Delivering & Monetizing New Services Summit Service providers are being forced to re-think their role in the value-chain, exploring new opportunities for growth in the face of saturated markets and declining revenues from traditional services. This Summit examines the leading contenders for profitable new services, exploring opportunities for growth in the new digital economy. Attend this Summit to get perspectives on what’s driving innovation, and learn how leading service providers are delivering and monetizing new services today. | | | Chair: Cato Rasmussen, Business Development Director, TM Forum | |
Summit Keynote: Fostering a culture of innovation: What’s driving the need for innovation today and are CSPs part of the solution or the problem?
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Tuesday, May 22
| 2:00 - 2:30 pm | Speakers: Karl Whitelock, Director OSS/BSS Strategy, Stratecast - A division of Frost & Sullivan - Examining important industry drivers that are forcing the communications marketplace to change from its 100+ year-old technology sales model to a very different way of doing business today.
- Understanding who and, in many ways, what is pushing innovation forward
- Debating whether or not CSPs are leading this game and if not what’s required for them to maintain a “top spot” role in today’s changing marketplace
Speakers: Karl Whitelock, Director OSS/BSS Strategy, Stratecast - A division of Frost & Sullivan Room:
Wicklow Hall 2A
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Summit Keynote Panel: Generating a new era of growth: Business models for managing a billion devices
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Tuesday, May 22
| 2:30 - 3:30 pm | Speakers: Larry Socher, Global Lead - Accenture Network Services, Accenture Stefano Nocentini, Assistant Director, Domestic Top Clients, Marketing, Telecom Italia Group Gilli Coston, Head of M2M at Telefonica, Telefonica UK Limited Tony Guerion, Head of M2M Business Products & Services, Vodafone Group Machine-to-machine communications and the exploding number of smart devices, combined with the exponential growth in cloud-based services, are presenting enormous opportunities to connect with everyone and everything.Service providers have a vital role to play in the overall “billions of devices” ecosystem, so preparing for the opportunity is critically important. Providers can offer installation and configuration of devices and services on behalf of consumers and enterprises, but doing so requires new business models as well as extensions to industry frameworks and best practices. This session will give participants the chance to hear from experts who will share their experiences and their vision for: · Defining the instrumentation for connected devices, including configuration and fault management for the device. · Creating the supporting business model for this new service. · Extending industry frameworks and best practices to enable these new integration and management capabilities. Speakers: Larry Socher, Global Lead - Accenture Network Services, Accenture Stefano Nocentini, Assistant Director, Domestic Top Clients, Marketing, Telecom Italia Group Gilli Coston, Head of M2M at Telefonica, Telefonica UK Limited Tony Guerion, Head of M2M Business Products & Services, Vodafone Group Room:
Wicklow Hall 2A
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Mobile Broadband Opportunities
| | Chair: Hugo Vaughan, Chief Architect, TM Forum
Hugo Vaughan has some twenty years of architecture experience. Starting in the utility industry, he moved to banking and from there to Telecoms, where he has been active for the last twelve years. Most of this time was at a tier 1 operating company. He is currently working for the TM Forum in a Product Development role.
Industry wide concepts fascinate him, and getting momentum behind them is what he aims to do.
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Making the most of the mobile broadband network for new service opportunities - A reality check on investments in mobile broadband
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Tuesday, May 22
| 4:10 - 4:55 pm | - Is LTE a necessity in order to keep up with demand or is it an opportunity for growth?
- Where are we one year after SPs started to deploy LTE networks, what lessons can be learned and what returns have we seen on this investment?
- What are the main go-to-market strategies?
- Looking forward: How will business models evolve, what services and devices can we expect to see and what will be the impact of mass adoption of LTE-supported smartphones?
- What are the operational implications of mobile broadband (BSS and OSS)
Speakers: Martin Wachutka, Group Director Operations, Telekom Austria AG Steve Bowker, CTO, AIRCOM International Ltd. Room:
Wicklow Hall 2A
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Panel: Developing business and revenue management models to profit from location-based services and the mobile app explosion
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Tuesday, May 22
| 4:55 - 5:40 pm | Speakers: Natasha Leger, CEO, The Location Forum; Editor, LBx Journal Randy Frantz, Telecommunications & LBS Industry, ESRI Ed Parsons, Geospatial Technologist, Google Inc David Hildebrant, Director, Enterprise Location and Messaging, , AT&T Advanced Mobility Solutions, AT&T Inc. Explosion of LBS + Mobile Apps = Revenue Scramble While location-based services and mobile apps can offer business enabling and enhanced customer experience opportunities, what do the corresponding revenue models look like? Where’s the increased ARPU on unlimited data plans? Who is the optimum data aggregator when mobile and location data are collected at the network, device and application level? How to monetize location transactions? This panel discussion will explore the issues, challenges, and opportunities in developing business and revenue management models to profit from the now ubiquitous use of location-based services and mobile applications, including: - The value chain –the role of the network, device, application, and data in delivering value-added services to mobile subscribers and enterprise customers
- The location transaction—where is the money made: micro-transactions, bundled services, data, traffic, development platforms, licenses, advertising?
- The customer – what’s the market need?
Panelists represent the ecosystem of carriers, device manufacturers, consumer and enterprise application providers. Speakers: Natasha Leger, CEO, The Location Forum; Editor, LBx Journal Randy Frantz, Telecommunications & LBS Industry, ESRI Ed Parsons, Geospatial Technologist, Google Inc David Hildebrant, Director, Enterprise Location and Messaging, , AT&T Advanced Mobility Solutions, AT&T Inc. Room:
Wicklow Hall 2A
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Enabling New Services Roadmaps and Strategies
| | Chair: Hugo Vaughan, Chief Architect, TM Forum
Hugo Vaughan has some twenty years of architecture experience. Starting in the utility industry, he moved to banking and from there to Telecoms, where he has been active for the last twelve years. Most of this time was at a tier 1 operating company. He is currently working for the TM Forum in a Product Development role.
Industry wide concepts fascinate him, and getting momentum behind them is what he aims to do.
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Realizing the payoff from implementing operational transformation to reduce the time and cost to rollout next generation broadband: A TELKOM case study
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Wednesday, May 23
| 11:00 - 11:30 am | Speakers: Judi Achmadi, VP Service Strategy and Tariff,, PT Telkomunikasi Indonesia Tony Kalcina, Executive Director, Clarity - Integrating new NGN topology, onto the same platform, greatly simplifying and reducing, time, cost and risk
- Evolving the business infrastructure to be more agile and adaptable to meet the demands of the markets, technologies and services
- Reducing time for network deployment, costs for deployment and operations
- Achieving maximum efficiency by rationalize business processes and systems
Speakers: Judi Achmadi, VP Service Strategy and Tariff,, PT Telkomunikasi Indonesia Tony Kalcina, Executive Director, Clarity Room:
Wicklow Hall 2A
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Panel Debate: Is it time to provide explicit support for telecom value added services in TM Forum’s Frameworx?
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Wednesday, May 23
| 11:30 am - 12:30 pm | Speakers: Lucia Gradinariu, Chief Market Strategist, Huawei Technologies Co. Ltd Larry Goldman, Partner, Head of Telecoms Software Research, Analysys Mason Limited Hashem Sharrab, Director of IT Customer Support Systems, Mobily - Etihad Etisalat Shane Logan, Director of Convergent Services, TELUS Nik Willetts, Chief Strategy Officer, TM Forum Eric Troup, CTO WW Communications & Media Industries, Microsoft Corporation - Debating abundance of evidence in the industry for the need to have best practices for Telecom Transformation to “smart operator” and if Frameworx is the right place to start working on this
- Identifying opportunities for to further evolve by addressing the needs of Telecom Strategy and Operational support for New Business Models and co-operation in open value chains to provide “Higher Value Services”
- Providing a realistic sense of awareness to TM Forum’s Frameworx, pointing where and how they could or could not apply it to support Higher Value Services operations
Speakers: Lucia Gradinariu, Chief Market Strategist, Huawei Technologies Co. Ltd Larry Goldman, Partner, Head of Telecoms Software Research, Analysys Mason Limited Hashem Sharrab, Director of IT Customer Support Systems, Mobily - Etihad Etisalat Shane Logan, Director of Convergent Services, TELUS Nik Willetts, Chief Strategy Officer, TM Forum Eric Troup, CTO WW Communications & Media Industries, Microsoft Corporation Room:
Wicklow Hall 2A
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Mobile Payment Strategies for Service Providers
| | Chair: Dave Birch, Director, Consult Hyperion
David G.W. Birch is a Director of Consult Hyperion, the IT management consultancy that specialises in electronic transactions, where he provides specialist consultancy support to clients around the world. Before helping to found Consult Hyperion in 1986, he spent several years working as a consultant in Europe, the Far East and North America. He graduated from the University of Southampton with a B.Sc (Hons.) in Physics
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View from an analyst: Top opportunities for successful investments in mobile payments
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Wednesday, May 23
| 2:00 - 2:20 pm | - Forming a mobile payments roadmap
- Understanding stakeholder interests (operators, banks, schemes, retailers, processors, handsets etc.
- Identifying the emerging value network
- New opportunities within the value network
Speakers: Dave Birch, Director, Consult Hyperion Room:
Wicklow Hall 2A
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TM Forum’s Think Tank’s mobile payments executive briefing overview
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Wednesday, May 23
| 2:20 - 2:35 pm | Speakers: Steven Cotton, Director, Business Assurance Programs, TM Forum
The TM Forum’s Think Tank helps executives navigate the maze of opportunities for information and communications technologies that can serve as core enablers for driving innovation across markets worldwide. In the area of Mobile Money, a key issue to resolve is the complexity of the ecosystem and which roles CSPs, financial institutions, handset makes and others will have.
Speakers: Steven Cotton, Director, Business Assurance Programs, TM Forum Room:
Wicklow Hall 2A
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Panel and Audience Discussion: Debating criteria for successful mobile payments partnerships, business and revenue management models
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Wednesday, May 23
| 2:35 - 3:30 pm | Speakers: Dave Birch, Director, Consult Hyperion Richard Hanlon, COO, Vesta Corporation Alastair Hanlon, VP, Market Strategy, Amdocs Management Limited Nick Ogden, CEO and Founder, CashFlows, Voice Commerce We often see presentations about the co-operation between banks, schemes, operators and others, yet none of the most successful mobile payments intitatives -- Square, DoCoMo, M-PESA -- seem to involve any co-operation at all, just someone prepared to innovate and go with it - Are there any tried and tested models for co-operation that we can learn from in the mobile payments world?
- What exactly are the appropriate positions in the value network for the various stakeholders? Do we know, or are we still in the early stages?
Speakers: Dave Birch, Director, Consult Hyperion Richard Hanlon, COO, Vesta Corporation Alastair Hanlon, VP, Market Strategy, Amdocs Management Limited Nick Ogden, CEO and Founder, CashFlows, Voice Commerce Room:
Wicklow Hall 2A
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eHealth Opportunities for Global Service Providers
| | Chair: David Wood, Technology Planning Lead, Accenture Mobility, Accenture
David Wood has nearly 25 years experience in the mobile technology business: initially with pioneering PDA creator Psion, where he became software architect and led system integration for applications and UI; then as co-founder and executive vice president of smartphone OS specialist Symbian, where his teams worked with leading handset manufacturers worldwide to create the first successful smartphones (running his software on over 300 million devices); and most recently with Accenture Mobility, where he serves as Chief Technology Architect, incubating new mobility business streams, and co-leading Accenture’s Mobility Health initiative.
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View from an Analyst: Connected Health opportunities for communications service providers
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Wednesday, May 23
| 4:10 - 4:25 pm | Speakers: David Wood, Technology Planning Lead, Accenture Mobility, Accenture
Connected Health is a broad term that encompasses a variety of sub-topics, all referring to how networked information services, mobile devices and digitization can enable healthcare providers to improve their delivery of healthcare – reaching a wider population of patients, with a greater number of services, improved efficiency, and higher quality. All this is taking place in the context of what has been described as “a technology super-convergence” potentially leading to “the creative destruction of medicine”. As part of a fast-evolving overall ecosystem, Communications Service Providers (CSPs) can play a critical, value-added role in this transformation. This presentation looks at these opportunities and what CSPs can do to position themselves to take advantage of them.
Speakers: David Wood, Technology Planning Lead, Accenture Mobility, Accenture Room:
Wicklow Hall 2A
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Translating Frameworx for Hospital and "value chain" partners that must communicate via "digital services"
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Wednesday, May 23
| 4:25 - 4:45 pm |
Speakers: Sven Schuchardt, Managing Consultant, Detecon International Room:
Wicklow Hall 2A
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Deploying a B2C mHealth Service - Lessons Learned
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Wednesday, May 23
| 4:45 - 5:00 pm | Speakers: Geoff Yuen, VP Emerging Technology, PCCW Solution Limited Many operators are experimenting with mobile health services and in the process, encountering various obstacles. World-class expert Geoff Yuen from PCCW/HKT will discuss their challenges and successes when launching their B2C e-Health service in Hong Kong and how they defined and refined their role within the e-health eco-system. - Technological, business and regulatory barriers
- Operationalizing mHealth services
- Overcoming unexpected issues such as device battery life, latency, etc.
- Working as a value-added partner in the healthcare ecosystem
- Future prospects
Speakers: Geoff Yuen, VP Emerging Technology, PCCW Solution Limited Room:
Wicklow Hall 2A
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Panel: Leveraging ICT to Streamline Healthcare and Improve Patient Service
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Wednesday, May 23
| 5:00 - 5:40 pm | Speakers: David Wood, Technology Planning Lead, Accenture Mobility, Accenture Noël Obourn, SVP, Strategic Network Solutions, American Well Bernadette Gibbons, Director for Health Services, Computer Sciences Corporation Bill Ahlstrom, Vice President, strategic Initiatives, Allscripts Healthcare Solutions Inc Tom O' Callaghan, CEO & Founder, Iheed Institute Geoff Yuen, VP Emerging Technology, PCCW Solution Limited Colin Orviss, Founding Partner, Parhelion - Examining the requirements mHealth places on the infrastructure and what CSPs need to do in order to provide robust levels of service
- Discussing real-world experiences and learning points from people who have implemented these types of programs, highlighting what they have found to work and what pitfalls to avoid
Speakers: David Wood, Technology Planning Lead, Accenture Mobility, Accenture Noël Obourn, SVP, Strategic Network Solutions, American Well Bernadette Gibbons, Director for Health Services, Computer Sciences Corporation Bill Ahlstrom, Vice President, strategic Initiatives, Allscripts Healthcare Solutions Inc Tom O' Callaghan, CEO & Founder, Iheed Institute Geoff Yuen, VP Emerging Technology, PCCW Solution Limited Colin Orviss, Founding Partner, Parhelion Room:
Wicklow Hall 2A
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Establishing the Role of Service Providers in Smart Grid
| | Chair: Tony Haigh, Partner, Analysys Mason
Tony Haigh B Eng(Hons), MSc, MBA, C Eng, MIET
Tony is a Partner at Mason (a division of Analysys Mason) and has been with the company since 1996. He has over 30 years’ business planning, technical design and programme management experience with industry leaders in the telecoms and utility sectors. He began his career with BT, before moving to British Gas Communications where he held both senior planning and operational roles.
