Advertising
Chair
:
Scott Seaborn
Ogilvy,
Head of Mobile Technologies
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
|
DCA1
Tuesday, November 18
2:00 PM
- 3:30 PM
|
Advertising-1
|
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Engage, Acquire, Activate
This presentation covers the following topics: analyzing
techniques for promoting successful user engagement with
content; identifying and overcoming the barriers that
currently limit content market; to what extent can content
drive the future of advertising; understanding the role of
the user within the content ecosystem, is the user the
future of content?
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Dr. Pati is a co-founder and chief executive officer of Sezmi. Dr. Pati is an experienced and successful entrepreneur who has an established track record of building numerous early-stage companies into successful businesses. Prior to co-founding Sezmi, formerly known as Building B, Dr. Pati was an angel investor and board member and on occasion, interim chief executive officer of early-stage venture-funded technology companies in a range of markets from semiconductors to video compression and multimedia services.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
|
DCA1
Tuesday, November 18
2:00 PM
- 3:30 PM
|
Advertising-1
|
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Engage, Acquire, Activate
This presentation covers the following topics: analyzing
techniques for promoting successful user engagement with
content; identifying and overcoming the barriers that
currently limit content market; to what extent can content
drive the future of advertising; understanding the role of
the user within the content ecosystem, is the user the
future of content?
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Dr. Pati is a co-founder and chief executive officer of Sezmi. Dr. Pati is an experienced and successful entrepreneur who has an established track record of building numerous early-stage companies into successful businesses. Prior to co-founding Sezmi, formerly known as Building B, Dr. Pati was an angel investor and board member and on occasion, interim chief executive officer of early-stage venture-funded technology companies in a range of markets from semiconductors to video compression and multimedia services.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
|
DCA1
Tuesday, November 18
2:00 PM
- 3:30 PM
|
Advertising-1
|
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Engage, Acquire, Activate
This presentation covers the following topics: analyzing
techniques for promoting successful user engagement with
content; identifying and overcoming the barriers that
currently limit content market; to what extent can content
drive the future of advertising; understanding the role of
the user within the content ecosystem, is the user the
future of content?
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Dr. Pati is a co-founder and chief executive officer of Sezmi. Dr. Pati is an experienced and successful entrepreneur who has an established track record of building numerous early-stage companies into successful businesses. Prior to co-founding Sezmi, formerly known as Building B, Dr. Pati was an angel investor and board member and on occasion, interim chief executive officer of early-stage venture-funded technology companies in a range of markets from semiconductors to video compression and multimedia services.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
|
DCA1
Tuesday, November 18
2:00 PM
- 3:30 PM
|
Advertising-1
|
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Engage, Acquire, Activate
This presentation covers the following topics: analyzing
techniques for promoting successful user engagement with
content; identifying and overcoming the barriers that
currently limit content market; to what extent can content
drive the future of advertising; understanding the role of
the user within the content ecosystem, is the user the
future of content?
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Dr. Pati is a co-founder and chief executive officer of Sezmi. Dr. Pati is an experienced and successful entrepreneur who has an established track record of building numerous early-stage companies into successful businesses. Prior to co-founding Sezmi, formerly known as Building B, Dr. Pati was an angel investor and board member and on occasion, interim chief executive officer of early-stage venture-funded technology companies in a range of markets from semiconductors to video compression and multimedia services.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
|
DCA1
Tuesday, November 18
2:00 PM
- 3:30 PM
|
Advertising-1
|
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Engage, Acquire, Activate
This presentation covers the following topics: analyzing
techniques for promoting successful user engagement with
content; identifying and overcoming the barriers that
currently limit content market; to what extent can content
drive the future of advertising; understanding the role of
the user within the content ecosystem, is the user the
future of content?
Scott has worked in advertising since 1992. Over the past 5 years Scott’s work has won more than 20 awards including 2008/09 successes at Cannes Lions, Creative Circle, D&AD and Campaign Big. The press describe him as: “one of the few people in the world that know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications."
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Dr. Pati is a co-founder and chief executive officer of Sezmi. Dr. Pati is an experienced and successful entrepreneur who has an established track record of building numerous early-stage companies into successful businesses. Prior to co-founding Sezmi, formerly known as Building B, Dr. Pati was an angel investor and board member and on occasion, interim chief executive officer of early-stage venture-funded technology companies in a range of markets from semiconductors to video compression and multimedia services.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
|
DCA3
Tuesday, November 18
4:00 PM
- 5:30 PM
|
Advertising-2
| Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective
• How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users?
• Regulatory and privacy issues of opt-in versus opt-out issues
• Examining best practice in mobile advertising
• Revenue predictions reviewed - have the expectations been met?
• A market in motion - who will dominate Mobile Advertising?
• The disruptive threat of the ad-funded business model - when all content will be free
• Perspectives from the applications and content providers
Gareth Maclachlan, Chief Operating Officer
Prior to founding AdaptiveMobile in 2003, Gareth was Wireless Investment Director at global VC firm ETF Group, and Principal Consultant at PWC, responsible for the UK e-business practice.
At GCHQ, Gareth led projects with the UK Home Office, National Criminal Intelligence Service, Interpol and other UK and European security bodies to assess and respond to the emerging national threats from the Internet. Gareth has also been a board member for mobile marketing companies, and was involved in a joint venture with Kirch Gruppe on mobile entertainment.
Candice Kersh is a partner with Frankfurt Kurnit and one of the nation’s leading advertising lawyers. She practices in all areas of advertising, marketing, and promotion law, and represents top agencies as well as some of the world’s largest advertisers. In 2008, Ms. Kersh became the first lawyer ever named to the prestigious Advertising Age “Women to Watch” list.
