as director of 21CN products and after a year was appointed director of group portfolio evolution and strategy. Prior to BT, Oscar was a junior partner at McKinsey & Company, where he acquired considerable international experience and an in-depth knowledge of the telecommunications and banking industries. Oscar is fluent in English, Spanish and French. He holds a degree in telecommunications engineering and earned his master of business administration (MBA) from the Kellogg Graduate School of Management in the US.

Since January 1, 2009, Marcus Lannerbro has been Head of Marketing at the Business Unit Multimedia in Ericsson AB. From 2006 to 2008, Mr. Lannerbro held various managerial positions within the Sales & Marketing organization of the Service Layer and Multimedia business at Ericsson, and has played an integral role of establishing Ericsson in IT and multimedia. Between 2001 and 2005, Mr. Lannerbro held various positions in business development, portfolio marketing and portfolio management, mainly within Ericsson’s Service Layer business.

Richard is resposible for the Wholesale Products of Telstra Clear and the main sposnor and thought leader for this Virtual Broadband Marketplace.

Tony Kalcina is Executive Director of Clarity, responsible for helping formulate the company’s strategic direction and guiding its resources to deliver on that vision. Tony has 30 years experience in the global telecoms industry. His career includes 10 years at Telstra (OTC) where he started as an R&D Engineer and later held senior roles in Operations, Engineering and IT. Within Telstra he created and led an award winning 80 member operational support systems (OSS) development team. Tony then spent 3 years as an expatriate, initially as GM of IT in a newly established Malaysian telecoms company, and then as the founding CEO of a Malaysian IT company delivering BSS and OSS solutions, growing the business to annual revenues of $90m. As Founder of Clarity, Tony conceived the Unified Operational Management vision, and led the company as its CEO for its first 10 years of operations - raising capital, growing the company to over 180 staff worldwide with annual revenues of $45m, taking Clarity public on the ASX in 2000 and merging with Powerlan in 2002. A fervent evangelist for Unified OSS, Tony is acknowledged for his contribution to industry and in 2010 he was appointed as a member of TM Forum Advisory Council, where he provides executive assistance and advice to the Chairman of the TM Forum. Tony has also subsequently been appointed as Chair of the TM Forum Energy Smart Grid Community, where he drives the standardisation challenges for the Energy transmission and distribution industry as they evolve to support renewables and Smart Grids. Tony has a BE (Electrical Engineering) and BSc (Hons) in Computer Science and Physics from the University of Sydney.

As IBM Tivoli’s lead strategist of Global Service Provider Solutions, Ciaran Ryan is responsible for developing the strategy for Tivoli Netcool’s global software business.

Said has been responsible for the definition and development of TELUS' wireless technology vision & roadmap, since 2001. Recently, Said led the activities to formulate the business case to migrate to LTE. Prior to joining TELUS, Said was Vice President at Lucent and was in a variety of progressive management roles at Lucent, AT&T International, and Nortel, spanning several areas including Product Management, New Product Introduction, Network Architecture, Systems Engineering, and Customer Technical Support. Said holds a Master’s degree in Electrical Engineering from Cornell University, New York.

Mr. Pommereau is the head of Operations consulting for Emerging markets. He is an experienced senior consultant in service provider's operations with emphasis on Operations and OSS/BSS design and implementation, with ITIL and business processes re-engineering. His career spans over 15 years including 2 years as the founder and manager of the SITA/Equant IP OSS, 5 years as the responsible for the Equant OSS architecture and process re-engineering, and 6 years as a consultant in Emerging markets for a variety of service providers, from real estate companies to nationwide telecom operators. He has experience in the banking, professional services, and telecommunications sectors. Mr. Pommereau has supervised a variety of teams of engineers and consultants. He has interacted with and presented to all levels from business operations to CIOs, as well as senior corporate management.

Nitin Bhandari is responsible for driving business advisory services for the Global Media and Telecom business. He has led the strategy, solutioning, consulting and technology blueprinting activities for Telecom organisations across the globe. He is a known speaker at Telecom events globally and specialize in Service Management, Lean Transformation, Benchmarking, Business Process Management, Service Provider Maturity Models and Customer Experience Management paradigms. He was the contributing editor of ‘Telecom Billing Dictionary’ published in 2008 and has published multiple articles in “Inside Leadership” journal.

Reinhard Lohe has more than 15 years Telco experiences in different positions in engeneering/operation in non leading/leading positions. He is a Senior project manager and sales consultant at T-Systems for OSS/BSS solutions.

Mr. Pope is a highly experienced and respected communications software executive, with a 20-year career in technical strategy and leadership. His current responsibilities include defining Telcordia’s role in helping service providers realize superior business performance, and crafting the next-generation systems and services to achieve that goal. A strong supporter of industry standards, Mr. Pope has contributed directly to the development and adoption of TMF 513, TMF 618 and MTOSI.

Mr. Troup provides architectural guidance and strategy for BSS/OSS, service delivery platforms and frameworks. He supports internal development of service delivery management systems for the Microsoft Windows Azure Platform, Mediaroom, Windows Live, and Microsoft On-Line Services. Mr. Troup held a variety of management positions at NYNEX, Unisys, and Cap Gemini before joining Microsoft in 2004. He earned a BS at West Point and an MBA from the University of Utah.

Eden is a Principal Analyst with Ovum’s Consumer Practice with particular expertise in multimedia services and strategy. Eden has particular expertise in mobile services, notably mobile TV and video, mobile Internet, mobile advertising, payments and application stores. Eden also covers fixed broadband services including Internet TV, social media, digital advertising and wider convergence issues such as cross platform services. This focus enables Eden to provide a holistic view of the multimedia landscape. Her expertise means she is a frequent speaker at industry events and conferences, which have included MWC, Miptv, CTIA, MEF and the MMA.