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View from an Analyst: Where are we now, what’s next and how can service providers participate
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Thursday, May 24
| 9:00 - 9:15 am | - Examining communications requirements of smart metering and smart grid
- Outlining current and future opportunities
- Identifying barriers to entry
Speakers: Tony Haigh, Partner, Analysys Mason Room:
Wicklow Hall 2A
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Realizing the opportunities of smart metering in a real-world setting: An Optimus and EDPSmartGrid project case study
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Thursday, May 24
| 9:15 - 9:45 am | - Understanding how Service Providers offering Smart grids and smart meters can present energy retailers with a huge opportunity to create greater energy efficiency, reduce costs and increase services
- Explaining the technical and operational hurdles of using smart grids and meters and howto overcome them including
- Focusing on the unseen challenges such as revenue risks to the management of increased data volumes greater complexity in the value chain
- Dealing with regulatory controls and the impact on the customer experience that will be created by a change in the metering, billing processes and systems.
Speakers: Miguel Torrão Mendes, Utilities Director, WeDo Technologies Carlos Lourenço, Head of a Business Unit at Optimus, Sonaecom Paulo Monteiro, Head of Solution Development, EDP Distribuição Room:
Wicklow Hall 2A
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TM Forum’s Think Tank’s Smart Grid executive briefing overview
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Thursday, May 24
| 9:45 - 10:00 am | Speakers: Craig Bachmann, Director, Cable, Utility, and eHealth Care Programs, TM Forum
The TM Forum’s Think Tank helps executives navigate the maze of opportunities for information and communications technologies that can serve as core enablers for driving innovation across markets worldwide. For Smart Grid, the Think Tank has been working to identify key areas where CSPs and energy companies can collaborate, which elements of Frameworx can be applied and then push these ideas forward using the Catalyst program.
Speakers: Craig Bachmann, Director, Cable, Utility, and eHealth Care Programs, TM Forum Room:
Wicklow Hall 2A
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Panel & Audience Discussion: Examining the relationship between Smart Grid and the communications market – determining the role for service providers partner and profit
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Thursday, May 24
| 10:00 - 10:30 am | Speakers: Tony Haigh, Partner, Analysys Mason George Huitema, Senior Scientist, TNO Information & Communication Technology Juliet Shavit, President and CEO, SmartMark Communications Anders Viden, VP of Product Management, BaseN Miguel Mendes, Director - Utilities Market, WeDo Technologies Paulo Monteiro, Head of Solution Development, EDP Distribuição Carlos Lourenço, Head of a Business Unit at Optimus, Sonaecom - What can utilities learn from transformation in the telecommunications industry?
- How can service providers help utilities to manage:
- Extensive communications networks
- Changing customer relationships
- The impact of Big Data on IT infrastructure
- How do service providers overcome barriers to entry?
Speakers: Tony Haigh, Partner, Analysys Mason George Huitema, Senior Scientist, TNO Information & Communication Technology Juliet Shavit, President and CEO, SmartMark Communications Anders Viden, VP of Product Management, BaseN Miguel Mendes, Director - Utilities Market, WeDo Technologies Paulo Monteiro, Head of Solution Development, EDP Distribuição Carlos Lourenço, Head of a Business Unit at Optimus, Sonaecom Room:
Wicklow Hall 2A
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Developing and Deploying your M2M Strategy
| | Chair: Steve Hilton, Lead Analyst, Enterprise Research Programme, Analysys Mason Limited
Steve Hilton is the lead analyst for Analysys Mason's Enterprise research programme. His primary areas of specialisation include M2M, cloud services, fixed and mobile services and sales channels. Steve has 18 years' experience in technology and communications marketing. Prior to joining Analysys Mason, he managed the Enterprise and SMB team at Yankee Group. He has also held senior positions at Lucent Technologies, TDS and Cambridge Strategic Management Group (CSMG). Steve is a frequent speaker at industry and client fora, and publishes monthly articles in several respected trade journals for the enterprise and channel partner community. He holds a degree in economics from the University of Chicago and a Master's degree in marketing from Northwestern University’s Kellogg School of Management.
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View from an Analyst: The 5 most critical issues facing service providers in the M2M market place
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Thursday, May 24
| 11:10 - 11:25 am | Speakers: Steve Hilton, Lead Analyst, Enterprise Research Programme, Analysys Mason Limited - Prioritisation – making sure CSPs pick the best M2M opportunities to focus on
- Placement – how should CSPs set-up their organizations to best tackle M2M opportunities
- Participation – which bits of the M2M supply chain should CSPs focus on
- Partnership – which are the best vendor and service provider partners and how to pick
- Persona – how should CSPs devise a proper M2M brand for themselves
Speakers: Steve Hilton, Lead Analyst, Enterprise Research Programme, Analysys Mason Limited Room:
Wicklow Hall 2A
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M2M innovation, faster time to market, and rapid deployment via unified CRM & BRM: A Hughes Telematics Case Study
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Thursday, May 24
| 11:25 - 11:45 am | Speakers: David Cook, IT Director, HughesTelematics, Inc. Andrea Canessa, Principal Product Strategy Mngr, Oracle Corporation - Discussing how to expand the business model by providing connected vehicle services to hundreds of thousands of subscribers
- Extending existing M2M services from the business-to-business (B2B) space into the business-to-business-to-consumer (B2B2C) space by providing services directly to end-users that are marketed through the car manufacturer’s brand, insurance agents and other channels
- Examining how Billing, Revenue Management and customer care are integral to differentiation in this fast moving sector
Speakers: David Cook, IT Director, HughesTelematics, Inc. Andrea Canessa, Principal Product Strategy Mngr, Oracle Corporation Room:
Wicklow Hall 2A
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TM Forum’s Think Tank’s M2M executive briefing overview
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Thursday, May 24
| 11:45 am - 12:00 pm | Speakers: Craig Bachmann, Director, Cable, Utility, and eHealth Care Programs, TM Forum
The TM Forum’s Think Tank helps executives navigate the maze of opportunities for information and communications technologies that can serve as core enablers for driving innovation across markets worldwide. In the area of M2M, the Think tank is looking both horizontally across application areas at common requirements for security, traffic management, analytics as well as establishing relationships and liaisons within key verticals.
Speakers: Craig Bachmann, Director, Cable, Utility, and eHealth Care Programs, TM Forum Room:
Wicklow Hall 2A
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Panel and Audience Discussion: Forecasting market trends and areas for highest potential growth for CSPs in M2M
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Thursday, May 24
| 12:00 - 12:40 pm | Speakers: Steve Hilton, Lead Analyst, Enterprise Research Programme, Analysys Mason Limited David Canavan, Vice President, Business Development - Carrier Market, Axeda Hans Dahlberg, Head of M2M Global Services, TeliaSonera AB Martin Ratcliffe, Global M2M Strategy & Partner Manager, Vodafone Group Dirk Slama, Vice President, Portfolio & Product Strategy, inubit AG Jürgen Hase, Vice President of the M2M Competence Center, Deutsche Telekom AG Richard Hole, Head of Products & Customer Operations for M2M, Everything Everywhere Ltd - Identifying where the market for M2M is headed
- Predicting which verticals or application areas will see the greatest growth and revenue potential for CSPs
- Overcoming CSPs track record of being sometimes slow to react to capitalize on the M2M opportunity
Speakers: Steve Hilton, Lead Analyst, Enterprise Research Programme, Analysys Mason Limited David Canavan, Vice President, Business Development - Carrier Market, Axeda Hans Dahlberg, Head of M2M Global Services, TeliaSonera AB Martin Ratcliffe, Global M2M Strategy & Partner Manager, Vodafone Group Dirk Slama, Vice President, Portfolio & Product Strategy, inubit AG Jürgen Hase, Vice President of the M2M Competence Center, Deutsche Telekom AG Richard Hole, Head of Products & Customer Operations for M2M, Everything Everywhere Ltd Room:
Wicklow Hall 2A
| | | | Policy & Revenue Management Summit In today’s world of increasingly sophisticated and complex services and extended value-chains, revenue management challenges continue to grow. Issues such as revenue leakage and poor policy enforcement can cost your business millions, and become ever more important in the extended value-chain of connected life. This Summit tackles the latest challenges in policy and revenue management, focusing on real-world case studies from leading service providers. | |
The Drivers for Policy Control
| | Chair: Graham Finnie, Chief Analyst, Heavy Reading
Finnie has been researching telecommunications for more than 20 years, formerly as a journalist and latterly as an analyst and consultant. Since joining Heavy Reading in September 2004, following a ten-year tenure at the Yankee Group, Finnie has been responsible for a wide range of research, focusing primarily on next-generation broadband services and IMS. He became Chief Analyst of Heavy Reading in February 200.7
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Drivers for and key strategic requirements to successfully migrating from a billing, product centric to a consumer centric customer model to enable convergence, personalisation and service brokerage
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Tuesday, May 22
| 2:00 - 2:25 pm | Speakers: David Amzallag, CTO Cloud and Virtual Telecommunications, Alcatel-Lucent - Revenue maximization, super flexible services and personalization as a results of a (much more) intelligent network
- Revenue maximization as a results of a smarter policy manager. What is this smarter (future) Policy Manger?
- The future of a convergence between policy manager, (smarter) OSS, a real-time BSS and the network. What interactions are required?
- Why this cannot be done using today’s networks? What changes we are waiting for?
- Why this cannot be done using today’s networks? What changes we are waiting for?
Speakers: David Amzallag, CTO Cloud and Virtual Telecommunications, Alcatel-Lucent Room:
Wicklow Hall 1
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Case Study:Examining the drivers for and challenges of Etisalat Egypt’s policy control deployment
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Tuesday, May 22
| 2:25 - 2:45 pm | - Understanding why operators, Etisalat Egypt in particular, are moving towards Policy control?
- Determining the benefits of real time data management brings for users
- Discussing the implementation challenges faced in the project
- Quantifying the business benefits in terms of:
- Increased customer satisfaction by providing effective notifications
- Reduced revenue leakage by applying real time control
- Improved time to market by choosing a flexible solution
- Effective bandwidth utilization and online user interaction with better customer experience
Speakers: Mohamed Mostafa Khalil, Head of Revenue Management & Broadband, Etisalat Misr Room:
Wicklow Hall 1
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Case study: Exploiting policy control to effectively manage the surge in mobile broadband traffic
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Tuesday, May 22
| 2:45 - 3:05 pm | Speakers: Piotr Mieczkowski, Lead ICT Solutions Architect, Polkomtel David Sharpley, VP Business & Products, Amdocs Data Experience Business Unit, Amdocs Management Limited - Outlining the strategic and operational drivers for managing mobile data growth through controlled bandwidth consumption
- Implementing fair usage policies that can manage quality-of-service in real time and shared wallet services
- Implementing cross-network policy management to effectively manage mobile data traffic across 3G/HSPA and CDMA/EVDO network through centralized dynamic control and policies
- Outlining the value of dynamic policy control in issuing transparent notifications to customers upon breach of a usage threshold enabling fair usage policies that can manage quality of service in real time
Speakers: Piotr Mieczkowski, Lead ICT Solutions Architect, Polkomtel David Sharpley, VP Business & Products, Amdocs Data Experience Business Unit, Amdocs Management Limited Room:
Wicklow Hall 1
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Panel Session: Evaluating the benefits of implementing real time charging and policy management to enable dynamic pricing models and new revenue streams: Will it improve profitability?
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Tuesday, May 22
| 3:05 - 3:30 pm | - Achieving success with policy management and charging
- What are the benefits you sought/seek in rolling out policy management and charging?
- What benefits have you gained? New revenues? Customer satisfaction? Faster time to market?
- When do you expect to achieve your ROI?
- What difficulties do/ did you face in implementing? Knowing what you know now, how would you do it differently?
- Does anyone own policy management? who and why?
Speakers: Steven Cotton, Director, Business Assurance Programs, TM Forum Badarudin Mansoor , Billing SVP , Celcom Axiata Berhad Huck Siang LIM, Consulting Partner in BSS & OSS Business Unit, Huawei Technologies Co. Ltd Piotr Mieczkowski, Lead ICT Solutions Architect, Polkomtel Room:
Wicklow Hall 1
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Policy Management and Real-time Charging
| | Chair: Lorraine Farrell, Project Manager, Product & Portfolio Group, TM Forum | |
Case study: Examining how Celcom Axiata approaches service innovation in a highly competitive market with high penetration rates
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Tuesday, May 22
| 4:10 - 4:55 pm | Speakers: Badarudin Mansoor , Billing SVP , Celcom Axiata Berhad Huck Siang LIM, Consulting Partner in BSS & OSS Business Unit, Huawei Technologies Co. Ltd - Outline of a competitive market strategy
- A holistic view of Consumer life style and Product offering philosophy
- Innovation enablement- Organization and Processes
- Quantifying the benefit of a NGIN deployment
Speakers: Badarudin Mansoor , Billing SVP , Celcom Axiata Berhad Huck Siang LIM, Consulting Partner in BSS & OSS Business Unit, Huawei Technologies Co. Ltd Room:
Wicklow Hall 1
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TM Forum: Policy Management and Dynamic Pricing
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Tuesday, May 22
| 4:55 - 5:40 pm | Speakers: Henk Ensing, Technical Consultant, TNO Information & Communication Technology George Huitema, Senior Scientist, TNO Information & Communication Technology Outlining the TM Forum view of the evolution of policy management and dynamic pricing - Where do we come from? From simple to complex
- Which policies are really needed for flexible and dynamic pricing in the future?
- Where to place policy management? Does it matter?
Speakers: Henk Ensing, Technical Consultant, TNO Information & Communication Technology George Huitema, Senior Scientist, TNO Information & Communication Technology Room:
Wicklow Hall 1
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Tiered Pricing & Convergent Charging
| | Chair: Tina O'Sullivan, Senior Program Manager, TM Forum
Tina O’Sullivan, who has over 20 years experience in the communications industry, is a Senior Program Manager within the TM Forum Collaboration Program, with the prime responsibility for the support of the TM Forum Integration Program (TIP) and Next Generation Wireless-Wireline activities. In addition to this Tina is active in TM Forum Collaboration Program process management.
