Conference Overview
Management World is the leading global event focusing on the management, monetization and operations of cutting-edge communications, entertainment and online services. This year we focus on the move to a services- and customer-centric approach and the challenges of creating, delivering, assuring and billing for these services in a competitive environment where the customer makes the rules. The Management World conference which will address the entire value chain required to deliver the next generation of high quality on-line services for the converging telecom, Internet, cable and content worlds.
This year’s conference is structured into 3 separate summits each providing unique insights into the key issues supporting the theme of the specific summit. But together they build to provide a set of perspectives on how to develop, manage and monetize these content rich services while winning and keeping customers.
Transformation Summit
The summit will examine how business and information technology transformation is enabling service providers to remain competitive in a dynamic market place. Business transformation will look at changes to business process and the impact on roles within the new value chain. IT transformation will feature how technology is playing its part in supporting the business transformation – covering both trends in technology such as service delivery platforms and how TM Forum NGOSS developments are being used in the real world to make transformation happen.
Revenue Management and Customer Experience Summit
Focused on the customer – looking at the all important aspects of charging for and gathering revenue for this new generation of services. In parallel with this, it will examine how the customer experience becomes a foundation to a successful and profitable service covering the entire spectrum from how customer experience can be defined in customer-centric terms through to how services can be assured.
Digital Commerce and Advertising Summit
A look at how the end-to-end management of services is being impacted by a new generation of content-rich services delivered to a diverse range of end user devices. Specifically it will also focus on how advertising will impact the traditional revenue models making advertising a critical part of the value chain and bringing the communications and media worlds closer together.
We will be looking for contributions that help support each of these three summits with presentations that bring hard facts and evidence as part of their solution. As always preference is given to proposals that directly involve a service provider.
As with recent events, we are looking to you to develop exciting and innovative ways of presenting content to our audience. This may include a traditional presentation but could also be a panel discussion, a demonstration, “an audience with” style 1x1 interview or a joint submission bringing together a number of complementary players in the value chain.
We encourage your creativity in the submissions. Make sure you include in your session description the key selling points and takeaways for the audience, the structure of the session as well as proposed content. This is your opportunity to stand out from the crowd, so take it! Why not collaborate with your customers and business partners to come up with a more detailed look at a subject. Normally a typical presentation slot is 30 minutes and we allocate around 40 minutes for a panel. But if it’s a good proposal we will give it the time it needs. You could even come up with a proposal for a whole 90 minute session.
By taking into consideration the feedback from last year’s event, the current market situation and with the help and guidance provided by the Advisory Council, this year the TM Forum are looking for submissions in each of the three summits. In order to guide you to focus on what we are looking for the following will set out the key objectives and topics for each summit as set out below. Each summit may be divided into a number of tracks or topics – each with a particular subject matter focus or target audience.
Transformation Summit
| Business Transformation |
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For the executive charged with leading a communications, media or web endeavor to success in today’s market it requires driving through constant change and improvement through continuous transformation of the business. It requires the foresight to make the key decisions that can catapult your company to the front of the pack in a changing and increasingly competitive market. This module will be designed to give business executives from telecom, cable, information and entertainment companies the information they need through highly interactive & collaborative case-study sessions. Suggested topics include:
- Developing winning business, operational and technical transformational strategies
- Proving measurable business value and ROI from IT transformation
- Business model transformation - unlocking new revenues from 2-sided business models
- Large scale IT transformation – what’s working, what’s not?
- What can we learn from how other industries cope with complex value chains?
- Managing growing numbers of devices in an any service, any place any time world
- People and culture transformation – what’s working, what’s not?
- The “Offshore/Onshore” debate – is it the wrong question?
- Examining the evolving role of Business Process Frameworks (eTOM)
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| TM Forum Technical Initiatives |
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As the TM Forum is a collaborative body of members developing technical/business specifications, the conference is the perfect way to showcase this work. Presentations submitted into this area should be driven by TM Forum developments and backed up by real world implementations. The best way to see the benefit of this work is by case studies delivered by the Service Providers talking about their experiences. Suggested topics include:
- NGOSS Solutions - excellence in operations using an NGOSS approach
- Experiences with TM Forum Interfaces such as OSS/J, MTOSI, MTNM, IPDR and CO-OP
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| IT Transformation |
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Managing the service lifecycle is as much influenced by technology and architectural developments within the industry today. This may be the use of new technologies, new technology architectures or new standards and specifications that complement and underpin the NGOSS developments. Suggested topics include:
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| Revenue Management & Customer Experience Summit |
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Billing and revenue management is an integral and vital part of the customer experience. Billing is the regular point of contact with the customer and the mechanism by which service providers will transform themselves into retail type providers, allowing complete flexibility of payment method and communication channel between the customer and the provider. The processes that belong to billing also provide a unique opportunity for collection of vital data on customers. If that data is used wisely it can enable service providers to leap frog the competition in the quality, timeliness and relevance of the services they offer. This summit will focus on the most compelling aspects of Billing and Customer Experience, and therefore submissions for papers are requested in the following areas:
- Developments in customer self-care
- End-end customer experience management
- Real-time convergent billing
- Real-time charging and controls
- Developments in content charging and billing (including charging to the phone bill)
- Revenue assurance across complex value chains
- Settlements across the value chain
- Measuring usage for complex services
- Billing & charging in the cable Industry
- Enabling technologies and standards update
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| Digital Commerce & Advertising Summit |
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The telecom, cable, advertising and media/entertainment industries are converging to create and define a totally new Digital Media marketplace. It’s more than a technological challenge – it’s a completely new set of business models that has everyone scrambling to exploit their role in the value chain. This Summit will examine the management & monetization issues for delivering cutting-edge, digital media services across the content lifecycle from creation to consumption. Suggested topics include:
- Opportunities to monetize advertising based services
- Knocking down structural barriers to advertising based services
- Impacts of regulation on monetizing Advertising funded services
- Content services - making money today in the real world
- Telco 2.0 – Digital FedEx and beyond?
- The Content Encounter program – learning so far from the world’s largest experimental content eco-system
- Assuring service delivery & quality across complex value chains
- Digital rights management and managing content in an online world
- Product lifecycle management / product catalogues
- Addressable advertising in the cable industry
- Enabling technologies and standards.
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But if there’s something you believe is hot that we’ve not listed here then tell us by submitting it. Please note, in the submission process, whilst we ask you to suggest a “best fit” into a named area or topic, we will use good content wherever it makes sense. So don’t worry if you feel you are being a little different or not sure quite where it fits. Writing a good submission is what counts.