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IT & Operational Excellence Summit Agenda
December 8-10 2009 - Tuesday PM-Thursday AM
Room: Sebastian I3


Service providers are driving operational efficiencies and delivering service innovation through continuous transformation of business. The IT & Operational Excellence summit looked at today’s changing economic climate and investigated best practice for reducing costs, generating new revenue and keeping your customers happy. Attendees learnt from practical lessons and existing implementations, which were focused on industry standards and frameworks and the new technologies and architectures that underpin business and operational developments.

Hot Topics
  • IT transformation and migration strategies and case studies
  • Business process framework (eTOM) mapping
  • Blueprint/ application framework (TAM)
  • Product catalogs/ information framework (SID)
  • Advanced service delivery platforms and frameworks (SDP/F)
  • Next generation architecture; developing a SOA solution.
  • Best practices and standards - including TM Forum Solution Frameworks (NGOSS)
IT Transformation & Migration Strategies
Chair : John Petrie
Progress Software, VP, INdustry Business Development
OE1
Tuesday, December 8
2:00 PM  - 3:30 PM
IT Transformation & Migration Strategies
Service ProviderCase Study: Challenges in Managing Large Scale IMS and VoIP Deployment
Next generation architectures consist of many smaller, flexible elements that interact. A single regional deployment may involve dozens of different devices, and many thousands of configured parameters, all of which must be aligned for reliable service operation. Managing large scale deployments of next generation architectures leads to new challenges and processes. This case study will examine those challenges and solutions and best practices that can be applied to all next generation network deployments.
Service ProviderThe Business-IT Expectation Gap
Visualizing and managing a telecom business request/ requirement (new product, change requirement) impacts in-production IT systems and processes, and has become a huge challenge due to increasing complexities and poor visibility. This presentation looks at mapping business requests to current and future IT systems and how this will create a definitive scope, prioritization of multiple requests and reduce “The Business-IT Expectation Gap”.
Service ProviderMigration Mountains – How to Overcome the Issues Associated with Data and Process Migration for Today’s Communication Service Providers
Data migration is now arguably the top issue and consideration for CSPs when embarking on a business transformation or optimization program. The drive to consolidate platforms, launch new products, converge operations and drive cost savings and revenue efficiency, means deploying new applications and business processes, where data migration can always be a disruptive and potentially costly undertaking. New approaches in data and business process migration are required to negate the business risk. This session will present the new approaches in data and business process migration that are required to negate the business risk. Attend this session and learn how to successfully build a strategy and how to use new generation technology to achieve successful migration and transformation for OSS/BSS data and processes.
Tuesday, December 8
3:30 PM  - 4:00 PM
Break
IT Transformation Case Studies I
Chair : Sanjay Mewada
NetCracker Technology, VP Strategy
OE3
Tuesday, December 8
4:00 PM  - 5:30 PM
IT Transformation Case Studies I
From CSP to Next-Generation Operator: A Case Study of One Provider's Evolution to NGO through Services Transformation
The communications industry is undergoing a paradigm shift that is forcing traditional telecommunications service providers to reinvent themselves to remain competitive. To be successful in this evolution, operators must undergo service transformation in order to rapidly introduce new services and service bundles, increase ARPU and reduce operations costs. Charter Communications and Sigma Systems will co-present and discuss how operators can undergo service transformation in order to add new service offerings.
Service ProviderComcast: A Cable Service Provider’s Perspective: The Challenges of Building Next-Generation End-to-End Service Management
With so many different OSS silos, cable operators don’t have an end-to-end view of their network & what it can support, and it’s slowing down their competitive ability to quickly provide innovative next-generation services. Find out about Comcast’s holistic, resource management-based approach—traditionally employed by the telco—which enabled Comcast to rollout, plan and deliver network capabilities in support of wideband and carrier-grade products to business and residential customers all at lower costs.
Service ProviderUnderstanding the Smart Grid and its Ability in Making Electric Grid Secure
The Smart Grid, in essence, is a combination of communications and electrical capabilities that allow utilities to understand, optimize, and regulate demand, supply, costs, and reliability. This technology enables electric providers to determine where electricity is being used and from where it can be drawn during times of need and demand. More importantly, the real-time diagnostic capability of a Smart Grid enables utilities to predict and prevent outages and power disturbances before they occur. This presentation will give a full explanation about the Electric Grid - its characteristics and designs, its limitations and an insight into tomorrow’s smart grid and the implications for the future.
