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| | Revenue Management & Billing Summit Agenda | | | The Revenue Management & Billing Summit explored the entire charging, billing and assurance process. The Summit investigated what it takes to be successful and how the latest revenue assurance strategies can effectively reduce revenue loss, fraud and optimise profitability.
New content-rich services need to be billed and charged for quickly and accurately as speed to market becomes a critical success factor as markets become more and more competitive. The Summit looked at how to monetize these new services quickly as well as personalized revenue models and online charging. Hot Topics - Revenue management and assurance
- Billing and charging
- Improving time to market of new services
| - Lowering operational costs
- Managing, monetizing and maximizing revenue streams
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Reducing Revenue & Asset Leakage I
Chair
:
Larry Socher
Accenture,
Global Lead, Network Offering Group
Larry Socher has over 20 years experience operationalizing voice and data networks for organizations including service providers, enterprises, and government agencies.
He is currently responsible for all Accenture network-related projects, helping global operators develop and enhance their product roadmaps, redefine their organizations and processes, accelerate service introduction and streamline operations.
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RB8
Wednesday, December 9
2:00 PM
- 3:30 PM
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Reducing Revenue & Asset Leakage I
|  Assurance of Content; A Revenue and Cost Perspective
In the Telecom industry, transport is becoming a commodity and content is rapidly becoming the key to future business viability. Many in the industry are focused on delivery of content, but unless controls are put in place to assure the profitability of the content delivered, this business will fail to deliver on its promise. This panel comprises service providers who are focused on the assurance of content - from the perspectives of both revenue and cost. Discussion will center around techniques used by the service providers to assure the optimum profitability of the content delivered.
Fadila Boumaza is Director of Billing at CenturyLink (the Embarq and CenturyTel recently merged company). Prior to her current assignment, Fadila served as Director, Revenue Management, where she was responsible for enterprise-wide Revenue Assurance, Billing Operations, Print/Mail, and Settlements. She joined Sprint in 1997 where she held a variety of management positions including Corporate Audit Services, Business Integration and Strategy Development, Network Services Finance and Investor Relations.
Fadila received a bachelor's degree in Marketing from the University of Besancon France, a bachelor’s degree in Journalism / Advertising from the University of Kansas and an M.B.A. from the University of Kansas.
Ms. Harris has over 30 years of diverse telecommunications experience in several operational areas including Customer Service, Finance, Network and IT. As Director, Billing Services, she currently leads the Billing Process Organization at Qwest. She has end-to-end business responsibility for strategy and execution of new initiatives, billing operations, assurance and quality.
Kathy Romano has nearly 30 years of experience at Verizon after beginning her career with Bell of Pennsylvania. She has held positions in nearly every aspect of telecom operations, providing a significant knowledge base and industry leading vision with regard to OSS, billing and revenue assurance. She currently serves as Executive Director of Verizon Services Billing and Revenue Assurance.
Launi Martin is Director of financial assurance and fraud management at Level 3 Communications where she has held various positions since joining the company in 2000. She has 14 years of business experience, the majority of which has been in IT. She has served as a project manager with lead responsibilities in department operations, release management and business analysis. She led Level 3’s Six Sigma PMO and has extensive experience with business process management. Her career spans the areas of telecom revenue assurance and cost assurance, margin management, business operations management and finance. Prior to Level 3, Martin worked for Nextel Communications, Inc. where, among other roles, she developed and managed the corporate accounts division of collections.
John Myers has more than 10 years telecommunications experience in customer care, billing, revenue assurance and business analytics products and services. During his career John has led many successful cost and revenue assurance deployments and has been a frequent presenter at global telecom and business intelligence industry events.
Reducing OPEX: Rapid Identification of Revenue and Asset Leakage in Existing BSS/OSS Infrastructure
Several leading operators have begun to exploit semantic interpretation of legacy system data to provide service management capabilities across legacy infrastructure and to optimize business transformation programs. Recent work has used this approach to quickly automate the search for billing misalignments and stranded assets. This offers a lower risk approach for OPEX reductions across existing infrastructure. This presentation will highlight lessons learned in recent projects and cover timescales and outcomes.
As CEO and co-founder of Ontology Systems, Benedict is the leading the company to become the pre-eminent innovator of semantic solutions in the data center and networking marketplace. Before founding Ontology in 2005, Benedict was CTO at Corvil Networks and CTO at Orchestream (now Oracle).
Ari Banerjee is vice president of Yankee Group’s Anywhere Network research group, leading and overseeing telecom software research. Banerjee examines the breadth of software used by communications service providers in customer, business, service and infrastructure management. His area of focus includes all aspects of BSS, OSS, digital commerce, revenue and service assurance.