G Suresh Kumar is with TCS as Head - Innovalab for over two years. Prior to this he has worked with Ericsson before starting a Wireless Applications Company. He brings over 15 years experience in the Telecom Domain. Currently he is incharge of the Innovation Centre of Excellence at TCS.

Luke Gaydon is Strategic Account Manager at leading online video platform company Brightcove. He joined the company in 2008 and is based at the company’s offices in London. Gaydon has responsibility for managing high level business relationships with the growing list of Brightcove media customers in Europe, including British Sky Broadcasting, Channel 4, ITV, Five, Emap, Guardian News & Media, Hachette Filipacchi UK, IPC Media, Sony Music UK, and UKTV. Before joining Brightcove Gaydon was a New Media Business Manager at Channel Four Television in the UK, where he worked for five years, starting out as a Consultant. At Channel 4 he led the high profile project to provide a video publishing systems to deliver a television clips destination on Channel4.com. He also led the implementation of Channel 4’s mobile strategy which saw the company well placed to take advantage of the growing demand for ad-funded mobile services.

Falk Wöhler-Moorhoff worked three years for a German company in Singapore and two years for an Internet start-up before he joined Detecon International, the management & technology consulting arm of Deutsche Telekom Group, in 2001. He is Managing Consultant focusing business innovation and telco-media convergence. He holds an MBA.

Mr. Lenahan leads the market direction and evolution of Telcordia’s service delivery suite, especially those related to charging, policy, content and personalization for SDP, IMS and converged network environments. His focus is on networks that enable a broad value chain to deliver a wide range of highly personalized, relevant multimedia services. Mr. Lenahan is a columnist and author of numerous papers in the areas of IMS, NGN, convergent services, and wireless services.

Patrick Amelson is Director Business Development at Fox Mobile Group (FMG), the mobile industry’s largest vertically integrated mobile entertainment company, wholly-owned by News Corporation. Patrick is responsible for driving world-wide business development activities with Mobile Operators, handset manufacturers and billing aggregators. Before joining Fox Mobile Group, Patrick has been working for 10 years in the mobile industry in several marketing, strategy and business development positions in Munich, Paris and London for O2, Telefonica, Vodafone Group and Sony Ericsson. Patrick holds a Masters Degree in Telecommunications.

A “serial entrepreneur” with over 10 years of experience in telecom and the Internet, Cedric is 33 years old. He sits on the board of several internet and telecom companies. Before founding Abaxia, he was COO of Namebay, a domain name registrar. Cedric is a graduate of IMUA Tokyo and ISG Paris, and holds a Master’s Degree from MIM New York.

Cindy Mills is a Strategy Director in Alcatel-Lucent’s Software, Services and Solutions Group. She is currently focused on business and operations enablement for cloud, machine-to-machine, applications enablement and operations for legacy and high leverage networks. Her career started in Bell Labs and has included development, deployment, strategy and offer management roles.

A serial entrepreneur, Andrew ran a successful web development company serving blue chip clients through the dot com years, which he sold to CMG plc in 2001; there he developed the world's first online digital video news archive (British Pathe with 4000 hours of video and 13+ million images) and created the UKs first interactive SMS dating application (DinnerDateAuctions). Andrew later founded a ground breaking interactive personal fitness website with Olympian Dave Morgan (InTraining) and pioneered Europe's first location based social software (playtxt) in 2002. As an authority in the field of mobile and online communities Andrew speaks at industry events and contributes to trade press. Andrew also sits on the board of UnLtdWorld, an online platform that connects and empowers Social Entrepreneurs.

Rafał Dziedzic, TP Group Director of Technology Strategy, has over 20 years of experience in the telecommunications industry and before joining Telekomunikacja Polska Group (TPG) he worked for Deloitte Consulting and was the CTO of a Network Integration Division for one of the RBOCs in the US. Rafał Dziedzic currently oversees the development of long term technology strategies for TPG.

Marco Maestri has more than 15 years of experience in development and consulting, with major focus on the Telecommunications and Media sector. He started in the consulting business with Hewlett Packard and A.T. Kearney Applications and Technology, before joining 3 Italia. He currently works for Siemens IT Solutions and Services as Account Executive.

Said has been responsible for the definition and development of TELUS' wireless technology vision & roadmap, since 2001. Recently, Said led the activities to formulate the business case to migrate to LTE. Prior to joining TELUS, Said was Vice President at Lucent and was in a variety of progressive management roles at Lucent, AT&T International, and Nortel, spanning several areas including Product Management, New Product Introduction, Network Architecture, Systems Engineering, and Customer Technical Support. Said holds a Master’s degree in Electrical Engineering from Cornell University, New York.

Sanjay Mewada oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.

Prior to Ipanema, Mahdavi served 14 years at Cisco, initially as head of global and strategic partners, then president of emerging and developing countries in Europe, Middle East and Africa (EMEA) and, most recently, as vice president of corporate affairs in San Jose, California. Mahdavi built the foundation of Cisco's business in emerging and developing counties, delivering exponential revenue stream in multiple billions of dollars. Prior to Cisco, he held leadership roles in sales and marketing at nCube, Sequent Computer Systems and CLSI. He remains a trusted advisor to CEOs of large enterprises, telecom providers and heads of state.

Luciano Albanese, Director Network Solutions Marketing, Telecom Italia Luciano joined Telecom Italia in 1991 and was a manager in various commercial top management departments focused on enterprise and public administration sector. In 2009 he was North-East top customers manager in the Domestic Market Operations Direction. He also has been responsible of Partnerships & Alliance in Telecom Italia.

Experience in messaging systems: SWIFT in the financial industry EDI with General electric, Sony, Carrefour, PSA Group in different industry domains (Retail, Automotive, electronic...)