Falk Wöhler-Moorhoff worked three years for a German company in Singapore and two years for an Internet start-up before he joined Detecon International, the management & technology consulting arm of Deutsche Telekom Group, in 2001. He is Managing Consultant focusing business innovation and telco-media convergence. He holds an MBA.
Hijazin has more than 14 years experience in the wireless industry and was one of the early leaders that contributed to the national build-out of the PCS wireless networks. Today, he is focused on creating innovative opportunities that enable mobile marketing and mobile Internet services to accelerate growth while providing enhanced user experiences.
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
Before joining Hard Rock, Paul led a team responsible for driving operational improvements at Reed Elsevier, a leading information solutions provider with marks such as LexisNexis. His prior experience also includes several years with Accenture, where he helped BT, Compaq, Sony-Ericson and Vodafone to develop their business strategies
Daniel Emmons joined Lucent in 1998 as a Product Manager for the IP Routing division. During this period, Mr. Emmons defined and developed initiatives that meet Lucent's strategic objectives in the area of IP, and was subsequently responsible for the launch of new software products. Daniel is currently responsible for defining, developing and executing go-to-market strategies and initiatives for Alcatel-Lucent Services in Europe. The solutions span IP Transformation, Applications Integration, Managed Services, and Consulting. Daniel holds a Master of Education degree from Boston College and a MBA in marketing from University of Notre Dame. He has over 12 years of experience in leadership positions in product management and marketing.
|
DCA3
Tuesday, November 18
4:00 PM
- 5:30 PM
|
Advertising-2
| Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective
• How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users?
• Regulatory and privacy issues of opt-in versus opt-out issues
• Examining best practice in mobile advertising
• Revenue predictions reviewed - have the expectations been met?
• A market in motion - who will dominate Mobile Advertising?
• The disruptive threat of the ad-funded business model - when all content will be free
• Perspectives from the applications and content providers
Gareth Maclachlan, Chief Operating Officer
Prior to founding AdaptiveMobile in 2003, Gareth was Wireless Investment Director at global VC firm ETF Group, and Principal Consultant at PWC, responsible for the UK e-business practice.
At GCHQ, Gareth led projects with the UK Home Office, National Criminal Intelligence Service, Interpol and other UK and European security bodies to assess and respond to the emerging national threats from the Internet. Gareth has also been a board member for mobile marketing companies, and was involved in a joint venture with Kirch Gruppe on mobile entertainment.
Candice Kersh is a partner with Frankfurt Kurnit and one of the nation’s leading advertising lawyers. She practices in all areas of advertising, marketing, and promotion law, and represents top agencies as well as some of the world’s largest advertisers. In 2008, Ms. Kersh became the first lawyer ever named to the prestigious Advertising Age “Women to Watch” list.
Falk Wöhler-Moorhoff worked three years for a German company in Singapore and two years for an Internet start-up before he joined Detecon International, the management & technology consulting arm of Deutsche Telekom Group, in 2001. He is Managing Consultant focusing business innovation and telco-media convergence. He holds an MBA.
Hijazin has more than 14 years experience in the wireless industry and was one of the early leaders that contributed to the national build-out of the PCS wireless networks. Today, he is focused on creating innovative opportunities that enable mobile marketing and mobile Internet services to accelerate growth while providing enhanced user experiences.
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
Before joining Hard Rock, Paul led a team responsible for driving operational improvements at Reed Elsevier, a leading information solutions provider with marks such as LexisNexis. His prior experience also includes several years with Accenture, where he helped BT, Compaq, Sony-Ericson and Vodafone to develop their business strategies
Daniel Emmons joined Lucent in 1998 as a Product Manager for the IP Routing division. During this period, Mr. Emmons defined and developed initiatives that meet Lucent's strategic objectives in the area of IP, and was subsequently responsible for the launch of new software products. Daniel is currently responsible for defining, developing and executing go-to-market strategies and initiatives for Alcatel-Lucent Services in Europe. The solutions span IP Transformation, Applications Integration, Managed Services, and Consulting. Daniel holds a Master of Education degree from Boston College and a MBA in marketing from University of Notre Dame. He has over 12 years of experience in leadership positions in product management and marketing.
|
DCA3
Tuesday, November 18
4:00 PM
- 5:30 PM
|
Advertising-2
| Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective
• How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users?
• Regulatory and privacy issues of opt-in versus opt-out issues
• Examining best practice in mobile advertising
• Revenue predictions reviewed - have the expectations been met?
• A market in motion - who will dominate Mobile Advertising?
• The disruptive threat of the ad-funded business model - when all content will be free
• Perspectives from the applications and content providers
Gareth Maclachlan, Chief Operating Officer
Prior to founding AdaptiveMobile in 2003, Gareth was Wireless Investment Director at global VC firm ETF Group, and Principal Consultant at PWC, responsible for the UK e-business practice.
At GCHQ, Gareth led projects with the UK Home Office, National Criminal Intelligence Service, Interpol and other UK and European security bodies to assess and respond to the emerging national threats from the Internet. Gareth has also been a board member for mobile marketing companies, and was involved in a joint venture with Kirch Gruppe on mobile entertainment.
Candice Kersh is a partner with Frankfurt Kurnit and one of the nation’s leading advertising lawyers. She practices in all areas of advertising, marketing, and promotion law, and represents top agencies as well as some of the world’s largest advertisers. In 2008, Ms. Kersh became the first lawyer ever named to the prestigious Advertising Age “Women to Watch” list.
Falk Wöhler-Moorhoff worked three years for a German company in Singapore and two years for an Internet start-up before he joined Detecon International, the management & technology consulting arm of Deutsche Telekom Group, in 2001. He is Managing Consultant focusing business innovation and telco-media convergence. He holds an MBA.