Tina has been an active member of the TM Forum for more than 8 years serving on a number of technical projects including; Service Level Agreement (SLAM) Management, Product Lifecycle Management, Applications Framework, Human Machine Interface (HMI) and Integrated Customer Centric Management (ICCM).
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Case study: Examining TelefonicaO2 Czech policy control deployment to enable new service creation
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Wednesday, May 23
| 11:00 - 11:30 am | Speakers: Jakub Votava, Manager, Internet and IP Access Services, Telefonica Czech Republic,a.s. Lee Brooks, Product Marketing Manager, Sandvine - Outlining the drivers for TelefonicaO2 to implement policy control
- Implementing centralized reporting that includes segmentation of subscriber usage by application (e.g. VoIP, video), device type, popular domains and top users
- Examining how the policy control system acts on usage dataimplementing the real-time policies within the network
- Effectively tracking policy events, allowing a benefit-analysis of the network policies
- Integrating network policy control system into back office billing and OSS functions
Speakers: Jakub Votava, Manager, Internet and IP Access Services, Telefonica Czech Republic,a.s. Lee Brooks, Product Marketing Manager, Sandvine Room:
Wicklow Hall 1
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Vodafone’s IT Sourcing Strategy “The Search for Future Winners”
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Wednesday, May 23
| 11:30 - 11:50 am |
Vodafone is constantly searching for innovative ways on how to improve its supply chain. In 2011, it started a strategic sourcing exercise aiming to identify future winners in the IT space coming from the Far East region. Key highlights of the approach and results.
Speakers: Stanislav Pavlin, Principal Manager IT, Vodafone Group Room:
Wicklow Hall 1
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Panel session: Moving from unlimited data services to personalized and tiered service pricing models and beyond
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Wednesday, May 23
| 11:50 am - 12:30 pm | Speakers: Jaco Fourie, Senior Expert, Director Business Development and Strategy, BSS, Ericsson Vikram Chadha, Senior Director SME (Enterprise Marketing), Commercial, EITC (DU) - Setting optimum service models that take into account:time of day to manage peak traffic time; application type, QoS for video streaming and P2P traffic
- Appropriate control measures to manage the explosion of the smart phonemarket and mobile broadband, and its impact on network resources
- Creating mobile broadband products that offer good value and flexibility to different market segments
- Effectively integrating tiered service models with charging and billing systems
Speakers: Jaco Fourie, Senior Expert, Director Business Development and Strategy, BSS, Ericsson Vikram Chadha, Senior Director SME (Enterprise Marketing), Commercial, EITC (DU) Room:
Wicklow Hall 1
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Tiered Pricing and Regulation
| | Chair: Chryssa Dislis, Senior Manager, Business Benchmarking, TM Forum | |
Case study: Moving from unlimited data services to tiered service pricing levels
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Wednesday, May 23
| 2:00 - 2:25 pm | Speakers: Vikram Chadha, Senior Director SME (Enterprise Marketing), Commercial, EITC (DU) - Determining whether to set limits for data levels used or for the speed of the service
- Some future models to explore
Speakers: Vikram Chadha, Senior Director SME (Enterprise Marketing), Commercial, EITC (DU) Room:
Wicklow Hall 1
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Outlining pricing mechanisms for mobile data
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Wednesday, May 23
| 2:25 - 2:50 pm | - What should mobile data offer from a customer perspective?
- Pricing rationale for mobile data as a key building block of end to end user experience
- Overview of the possible pricing mechanisms: Time vs. volume based; All-in vs. usage based; Postpaid vs. prepaid
To Be Confirmed, Watch this space for details Room:
Wicklow Hall 1
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Outlining the potential benefits and regulatory challenges of exchanging of policy information across networks, vendors and domains
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Wednesday, May 23
| 2:50 - 3:30 pm | - Outlining the development of the Policy Information Exchange Model (PIE) in the Information Framework, FrameworX 12.0, as a first interface for adaptable policy provisioning and exchange
- Determining the potential of being able to share policy information between networks
- Update on the open internet and net neutrality debate
- Comparing ‘Open internet for all’ versus blocking peer 2 peer services and prioritising certain traffic
- If the user is in control of the policy implementation ( user control) does this make it more acceptable?
- To what extent do operators need to ensure transparency in the way that policies are applied?
- Examining how best to educate users and regulators of the potential benefits of policy control
Speakers: Nektarios Georgalas, ICT Principal Researcher, BT Group plc Andreas Polz, CTO, Infonova Room:
Wicklow Hall 1
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Risk Management and Revenue Assurance
| | Chair: Tony Poulos, Market Strategist, TM Forum 
Tony has been involved with software development and systems integration in travel and telecommunications for over 20 years. He was involved in the development of convergent billing system in the early nineties in Australia and from there he worked in a business development role with Unisys’ Telecommunications Practice in Europe. He was co-founder of Copernicus Global Billing Services, a London based, web-enabled, managed service provider for outsourced billing and payments collection. He has experience in the areas of revenue assurance, billing, payments, mobile internet access, mobile email and content delivery.
In addition to being a regular speaker and chairman at telco conferences in Europe and Asia-Pacific, he has worked as a consultant, been a Contributing Analyst for IDC, written for a number of industry publications worldwide, was Editor, Asia Pacific for Telecom TV and now Anchor for The Telecom Channel. Tony was an executive of the Global Billing Association for five years prior to its merger with the TM Forum. He headed up the Revenue Management Initiative of the TM Forum and is now the TM Forum's Market Strategist. Tony also conducts training classes in billing and revenue management and is Editor of Inside Revenue Management.
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Audience with an Executive: Revving up Revenue Assurance for MVNOs
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Wednesday, May 23
| 4:10 - 4:40 pm | Estimates put revenue leakage for MVNOs at 5-15% of total revenue. Considering that MVNOs operate on extremely tight profit margins, this directly impacts business continuity and growth plans making revenue assurance a key priority. A robust revenue assurance system reinforces the MVNOs differentiator of superior service. The CTO from Lebara will discuss their revenue assurance priorities and the strategies they have put in place to ensure a fail-proof revenue assurance system that enables bill visibility and eliminates wrong, delayed, or lost billing. Speakers: Tony Poulos, Market Strategist, TM Forum Room:
Wicklow Hall 1
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Achieving ROI and governance success in deploying revenue intelligence
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Wednesday, May 23
| 4:40 - 5:10 pm | Speakers: Quintus de Beer, Senior Manager, Revenue Assurance at MTN South Africa, MTN SA (Pty) ltd. Amir Gefen, Director of Industry Relations, cVidya Networks, Inc. - Examining the approach, methodology, and use of TM Forum’s standards and best practices during the implementation of revenue intelligence to enable leakage recovery and corporate governance needs
- Addressing the challenges of implementing and managing revenue assurance in the dynamic, complex, high volume environment of a large, complex telco, while meeting various expectations from different stakeholders
- Quantifying the extent to which this deployment has improved overall business results
Speakers: Quintus de Beer, Senior Manager, Revenue Assurance at MTN South Africa, MTN SA (Pty) ltd. Amir Gefen, Director of Industry Relations, cVidya Networks, Inc. Room:
Wicklow Hall 1
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Delivering Business Value from Migrating BSS Systems to the Cloud
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Wednesday, May 23
| 5:10 - 5:40 pm | Speakers: Xinbo Wang, Project Manager, China Mobile Communications Corporation Andy Tiler, VP, AsiaInfo-Linkage, Inc. · Gaining an IT perspective on the challenges of revenue management in a large and dynamic market · Identifying Initiatives, drivers and constraints of moving to the cloud · Reviewing the system architecture and key components as well as key values, benefits and lessons learned Speakers: Xinbo Wang, Project Manager, China Mobile Communications Corporation Andy Tiler, VP, AsiaInfo-Linkage, Inc. Room:
Wicklow Hall 1
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Revenue Assurance and Billing
| | Chair: Ari Banerjee, Senior Analyst, Heavy Reading
Banerjee focuses and leads Service Provider IT research at Heavy Reading which includes all aspects of telecom software research. Banerjee examines the breadth of software used by communications service providers in customer, business, service, and infrastructure management. His area of focus includes all aspects of BSS, OSS, SDP, digital commerce, revenue assurance, service assurance, and elements that span both the infrastructure and network software markets, such as data warehousing, analytics, and business intelligence.
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Automating Business Processes To Improve Revenue Assurance and Eliminate Risk
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Thursday, May 24
| 9:00 - 9:30 am |
Ziggo and Lavastorm will co-present on the use of real-time analytics to automate complex revenue assurance business processes to reduce financial, operational, and customer risks.
Speakers: Matt Hooper, Chief Marketing Officer, MDS Mark Bergsma, Manager Revenue Assurance, Ziggo Room:
Wicklow Hall 1
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Enhancing revenue generation by introducing dynamic charging concepts into your business processes
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Thursday, May 24
| 9:30 - 9:50 am | Speakers: Henk Ensing, Technical Consultant, TNO Information & Communication Technology - Outlining the dynamic billing concept and defining your company business rules for offering and charging customers
- Reviewing the implementation of the dynamic billing concept and method
- Assessing the success of dynamic billing in terms of:
- empowering an organizations ability to introduce new products and services in a timely fashion
- achieving a much better customer experience
Speakers: Henk Ensing, Technical Consultant, TNO Information & Communication Technology Room:
Wicklow Hall 1
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Panel session: Third party billing: Establishing a framework for success in CSP billing for third party services, cloud and app stores
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Thursday, May 24
| 9:50 - 10:30 am | Speakers: Ari Banerjee, Senior Analyst, Heavy Reading Alastair Hanlon, VP, Market Strategy, Amdocs Management Limited Louis Hall, CEO, Cerillion Technologies Limited Kevin Alcox, VP, Services & Operations, TM Forum IPDR Lead, OpenVault - Examining the growth in billing partnerships between service platforms, partners and telcos – both in mature and emerging markets
- Multi partner provisioning– how does this process work?
- Determining the optimum revenue share models for all parties
Speakers: Ari Banerjee, Senior Analyst, Heavy Reading Alastair Hanlon, VP, Market Strategy, Amdocs Management Limited Louis Hall, CEO, Cerillion Technologies Limited Kevin Alcox, VP, Services & Operations, TM Forum IPDR Lead, OpenVault Room:
Wicklow Hall 1
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Innovative Fraud Management for Next Generation Data Services
| | Chair: Steven Cotton, Director, Business Assurance Programs, TM Forum 
Steve Cotton's career in computers and telecommunications began in 1966 and he has conducted business in 31 countries. After serving four years as a business systems programmer in the U. S. Air Force and then earning an MSEE in Communications Systems from Georgia Tech, Steve joined GTE as a telephony switching systems developer and had a successful 11 year tenure there, serving in various positions, including Director of Network Engineering and Vice President of Quality Management at GTE Telenet, culminating as Director of Strategic Planning for GTE Sprint. Starting in 1985, Steve served in various executive positions for several telecommunications ventures, deploying major billing teleprocessing systems throughout the RBOCs, cellular and PCS companies, as well as leading the development of a comprehensive wireless billing/customer care/POS system deployed worldwide. Steve has been operating a strategic management consulting practice since 1993 and was engaged by the IPDR organization from its inception until August of 2007 as Editor-in-Chief, responsible to the Board of Directors for all technical program activities of the organization. Steve served on the staff of the TM Forum during the integration of the IPDR Organization into the Forum. Steve joined the TM Forum in July 2010 as Head of Revenue Management, leading Collaborative R&D across the entire Enterprise Management subject area, including Asset Management, Business Metrics, Enterprise Risk Management, Fraud Management, Revenue Assurance, as well as operational areas such as Billing and Charging, Customer Experience, Data Analytics, and Supplier/Partner Management. He now serves as Director, Bussiness Assurance Programs, Steve's areas of personal expertise include Software Engineering Methodology and Management, Signaling Systems, Circuit and Packet Switching Systems, Billing Systems, Customer Care Systems, Business Process Transformation, as well as three decades serving in senior executive positions and consulting to boards and C-level executives for such matters as venture capital funding, merger/acquisition, technology strategy, and business operational transformation.
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Revenue assurance in a converged operator: A UPC Ireland case study
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Thursday, May 24
| 11:10 - 11:40 am | Speakers: Glen Winn, Revenue Assurance, Fraud and Risk Manager, UPC Broadband Operations b.v. - Challenges introduced to the Revenue Assurance landscape
- Case study looking at the approach taken by UPC Ireland
Speakers: Glen Winn, Revenue Assurance, Fraud and Risk Manager, UPC Broadband Operations b.v. Room:
Wicklow Hall 1
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Tackling bill shock: Examining how revenue assurance models can be applied to minimise bill shock and optimise customer experience
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Thursday, May 24
| 11:40 am - 12:10 pm | Speakers: Ivan Kabat, Credit Risk, Treasury & Revenue Assurance Director, Telefonica Slovakia - Outlining the impact that bill shock was having on customer experience at O2 Slovakia
- Determining where billing errors were occurring in the systems
- Examining the use of the TM Forum Revenue Assurance suite to identify the causes of the problem
- Forecasting the impact of mature revenue assurance practises in the future
Speakers: Ivan Kabat, Credit Risk, Treasury & Revenue Assurance Director, Telefonica Slovakia Room:
Wicklow Hall 1
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Outlining the current work of the fraud management group within the TM Forum and examining the latest results of the fraud survey
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Thursday, May 24
| 12:10 - 12:40 pm | - Fraud survey results
- The road to a Common Fraud Classification Model
- Defining a practical Fraud Management Implementation Guidebook
Speakers: Raul Azevedo, Director of Product Development, WeDo Technologies Tal Eisner, Senior Director Product Strategy, cVidya Networks, Inc. Jose Carlos Sobreira, Fraud Director at Optimus, Sonaecom Room:
Wicklow Hall 1
| | | | The Connected Customer Experience Summit Sponsored by Building loyalty, delivering the right experience and understanding the needs of today’s connected customer is pivotal to success in today’s saturated and highly competitive market. This Summit takes attendees on a journey from defining who owns the customer and understanding their needs, to creating positive experiences by delivering a truly connected customer experience in the extended value-chain of the digital economy. | |
Understanding what Drives your Customers
| | Chair: Robert Rich, MD TM Forum Insights, TM Forum
Robert J. (Rob) Rich is Managing Director of the TM Forum's Transformation Research Center, the TM Forum Insights Group, and the Publications Group. Mr. Rich has more than 15 years experience in market research and consulting, including 11 years as Executive Vice President of Communications & Networking at the Yankee Group. Prior to that, Mr. Rich spent 17 years in the computer/networking industry, where he held management positions in communications, professional services, software engineering and information technology strategy.