IT Transformation Case Studies II
Chair : Mike Kelly
TM Forum, Senior Technical Manager/Subject Matter Expert
OE4
Wednesday, December 9
9:00 AM  - 10:30 AM
IT Transformation Case Studies II
Service ProviderFiber Optic Service Quality Improvements in Delivery
The significant challenge facing any rapidly growing wire line telecom operator is on-time performance of service orders. In this presentation, Verizon will showcase how end to end systems and process automation has resulted in almost guaranteed on-time performance of its strategic FiOS services. The presentation also demonstrates how superb service delivery combined with bad volumes reduction can lead to improved NPS scores, significant reduction in customer complaints, lowered operational costs and efficient scaling.
Service ProviderMaking the ITIL and Service Management Linkage Happen
This panel session looks at the ongoing joint work between TM Forum and itSMF as it continues under the Integrated Service-Orientated Management (ISOM) banner. The work addresses the integration and alignment of eTOM and ITIL and also considers ISO/ IEC 20000, SID and many other areas. The panel discussion covers application of this in practice, as well as how itSMF and Service Management are linking with the wider TM Forum program. Real-world case studies are presented, with a Q&A session included.
Service ProviderHow to Leverage NGOSS Artifacts to Effectively Transform the OSS Infrastructure
This talk will present a case study from Telefonica Chile on how eTOM, SID and TAM were leveraged to transform the legacy OSS into a fully integrated and automated OSS infrastructure. The talk will use this case study to demonstrate how these NGOSS artifacts were used and how they are helping Telefonica Chile save money.
Wednesday, December 9
10:30 AM  - 11:00 AM
Break
Automating & Optimizing Business Process (eTOM)
Chair : Colin Orviss
TM Forum, Deputy Chairman
OE6
Wednesday, December 9
11:00 AM  - 12:30 PM
Automating & Optimizing Business Process (eTOM)
Superior Business Performance: One Process at a Time
The key to measurable performance improvement is a greater understanding of the key performance indicators and how they affect the processes and systems that drive an operator’s business. In this Interactive high level discussion format, ‘key process drives business forward with measured improvement’ takes center stage as two industry leaders break down what idea-to-implementation, plan-to-provision, order-to-cash, trouble-to-resolution really means for North American service provider’s businesses.
Service ProviderTelecom Change Management
This presentation proposes an optimized service management process solution for Operators using the reference models eTOM for telecommunications and ITIL for IT. The approach addresses process improvement through fulfillment of convergent services, change management and incident/ trouble ticketing management.
Re-Engineering eTOM SIP Processes
This presentation looks at how service providers can improve time to market and strategic alignment by re-engineering their SIP (Strategy, Infrastructure & Product) processes – the eTOM processes responsible for developing new products, services and resources. Because of their impact on the business, SIP processes are also closely linked to the overall business architecture and process improvement functions in an enterprise, which we will also consider.
Wednesday, December 9
12:30 PM  - 2:00 PM
Lunch
Application Framework (TAM) Delivering Operational Efficiencies
Chair : Steve Hateley
InfoVista, Marketing Director
OE8
Wednesday, December 9
2:00 PM  - 3:30 PM
Application Framework (TAM) Delivering Operational Efficiencies
Operational Inefficiencies in Service Provider Environment and Effect on the Green Planet
This session addresses today's economical and environmental state and concerns. It will provide you with the opportunity to discuss CSP alternative approaches to make them smarter, agile and greener. For example, every wrongly scheduled installation appointment has a chain effect. Staff going to premises - using gas - effect on environment - operational cost/leak for CSP. We will discuss how adopting TM Forum Frameworks like eTOM, SID, TAM, TNA along with principles of SOA embedded in tooling and development environments gain operational efficiencies that directly have a positive impact on our planet.
Service ProviderAT&T and TAM: Approach and Use
The Application Framework (TAM) is continuing to evolve, and with that so too are the potential uses by member companies. This presentation will discuss the evolution of the TAM as well as the approach and use of the framework at AT&T. Attendees of this session will be given insights to our approach, from a large Service Provider perspective, and learn from a "real world" implementation of the TAM framework.
When Architecture Meets Reality: Lessons from Implementing SOA Based OSS
The specification of Business Service is an integral part of the NGOSS architecture. The recently released normative specification of Business Service by TM Forum now provides the capability to truly create SOA implementation of NGOSS. This panel session will combine the experiences learned from Sprint’s Network Management Business Transformation, Service providers at TMF’s various working groups, who have pushed for a SOA approach to OSS design and implementation as well as well as the practical lessons learned from Ericsson’s use of Business Service in the wireless domain. The panel will discuss: • How can OSS BSS convergence road-mapping support the Network Management Business Transformation Model? • Network transformation realizations in the (OSS) industry • Key lessons learned in a major SOA based OSS implementation for IP-based service delivery and service assurance • Advantages and shortfalls of technology inter-dependencies, functionality componentization, process granularity and discoverability • Best practice for SOA architecture design and implementation for SOA based OSS projects.
