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Perspectives The drive for digital success April 2014
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November 9, 9:00 am – 12:30 pm and November 10, 4:30 pm – 6:00 pm
The theme for this year's conference is "Beating the Revenue Crunch: Smart Pipes. Smart Services. Smart Business " and our prestigious Keynote program will debate the moves that successful players have to make in order to prosper in a world where traditional voice and messaging markets are declining and the explosion of data services is failing to deliver matching revenue growth. The looming questions are where, how and when should our industry reposition itself and to what. Is the future one where today's telcos become the service enabling 'smart pipes' to deliver an array of new retail brands or is there still a strong role for the telco as the retailer? What would that change entail?
Hear from top executives as they discuss and debate:
Dan Burrier Chief Innovation Officer, Ogilvy & Mather, North America
Nine-year-old Dan listens as Ray Bradbury describes a short story, "The Veldt," at a reading, El Camino Community College, Los Angeles: "As the parents walk down the hall to the nursery," Bradbury says, "I don't know what's going to happen. I simply follow them and watch." Dan thinks this is somehow a calling to become a novelist; it turns out, in fact, to be an apt description of a career in advertising. (The parents are eaten by lions.)
At 12, Dan plants a cardboard sign in the middle of his parents' newly mown lawn. "Want your lawn to look like this? Call now." His first direct response ad. Fast forward. Past the B.S. in Electrical Engineering.* Past the minor in English literature.* (University of California, San Diego.) Past work at the IBM Los Gatos Research VLSI design lab, writing a language compiler for a Logic Design Simulator. Past grad school in English Lit at the University of Washington. Time to make money. Dan opens a boutique in Seattle with clients Microsoft, Seafirst Bank and Red Hook Ale. Moves to Los Angeles. Signs with BBDO, working up to group creative director on Apple, Best Western and Ortho, collecting a Lion, Beldings, Ad Age Best and One Show creative awards.
In 1997, Dan takes a call from Boyko and Hayden at Ogilvy and heeds it, working on IBM, Motorola (HelloMoto), Perrier, Cotton, and Andersen, as well as leading the Young Guns creative group. In 2002, Ogilvy asks Dan to take the reins at Ogilvy LA. In 2007, Dan adds San Francisco to the mix with business partner Heather MacPherson. The adventure continues, with incursions into the worlds of fashion, technology, health, hospitality, kids and CSR, via Cisco, Mattel, Kraft, ampm, ARCO, NatureMade, Wells Fargo, Yahoo!, Vodafone, Heal the Bay and Generation Rwanda.
An avid runner, marathoner,* surfer and snowboarder, Dan is a student of Zen (having once been ordained as a Novice Zen Priest*), the father of 17-year-old son Nicolas, and husband to Lauri, a painter, sustainable landscape designer and entrepreneur.
With partners at Cisco and Ogilvy Entertainment, Dan and Lauri founded GOAL4.ORG a temporarily dormant non-profit dedicated to reducing infant mortality in Rwanda. Lauri and Dan have developed programs with LAUSD, Squid and Squash, and Mother of Many to mentor at-risk youth in creative expression and life exploration. Dan sits on the board of the Emma Bowen Foundation; Lauri on the board of Mother of Many.
In his current position of Chief Innovation Officer, Dan is focused on unleashing the alchemy of Ogilvy's (and its clients') people, technologies and practices with the intent to create new, highly-profitable* business models and approaches to market, for the common good.* * "this is not a contradiction, nor a coincidence; such things just really don't exist."