Hijazin has more than 14 years experience in the wireless industry and was one of the early leaders that contributed to the national build-out of the PCS wireless networks. Today, he is focused on creating innovative opportunities that enable mobile marketing and mobile Internet services to accelerate growth while providing enhanced user experiences.
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
Before joining Hard Rock, Paul led a team responsible for driving operational improvements at Reed Elsevier, a leading information solutions provider with marks such as LexisNexis. His prior experience also includes several years with Accenture, where he helped BT, Compaq, Sony-Ericson and Vodafone to develop their business strategies
Daniel Emmons joined Lucent in 1998 as a Product Manager for the IP Routing division. During this period, Mr. Emmons defined and developed initiatives that meet Lucent's strategic objectives in the area of IP, and was subsequently responsible for the launch of new software products. Daniel is currently responsible for defining, developing and executing go-to-market strategies and initiatives for Alcatel-Lucent Services in Europe. The solutions span IP Transformation, Applications Integration, Managed Services, and Consulting. Daniel holds a Master of Education degree from Boston College and a MBA in marketing from University of Notre Dame. He has over 12 years of experience in leadership positions in product management and marketing.
|
DCA3
Tuesday, November 18
4:00 PM
- 5:30 PM
|
Advertising-2
| Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective
• How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users?
• Regulatory and privacy issues of opt-in versus opt-out issues
• Examining best practice in mobile advertising
• Revenue predictions reviewed - have the expectations been met?
• A market in motion - who will dominate Mobile Advertising?
• The disruptive threat of the ad-funded business model - when all content will be free
• Perspectives from the applications and content providers
Gareth Maclachlan, Chief Operating Officer
Prior to founding AdaptiveMobile in 2003, Gareth was Wireless Investment Director at global VC firm ETF Group, and Principal Consultant at PWC, responsible for the UK e-business practice.
At GCHQ, Gareth led projects with the UK Home Office, National Criminal Intelligence Service, Interpol and other UK and European security bodies to assess and respond to the emerging national threats from the Internet. Gareth has also been a board member for mobile marketing companies, and was involved in a joint venture with Kirch Gruppe on mobile entertainment.
Candice Kersh is a partner with Frankfurt Kurnit and one of the nation’s leading advertising lawyers. She practices in all areas of advertising, marketing, and promotion law, and represents top agencies as well as some of the world’s largest advertisers. In 2008, Ms. Kersh became the first lawyer ever named to the prestigious Advertising Age “Women to Watch” list.
Falk Wöhler-Moorhoff worked three years for a German company in Singapore and two years for an Internet start-up before he joined Detecon International, the management & technology consulting arm of Deutsche Telekom Group, in 2001. He is Managing Consultant focusing business innovation and telco-media convergence. He holds an MBA.
Hijazin has more than 14 years experience in the wireless industry and was one of the early leaders that contributed to the national build-out of the PCS wireless networks. Today, he is focused on creating innovative opportunities that enable mobile marketing and mobile Internet services to accelerate growth while providing enhanced user experiences.
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
Before joining Hard Rock, Paul led a team responsible for driving operational improvements at Reed Elsevier, a leading information solutions provider with marks such as LexisNexis. His prior experience also includes several years with Accenture, where he helped BT, Compaq, Sony-Ericson and Vodafone to develop their business strategies
Daniel Emmons joined Lucent in 1998 as a Product Manager for the IP Routing division. During this period, Mr. Emmons defined and developed initiatives that meet Lucent's strategic objectives in the area of IP, and was subsequently responsible for the launch of new software products. Daniel is currently responsible for defining, developing and executing go-to-market strategies and initiatives for Alcatel-Lucent Services in Europe. The solutions span IP Transformation, Applications Integration, Managed Services, and Consulting. Daniel holds a Master of Education degree from Boston College and a MBA in marketing from University of Notre Dame. He has over 12 years of experience in leadership positions in product management and marketing.
|
DCA3
Tuesday, November 18
4:00 PM
- 5:30 PM
|
Advertising-2
| Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective
• How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users?
• Regulatory and privacy issues of opt-in versus opt-out issues
• Examining best practice in mobile advertising
• Revenue predictions reviewed - have the expectations been met?
• A market in motion - who will dominate Mobile Advertising?
• The disruptive threat of the ad-funded business model - when all content will be free
• Perspectives from the applications and content providers
Gareth Maclachlan, Chief Operating Officer
Prior to founding AdaptiveMobile in 2003, Gareth was Wireless Investment Director at global VC firm ETF Group, and Principal Consultant at PWC, responsible for the UK e-business practice.
At GCHQ, Gareth led projects with the UK Home Office, National Criminal Intelligence Service, Interpol and other UK and European security bodies to assess and respond to the emerging national threats from the Internet. Gareth has also been a board member for mobile marketing companies, and was involved in a joint venture with Kirch Gruppe on mobile entertainment.
Candice Kersh is a partner with Frankfurt Kurnit and one of the nation’s leading advertising lawyers. She practices in all areas of advertising, marketing, and promotion law, and represents top agencies as well as some of the world’s largest advertisers. In 2008, Ms. Kersh became the first lawyer ever named to the prestigious Advertising Age “Women to Watch” list.
Falk Wöhler-Moorhoff worked three years for a German company in Singapore and two years for an Internet start-up before he joined Detecon International, the management & technology consulting arm of Deutsche Telekom Group, in 2001. He is Managing Consultant focusing business innovation and telco-media convergence. He holds an MBA.