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View from An Analyst: Top influencers of a customer’s experience
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Tuesday, May 22
| 2:00 - 2:15 pm | - Identifying the primary drivers of customer satisfaction
- Examining how the emerging trends are influencing customer needs
- Adopting a lifecycle-centric approach to customer experience
Speakers: Robert Rich, MD TM Forum Insights, TM Forum Room:
Liffey Hall 2
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Summit Keynote: Customer Experience Experts Panel - Knowing what customers want
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Tuesday, May 22
| 2:15 - 3:00 pm | Speakers: Robert Rich, MD TM Forum Insights, TM Forum Laurent Leboucher, Global IS&Technology Chief Architect, France Telecom-Orange Jean-Marc Steffann, Executive Director Telecom Media Entertainment, Capgemini Steve Kirkeby, Executive Director, Telecommunications, Global Services and Emerging Industries, J.D. Power and Associates Philip Carden, Global Head of Consulting Services, Alcatel-Lucent - Examining how customer needs have evolved over the last few years and emerging needs
- Measuring CSP performance from the customer point of view
- Discussing the impact of new technology on customer needs and perceptions
- Determining how service providers can anticipate customer needs
Speakers: Robert Rich, MD TM Forum Insights, TM Forum Laurent Leboucher, Global IS&Technology Chief Architect, France Telecom-Orange Jean-Marc Steffann, Executive Director Telecom Media Entertainment, Capgemini Steve Kirkeby, Executive Director, Telecommunications, Global Services and Emerging Industries, J.D. Power and Associates Philip Carden, Global Head of Consulting Services, Alcatel-Lucent Room:
Liffey Hall 2
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Identifying what really matters to your consumers and how they perceive their experiences
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Tuesday, May 22
| 3:00 - 3:30 pm | Speakers: Par Karlsson, Marketing Communication Manager, OSS/BSS, Ericsson - What are the unmet consumer needs?
- How does the Mobile broadband network development impact customer experience?
- What is driving satisfaction of customer experience?
- What are the requirements from the most important consumer segments
- What is the recommedation for service providers to provide the optimal consumer experience?
Speakers: Par Karlsson, Marketing Communication Manager, OSS/BSS, Ericsson Room:
Liffey Hall 2
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Customer Care for the Enterprise Customers
| | Chair: Steve Kirkeby, Executive Director, Telecommunications, Global Services and Emerging Industries, J.D. Power and Associates
Steve leads JDPA’s global telecommunications research and solutions practice, and previously created its customer care and retail solutions practices. He was previously the VP of marketing for Entergy and Southern New England Telephone’s long-distance subsidiary. Steve designed, built and was VP/COO of Sprint’s first affiliate, telemarketing and customer service center.
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Improving flexibility and quality of your wholesale telecom order management processes to better adapt to changing requirements: A Swisscom AG case study
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Tuesday, May 22
| 4:10 - 4:35 pm | Speakers: Robert Emery, VP, Customer Solutions & Product Management, ConceptWave Software Urs Waltenspuel, Business Process and Portfolio Manager, Swisscom AG - Implementing a fully integrated solution supporting all aspects of order management
- Simplifying your IT infrastructure to reduce time-to-market of new and existing products and services while minimizing order errors.
Speakers: Robert Emery, VP, Customer Solutions & Product Management, ConceptWave Software Urs Waltenspuel, Business Process and Portfolio Manager, Swisscom AG Room:
Liffey Hall 2
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Implementing the world’s largest CRM implementation for enterprise customer management
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Tuesday, May 22
| 4:35 - 5:00 pm | Speakers: Stephan Baumann, Vice President Customer Process Management, Deutsche Telekom AG - Understanding the importance of Enterprise customers for DTAG
- Discussing services provided to Enterprise customers, especially with regards to the new market situations
- Reviewing specific requirements & demands of Enterprise customers Implementing enterprise customer management via NGCRM (one of the world's largest CRM implementations in these days)
- Examining the benefits of this program
Speakers: Stephan Baumann, Vice President Customer Process Management, Deutsche Telekom AG Room:
Liffey Hall 2
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Interactive Panel: Implementing successful enterprise customer management in the shifting marketplace
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Tuesday, May 22
| 5:00 - 5:40 pm | Speakers: Steve Kirkeby, Executive Director, Telecommunications, Global Services and Emerging Industries, J.D. Power and Associates Andrew Baer, Former CIO, Independant- (Not a member) Stephan Baumann, Vice President Customer Process Management, Deutsche Telekom AG Robert Emery, VP, Customer Solutions & Product Management, ConceptWave Software - How critical is managing the customer experience?
- What is the role of voice of the customer in process and system development?
- What are the elements of customer information needed to develop effective, customer specific, solutions?
- What are the real benefits of CRM systems in meeting and exceeding customer expectations?
Speakers: Steve Kirkeby, Executive Director, Telecommunications, Global Services and Emerging Industries, J.D. Power and Associates Andrew Baer, Former CIO, Independant- (Not a member) Stephan Baumann, Vice President Customer Process Management, Deutsche Telekom AG Robert Emery, VP, Customer Solutions & Product Management, ConceptWave Software Room:
Liffey Hall 2
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Leveraging social networks to reduce churn and engage your consumers
| | Chair: Tim Braulke, Director Global Business Consulting,
Tim is Director Global Business Consulting at Huawei. He is a senior Telco professional with 17 years of experience across several European, Middle East and Asian countries. Thereof 10 years in senior management and executive positions at Telco network operators. As management consultant he was leading several MVNO, FMC and broadband projects.
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Developing a successful strategy to become an integral and active member of your customers social networks
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Wednesday, May 23
| 11:00 - 11:30 am | Speakers: Emer O'Neill, Digital Marketing & Optimisation Manager, Telefonica Ireland - How will social media be integrated into the company’s core strategy?
- Who from the company will engage? Will there be one voice? A team using one branded account? How much time will be spent on social media?
- How long will the company “test” the different sites before evaluating their success?
- If a serious fire breaks out, what is the proper protocol and who needs to become involved?
Speakers: Emer O'Neill, Digital Marketing & Optimisation Manager, Telefonica Ireland Room:
Liffey Hall 2
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Monetizing social networks to delight customers while maximizing revenue and margin
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Wednesday, May 23
| 11:30 am - 12:00 pm | Speakers: Karl Whitelock, Director OSS/BSS Strategy, Stratecast - A division of Frost & Sullivan Graham Carey, Director Product Marketing, Oracle Corporation Andrej Mekionis, Director VAS & Data Services Commercial, EITC (DU) - Leveraging social networks to intelligently attract, acquire and retain customers while maximizing revenue and margin
- How to establish CSP’s as an integral and active member of their customers social networks and the new social media value chain
- Identifying and understanding who the influential and high impact subscribers are and through social media & viral marketing deliver targeted and relevant campaigns to grow the subscriber base, reduce churn and build new revenue streams
Speakers: Karl Whitelock, Director OSS/BSS Strategy, Stratecast - A division of Frost & Sullivan Graham Carey, Director Product Marketing, Oracle Corporation Andrej Mekionis, Director VAS & Data Services Commercial, EITC (DU) Room:
Liffey Hall 2
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Preparing for an agile sales reality: Utilizing social media platforms to successfully communicate, engage and sell products and services to your consumers
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Wednesday, May 23
| 12:00 - 12:30 pm | - Examining how real-time, contextual and personalized communication will determine the customer experience as well as the lifetime value attached to the customer by the operator
- Providing an improved customer experience by offering a contextual choice of engagement within your consumers personalized social network
- Creating a more effective sales process to take advantage of the changing eco system and customer behavior
- Employing existing TMF frameworks to optimizes the solution and focus on increased agility, flexibility and future extendibility
Speakers: Marcin Nowak, IT Applications Director, France Telecom-Orange Stas Piechowicz, Director, Outbox Sp z.o.o. Room:
Liffey Hall 2
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Making Analytics Work for You
| | Chair: John Myers, Senior Analyst, Blue Buffalo Group
John Myers has more than 10 years telecommunications experience in customer care, billing, revenue assurance and business analytics products and services. During his career John has led many successful revenue management and data analytics deployments and has been a frequent presenter at global business intelligence and telecom industry events.
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Quantifying the business benefits of using analytics to enhance your Customer Experience (CE) Strategy
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Wednesday, May 23
| 2:00 - 2:20 pm | Speakers: John Myers, Senior Analyst, Blue Buffalo Group - Telling the right story: Being able to monitor trends in customer satisfaction, discover transitions in behavior and forecast business opportunities for customer retention and experience
- Quantifying benefits: Measuring not only opportunities for customer experience engagement but measuring the results via external indicators like customer satisfaction, Net Promoter score as well as internal financial measures like revenue and churn rate
- Time to value in decision making process: Placing analytics in the context of an operational process and goal is key to sustainable organizational improvement over point in time tactical opportunities
Speakers: John Myers, Senior Analyst, Blue Buffalo Group Room:
Liffey Hall 2
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Big data opportunities: Using data to deliver customer value and revenue
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Wednesday, May 23
| 2:20 - 2:40 pm |
Big Data just the latest technology fad or a real opportunity to differentiate the service that CSP provide to their customers? Why is this important? Where and how can benefits be achieved? What are the pitfalls to be anticipated and avoided. Why now?
Speakers: Giles Pavey, Head of Retail Solutions, DunnHumby Gordon Rawling, Senior Director, EMEA, Oracle Corporation Christopher King, Senior Director of Product Management, Oracle Corporation Paul Pierotti, Client Lead, Accenture Room:
Liffey Hall 2
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Differentiation through data: Establishing a customer centric view of network performance
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Wednesday, May 23
| 2:40 - 3:00 pm | - Examining how one of the world’s largest operators, AT&T has combined and analyze multiple data sources to create a holistic view of customer experience.
- Summarizing the challenges of managing 2G, 3G and LTE technologies across the service delivery chain from radio access, core network and value added platforms, to generate a holistic picture
- Streamlining data analytics to gain greater visibility and control over mobile services plays a fundamental role in optimizing overall customer experience
- Providing end to end visibility across all RAN technologies and enabling centralized operations for greater capability, flexibility, and efficiency
Speakers: David Lu, Executive Director, AT&T Inc. Steve Bowker, CTO, AIRCOM International Ltd. Room:
Liffey Hall 2
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Interactive Panel: Combining social media data with your own BI to create a 360° view of your customer
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Wednesday, May 23
| 3:00 - 3:30 pm | Speakers: John Myers, Senior Analyst, Blue Buffalo Group Carlos Andre Pinheiro, Head of Analytics Lab, TELEMAR NORTE LESTE S.A. Paul Morrissey, Vice President Strategic Accounts, Ventraq, Inc. Ken King, Director, Telco & Media Convergence, SAS - Examining how social network analysis based on calls and text messages might be used to understand customers’ behavior in many different aspects.
- Using social network analysis to deliver a relevant centric overview about the customers, including the way they use products and services, the influence others, and even the way they commit fraud
- Analyzing social connections to point out the churn mobility and the way customers lead other customers in quitting companies, products or even services
- Evaluating social structures, communities, and connected components, to highlight outlier’s groups of customers in terms of usage, indicating possible occurrences of fraud within the network
Speakers: John Myers, Senior Analyst, Blue Buffalo Group Carlos Andre Pinheiro, Head of Analytics Lab, TELEMAR NORTE LESTE S.A. Paul Morrissey, Vice President Strategic Accounts, Ventraq, Inc. Ken King, Director, Telco & Media Convergence, SAS Room:
Liffey Hall 2
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Implementing Your CE Automation Strategies
| | Chair: Andrew Chalmers, Director, TM Forum
Andrew Chalmers has over 37 years experience in Telecoms, 29 of those in Consultancy, specialising in the last 12 years in OSS. With the TMt Forum, Andrew has been an active participant in several working teams. Hehas held positions asTM Forum representative in the TAM team and Director of the Catalyst Program. He is currently Director of Training.
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Implementing a multi-service/layer business process management and automation for advanced customer oriented operations
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Wednesday, May 23
| 4:10 - 4:30 pm | - Creating a balance between allocation of IT power for efficiency and human power for additional values
- Using Frameworx to establish certain implementation models and improve current business processes
- Evolving into total ICT provider which can provide mass-customized SPOC services from a legacy network provider Successfully implementing multi-service/layer seamless business processes and what areas to automate
Speakers: Tomoaki Masuda, , NTT Group Kayo Ito, Senior Manager, NTT Group Room:
Liffey Hall 2
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Improving and automating the customer experience
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Wednesday, May 23
| 4:30 - 4:50 pm | - Transforming your platform and creating a single web enabled process supported by a set of multi channels that includes a new Product Catalog
- Identifying key factors involved in transforming the customer experience through simplifying, synchronizing and automating a multichannel sales capability
- Achieving rapid deployment of new products & offers by simplifying systems and enable the business to become more efficient with deployment
Speakers: Keith Martin, Director of Marketing Operations, Bskyb Catherine Michel, CTO, Tribold Room:
Liffey Hall 2
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Providing Personalized Customer Experience with an Intelligent Charging System
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Wednesday, May 23
| 4:50 - 5:10 pm | - Implementing intelligent charging systems to analyze and access data to make better decisions and execute real-time campaigns
- Demonstrating how to build a customer behavior pattern, analyze and predict customer consumption trend and segment customer
- Creating a precision marketing system to satisfy customer personal demands, improve customer loyalty, strengthen customer value chain and in long term bring rapid and stable business growth
- Predicting user behavior and launch market campaigns in real-time based on online charging
Speakers: cao Zhenzhong, Consultant, ZTE Corporation Phoung Van Cuong, Chief Executive Officer of Viettel Software, Viettel Room:
Liffey Hall 2
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Reducing credit exposure while increasing personalization & agility with real-time rating: A Telenet case study
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Wednesday, May 23
| 5:10 - 5:40 pm | - Evolving from a mobile reseller to a full Mobile Virtual Network Operator (MVNO) while differentiatingDTV offerings with budget control Video-on-Demand (VOD) services
- Developing a scalable future-proof BSS platform that provides flexible real-time rating across postpaid subscribers to support real-time balance management, hybrid offerings, flexible rating and charging across bundled services and real-time promotions to encourage service adoption
- Detailing the standards-focused deployment approach used to quickly deploy a Frameworx compliant solution that would plug and play seamlessly into Telenet’s ecosystem allowing them to apply real-time rating capabilities to postpaid mobile and DTV services
Speakers: Geert Van Hove, CIO, Telenet NV Room:
Liffey Hall 2
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Ensuring Optimal Care Levels
| | Chair: Lorraine Farrell, Project Manager, Product & Portfolio Group, TM Forum | |
Implementing an end-to-end service measurement to improve customer experience: A Telkom Indonesia case study
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Thursday, May 24
| 9:00 - 9:30 am | Speakers: Dinoor Susatijo, Manager of Telecommunication Management Network Laboratory, PT Telkomunikasi Indonesia Sri Ponco Kisworo, Project Manager of Next Generation Services Management and Billing Systems, PT Telkomunikasi Indonesia - Examining methodology and approach that Telkom Indonesia implemented for an evolving customer experience
- Discussing opportunities and challenges in an emerging market and the approach of managing customer experience with the adoption of Frameworx
- Realizing the business benefits for the event-analysis-action paradigm
Speakers: Dinoor Susatijo, Manager of Telecommunication Management Network Laboratory, PT Telkomunikasi Indonesia Sri Ponco Kisworo, Project Manager of Next Generation Services Management and Billing Systems, PT Telkomunikasi Indonesia Room:
Liffey Hall 2
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Simplifying the guarantee of service to professional customers through service level guarantees: A Belgacom case study
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Thursday, May 24
| 9:30 - 10:00 am | - Developing the Service Level Agreements across all professional solutions to create a true converged offering for the professional customers
- Balancing customer service level requirements with the operational capabilities of the delivery organization by focusing on operational excellence
- Professionally managing the gag between customers requesting very challenging service level agreements with penalties and service providers trying to limit the potential financial risks
Speakers: Bart Cartuyvels, E2E Solutions Manager, Belgacom, S.A. Room:
Liffey Hall 2
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Delivering a comprehensive customer experience via converged service assurance to achieve operation excellence: A Vodafone D2 case study
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Thursday, May 24
| 10:00 - 10:30 am | - Identifying key aspects of dealing with customers demand for better service quality in converged service assurance
- Automating the quality processes allowing for precise and quick verification of service state as a way to increase efficiency and to fix any potential problems.