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Wednesday, December 9
3:30 PM
- 4:00 PM
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Break
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Accurate & Efficient Billing & Charging I
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RB10
Wednesday, December 9
4:00 PM
- 5:30 PM
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Accurate & Efficient Billing & Charging I
| Billing and Revenue Management in Highly Competitive Markets
Service Providers seek new ways to maximize revenue and provide innovative, differentiated services in an increasingly competitive market while meeting changing consumer demands. Service Providers must improve time to market of new offers, create stronger customer loyalty, build attractive brands and at the same time, lower operational costs. In this session, learn how a leading North American quad-play provider leverages a Billing and Revenue Management platform to manage and maximize all revenue streams for any customer type, service offering, payment method, partner relationship and business model.
Setting the telecommunications marketing strategy for Oracle, Mr. Tait applies Service Delivery Platforms, IMS, and SOA into the communication’s market. As director at BEA, Mr. Tait drove Next Gen Initiatives. While at Sun Microsystems he founded the JAIN initiative, organizing international standards and user groups for interfaces, platforms, and protocols
 MTS‘s Journey Towards a Convergent Platform
MTS Allstream will present their deployment of SAP's convergent platform for their consumer market and will show how they managed to increase customer satisfaction and significantly reduced bad debt by aggregating customer billing data from four different billing systems (Wireline, Wireless, ISP and TV) to provide a single invoice per customer and centralize all revenue and collections activities.
Ed is a Project Management Professional with over 28 years of telecom experience at MTS Allstream across several business areas including Network Services, Marketing and Information Technology. As Director Program Management, Ed is responsible for the planning, management and successful delivery of the IT capital and operational expense programs for the Consumer Markets Division. This responsibility includes management and oversight for the Program Management Office, Quality Assurance, Resource Management, and Budget Administration teams. Successfully delivering innovative, integrated business solutions is key to the success of MTS Allstream.
Loreen Edkins, a Senior Enterprise Architect at MTS Allstream, has more than 22 years IT experience in telecommunication industry and government. Loreen has spent considerable time as a solution architect defining business intelligence and billing architecture for MTS Allstream. Loreen’s current focus is on delivering a convergent BSS/OSS long term roadmap for all lines of business within the MTS Allstream portfolio.
Mobile Payments
Mobile payment is new and a rapidly-adopting alternative payment method – especially in Asia and Europe. Globally the combined market for all types of mobile payments is expected to reach more than $600B by 2013.
Instead of paying with cash, check or credit cards, a consumer can use their mobile phone to pay for wide range of services both digital and hard goods. There are four primary models for mobile payments:
¦ Premium SMS based transactional payments
¦ Direct Mobile Billing
¦ Mobile web payments (WAP)
¦ Contactless NFC (Near Field Communication)
In the USA, the aim is to turn phones into virtual credit cards or checkbooks, enabling the kind of click-and-buy commerce and online banking that people have come to expect on their PCs, but shrinking down those services to fit onto cell phones presents serious challenges.
He is a regular conference speaker and chairman and a writer for trade publications, represents the TM Forum in the Asia Pacific region and is an active member of the Revenue Management Inititative.
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Accurate & Efficient Billing & Charging II
Chair
:
Arturo Pereyra
Oracle Corporation,
Director, Marketing & Business Development
Arturo leads marketing and business development for Oracle's BSS and OSS solutions. He has over 15 years experience in the hi-technology and telecommunications industries. His experience also includes leading worldwide marketing activities for HP's Emerging Markets Group and was a co-founder for a venture-backed wireless company. Prior to this, he was an Associate with Booz Allen & Hamilton, New York, and worked in the Marketing and Multi-media practice.
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RB11
Thursday, December 10
9:00 AM
- 10:30 AM
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Accurate & Efficient Billing & Charging II
| Maturity Achievement by Using & Expanding the TMF RA Model
Bezeq International established an efficient department that deals with the RA process. It was a challenge to get top management on board and achieve a practical RA process that affects the bottom line (EBITDA). This presentation will emphasize the way to establish a successful and mature RA department using the KPIs and measurements that the TMF Benchmark Program recommends.
Morisso Taieb is the Head of Risk & Revenue Assurance at Bezeq International, Israel major ISP and Carrier. Working for Telecommunications Providers for 12 years now, his former job was Billing & Collections Manager for a Satellite TV. He is also the founder of the Revenue Assurance Professionals Group on Linkedin, which is the largest RA group with 1400 members up today.
Real Time Charging Models in Hyper Growth Markets
As operators in hyper-growth markets like India continue to capture market share, the ability to deliver real-time, profitable business models in a cost-sensitive market is key to success. Mobile prepaid customers, traditionally low ARPU and high EBITDA customers, are in the majority in developing markets, yet operators are realizing that their prepaid charging environments can play a much bigger role. In mobile communications they serve as a launch pad for "next gen" offers (calling bundling, revenue sourcing, and personalized tariffing) that can drive new revenue streams.