Hijazin has more than 14 years experience in the wireless industry and was one of the early leaders that contributed to the national build-out of the PCS wireless networks. Today, he is focused on creating innovative opportunities that enable mobile marketing and mobile Internet services to accelerate growth while providing enhanced user experiences.
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
Before joining Hard Rock, Paul led a team responsible for driving operational improvements at Reed Elsevier, a leading information solutions provider with marks such as LexisNexis. His prior experience also includes several years with Accenture, where he helped BT, Compaq, Sony-Ericson and Vodafone to develop their business strategies
Daniel Emmons joined Lucent in 1998 as a Product Manager for the IP Routing division. During this period, Mr. Emmons defined and developed initiatives that meet Lucent's strategic objectives in the area of IP, and was subsequently responsible for the launch of new software products. Daniel is currently responsible for defining, developing and executing go-to-market strategies and initiatives for Alcatel-Lucent Services in Europe. The solutions span IP Transformation, Applications Integration, Managed Services, and Consulting. Daniel holds a Master of Education degree from Boston College and a MBA in marketing from University of Notre Dame. He has over 12 years of experience in leadership positions in product management and marketing.
|
DCA3
Tuesday, November 18
4:00 PM
- 5:30 PM
|
Advertising-2
| Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective
• How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users?
• Regulatory and privacy issues of opt-in versus opt-out issues
• Examining best practice in mobile advertising
• Revenue predictions reviewed - have the expectations been met?
• A market in motion - who will dominate Mobile Advertising?
• The disruptive threat of the ad-funded business model - when all content will be free
• Perspectives from the applications and content providers
Gareth Maclachlan, Chief Operating Officer
Prior to founding AdaptiveMobile in 2003, Gareth was Wireless Investment Director at global VC firm ETF Group, and Principal Consultant at PWC, responsible for the UK e-business practice.
At GCHQ, Gareth led projects with the UK Home Office, National Criminal Intelligence Service, Interpol and other UK and European security bodies to assess and respond to the emerging national threats from the Internet. Gareth has also been a board member for mobile marketing companies, and was involved in a joint venture with Kirch Gruppe on mobile entertainment.
Candice Kersh is a partner with Frankfurt Kurnit and one of the nation’s leading advertising lawyers. She practices in all areas of advertising, marketing, and promotion law, and represents top agencies as well as some of the world’s largest advertisers. In 2008, Ms. Kersh became the first lawyer ever named to the prestigious Advertising Age “Women to Watch” list.
Falk Wöhler-Moorhoff worked three years for a German company in Singapore and two years for an Internet start-up before he joined Detecon International, the management & technology consulting arm of Deutsche Telekom Group, in 2001. He is Managing Consultant focusing business innovation and telco-media convergence. He holds an MBA.
Hijazin has more than 14 years experience in the wireless industry and was one of the early leaders that contributed to the national build-out of the PCS wireless networks. Today, he is focused on creating innovative opportunities that enable mobile marketing and mobile Internet services to accelerate growth while providing enhanced user experiences.
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
Before joining Hard Rock, Paul led a team responsible for driving operational improvements at Reed Elsevier, a leading information solutions provider with marks such as LexisNexis. His prior experience also includes several years with Accenture, where he helped BT, Compaq, Sony-Ericson and Vodafone to develop their business strategies
Daniel Emmons joined Lucent in 1998 as a Product Manager for the IP Routing division. During this period, Mr. Emmons defined and developed initiatives that meet Lucent's strategic objectives in the area of IP, and was subsequently responsible for the launch of new software products. Daniel is currently responsible for defining, developing and executing go-to-market strategies and initiatives for Alcatel-Lucent Services in Europe. The solutions span IP Transformation, Applications Integration, Managed Services, and Consulting. Daniel holds a Master of Education degree from Boston College and a MBA in marketing from University of Notre Dame. He has over 12 years of experience in leadership positions in product management and marketing.
|
DCA3
Tuesday, November 18
4:00 PM
- 5:30 PM
|
Advertising-2
| Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective
• How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users?
• Regulatory and privacy issues of opt-in versus opt-out issues
• Examining best practice in mobile advertising
• Revenue predictions reviewed - have the expectations been met?
• A market in motion - who will dominate Mobile Advertising?
• The disruptive threat of the ad-funded business model - when all content will be free
• Perspectives from the applications and content providers
Gareth Maclachlan, Chief Operating Officer
Prior to founding AdaptiveMobile in 2003, Gareth was Wireless Investment Director at global VC firm ETF Group, and Principal Consultant at PWC, responsible for the UK e-business practice.
At GCHQ, Gareth led projects with the UK Home Office, National Criminal Intelligence Service, Interpol and other UK and European security bodies to assess and respond to the emerging national threats from the Internet. Gareth has also been a board member for mobile marketing companies, and was involved in a joint venture with Kirch Gruppe on mobile entertainment.
Candice Kersh is a partner with Frankfurt Kurnit and one of the nation’s leading advertising lawyers. She practices in all areas of advertising, marketing, and promotion law, and represents top agencies as well as some of the world’s largest advertisers. In 2008, Ms. Kersh became the first lawyer ever named to the prestigious Advertising Age “Women to Watch” list.
Falk Wöhler-Moorhoff worked three years for a German company in Singapore and two years for an Internet start-up before he joined Detecon International, the management & technology consulting arm of Deutsche Telekom Group, in 2001. He is Managing Consultant focusing business innovation and telco-media convergence. He holds an MBA.
Hijazin has more than 14 years experience in the wireless industry and was one of the early leaders that contributed to the national build-out of the PCS wireless networks. Today, he is focused on creating innovative opportunities that enable mobile marketing and mobile Internet services to accelerate growth while providing enhanced user experiences.