- Capitalizing on automated network , outage and ticket synchronization to allow for quick resolving the problems based on the priority calculated based on SLA information.
- Successfully implementing a Service Assurance solution for cost optimization and increase of efficiency in quality
- Defining a solution for near real time and automated measuring service quality in converged networks
Speakers: Jakub Zaluski-Kapusta, OSS Product Manager, Comarch S.A. Joerg Bennemann, Dipl Ing, Vodafone D2 Room:
Liffey Hall 2
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Customer Retention and Loyalty
| | Chair: Humera Malik, Principal Consultant, Quexor Group
Humera Malik is a Principal Consultant with Quexor Group. She works with global clients in the telecom market to help define market and product strategy, go to market plans including acquisition strategies to increase market share and drive higher revenues. Humera has been in the telecommunications industry for the more than a decade working for Redknee, Bell Canada and AT&T Wireless where she was responsible for defining innovative mobile & wireless productized solutions targeting several key industries – Financial Services, Health Care, Retail and High Tech. She built several strategic business & technology alliances to build revenue momentum and to streamline solution delivery platforms. . Prior to AT&T she has held various global product leadership positions in the industry with Clarus and Xcelerate.
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Creating a corporate culture to understand and improve customer experience
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Thursday, May 24
| 11:10 - 11:40 am | Speakers: Gunadjaya Likito, Chief Information Officer, Unspecified Qi Zhao, Product Planning Manager, ZTEsoft Technology Co., Ltd
Traditionally, operators tend to focus on increasing efficiency and decreasing cost from their own point of view, not from customers' point of view. In Smatfren, we create a cooperation culture, which is 'care what customers care about'. In this session, we will discuss how to understand and satisfy our customers more efficiently without increasing cost, covering the following topics such as: - How to handle urgent businesses in time
- How to manage, understand and resolve customers' questions and problems
- How to educate staff members about business knowledge and principles efficiently
- Choose the right customer contact channels to get more positive responses and save cost
Speakers: Gunadjaya Likito, Chief Information Officer, Unspecified Qi Zhao, Product Planning Manager, ZTEsoft Technology Co., Ltd Room:
Liffey Hall 2
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Roundtable Debate: Is there such a thing as loyalty anymore?
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Thursday, May 24
| 11:40 am - 12:40 pm | Speakers: Humera Malik, Principal Consultant, Quexor Group Marcos Malzone, Director – Business Line Management, Redknee Inc. Yijing Brentano, Vice President, International Wholesale & Business Development, Sprint Jim Hayden, Executive Director, Business Intelligence, TEOCO Corporation Labib Shalak, CEO, Mobinets
This dynamic roundtable session discusses the concept of customer loyalty – can it be measured, can it be increased, and does it even exist in today’s market? Network quality is becoming less of a differentiator as carriers move to 4G. Service providers are finding it necessary to become more attuned to the needs of their customers through differentiated services, devices, price, promotions and loyalty programs as they strive to reduce churn by delivering the all-mighty ‘better customer experience’. So can operators really increase customer loyalty – or are subscribers just waiting to jump on the next best deal?
In this session, hear a diversified set of opinions from participants both from developing and developed markets who will debate the issue of customer loyalty: - What does customer loyalty mean today?
- How has loyalty evolved?
- What are operators doing and what can they further do to address the new challenges in today’s changing market?
Speakers: Humera Malik, Principal Consultant, Quexor Group Marcos Malzone, Director – Business Line Management, Redknee Inc. Yijing Brentano, Vice President, International Wholesale & Business Development, Sprint Jim Hayden, Executive Director, Business Intelligence, TEOCO Corporation Labib Shalak, CEO, Mobinets Room:
Liffey Hall 2
| | | | Profiting from Cloud Services Summit Sponsored by Exploring real-world successes and outlining the next steps for the virtualization and automation of cloud services, this Summit shows how successful service providers are establishing the right requirements, identifying the right partners and business models, and ensuring effective operational support for cloud services to deliver long term profitability and the continued viability of their businesses. | |
Understanding and Meeting Market Needs: What do Cloud Customers Want?
| | Chair: Robert Cohen, Director, Enterprise Cloud Program, TM Forum | |
Interactive Panel Session: Understanding and meeting market needs: What do cloud customers want?
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Tuesday, May 22
| 2:00 - 2:45 pm | Speakers: Robert Cohen, Director, Enterprise Cloud Program, TM Forum Jon Waldron, General Manager, IT Engineering, Commonwealth Bank of Australia Tommy Armstrong, End User Computing Architect, Virtual Clarity Ltd. Brad Twynham, VP Emerging Market Strategy, ServiceMesh, Inc. Tony Greenberg, CEO, Ramp^Rate
This panel will review what enterprises have been seeking in terms of cloud computing deployments. It will explore recent work that the TMForum’s Enterprise Cloud Leadership Council (ECLC) has done on Enterprise Grade Infrastructure-as-a-Service and the ECLC’s continuing efforts to promote the requirements for Enterprise Grade IaaS. In addition, the discussion will focus on efforts at ECLC members to stand up Workplace-as-a-Service so that iPads, iPhones and other devices can access enterprise applications and data as a service, relying on software and systems in the cloud, not through directly connected devices.
Speakers: Robert Cohen, Director, Enterprise Cloud Program, TM Forum Jon Waldron, General Manager, IT Engineering, Commonwealth Bank of Australia Tommy Armstrong, End User Computing Architect, Virtual Clarity Ltd. Brad Twynham, VP Emerging Market Strategy, ServiceMesh, Inc. Tony Greenberg, CEO, Ramp^Rate Room:
Wicklow Hall 2B
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Market forecast: Forecasting cloud customer needs, opportunities for cloud service providers and examining deployments to date
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Tuesday, May 22
| 2:45 - 3:05 pm | Speakers: Steve Hilton, Lead Analyst, Enterprise Research Programme, Analysys Mason Limited - Global market forecasts for cloud services
- Channels-to-market for cloud services – carriers, vendors, registered IT partners, other
- Unique opportunities for offering cloud services
- Case studies of successful cloud provider strategies
Speakers: Steve Hilton, Lead Analyst, Enterprise Research Programme, Analysys Mason Limited Room:
Wicklow Hall 2B
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Developing value-based cloud services: A Telefonica Digital
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Tuesday, May 22
| 3:05 - 3:30 pm |
Profitably monetizing cloud services require a platform that combines a unified data center, cloud intelligent network, unified orchestration, and cloud applications. This session will focus on customer requirements and the strategy Service Providers can use to create differentiated value in the delivery of cloud infrastructure and application services.
Speakers: Juan Antonio Sánchez Cañibano , Director of IaaS Services , TELEFONICA Robert Boetticher, Director Sales Business Development, Cisco Systems Room:
Wicklow Hall 2B
| | | | | Chair: Shinya Kukita, Chief Manager, International Sales and Operations Business Unit, NEC Corporation
Shinya Kukita received his B.E. degree in electrical engineering from Tokyo University in 1981. After he joined NEC Corporation in 1981, he engaged in the development of various Optical Transport system and Network Management System as well as in the product planning of various components of Next Generation Network (NGN).
Currently he is responsible for business and technical strategies regarding various aspects of international carrier solution business.
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Case study: A Cloud computing exchange built on the cloud brokerage model
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Tuesday, May 22
| 4:10 - 4:35 pm | - An IaaS Cloud Computing exchange to create a liquid market place of standardized products
- Understanding the importance of standards when trading computing power in the same way as other utilities
- Developing market model that offers openness and transparency to the participants enabling a liquid market place
- Determining the value of selecting the right partners to avoid vendor lock-in
- Integrating a scalable IaaS platform with existing cloud environments to fulfil the function of the settlement system
- Outlining how to manage complex issues such as SLA management
- Outlining the benefits for customers in terms of reduced complexities and risks
Speakers: Rüdiger Baumann, CEO, Zimory Michael Osterloh, Vice President Market Structure, Eurex Frankfurt AG Room:
Wicklow Hall 2B
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Catalyst Results: Making the business case for a dynamic bandwidth exchange to minimise network costs and enable new revenue streams and access to dynamic, on-demand cloud computational resource
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Tuesday, May 22
| 4:35 - 5:00 pm | Speakers: Peter Willis, Chief Data Networks Strategist, BT Group plc
This sessions will focus on the Catalyst work of Amartus, BT, First Derivatives and Intune to develop a bandwidth-on-demand resource offerings that would allow for the cost-effective movement of appreciable quantities of data between end-customer and data centre over short time durations. Tradable bandwidth contracts for on-demand end-to-end Ethernet circuits between the end-customer and the data centre mediated through an electronic exchange enabled price-discovery.
Speakers: Peter Willis, Chief Data Networks Strategist, BT Group plc Room:
Wicklow Hall 2B
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Interactive Panel Session: Evaluating the success of brokerage in aggregating, integrating, customizing, and managing platform and application based public and private cloud services and determining the key areas for further development including st
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Tuesday, May 22
| 5:00 - 5:40 pm | - Understanding the CSB model and identifying the key differences between CSB versus other Cloud models and how these impact operators in terms of cost and service delivery potential
- Leveraging CSB to enable third parties to partner and deliver new Cloud services
- Quantifying the operational and business support costs and requirements associated with CSB-led models
- Determining key areas that need further development in the CSB model including standards
Speakers: Michael Osterloh, Vice President Market Structure, Eurex Frankfurt AG Ruediger Baumann, CEO, Zimory Steve Crawford, VP of marketing and business development, Jamcracker, Inc. Gary Bruce, Principal Researcher, BT Group plc Room:
Wicklow Hall 2B
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Strategies for Success in Cloud Services from Communications Service Providers
| | Chair: Mike Kelly, Subject Matter Expert, TM Forum
Mike Kelly has worked with the TM Forum since its earliest days, and joined its staff some eight years ago. He is concerned with the technical collaboration program, including the Business Process Framework (eTOM), where he has been involved over its entire development and now acts as Subject Matter Expert. He is a frequent conference speaker and trainer on behalf of TM Forum for this work.
Mike has worked in telecoms for over thirty years, in software and systems design, marketing and product management. He also spent two years as an adviser to the Chief Scientist in the UK Government Cabinet Office on telecommunications and IT policy. Mike also provides independent training and consultancy to organisations in applying the work of TM Forum and related bodies.
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Head in(to) the cloud – Case study: TeliaSonera’s transformation to enable cloud services
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Wednesday, May 23
| 11:00 - 11:30 am | Speakers: Sören Nyckelgård, Head of Cloud Service and Unified Service Management, TeliaSonera AB Michael Omota, Business Consultant, Amdocs Consulting, Amdocs Management Limited - Avoiding a bitpipe future through business transformation to enable and support cloud services
- Outlining TeliaSonera’s self management platform for cloud services which supports:
- Improved user experience across services
- Improved business agility and rapid service on boarding for multiple markets
- Examining the IT, operational and business changes needed to achieve the required transformation, from both the business and IT perspective
Speakers: Sören Nyckelgård, Head of Cloud Service and Unified Service Management, TeliaSonera AB Michael Omota, Business Consultant, Amdocs Consulting, Amdocs Management Limited Room:
Wicklow Hall 2B
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Panel Session: What is working globally in terms of cloud: Strategies for success in cloud services from communications service providers
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Wednesday, May 23
| 11:30 am - 12:30 pm | Speakers: David Sliter, Vice President & General Manager Communications, Media & Entertainment Solutions, Hewlett-Packard Sören Nyckelgård, Head of Cloud Service and Unified Service Management, TeliaSonera AB Michael Omota, Business Consultant, Amdocs Consulting, Amdocs Management Limited Zhu Qiliang, Professor, Unspecified Ashwin Jaiswal, Head - IT Business Consulting & Practice, Reliance Communications Limited - Evaluating the current status of cloud service deployments by SPs and how they have addressed the key challenges such as fast service delivery, personalised services, and long term RoI
Speakers: David Sliter, Vice President & General Manager Communications, Media & Entertainment Solutions, Hewlett-Packard Sören Nyckelgård, Head of Cloud Service and Unified Service Management, TeliaSonera AB Michael Omota, Business Consultant, Amdocs Consulting, Amdocs Management Limited Zhu Qiliang, Professor, Unspecified Ashwin Jaiswal, Head - IT Business Consulting & Practice, Reliance Communications Limited Room:
Wicklow Hall 2B
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Strategies for Success in Cloud Services
| | Chair: Robert Cohen, Director, Enterprise Cloud Program, TM Forum | |
Maximizing Carriers value for customers through cloud services
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Wednesday, May 23
| 2:00 - 2:30 pm | Third Wave for the cloud model headway for telecom operators, which is the real opportunity, lies in the next wave of services. - Quantifying the opportunities presented by the cloud for various vertical industry solutions and M2M connectivity
- Considering the different delivery mechanisms, business models and services by Cloud
- Meeting the challenge of solving big data to support the cloud service business model
Speakers: Javier de la Cuerda, Vice President, Telvent Shinya Kukita, Chief Manager, International Sales and Operations Business Unit, NEC Corporation Room:
Wicklow Hall 2B
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Cloud Vendor Showcase
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Wednesday, May 23
| 2:30 - 3:30 pm | Speakers: Jonathan Davis, CTO, DNS Europe Robert Norman, CEO, Vnetrix Ian Massingham, CTO – EMEA Service Providers, EMC Roger Pilc, GM, Industries and Solutions Group, CA Technologies, Inc. Tom Stockwell, Head of Hosting Product Management at C&W EMEA, Asia & US, Cable & Wireless Worldwide Each of the participants will take 5 mins to outline their cloud offering covering the below points and then will take questions from the chair and the audience: - Outlining the Unique Value Proposition: how is each offering differentiated
- Examining the infrastructure and management structures to support cloud services
- Developing an effective ecosystem of partners to deliver cloud services
- Planning for the future in an ever evolving business and technology transformation
Speakers: Jonathan Davis, CTO, DNS Europe Robert Norman, CEO, Vnetrix Ian Massingham, CTO – EMEA Service Providers, EMC Roger Pilc, GM, Industries and Solutions Group, CA Technologies, Inc. Tom Stockwell, Head of Hosting Product Management at C&W EMEA, Asia & US, Cable & Wireless Worldwide Room:
Wicklow Hall 2B
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Operational Challenges of Supporting Cloud Services: Part 1
| | Chair: Joann OBrien, Director, Frameworx Product & Architecture Office, TM Forum | |
Interactive Panel Discussion: Cloud and new services - Driving Frameworx development
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Wednesday, May 23
| 4:10 - 4:45 pm | Speakers: Joann OBrien, Director, Frameworx Product & Architecture Office, TM Forum Jenny Huang, Cloud and OSS/BSS Strategic Standards Convener, AT&T Inc. Eric Troup, CTO WW Communications & Media Industries, Microsoft Corporation Antonio Cruz, Software Architect, SAPO (PT Comunicacoes) Piyush Sarwal, IBM Distinguished Engineer, CTO - NGOSS Technologies & Solutions, IBM Global Bus, IBM Corporation Raihan Wadud, IN/VAS Solution Consultant, Saudi Telecom Company
This panel discussion will connect the dots amongst all of the TM Forum’s Cloud and New Services assets can drive Frameworx development.