Pat Donnelly is Vice President, America’s, Telcordia, Service Delivery Solutions. Pat most recently served as County head for India where he launched Telcordia Technologies India Private Limited, (Now MITS) and led the country’s mobile prepaid with next generation charging efforts. For the past 20 years, Pat has been involved in advanced network services for fixed, mobile and IP networks including initial implementations of VoIP, IN and AIN technology. An accomplished speaker, Pat was recently invited to keynote for the County of India’s Department of Telecommunications (DoT) on issues relating to service delivery solutions.
 Telefónica O2 CZ - Interconnect Billing FMC Solution
This presentation offers a combined operator and integrator story about setting up and successfully implementing an interconnect Fixed-Mobile-Convergence billing solution. From the operator point of view it will present key business drivers, strategy and process framework for implementation of projects, explaining the phases and their objectives. From the system integration side it will examine the deployment approach, key functional improvements, timing and resources and the lessons learned.
Karel is working in Telco environment for more than 30 years on different positions, mostly related to the billing department managment.
Juraj works as a BSS Solution Architect in HP Czech Republic for more than 5 years. Last 12 years he spent as solution architect or technical manager on Telco billing projects. Juraj’s current focus is on delivering convergent billing solutions for all areas and dimensions of Telco business.
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Thursday, December 10
10:30 AM
- 11:00 AM
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Break
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Reducing Revenue & Asset Leakage II
Chair
:
Amir Gefen
cVidya Networks, Inc.,
Director of Business Development
Amir’s deep telecom industry experience includes over a dozen years specializing in OSS/BSS solutions. His combined business knowledge and industry background have consistently aligned his initiatives with tangible business objectives and quantifiable results. Amir is a member of the TM Forum Revenue Assurance team.
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RB13
Thursday, December 10
11:00 AM
- 12:30 PM
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Reducing Revenue & Asset Leakage
| A Unified Approach to Prepaid and Postpaid Customers
Telecommunications operators are re-thinking their strategies on the convergence of prepaid and postpaid payment methods - with good reason. Customers want the benefits of prepaid and postpaid alike and their service providers are embracing the opportunity. Traditionally, prepaid and postpaid customers are managed by separate systems and treated as different market segments. A unified approach to prepaid and postpaid customers is needed. This is only possible with the introduction of a convergent prepaid postpaid solution.
Bob is a wireless industry veteran who has played a key role in many of the most significant industry initiatives in the past 17 years. He is currently Director of Business Development, North America, for Martin Dawes Systems, a global provider of award-winning customer management solutions for communications providers.
As a co-founder and Vice President of Sales for pulse, Robert is responsible for the company's worldwide carrier and service provider sales strategy and sales teams. Prior to pulse, Robert held product management roles at T-Systems Canada, and several years of sales management experience in the telecom and IT sectors.
Business Optimization and the Revenue Operations Center
Service providers today are looking at optimizing operations and maximizing profitability with the least amount of investment. Revenue leakage, increasing consumer bad debts and over-charging by partners are some of the common issues providers are grappling with. This presentation focuses on how to improve and optimize existing processes and systems through which 90% of revenue and cost flow.
Mark Nicholson: Chief Technology Officer
Mark Nicholson is the CTO of Subex Ltd where he is responsible for the company's long-term technology strategy and for driving the definition, direction and development of the Subex Azure software suite. Mark has over 27 years of experience. Previously, Mark was CTO and Senior VP of product development at Syndesis. Prior to Syndesis, he was the CTO of Nortel eBusiness Solutions, where he was responsible for the provisioning suite of products, their integration into the Nortel Service Management portfolio. Before that, Mark was with Architel Solutions, where he served in a variety of senior roles within product management, software engineering and professional services. Mark's background also includes stints at AT&T Wireless, Rogers AT&T, Thomson Financial and Harlequin Mills & Boon. Mark holds a Bachelor of Science (Honours) degree in Computer Science from the University of Greenwich, England.
 Dealer Commission Assurance using TM Forum Standards
Dealers Commissions make up as much as 15% of the total expenses of telecom operators. Vodafone D2 Germany, a leading tier-1 service provider, implemented a Dealers Commissions Assurance solution and will share practices for assuring commission plans, optimizing the dealers commissioning process and preventing commission payment errors. This case study will describe the solution, its business benefits to operators, and how TM Forum standards for revenue assurance contributed to its success.
Alex joined Vodafone in 2001, and is responsible for Revenue Assurance within one of the largest customer care and billing systems in Europe. Within the Vodafone Group Alex facilitates the Global Vodafone Revenue Assurance Community and leads the Global RA Expertise Team “Best Practice, Tools & Methodology” which serves Vodafone in 23 countries.
Amir’s deep telecom industry experience includes over a dozen years specializing in OSS/BSS solutions. His combined business knowledge and industry background have consistently aligned his initiatives with tangible business objectives and quantifiable results. Amir is a member of the TM Forum Revenue Assurance team.
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Thursday, December 10
12:30 PM
- 2:00 PM
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Lunch
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