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
Before joining Hard Rock, Paul led a team responsible for driving operational improvements at Reed Elsevier, a leading information solutions provider with marks such as LexisNexis. His prior experience also includes several years with Accenture, where he helped BT, Compaq, Sony-Ericson and Vodafone to develop their business strategies
Daniel Emmons joined Lucent in 1998 as a Product Manager for the IP Routing division. During this period, Mr. Emmons defined and developed initiatives that meet Lucent's strategic objectives in the area of IP, and was subsequently responsible for the launch of new software products. Daniel is currently responsible for defining, developing and executing go-to-market strategies and initiatives for Alcatel-Lucent Services in Europe. The solutions span IP Transformation, Applications Integration, Managed Services, and Consulting. Daniel holds a Master of Education degree from Boston College and a MBA in marketing from University of Notre Dame. He has over 12 years of experience in leadership positions in product management and marketing.
|
DCA3
Tuesday, November 18
4:00 PM
- 5:30 PM
|
Advertising-2
| Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective
• How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users?
• Regulatory and privacy issues of opt-in versus opt-out issues
• Examining best practice in mobile advertising
• Revenue predictions reviewed - have the expectations been met?
• A market in motion - who will dominate Mobile Advertising?
• The disruptive threat of the ad-funded business model - when all content will be free
• Perspectives from the applications and content providers
Gareth Maclachlan, Chief Operating Officer
Prior to founding AdaptiveMobile in 2003, Gareth was Wireless Investment Director at global VC firm ETF Group, and Principal Consultant at PWC, responsible for the UK e-business practice.
At GCHQ, Gareth led projects with the UK Home Office, National Criminal Intelligence Service, Interpol and other UK and European security bodies to assess and respond to the emerging national threats from the Internet. Gareth has also been a board member for mobile marketing companies, and was involved in a joint venture with Kirch Gruppe on mobile entertainment.
Candice Kersh is a partner with Frankfurt Kurnit and one of the nation’s leading advertising lawyers. She practices in all areas of advertising, marketing, and promotion law, and represents top agencies as well as some of the world’s largest advertisers. In 2008, Ms. Kersh became the first lawyer ever named to the prestigious Advertising Age “Women to Watch” list.
Falk Wöhler-Moorhoff worked three years for a German company in Singapore and two years for an Internet start-up before he joined Detecon International, the management & technology consulting arm of Deutsche Telekom Group, in 2001. He is Managing Consultant focusing business innovation and telco-media convergence. He holds an MBA.
Hijazin has more than 14 years experience in the wireless industry and was one of the early leaders that contributed to the national build-out of the PCS wireless networks. Today, he is focused on creating innovative opportunities that enable mobile marketing and mobile Internet services to accelerate growth while providing enhanced user experiences.
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
Before joining Hard Rock, Paul led a team responsible for driving operational improvements at Reed Elsevier, a leading information solutions provider with marks such as LexisNexis. His prior experience also includes several years with Accenture, where he helped BT, Compaq, Sony-Ericson and Vodafone to develop their business strategies
Daniel Emmons joined Lucent in 1998 as a Product Manager for the IP Routing division. During this period, Mr. Emmons defined and developed initiatives that meet Lucent's strategic objectives in the area of IP, and was subsequently responsible for the launch of new software products. Daniel is currently responsible for defining, developing and executing go-to-market strategies and initiatives for Alcatel-Lucent Services in Europe. The solutions span IP Transformation, Applications Integration, Managed Services, and Consulting. Daniel holds a Master of Education degree from Boston College and a MBA in marketing from University of Notre Dame. He has over 12 years of experience in leadership positions in product management and marketing.
| |
The New Content Value Chain
Chair
:
Paul Hughes
TM Forum,
Research Principal/IRC
Paul Hughes is a Research Principal with TM Forum Insights Group, a newly created research division formed within TM Forum’s Transformation Research Center. Paul Hughes is responsible for creating and supporting research in the areas of billing and customer care, content management, service provider technology transformation, assurance and other areas involving service provider technology transformation.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA8
Wednesday, November 19
9:00 AM
- 10:30 AM
|
The New Content Value Chain-1
|
In his role as Deputy Director of Worldwide Internet Anti-Piracy Operations for the Motion Picture Association (MPA), Craig Winter manages the association’s on-line search for Internet copyright violators and is responsible for analyzing and employing new strategies and technologies used to fight Internet piracy.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
Phil Dance is formerly BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil's role at BT included delivery of new service capabilities. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This radically simplifies the means for partners and customers to take new concepts to market.
As the Product Manager for Alcatel-Lucent's 5670 Reporting and Analysis Manager, a key component to Alcatel-Lucent's management solution for online services, Phil is key member of the team working to evolve Alcatel-Lucent's Triple Play Service Delivery Architecture - version '2.0'. Prior to joining Alcatel-Lucent in 2006, Phil was the Vice President of Product Management for N-able Technologies, the leading provider of IT and Network Management solutions for the Managed Services Industry.
Jim is currently Director of Product Marketing for Search and Digital Advertising at Amdocs. Jim has extensive knowledge of interactive technologies and digital marketing within consumer and business-to-business markets. Jim was formerly at DoubleClick where he was part of the management team responsible for launching DoubleClick’s Advertising Exchange.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
Under Zach’s 10 years of leadership, Front Porch has created valuable solutions for Internet providers and grown its leadership position based on technology, profitability, global market share, and partnerships. He has 24 years experience in the Internet and publishing industries and a Masters in International Business from UC San Diego.
|
DCA10
Wednesday, November 19
11:00 AM
- 12:30 PM
|
The New Content Value Chain-2
| Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Safi Bajwa is responsible for Content Technology and Operations in McGraw Hill. He is currently working on an effort to transform the Organization from a Publishing company into an Information Provider. Safi has been in the Data Management business for over 15 years. He was previously Managing Director of Enterprise Reference Data for The Bank of New York Mellon Corporation.