Thus far the TM Forum’s Cloud & New Services Initiative has produced work projects around Cloud Management (with the DMTF), Cloud SLA Management, Cloud Monetization, Software Enabled Services, Business Model Compendium, IPsphere, ITIL Integration, SOA Enterprise Architecture and catalysts like the Multi-Cloud Developer Experience catalyst. This session will join the pieces to drive Frameworx into the Cloud revolution.
Speakers: Joann OBrien, Director, Frameworx Product & Architecture Office, TM Forum Jenny Huang, Cloud and OSS/BSS Strategic Standards Convener, AT&T Inc. Eric Troup, CTO WW Communications & Media Industries, Microsoft Corporation Antonio Cruz, Software Architect, SAPO (PT Comunicacoes) Piyush Sarwal, IBM Distinguished Engineer, CTO - NGOSS Technologies & Solutions, IBM Global Bus, IBM Corporation Raihan Wadud, IN/VAS Solution Consultant, Saudi Telecom Company Room:
Wicklow Hall 2B
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Cloud billing: Enabling consumers for pay for what they use
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Wednesday, May 23
| 4:45 - 5:05 pm | Speakers: Eduardo Mendez Polo, Global Services and Cloud Computing Manager, Telefonica Moviles España - Merging Cloud into operator service offering. How operators can build a strong IT practice based on Cloud.
- Serving enterprise customers. How diversity can be effectively served with a single product.
- Differentiating. How to stablish a strong positioning.
- Installing a high quality product and pricing model which can be delivered across a range of devices
- Quickly responding to customer demands and delivering new applications
- The advantages of a cloud based computing environment when developing new software applications
Speakers: Eduardo Mendez Polo, Global Services and Cloud Computing Manager, Telefonica Moviles España Room:
Wicklow Hall 2B
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Ensuring effective support for cloud services
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Wednesday, May 23
| 5:05 - 5:40 pm | Speakers: Antonio Cruz, Software Architect, SAPO (PT Comunicacoes) Andre Fuechsel, IT Architect, T-Systems Enterprise Services GmbH - Two 20 minute presentations outlining cloud management Experiences using the Service Delivery Broker and current cloud strategies
- Effectively integrating network and IT functions within the service provider to ensure effective delivery of cloud services
- Developing management tools that will provide a holistic view of the network and cloud computing resources and enable rapid response to changing market demands and operational needs
- Providing streamlined fulfilment and service assurance to ensure SLAs for cloud customers
- Will standards for cloud services ever emerge? What is the progress of cloud standardisation?
Speakers: Antonio Cruz, Software Architect, SAPO (PT Comunicacoes) Andre Fuechsel, IT Architect, T-Systems Enterprise Services GmbH Room:
Wicklow Hall 2B
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Operational Challenges of Supporting Cloud Services: Part 2
| | Chair: Hugo Vaughan, Chief Architect, TM Forum
Hugo Vaughan has some twenty years of architecture experience. Starting in the utility industry, he moved to banking and from there to Telecoms, where he has been active for the last twelve years. Most of this time was at a tier 1 operating company. He is currently working for the TM Forum in a Product Development role.
Industry wide concepts fascinate him, and getting momentum behind them is what he aims to do.
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Migrating from providing one-of-a-kind projects to offering a cloud platform used as a basis for tailored intelligent network solutions
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Thursday, May 24
| 9:00 - 9:25 am | Speakers: Andre Fuechsel, IT Architect, T-Systems Enterprise Services GmbH - Outlining an integrated automated provisioning, billing, customer handling, identity management and cloud hosting service for connected devices
- Enabling an ecosystem for partners and application development teams to rapidly and efficiently develop and run new intelligent network solutions for new and existing devices as well as new and mash-ups of existing backend services
- Outlining the key principles of the platform and their application within Deutsche Telekom
- Quantifying the business benefits:
- Improvement in time to market for service provider
- Cost savings
- Improvement in revenue and agile adoption of evolving pricing models.
Speakers: Andre Fuechsel, IT Architect, T-Systems Enterprise Services GmbH Room:
Wicklow Hall 2B
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Case Study: Creating exceptional developer experiences; exploiting TM Forum standards to deliver innovative cloud services
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Thursday, May 24
| 9:25 - 9:50 am | Speakers: Antonio Cruz, Software Architect, SAPO (PT Comunicacoes) - Understanding the drivers for enabling cloud services based on APIs allowing developers to monitor SLAs and optimise customer experience
- Delivering interesting PaaS and SaaS offers and creating an ecosystem based on developer communities interests
- Examining PT/SAPO experience of creating and launching a services APIs marketplace
Speakers: Antonio Cruz, Software Architect, SAPO (PT Comunicacoes) Room:
Wicklow Hall 2B
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Interactive Panel Session: Resolving the trust vs. uptake paradox: Understanding and addressing customers’ security and data portability concerns to drive uptake
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Thursday, May 24
| 9:50 - 10:30 am | Speakers: Nava Levy, VP, SaaS/Cloud Solutions, cVidya Networks, Inc. Mike Carpenter, Business Continuity Manager, TOA Technologies, Inc. Alastair Dickson, Alliances & Partners Manager , RSA, the Security Division of EMC Steve Mannel, Global Sr. Director, Media & Communications Industries, Salesforce.com Scott Morrison, CTO, Layer 7 Technologies
As cloud services continue to grow 5 times faster vs. traditional IT, it seems that also concerns re security and data portability are on the rise. In this session we will explain the roots of this paradox and the opportunities that arise by resolving these trust issues. By examining the different approaches other cloud providers utilize to address these issues, we will see how service providers, by properly understanding and addressing these concerns, can use trust concerns as a competitive advantage against many cloud providers who don’t have the carrier grade trust as one of their core competencies. We will see that by addressing fraud, security, data portability and governances risks heads on, not only the uptake of cloud services will rise to include mainstream customers and conservative verticals, but also the type of data and processes that will migrate to the cloud will become more critical to the customers
Speakers: Nava Levy, VP, SaaS/Cloud Solutions, cVidya Networks, Inc. Mike Carpenter, Business Continuity Manager, TOA Technologies, Inc. Alastair Dickson, Alliances & Partners Manager , RSA, the Security Division of EMC Steve Mannel, Global Sr. Director, Media & Communications Industries, Salesforce.com Scott Morrison, CTO, Layer 7 Technologies Room:
Wicklow Hall 2B
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Winning with Mobile Cloud
| | Chair: Peter Wells, Director, Cartesian | |
Intensive roundtable session: Positioning to exploit the revenue opportunities of enabling mobile access to the cloud
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Thursday, May 24
| 11:10 am - 12:40 pm | Speakers: Peter Wells, Director, Cartesian Antonio Cruz, Software Architect, SAPO (PT Comunicacoes) Albrecht Von der Recke, Chief Operating Officer, fonYou Telecom SL Sandor Borbas, Consultant, Magyar Telekom Plc. Eduardo Mendez Polo, Global Services and Cloud Computing Manager, Telefonica Moviles España - Mobile cloud partnering: Examining the potential of CSPs enabling services for OTT providers such as security and billing in mobile cloud
- Managing the risks and opportunities of using mobile handsets to access the cloud
- Outlining the potential for the cloud in enabling mobility for M2M services
- Determining the key elements of strategies to realise the revenue opportunities of mobile cloud apps
- Mobile cloud implications: Determining how the take off of mobile cloud services will impact the future of business and societyng
Speakers: Peter Wells, Director, Cartesian Antonio Cruz, Software Architect, SAPO (PT Comunicacoes) Albrecht Von der Recke, Chief Operating Officer, fonYou Telecom SL Sandor Borbas, Consultant, Magyar Telekom Plc. Eduardo Mendez Polo, Global Services and Cloud Computing Manager, Telefonica Moviles España Room:
Wicklow Hall 2B
| | | | Reducing Operations Costs & IT Risk Sponsored by Agility and efficiency are the name of the game for service providers as they look to maximize margin and deliver growth by embracing new services for connected life. Critical to this business transformation is IT, working in harmony with the business to meet business demands. This Summit explores how to successfully reduce the cost of operations and the risk of major IT transformation, showcasing unique, real-world case studies from leading service providers achieving success using TM Forum’s Frameworx suite of standards as the blueprint for effective business operations. | |
Successfully Navigating the Changing Role of IT
| | Chair: Ken Dilbeck, Director, Collaborative R&D, TM Forum
SDF Program Manager - TMF staff.
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Building Operational Excellence while Delivering Optimum Customer Experience
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Tuesday, May 22
| 2:00 - 2:45 pm | - How to drive costs out of operations, while ensuring that customer satisfaction and optimum service delivery
- What approaches in systems consolidation and provisioning efficiency can create the right business outcomes
- Balancing agility with cost savings : IT role in supporting next generation of service fulfillment
Speakers: Feroz Ahamad, VP, Customer Fufillment, EITC (DU) Room:
Auditorium
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Summit Keynote: ComHem’s approach to OSS/BSS transformation and systems integration : Aligning IT with Business Goals with Frameworx
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Tuesday, May 22
| 2:45 - 3:30 pm | - Delivering value to shareholders and customers, while transitioning operations and integrating new companies is a big task, particularly in such an IT-centric company
- Using Frameworx alignment with the adoption of LEAN [a process improvement discipline originally applied to manufacturing] to provide a continuous flow of change, improve the way they work continuously, and constantly reduce waste
Speakers: Stefan Berg, CIO, Com Hem AB Room:
Auditorium
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Developing Your IT Strategy
| | Chair: John Reilly, Subject Matter Expert, TM Forum
John P. Reilly is member of the TM Forum’s technical staff, a Distinguished Fellow of the TM Forum, and a master trainer for the TM Forum. His technical staff responsibilities include providing Information Framework (SID) model subject matter knowledge in support of TM Forum programs and projects. He is the author and co-author of a number of books, including Using the SID for Application Integration, eTOM – A Business Process Framework Implementer’s Guide, and the soon to be published TM Forum Frameworx: Second Edition. He also leads NGOSS Associates, a consulting practice focused on offering NGOSS implementation guidance to TM Forum members.
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The 360 view of Managed Services in New Century: A Cell C case study
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Tuesday, May 22
| 4:10 - 4:40 pm | - Maintaining an efficient business operations engine to deliver superior quality services and gain more wallet share from customers
- Creating a strategic partnership to enable the freedom - to - focus on core business ensures quality services delivery in the long term.
- Outlining the total values of Managed Services in the new era and how today's Managed Services could help the Telecom Operators to go through the transformation for enhancing the competitive edge
- Overcoming an outdated IT infrastructure support structure and ineffective business operations process to deal with evolution of telecommunication network, mobile business, and market competition
Speakers: Mohamed Adamjee , Executive of IT operation , Cell C Emmanuel Amamoo-Otchere, Managed Services Director, Huawei Technologies Co. Ltd Room:
Auditorium
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Summit Keynote: Maximizing the Investment in Next Generation Infrastructure: UPC's Approach
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Tuesday, May 22
| 4:40 - 5:10 pm | Speakers: Marek Stawinski, Vice President, Enterprise Architecture, UPC Broadband Operations b.v. Bob Titus, VP, Converged Solutions, NetCracker Technology - Investing in OpEx and CapEx for upgrade to next generation infrastructure while still achieving infrastructure upgrades, delivery commitment and maintaining high levels of customer satisfaction
- Discussing a range of issues associated with maximization of investment in next generation Network and IT infrastructure
- Creating the business outcomes by smart management of CapEx and OpEx
Speakers: Marek Stawinski, Vice President, Enterprise Architecture, UPC Broadband Operations b.v. Bob Titus, VP, Converged Solutions, NetCracker Technology Room:
Auditorium
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Capitalizing on big data insight to drive IT, operations and business performance: A CenturyLink case study
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Tuesday, May 22
| 5:10 - 5:40 pm | Speakers: Matt Olson, Principal, Performance Management Solutions, CenturyLink Tapan Bhatt, Sr. Director, Industry Solutions, Splunk, Inc. - Understanding what is machine data in the context of big data and why it is important for service providers
- Highlighting how IT and Operations teams are using machine data innovatively to deliver value to the business
- Applying insights from machine data in real-time for VOIP service delivery, network performance, capacity planning, and new IPTV services
Speakers: Matt Olson, Principal, Performance Management Solutions, CenturyLink Tapan Bhatt, Sr. Director, Industry Solutions, Splunk, Inc. Room:
Auditorium
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Truly Achieving IT Simplification
| | Chair: Huck Siang LIM, Consulting Partner in BSS & OSS Business Unit,
Huck brings with him over 16 years experience in IT/Telecommunications industry to Huawei. Prior to joining Huawei, Huck pioneered the establishment of Intec Telecom Systems in Asia since 1998 and held leadership roles in solutions, business development and sales. He was instrumental in growing Intec from a niche product startup into a multi-million BSS solution company. He was a Hewlett-Packard scholar and started his career as Network Engineer implementing Optical Fiber network/ Network Management platform. He joined Ericsson Hewlett-Packard Telecommunications (EHPT) BSS/OSS as solutions consultant prior to Intec.