Wednesday, December 9
3:30 PM  - 4:00 PM
Break
Rapid Service Delivery Through SDF/IPSPHERE I
Chair : Kevin Scaggs
AT&T Inc., Principal Architect
OE10
Wednesday, December 9
4:00 PM  - 5:30 PM
Rapid Service Delivery Through SDF/IPSPHERE I
Service ProviderAccelerating Service Delivery with IPsphere
TM Forum's IPsphere framework was developed to catalyze the transformation of Service Provider service architecture model by enabling highly flexible partnering and rapid service delivery. Employing the IPsphere framework to smash through traditional boundaries, service providers can re-imagine their service portfolios. The IPsphere program's Service Provider Council sees standard frameworks like IPsphere as key ingredients in transforming service delivery. The IPsphere framework is central to Transformation strategy and service providers like Telstra, TELUS, DT, Telenor, and others are already testing this technology. This presentation will review how IPsphere can enable Transformation, what the program is doing right now, and how to get involved.
Service ProviderChina Unicom’s Flexible Business Process Framework for Operating 3G Data Services
Traditionally, the Telco’s value-added service platforms (i.e. WAP, content-rich MMS) were implemented as many silos creating a big challenge to manage service operations, assure data consistency, service quality and remedy lost revenue. For launching 3G services effectively, new approaches in data and processes (SDP/F) are required for bridging BSS and OSS domains. By tracking and referencing the TMF Content Encounter project, China Unicom developed an efficient and flexible process framework for service deployments and operations with new online charging capability. Based on this framework, China Unicom was able to improve operational efficiency and launch 3G data services quickly.
Service ProviderWhat are the New Requirements for Flexible Frameworks?
The ever-changing market drivers that are creating new requirements for OSS/BSS and operational process; this panel will explore the challenges of adapting standards, best practices, MSO vision, and vendor roadmaps in the face of converging technologies, uncertain regulatory environment, and evolving customer preferences.
Rapid Service Delivery Through SDF/IPSPHERE II
Chair : Shira Levine
Infonetics, Directing Analyst
OE11
Thursday, December 10
9:00 AM  - 10:30 AM
Rapid Service Delivery Through SDF/IPSPHERE II
Service ProviderSDF Panel: How Can New Models for Service Delivery Enable Real Business Agility?
Service Providers want to talk the same way with Partners and Customers whether they retail or wholesale services, they want Parlay X and AppStores mapped to the same service model or they want manageable “in flight” rather than “in batch”. Can a new service representation based on lifecycle management information finally open network and 3rd parties to the business layer, allowing processes and data level integration while driving down cost per customer? Listen to industry experts, who have experimented with such approaches, debate.
Service ProviderSDF: How to Apply TM Forum Artifacts to your Service Delivery Framework
The TM Forum SDF program defines a framework which enables the management of composite services across dynamic value chains within and outside of the enterprise. This presentation provides a holistic view on how NGOSS artifacts, TM Forum programs and other industry standards can be applied for the realization of the SDF, resulting in an agile, adaptive service delivery enablement and management environment that can be used by Service Providers to monetize new and existing services.
Thursday, December 10
10:30 AM  - 11:00 AM
Break
Streamlining Operations Through Product Catalogs/SID
Chair : Catherine Michel
Tribold, CTO & Founder
OE13
Thursday, December 10
11:00 AM  - 12:30 PM
Streamlining Operations Through Product Catalogs/SID
Service ProviderStreamlining Operations by Creating a Standardized Representation of Complex Enterprise Communications Services Using the TM Forum SID
Service providers are under pressure to streamline ordering and fulfillment processes for complex enterprise products. Given the wide variety of underlying network technology that can be used to deliver similar end-user services, a significant amount of disparity exists in the terminology for product details/ options. Streamlining processes first requires developing a standardized representation of products, and ensuring business process actors use a common taxonomy. This presentation will review real-world experiences from Cavalier Telephone’s product standardization initiative.
Service ProviderIntegrated Ordering and Product Catalog for Bundled Offerings - A Case Study
The legacy wireline product offerings have been using USOCs (Universal Service Order Code) for several decades. Unlocking this catalog is a daunting challenge, but offers significant value in time to market and customer experience. We present a case study in desiging and implementing a SID based product catalog for bundled offerings - wireless, wireline and satellite. We will present the challenges faced, our approach and implementation experience.
Service ProviderA New Approach for Maximising Production Efficiencies
Systems have taken decades to evolve, however efficiencies are approaching their maximum, as far as time taken and cost incurred, to launch new products. BT has been exploring a new way to break the shackles imposed by current technologies, and to drive our "Concept to Market" efficiencies through the roof. This presentation describes this new approach and discusses the experiences BT is going through in exploiting this technology.
Thursday, December 10
12:30 PM  - 2:00 PM
Lunch