Sanjay is Vice President of Product Marketing at Brightcove, leading the product team responsible for Brightcove’s core service and spearheading product marketing across the organization. Before Brightcove, Sanjay led product management and marketing for Tellme Networks. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company.
Alpna J. Doshi is currently the Chief Information Officer of Reliance Group and CEO of Reliance Tech Services, the IT Organization of India’s foremost integrated telecom company. Alpna, with two decades of experiences in Information, Communication, and Entertainment industries, is driving key IT Transformational Initiatives to support business growth for Reliance.
Alpna has been an active contributor to TM Forum for over 7 years and she has been appointed to the TM Forum Board of Directors.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages.
It will also showcase key content examples.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
Keith Miller, MD EMEA of eBIZmobility has over 30 years Telecoms experience with senior operational roles including CEO of Appium AB and MD of OSS products worldwide at Agilent where he successfully completed and integrated strategic acquisitions totalling more than $700M. Keith has also held various managerial positions at TCSI Corp, BT, Concert and Syncordia in the USA and Europe. He holds a master's degree in Business Administration from Cranfield College, and a bachelor's degree in Physical Electronics from Warwick University.
|
DCA10
Wednesday, November 19
11:00 AM
- 12:30 PM
|
The New Content Value Chain-2
| Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Safi Bajwa is responsible for Content Technology and Operations in McGraw Hill. He is currently working on an effort to transform the Organization from a Publishing company into an Information Provider. Safi has been in the Data Management business for over 15 years. He was previously Managing Director of Enterprise Reference Data for The Bank of New York Mellon Corporation.
Sanjay is Vice President of Product Marketing at Brightcove, leading the product team responsible for Brightcove’s core service and spearheading product marketing across the organization. Before Brightcove, Sanjay led product management and marketing for Tellme Networks. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company.
Alpna J. Doshi is currently the Chief Information Officer of Reliance Group and CEO of Reliance Tech Services, the IT Organization of India’s foremost integrated telecom company. Alpna, with two decades of experiences in Information, Communication, and Entertainment industries, is driving key IT Transformational Initiatives to support business growth for Reliance.
Alpna has been an active contributor to TM Forum for over 7 years and she has been appointed to the TM Forum Board of Directors.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages.
It will also showcase key content examples.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
Keith Miller, MD EMEA of eBIZmobility has over 30 years Telecoms experience with senior operational roles including CEO of Appium AB and MD of OSS products worldwide at Agilent where he successfully completed and integrated strategic acquisitions totalling more than $700M. Keith has also held various managerial positions at TCSI Corp, BT, Concert and Syncordia in the USA and Europe. He holds a master's degree in Business Administration from Cranfield College, and a bachelor's degree in Physical Electronics from Warwick University.
|
DCA10
Wednesday, November 19
11:00 AM
- 12:30 PM
|
The New Content Value Chain-2
| Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Safi Bajwa is responsible for Content Technology and Operations in McGraw Hill. He is currently working on an effort to transform the Organization from a Publishing company into an Information Provider. Safi has been in the Data Management business for over 15 years. He was previously Managing Director of Enterprise Reference Data for The Bank of New York Mellon Corporation.
Sanjay is Vice President of Product Marketing at Brightcove, leading the product team responsible for Brightcove’s core service and spearheading product marketing across the organization. Before Brightcove, Sanjay led product management and marketing for Tellme Networks. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company.
Alpna J. Doshi is currently the Chief Information Officer of Reliance Group and CEO of Reliance Tech Services, the IT Organization of India’s foremost integrated telecom company. Alpna, with two decades of experiences in Information, Communication, and Entertainment industries, is driving key IT Transformational Initiatives to support business growth for Reliance.
Alpna has been an active contributor to TM Forum for over 7 years and she has been appointed to the TM Forum Board of Directors.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages.
It will also showcase key content examples.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
Keith Miller, MD EMEA of eBIZmobility has over 30 years Telecoms experience with senior operational roles including CEO of Appium AB and MD of OSS products worldwide at Agilent where he successfully completed and integrated strategic acquisitions totalling more than $700M. Keith has also held various managerial positions at TCSI Corp, BT, Concert and Syncordia in the USA and Europe. He holds a master's degree in Business Administration from Cranfield College, and a bachelor's degree in Physical Electronics from Warwick University.
|
DCA10
Wednesday, November 19
11:00 AM
- 12:30 PM
|
The New Content Value Chain-2
| Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Safi Bajwa is responsible for Content Technology and Operations in McGraw Hill. He is currently working on an effort to transform the Organization from a Publishing company into an Information Provider. Safi has been in the Data Management business for over 15 years. He was previously Managing Director of Enterprise Reference Data for The Bank of New York Mellon Corporation.
Sanjay is Vice President of Product Marketing at Brightcove, leading the product team responsible for Brightcove’s core service and spearheading product marketing across the organization. Before Brightcove, Sanjay led product management and marketing for Tellme Networks. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company.
Alpna J. Doshi is currently the Chief Information Officer of Reliance Group and CEO of Reliance Tech Services, the IT Organization of India’s foremost integrated telecom company. Alpna, with two decades of experiences in Information, Communication, and Entertainment industries, is driving key IT Transformational Initiatives to support business growth for Reliance.
Alpna has been an active contributor to TM Forum for over 7 years and she has been appointed to the TM Forum Board of Directors.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages.