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NGSRL - Planning, deployment and optimization based on Frameworx: A Deutsche Telekom case study
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Wednesday, May 23
| 11:00 - 11:15 am | Speakers: Wolfgang Woelker, VP OSS Strategy and Architecture, Deutsche Telekom AG - Identifying guidelines for OSS transformation programs from the DT developed Next Generation Service and Resource Lifecycle Architecture (NGSRL)
- Delivering a new structure for service and resource lifecycle management extends the prior to this developed architecture on operations management to a full scope OSS.
- Integrating the complete DT OSS Reference Architecture and transforming lifecycle management systems with the already introduced architecture for operations management.
Speakers: Wolfgang Woelker, VP OSS Strategy and Architecture, Deutsche Telekom AG Room:
Auditorium
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Using Frameworx to transform and integrate CRM, billing and middleware systems using SOA based business services: TTNET Service Excellence Program - Transformation into future
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Wednesday, May 23
| 11:15 - 11:30 am | Speakers: Olgay Tas, Director of Service Development & Support, TTNet A.S. - Adopting TM Forum Standards to overcome business difficulties in launching new services, offers and campaigns
- Reducing the time for new product/service/offer introduction drastically: New service reduced from 8 weeks to 3 weeks; New offer/campaign reduced from 2 weeks to 2-4 days
- Increasing the trust and support of business divisions in IT & Operations in the enterprise
Speakers: Olgay Tas, Director of Service Development & Support, TTNet A.S. Room:
Auditorium
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Delivering innovative new services though OSS/BSS transformation: A TIM Brasil Case Study
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Wednesday, May 23
| 11:30 - 11:50 am | TIM Brazil’s acquisition of Intelig raised a huge network challenge involving multiple systems, complex fulfillment processes and silo’ed operations. But rather than look at it as a problem, TIM Brazil looked at it as an opportunity to transform its business so it would be able to deliver innovative new services, such as extending their 3G data services to the prepaid market and expand their enterprise services portfolio with more network services. - Planning and implementing such a a very complex OSS consolidation project of merging companies with a potentially high element of risk
- Unifying customer ordering, provisioning processes and activation across multiple channels and lines of business resulting in improved customer experience and higher visibility into the network which allows better planning & faster delivery
- Implementing a new inventory that is aligned with the SID model for both resource and service layers and a service order management layer that uses a data model with customer-facing services (CFS) and resource-facing services (RFS)
- Creating an accurate view of all network resources which reduces the costs of interconnections and leased lines and add new resources as required and use them in the most efficient way
Speakers: Frederico Mendelski, CTO - Technical Innovation, TIM BRASIL Angela Logothetis, Head of Product and Offerings, Amdocs OSS Division, Amdocs Management Limited Room:
Auditorium
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Enabling the convergence of IT operations, B2B and B/OSS with Frameworx and ITIL
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Wednesday, May 23
| 11:50 am - 12:10 pm | Speakers: John Wilmes, Chief Technical Architect, Progress Software David Frere, IT Business owner - anticipation-urbanisme for delivery and assurance domain, France Telecom-Orange - Leveraging Frameworx to manage ITIL activities to improve efficiency and quality of fulfillment end-to-end across IT operations and B2B partners
- Utilizing the Business Process Framework and ITIL to define, visualize and integrate multiple fulfillment processes spanning B/OSS components, IT operations components and value chain partners
- Creating a template for service providers facing the convergence of IT operations with B/OSS both internally and with partners
Speakers: John Wilmes, Chief Technical Architect, Progress Software David Frere, IT Business owner - anticipation-urbanisme for delivery and assurance domain, France Telecom-Orange Room:
Auditorium
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Using a Frameworx-based methodology to define and manage an OSS Transformation program: A Telekomunikacja Polska S.A. case study
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Wednesday, May 23
| 12:10 - 12:30 pm | Speakers: Rafal Dziedzic, TP Group Director of Technology Strategy, Telekomunikacja Polska SA Grzegorz Abramczyk, Manager, Technology Strategy, Telekomunikacja Polska SA Bruce Workman, Director Operations and IT Solutions, Telcordia Technologies - Discussing how Frameworx was used to facilitate the alignment between business, operations and IT groups within (TelekomunikacjaPolska) TPSA
- Identifying the objectives of the OSS transformation, the methodology used in the definition of the transformation processes, the main success factors and how to use the Frameworx and what results they can expect
- Addressing issues relating to the introduction of new technologies and the impact of these new technologies on people
- Realizing increased revenue from new technology enabled services, better time-to-market provisioning times, CAPEX optimization and OPEX savings
Speakers: Rafal Dziedzic, TP Group Director of Technology Strategy, Telekomunikacja Polska SA Grzegorz Abramczyk, Manager, Technology Strategy, Telekomunikacja Polska SA Bruce Workman, Director Operations and IT Solutions, Telcordia Technologies Room:
Auditorium
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End-to-End Service Management
| | Chair: John Reilly, Subject Matter Expert, TM Forum
John P. Reilly is member of the TM Forum’s technical staff, a Distinguished Fellow of the TM Forum, and a master trainer for the TM Forum. His technical staff responsibilities include providing Information Framework (SID) model subject matter knowledge in support of TM Forum programs and projects. He is the author and co-author of a number of books, including Using the SID for Application Integration, eTOM – A Business Process Framework Implementer’s Guide, and the soon to be published TM Forum Frameworx: Second Edition. He also leads NGOSS Associates, a consulting practice focused on offering NGOSS implementation guidance to TM Forum members.
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Vodafone Germany presents: Leveraging OSS to maximize your LTE investment
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Wednesday, May 23
| 2:00 - 2:30 pm | With the advent of new technologies like LTE, comes a new set of challenges: pressure to maximize return on network investment and capture new revenues by being first to market; and reduce the costs involved in the planning process. At the start of their LTE journey, Vodafone Germany had to decide on the best and most effective approach for delivering LTE. Join Vodafone in this session to hear how they have adopted a standards-based OSS architecture to: - Transform from legacy to standards-based and flexible services
- Reduce time to marketIncrease the efficiency of user processes
- Reduce costs of development and operations
- The importance of leveraging standards for a future-proof and re-usable solution architecture
Speakers: Juergen Hemmer, Project Manager, Vodafone D2 Room:
Auditorium
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Panel: Converged operations of networks - A Multi-SDO approach to creating a fully converge wireless and wireline business through agile business operations
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Wednesday, May 23
| 2:30 - 3:30 pm | Speakers: Karl-Wilhelm Siebert, Director, Vodafone Group Piotr Machnik, VP of Product Management and Marketing, Comarch S.A. Klaus Martiny, Vice Senior Project Manager, Deutsche Telekom AG Tayeb Ben Meriem, senior Project Manager, France Telecom Larry Socher, Global Lead - Accenture Network Services, Accenture The Interactive session will open with a short presentation followed by a panel discussion including an extensive questions & answer period with the audience which will include: - Discussing management of networks that feature converged technology, e.g. wireless and wireline
- Identifying issues such as the effect of multiple standards, the ability of service providers to harmonize vendor solutions, and the problems caused by having multiple interfaces
Speakers: Karl-Wilhelm Siebert, Director, Vodafone Group Piotr Machnik, VP of Product Management and Marketing, Comarch S.A. Klaus Martiny, Vice Senior Project Manager, Deutsche Telekom AG Tayeb Ben Meriem, senior Project Manager, France Telecom Larry Socher, Global Lead - Accenture Network Services, Accenture Room:
Auditorium
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IT Delivery Models: Cloud
| | Chair: Nava Levy, VP, SaaS/Cloud Solutions, cVidya Networks, Inc.
With 18 years experience in developing new, innovative strategic directions, Nava Levy leads cVidya’s efforts in Cloud & Big Data. Prior to joining cVidya Nava was the head of Amdocs' SaaS/Cloud program and prior to this position played a key role in developing and implementing a new strategic direction for Amdocs which resulted in their becoming a leader in their domain, generating hundreds of millions dollars for the company. A thought leader in BSS / OSS , cloud computing and Big Data, Nava frequently speaks on these topics, and participates in workgroups and round tables.
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Selecting and deploying cloud based fraud detection and management solution: An ACS case study
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Wednesday, May 23
| 4:10 - 4:30 pm | Speakers: Larry Snipes, Senior Manager, Revenue Assurance & Fraud, Unspecified - Implementing a cloud based solution together with adopting TMF best practices to significantly reduce operational losses and protect customer base from experiencing the reality of telecom theft
- Gain insight to practical hands-on approach of selecting and implementing such a cloud based solution, provide real use-cases for prevented fraud in the cloud and conclude with the actual Return-on-Investment of the cloud based fraud solution
- Defining the criteria for selecting a cloud based solution, the setup process till the application is productive and the ongoing operations
Speakers: Larry Snipes, Senior Manager, Revenue Assurance & Fraud, Unspecified Room:
Auditorium
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Interactive Panel: Assessing the risks of migrating your offerings to the cloud - Bringing Shadow IT into the light with a centralized IT cloud migration strategy
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Wednesday, May 23
| 4:30 - 5:40 pm | Speakers: Nava Levy, VP, SaaS/Cloud Solutions, cVidya Networks, Inc. Steve Mannel, Global Sr. Director, Media & Communications Industries, Salesforce.com Chris Lewis, GVP International Telecoms & Networking, IDC Larry Snipes, Senior Manager, Revenue Assurance, Alaska Communications Systems Group, Inc. "Shadow IT" refers to IT services used by groups within the organization without going through the normal purchasing procedures and approvals. As more business users consume IT applications from the cloud, "Shadow IT" phenomena is growing larger and more out of control. Consequently, IT is often left in the dark in terms of the level of availability, security, compliance of these applications. In this session we'll examine this phenomena and its consequences and show how with a sound centralized IT cloud strategy which embraces cloud computing , IT can have better control which applications are moving to the cloud. - Understanding what Shadow IT is why this phenomena is growing with the rise of cloud computing and the problems that it causes
- Addressing key considerations you should examine before moving an application to the cloud and explore the conditions that make BSS/OSS applications ripe for the cloud
- Examining the “Cloud First” IT strategy that was adopted by the US federal government and asses its applicability to service providers BSS/OSS
Speakers: Nava Levy, VP, SaaS/Cloud Solutions, cVidya Networks, Inc. Steve Mannel, Global Sr. Director, Media & Communications Industries, Salesforce.com Chris Lewis, GVP International Telecoms & Networking, IDC Larry Snipes, Senior Manager, Revenue Assurance, Alaska Communications Systems Group, Inc. Room:
Auditorium
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IT Delivery Models for Wholesale & Managed Services
| | Chair: George Greenlee, SVP Service Provider Engagement, TM Forum | |
Increasing margin through international efficiency: A Lebara case study
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Thursday, May 24
| 9:00 - 9:30 am | Speakers: Tim Braulke, Director Global Business Consulting, Huawei Technologies Co. Ltd - Implementing an international operational and technical business transformation program
- Addressing international influences including local processes & regulatory issues and building these into an international ready framework
- Increasing brand value backed by a profitable business in areas where margins are tight
Speakers: Tim Braulke, Director Global Business Consulting, Huawei Technologies Co. Ltd Room:
Liffey Hall 1
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Top things to consider when implementing a managed services and outsourcing strategy
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Thursday, May 24
| 9:30 - 10:00 am | Speakers: Raul Zamorano, Global Product Manager of SaaS, TELEFONICA - Why outsourcing is sometimes the best idea?
- Top criteria to design your outsourcing strategy
Speakers: Raul Zamorano, Global Product Manager of SaaS, TELEFONICA Room:
Liffey Hall 1
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End-to-End Security Management
| | Chair: Tim Cooper, SO1 Cyber Defence Architecture, Network Technical Authority, UK MoD | |
Securing the network from the inside out: AT&T looks at security from a different perspective
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Thursday, May 24
| 11:10 - 11:40 am | - Approaching network security from the inside out rather than from the outside in
- Identifying the challenges of securing and managing security a huge network from operations, contractors, offsite and offshore equipment vendors
- Achieving compliance to specific security metrics, full tracking and control of all network operations activities and further outage reduction and traceability
Speakers: George Sultana, Executive Director, AT&T Inc. Sergio Pellizzari, Founder / Solutions Architect, Nakina Systems Room:
Liffey Hall 1
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Passwords –Are they a thing of the past?
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Thursday, May 24
| 11:40 am - 12:10 pm | - Providing a secure, password-free, Single Sign-On (SSO) CLI (ssh) solution for the multiple and diverse managed
- Eliminating the costs arising from password maintenance and outages due to password resets
- Removing the risks associated with centralized systems by providing end-to-end security without losing control and auditing facilities
- Achieving significant cost savings, security improvements and an enhanced user experience
Speakers: Christian Kagerhuber, Senior Manager Security, Deutsche Telekom AG Basma Driss, Head Solution Architect, Ericsson Room:
Liffey Hall 1
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Address security in an Era of Mobile Devices and Rapidly Evolving Threats
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Thursday, May 24
| 12:10 - 12:40 pm | Speakers: Blake Lindsay, Senior Network Security Advisor, Bell Canada - NFC – Security around wallet applications and NFC
- Mobile malware – what you need to know about it
- Applications – designed with security in mind/ delivery of malware
- Business model change – using application remotely on devices (not laptops)
- Social Media –security impacts on business
Speakers: Blake Lindsay, Senior Network Security Advisor, Bell Canada Room:
Liffey Hall 1
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Cable Technology Transformation Strategies - Challenges and Solutions Part 1
| | Chair: Craig Bachmann, Director, Cable, Utility, and eHealth Care Programs, TM Forum | |
Keynote: Improving Customer Satisfaction by Moving to Service Management
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Tuesday, May 22
| 2:00 - 2:30 pm |
Service Providers need to move from traditional OSS network monitoring and management to Service Management to improve customer satisfaction. This is a shift from silo'd inventory, monitoring, ticketing, and Care solutions to integrated Service management applications looking across all those domains.
Speakers: Mark Wyman, VP OSS, Time Warner Cable Room:
Liffey Meeting Room 5
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Comcast case study: OSS transformation to support growth in the enterprise segment
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Tuesday, May 22
| 2:30 - 3:00 pm | Speakers: Richard Hertz, VP – Enterprise Architecture & Technology, Comcast, Comcast Even when you’re an established residential customer-focused service provider, penetrating the enterprise market is a different, complex challenge to overcome - it impacts operational processes and IT infrastructure, and has business and organizational implications. It includes incorporating manual activities into automated processes to complete them successfully under a defined SLA without incurring penalties. It involves multiple sites, customized for each enterprise customer. Serious competitors must provide exceptional quality of service, capacity and customer experience, including reducing time to deploy services to enterprise customers (days rather than months), the ability to keep offering new services, to have complete network visibility, and keep operational costs and risk to a minimum by reducing the need for fallouts, swivel chair syndrome and rework.
