The market for services heats up daily with moves by media, communications, web and even device players to jockey for position in the mushrooming converged services marketplace. Rules are being re-written and the old formulas won't work. Many established players will miss the boat and others will emerge from left field.

This masterclass will look at how different players are positioning and what they need to do to succeed especially from an operational and service delivery standpoint. The session will be highly interactive, learning not only from the facilitators but other seminar attendees.

Key Take Aways:

• Gain a broad view of the emerging market and the forces shaping it
• Who will eat who's lunch
• Understand the emerging value chains and where the key players are positioning themselves
• What are the choices and the realities facing telecom operators
• What are the operational realities of service delivery in a value chain
• Where are the key investments to be made and what programs are required to have the table stakes to play and win in this market.
  
  

The goal is to help you improve your planning and positioning at a corporate level and at a product portfolio level.

The seminar will conclude with a networking reception.

Middle to senior executives from service providers including cable, information and media companies as well as key suppliers to the sector wishing to understand the way that the industry is changing, the key influences and influencers; emergence of new value chains; emergence of new game changers such as device manufacturers and information companies.
Pre-requisites
Attendees should be at a managerial level, aware of the industry and key market news.

What are the seminar objectives?
The seminar aims to stimulate thinking amongst attendees. The intent is to not only arm them with facts and new ideas but to stimulate thinking on a broader perspective about how the services industry is changing and how to profitably take advantage of those changes through better planning. 

• What shapes the future? What will the converged services industry look like?  Who will play in the game? What are the service and technology trends and pressures? What are the economic pressures that will shape the moves of different players?  What are the value chains that will exist and who will jockey to be where? What will converged providers and value chains look like? What will be the key success factors for different players in different parts of the chain? What are the operational and business challenges to overcome? What approaches and methodologies should an operator follow to succeed? What are the possible future scenarios? What must occur and what must not occur for different scenarios to occur?
• Are there multiple simultaneous futures? How might different approached co-exist?