It will also showcase key content examples.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
Keith Miller, MD EMEA of eBIZmobility has over 30 years Telecoms experience with senior operational roles including CEO of Appium AB and MD of OSS products worldwide at Agilent where he successfully completed and integrated strategic acquisitions totalling more than $700M. Keith has also held various managerial positions at TCSI Corp, BT, Concert and Syncordia in the USA and Europe. He holds a master's degree in Business Administration from Cranfield College, and a bachelor's degree in Physical Electronics from Warwick University.
|
DCA10
Wednesday, November 19
11:00 AM
- 12:30 PM
|
The New Content Value Chain-2
| Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Safi Bajwa is responsible for Content Technology and Operations in McGraw Hill. He is currently working on an effort to transform the Organization from a Publishing company into an Information Provider. Safi has been in the Data Management business for over 15 years. He was previously Managing Director of Enterprise Reference Data for The Bank of New York Mellon Corporation.
Sanjay is Vice President of Product Marketing at Brightcove, leading the product team responsible for Brightcove’s core service and spearheading product marketing across the organization. Before Brightcove, Sanjay led product management and marketing for Tellme Networks. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company.
Alpna J. Doshi is currently the Chief Information Officer of Reliance Group and CEO of Reliance Tech Services, the IT Organization of India’s foremost integrated telecom company. Alpna, with two decades of experiences in Information, Communication, and Entertainment industries, is driving key IT Transformational Initiatives to support business growth for Reliance.
Alpna has been an active contributor to TM Forum for over 7 years and she has been appointed to the TM Forum Board of Directors.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages.
It will also showcase key content examples.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
Keith Miller, MD EMEA of eBIZmobility has over 30 years Telecoms experience with senior operational roles including CEO of Appium AB and MD of OSS products worldwide at Agilent where he successfully completed and integrated strategic acquisitions totalling more than $700M. Keith has also held various managerial positions at TCSI Corp, BT, Concert and Syncordia in the USA and Europe. He holds a master's degree in Business Administration from Cranfield College, and a bachelor's degree in Physical Electronics from Warwick University.
|
DCA10
Wednesday, November 19
11:00 AM
- 12:30 PM
|
The New Content Value Chain-2
| Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Safi Bajwa is responsible for Content Technology and Operations in McGraw Hill. He is currently working on an effort to transform the Organization from a Publishing company into an Information Provider. Safi has been in the Data Management business for over 15 years. He was previously Managing Director of Enterprise Reference Data for The Bank of New York Mellon Corporation.
Sanjay is Vice President of Product Marketing at Brightcove, leading the product team responsible for Brightcove’s core service and spearheading product marketing across the organization. Before Brightcove, Sanjay led product management and marketing for Tellme Networks. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company.
Alpna J. Doshi is currently the Chief Information Officer of Reliance Group and CEO of Reliance Tech Services, the IT Organization of India’s foremost integrated telecom company. Alpna, with two decades of experiences in Information, Communication, and Entertainment industries, is driving key IT Transformational Initiatives to support business growth for Reliance.
Alpna has been an active contributor to TM Forum for over 7 years and she has been appointed to the TM Forum Board of Directors.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages.
It will also showcase key content examples.
Tyler Slocum is a three-time Emmy Award-winning Producer and Senior Director of Advanced Services at DIRECTV. He has over 14 years of experience in the entertainment and satellite industries and currently oversees all of the interactive television, DVR, VOD, and mobile services for DIRECTV.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
Keith Miller, MD EMEA of eBIZmobility has over 30 years Telecoms experience with senior operational roles including CEO of Appium AB and MD of OSS products worldwide at Agilent where he successfully completed and integrated strategic acquisitions totalling more than $700M. Keith has also held various managerial positions at TCSI Corp, BT, Concert and Syncordia in the USA and Europe. He holds a master's degree in Business Administration from Cranfield College, and a bachelor's degree in Physical Electronics from Warwick University.
| |
Monetizing
Chair
:
Robert Rich
TM Forum,
MD TM Forum Insights
Robert J. (Rob) Rich is Managing Director of the TM Forum's Transformation Research Center, the TM Forum Insights Group, and the Publications Group. Mr. Rich has more than 15 years experience in market research and consulting, including 11 years as Executive Vice President of Communications & Networking at the Yankee Group. Prior to that, Mr. Rich spent 17 years in the computer/networking industry, where he held management positions in communications, professional services, software engineering and information technology strategy.
|
DCA12
Wednesday, November 19
2:00 PM
- 3:30 PM
|
Monetizing-1
| Bringing the 3 Screens to Life
Consumers worldwide want more control over how they experience content. Accenture research shows the digital wants to move content between the “Connected Devices” in the Digital Home.. Some carriers and vendors have done an outstanding job setting the “Three Screen” vision – convergence of customer experience across TVs, PCs, mobile devices. This presentation explores business, operational and technological challenges that service providers have to overcome to win the race for Three Screen and be leaders in the digital world.
Chris Condon is the Director and CTO of Accenture’s Innovation Center, which provides leading technology capabilities and solutions, demonstration and development facilities, skilled professionals, cross-industry expertise and a global network of alliance partners to help companies bring their ideas to life quickly.
Mr Condon is also the Communications, High Tech and Media Lead within Accenture’s System Integration and Technology Practice for North America Growth & Innovation.
His areas of expertise include Technology Visioning, Service Delivery Platforms, New Product Development, User Experience, Trivergence, Multi-Channel Architectures and Web 2.0.
Multiplayer Gaming: The New Revenue Hot-Bed for Service Providers and Advertisers
Multi-player games are a sure-shot way of penetrating the youth and commuting population in urban areas. Multi-player gaming can bring in additional revenues by incorporating social networking and community building features into the platform. The presentation explains how CanvasM’s multi-player gaming solution allows operators and advertisers to reach their audience via innovative community building applications. Further discusses how the platform is used to build user-profiles thus providing a comprehensive database for future campaigns.