In this session find out how Comcast, one of the world's leading media, entertainment and communications companies, transformed its provisioning systems so it could focus on the enterprise market.
Speakers: Richard Hertz, VP – Enterprise Architecture & Technology, Comcast, Comcast Room:
Liffey Meeting Room 5
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Metrics that Matter in the Cable Network
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Tuesday, May 22
| 3:00 - 3:30 pm | Speakers: Lee Brooks, Product Marketing Manager, Sandvine - Understanding the importance of Network business intelligence to cable operators
- Ensuring that data is granular, rich, and flexibleVideo and audio streaming are the largest components of network traffic
- Understanding subscriber usage characteristics (OTT providers, devices, views, duration) and experience (quality)
- Using measurements to craft new services to increase revenue
Speakers: Lee Brooks, Product Marketing Manager, Sandvine Room:
Liffey Meeting Room 5
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Cable Technology Transformation Strategies - Challenges and Solutions Part 2
| | Chair: Craig Bachmann, Director, Cable, Utility, and eHealth Care Programs, TM Forum | |
Service Assurance at the time of IPv6 Transition – Maintaining User Experience While Replacing Carrier Protocols
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Tuesday, May 22
| 4:10 - 4:40 pm | Speakers: Dan Lavender, Director BSS/OSS Software at CableLabs, Cable Television Laboratories Inc Stefan Kreutzinger, Principal Consultant, TMNG Global Cable operators are finding increasing numbers of their customers' services delivered using IP protocols – whether internet-based applications such as Facebook or the operator’s own services such as TV and voice. Customers have come to rely on these services and therefore operators must deliver high-quality IP solutions to ensure that customer satisfaction remains high. Unfortunately this transition is occurring as the IPv4 address space nears depletion. New technical solutions – such as carrier-grade NAT – are being deployed to provide a gradual transition path to IPv6 but these solutions create risk to customers' service quality. The effect on customer satisfaction could be enormous. This presentation explores the evolution and importance of IP-based services; technical solutions being deployed to answer the issue of IPv4 depletion; the risks this creates for assuring quality of services; and how operators can approach carrier protocol replacement to mitigate risk and ensure customer satisfaction. Speakers: Dan Lavender, Director BSS/OSS Software at CableLabs, Cable Television Laboratories Inc Stefan Kreutzinger, Principal Consultant, TMNG Global Room:
Liffey Meeting Room 5
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Implementing a Master Data Management Architecture for Fast Service Delivery
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Tuesday, May 22
| 4:40 - 5:00 pm | - Implementing a master product catalogue to bring together multiple product offerings and allow more centralized control and speed up the new product creation process
- Discussing strategies to overcome challenges including those both intrinsic to the nature of the problem and others from operational and business decisions made
Speakers: Mark Mortensen, Principal Analyst, Analysys Mason Limited Room:
Liffey Meeting Room 5
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Panel: Opportunities and Challenges of Multiscreen Video Delivery
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Tuesday, May 22
| 5:00 - 5:40 pm | Speakers: Jeff Cotrupe, Global Program Director, Stratecast | Frost & Sullivan Celio DaCosta, Senior Director Field Technical Support, Comcast Kirk George, Director of Marketing, IneoQuest Technologies, Inc Tim Young, Editor-in-Chief, Pipleline According to industry research, more than three-quarters of global consumers are watching video content over the Internet via connected devices, like a PC, smartphone or TV. With the consumption internet and mobile video increasing at an explosive rate, over-the-top (OTT) video and adaptive streaming technologies are firmly placed at the center of this video everywhere transformation. In light of this new trend, both cable operators and service providers need to properly address and manage multiscreen video content in order to understand the opportunities, as well as challenges, that exist as a result of multiscreen video capabilities. In this panel discussion, industry experts will highlight the increasing importance of video service assurance for multiscreen and OTT video and the latest technology advancements in video quality monitoring, as well as providing examples of why it is essential more than ever that carriers seek out assurance solutions to help improve customer experience and generate revenue. Speakers: Jeff Cotrupe, Global Program Director, Stratecast | Frost & Sullivan Celio DaCosta, Senior Director Field Technical Support, Comcast Kirk George, Director of Marketing, IneoQuest Technologies, Inc Tim Young, Editor-in-Chief, Pipleline Room:
Liffey Meeting Room 5
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Cable Management in a Digital World - Anything, Anywhere, Anytime Part 1
| | Chair: Craig Bachmann, Director, Cable, Utility, and eHealth Care Programs, TM Forum | |
Keynote Presentation: The New Services Challenge
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Wednesday, May 23
| 11:00 - 11:40 am | The Internet and Mobile revolution is challenging the business model of most cable operators today. The customer expects more from us than before. Attracting and keeping the customer happy and loyal is harder than ever. New competition sometimes emerges out of “nowhere”, and we need to be ready to face future game changing ideas. But we are also given an opportunity to expand into new domains to achieve growth. It is time for some new thinking and some fresh ideas on how to achieve the necessary business agility. This Keynote will describe how Swedish MSO Com Hem has been challenged by new developments on the market and how Com Hem has introduced Lean and agile development as a way to adapt to this high velocity environment. Speakers: Stefan Berg, CIO, Com Hem AB Room:
Liffey Meeting Room 5
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Your Subscribers, Their Content: Connecting the Dots to Content Monetization in a Mobile World
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Wednesday, May 23
| 11:40 am - 12:30 pm | Speakers: Dwayne Ruffin, Senior Vice President, Product Strategy, CSG International Faizul Ali, Senior Partner, Deloitte Rick Lievano, Technology Strategist, Microsoft Corporation
Over 250 million Pay-TV subscribers worldwide will have access to TV Everywhere by 2015, opening an opportunity for cable operators to become a hub for subscribers seeking personalized digital video content. As consumers move toward over-the-top video services, cable must retain customers by leveraging its unique advantage,content that subscribers want, while raising the game on personalization and ease-of-use across devices. This next level of service includes a cutting-edge authentication process that ties content access to the household cable subscription and applies unique rules for content viewing and purchasing for individual members of a household. Using this strategy, operators can give a subscriber access to all of their Pay TV content, DVR recordings and more from mobile devices, PCs, and even Internet-connected game consoles.
This session will address authentication platform strategies that scale as well as drive uptake of new services for both for existing and new, more geographically-disbursed subscribers.
Speakers: Dwayne Ruffin, Senior Vice President, Product Strategy, CSG International Faizul Ali, Senior Partner, Deloitte Rick Lievano, Technology Strategist, Microsoft Corporation Room:
Liffey Meeting Room 5
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Cable Management in a Digital World - Anything, Anywhere, Anytime Part 2
| | Chair: Craig Bachmann, Director, Cable, Utility, and eHealth Care Programs, TM Forum | |
Maximizing Multi-Channel Interactions to Deliver Optimum Customer Experience
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Wednesday, May 23
| 2:00 - 2:30 pm |
With a view to facilitate easier interaction and increase customer touch points, cable providers are using new and innovative channels to make it convenient for customers to do business with them. However, these ever increasing channels to market- from contact centers, retail stores, virtual storefronts, kiosks, ATMs to partners outlets are also forcing CSPs to rethink their approach to engaging, enabling, and managing customer interactions. This panel will highlight ways for delivering outstanding, personalized multi-channel customer experience while reducing TCO and OpEx and drastically increasing efficiency of fulfillment systems.
Speakers: Ari Banerjee, Senior Analyst, Heavy Reading Andrey Seregin, Director, Global Network Operation Center, MTS Group HQ Sanjay Mewada, Vice-President, Strategy, NetCracker Technology Room:
Liffey Meeting Room 5
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How MSOs can Leverage Next Generation Service Assurance to Improve the Customer Experience and Network Performance
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Wednesday, May 23
| 2:30 - 3:00 pm | This discussion will focus on the rapidly changing needs of cable operators in today’s competitive communications environment, and how they can leverage next generation service assurance to improve their business operations, and customer experience. Speaking Topics: · Overview of changing landscape and drivers for MSOs · Effective Service Assurance in a Managed Service Provider (MSP) Environment · Service Assurance Goals and Challenges for American Support's customers · Next Generation Service Assurance: Overview of existing solutions and how needs have changed · Focus on Customer Experience, Time-to-market and Reducing OpEx to more effectively compete · Best Practices for MSOs Regarding Service Assurance Speakers: Anand Gonuguntla, CEO, Centina Systems, Inc. Matt Zemon, President & CEO, American Support Room:
Liffey Meeting Room 5
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UPCNL BPM and Frameworx: Establishing process-oriented governance in a Cable organization
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Wednesday, May 23
| 3:00 - 3:30 pm | Speakers: Rolf Koning, Director Processes & Implementation, UPC Broadband Operations b.v. Alex ten Cate, Business Process Manager, UPC Broadband Operations b.v. - Establishing End-to-End Process Ownership plus Product Ownership to achieve better control and more efficiency
- How to control Process Changes in an extremely dynamic business environment
- How to align Business Process Management with Project Management Office activities
- How to show positive Customer Experience impact plus Financial Impact of activities carried out by Business Process Management team
Speakers: Rolf Koning, Director Processes & Implementation, UPC Broadband Operations b.v. Alex ten Cate, Business Process Manager, UPC Broadband Operations b.v. Room:
Liffey Meeting Room 5
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Enabling New Cable Services through Frameworx
| | Chair: Craig Bachmann, Director, Cable, Utility, and eHealth Care Programs, TM Forum | |
Frameworx Quick Packs
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Wednesday, May 23
| 4:10 - 4:50 pm | · Overview: Quick Start Pack for TV Everywhere · Quick Start Guides in support of Cable priorities Speakers: Sharief Elgamal, Principal, IBB Consulting Group Mike Kelly, Subject Matter Expert, TM Forum Room:
Liffey Meeting Room 5
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Roundtable Discussion: Frameworx for TV Everywhere Services in action! - A Review of the Cable Catalyst
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Wednesday, May 23
| 4:50 - 5:40 pm | Speakers: Dan Lavender, Director BSS/OSS Software at CableLabs, Cable Television Laboratories Inc Marek Stawinski, Vice President, Enterprise Architecture, UPC Broadband Operations b.v. Lee Brooks, Product Marketing Manager, Sandvine Philippe Lalande, Director, Industry Collaborations, Oracle Communications, Oracle Corporation - Cable Catalyst background background, industry drivers, solutions components
- Review of the Cable Catalyst major themes
- Cable Quick Start Guide 2.0
- Industrializing the launch and fulfillment of TV Everywhere services
- Manage Video Quality and Partner SLAs
- Understand the quality of TV Everywhere delivery and leverage Revenue Assurance metrics to help identify SLA violations of Partners involved in carrying video services to consumers
- Perspective of a Cable Operator
- Forward thinking roadmap, call to action
Speakers: Dan Lavender, Director BSS/OSS Software at CableLabs, Cable Television Laboratories Inc Marek Stawinski, Vice President, Enterprise Architecture, UPC Broadband Operations b.v. Lee Brooks, Product Marketing Manager, Sandvine Philippe Lalande, Director, Industry Collaborations, Oracle Communications, Oracle Corporation Room:
Liffey Meeting Room 5
| | | | Defense @ Management World | |
Simplifying the Complexity of Defense Communications
| | Chair: Nick Webb, Defense Program Director, TM Forum | |
Keynote: How can an architectural approach enable organisations to provide innovative, agile, effective and efficient IT services?
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Wednesday, May 23
| 11:00 - 11:30 am | Speakers: Peter Clouth, Group Captain, Network Technical Authority, UK MoD - What is an architectural approach?
- TOGAF/ISEB
- Enterprise Architecture
- Solution, Data, Information, Application, Process, Infrastructure etc.
- MODAF, DODAF, FEAF etc
- CTO/CIO – roles
- Architecture as a technology issues
- IT for IT’s sake!?
- Technology guidance and compliance
- Architecture as a business issue
- Business architecture
- Business changeInnovation = competitive advantage?
- Architecture as a leadership challenge
- Power and influence – making a difference
Speakers: Peter Clouth, Group Captain, Network Technical Authority, UK MoD Room:
Liffey Meeting Room 2AB
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API Management: What Defense and Service Providers Need to Know
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Wednesday, May 23
| 11:30 am - 12:00 pm | APIs promise to revolutionize the integration of mobile devices, on-premise computing and the cloud. They are the secret sauce that allows developers to bring any systems together quickly and efficiently. Within a few years, every service provider will need a dedicated API group responsible for management, promotion, and even monetization of this important new channel to market. And in the defense arena, where agile integration is an absolute necessity, APIs cannot be overlooked.
In this talk, you will learn: - Why APIs are revolutionizing Internet communications
- And making it more secure
- Why this is an important opportunity for you
- How you can successfully manage an API program
- Why developer outreach matters
- What tools and technologies you must put in place
Speakers: Scott Morrison, CTO, Layer 7 Technologies Room:
Liffey Meeting Room 2AB
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Using Standards to reduce costs, eliminate waste and duplication and improve efficient utilization of finite resources
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Wednesday, May 23
| 12:00 - 12:30 pm | Speakers: Michael Lawrey, Executive Director, Operations, Telstra Corporation - Why is Frameworx important in addressing these issues?
- Supply chain and vendor reduction delivering productivity
- Application Service Provider architecture
Speakers: Michael Lawrey, Executive Director, Operations, Telstra Corporation Room:
Liffey Meeting Room 2AB
| | | | | Chair: Nick Webb, Defense Program Director, TM Forum | |
Panel Session: Cyber Security
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Wednesday, May 23
| 2:00 - 3:30 pm | Speakers: Martin Huddleston, Cyber Defence Capability Advisor, Defence Science and Technology Laboratory Susan Schreiner, Cyber Security Lead, MITRE Luke Forsyth, Vice-President for Security Services, EMEA, CA Technologies, Inc. Colin Nash, Business Development, Deep-Secure
Security is on top everyone’s mind today. While corporate budgets are increasing exponentially to address today’s threats, is better protection really available for purchase – or can the application of best practices substantially reduce risk? This panel will take a look at assorted Security Management best practices and solutions coming out of team Defense that can be applied to any business.
Speakers: Martin Huddleston, Cyber Defence Capability Advisor, Defence Science and Technology Laboratory Susan Schreiner, Cyber Security Lead, MITRE Luke Forsyth, Vice-President for Security Services, EMEA, CA Technologies, Inc. Colin Nash, Business Development, Deep-Secure Room:
Liffey Meeting Room 2AB
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