Ramesh Balakrishnan is Associate Vice President – Pre-Sales & Business Development at Canvas M, a Joint Venture between Motorola and Tech Mahindra. Ramesh is responsible for driving end to end engagements with operators in North America in the areas of mobile value added services and converged applications. Ramesh has more than 12 years of experience in the Communications industry, having worked in increasingly responsible positions at Bell Canada, Amdocs, Critical Path and Tanla Solutions.
Mobile Social Networks- Hidden Potential
Social Networking in the mobile environment is recognized as a growing trend. Network operators already have two-thirds of the capability for developing their own Social Network framework. Exploiting an operator’s own assets to deliver a Social Network framework far outweighs the short-term benefits of outsourcing social networks to Internet players. Learn how the use of privacy controls, profile definitions and group relationships can be used to support these efforts as you enter this new and expanding area of service.
Philip Steele is the Product Manager of Redknee’s personalisation products including Subscriber Profile Management, Group Management and Service Personalisation. Phil spent nine years at 02 prior to joining Redknee. He is a Member of the IEE and has a B.Eng (Honours) degree from Bradford University, UK, and a MBA from Cranfield University, UK.
|
DCA12
Wednesday, November 19
2:00 PM
- 3:30 PM
|
Monetizing-1
| Bringing the 3 Screens to Life
Consumers worldwide want more control over how they experience content. Accenture research shows the digital wants to move content between the “Connected Devices” in the Digital Home.. Some carriers and vendors have done an outstanding job setting the “Three Screen” vision – convergence of customer experience across TVs, PCs, mobile devices. This presentation explores business, operational and technological challenges that service providers have to overcome to win the race for Three Screen and be leaders in the digital world.
Chris Condon is the Director and CTO of Accenture’s Innovation Center, which provides leading technology capabilities and solutions, demonstration and development facilities, skilled professionals, cross-industry expertise and a global network of alliance partners to help companies bring their ideas to life quickly.
Mr Condon is also the Communications, High Tech and Media Lead within Accenture’s System Integration and Technology Practice for North America Growth & Innovation.
His areas of expertise include Technology Visioning, Service Delivery Platforms, New Product Development, User Experience, Trivergence, Multi-Channel Architectures and Web 2.0.
Multiplayer Gaming: The New Revenue Hot-Bed for Service Providers and Advertisers
Multi-player games are a sure-shot way of penetrating the youth and commuting population in urban areas. Multi-player gaming can bring in additional revenues by incorporating social networking and community building features into the platform. The presentation explains how CanvasM’s multi-player gaming solution allows operators and advertisers to reach their audience via innovative community building applications. Further discusses how the platform is used to build user-profiles thus providing a comprehensive database for future campaigns.
Ramesh Balakrishnan is Associate Vice President – Pre-Sales & Business Development at Canvas M, a Joint Venture between Motorola and Tech Mahindra. Ramesh is responsible for driving end to end engagements with operators in North America in the areas of mobile value added services and converged applications. Ramesh has more than 12 years of experience in the Communications industry, having worked in increasingly responsible positions at Bell Canada, Amdocs, Critical Path and Tanla Solutions.
Mobile Social Networks- Hidden Potential
Social Networking in the mobile environment is recognized as a growing trend. Network operators already have two-thirds of the capability for developing their own Social Network framework. Exploiting an operator’s own assets to deliver a Social Network framework far outweighs the short-term benefits of outsourcing social networks to Internet players. Learn how the use of privacy controls, profile definitions and group relationships can be used to support these efforts as you enter this new and expanding area of service.
Philip Steele is the Product Manager of Redknee’s personalisation products including Subscriber Profile Management, Group Management and Service Personalisation. Phil spent nine years at 02 prior to joining Redknee. He is a Member of the IEE and has a B.Eng (Honours) degree from Bradford University, UK, and a MBA from Cranfield University, UK.
|
DCA12
Wednesday, November 19
2:00 PM
- 3:30 PM
|
Monetizing-1
| Bringing the 3 Screens to Life
Consumers worldwide want more control over how they experience content. Accenture research shows the digital wants to move content between the “Connected Devices” in the Digital Home.. Some carriers and vendors have done an outstanding job setting the “Three Screen” vision – convergence of customer experience across TVs, PCs, mobile devices. This presentation explores business, operational and technological challenges that service providers have to overcome to win the race for Three Screen and be leaders in the digital world.
Chris Condon is the Director and CTO of Accenture’s Innovation Center, which provides leading technology capabilities and solutions, demonstration and development facilities, skilled professionals, cross-industry expertise and a global network of alliance partners to help companies bring their ideas to life quickly.
Mr Condon is also the Communications, High Tech and Media Lead within Accenture’s System Integration and Technology Practice for North America Growth & Innovation.
His areas of expertise include Technology Visioning, Service Delivery Platforms, New Product Development, User Experience, Trivergence, Multi-Channel Architectures and Web 2.0.
Multiplayer Gaming: The New Revenue Hot-Bed for Service Providers and Advertisers
Multi-player games are a sure-shot way of penetrating the youth and commuting population in urban areas. Multi-player gaming can bring in additional revenues by incorporating social networking and community building features into the platform. The presentation explains how CanvasM’s multi-player gaming solution allows operators and advertisers to reach their audience via innovative community building applications. Further discusses how the platform is used to build user-profiles thus providing a comprehensive database for future campaigns.
Ramesh Balakrishnan is Associate Vice President – Pre-Sales & Business Development at Canvas M, a Joint Venture between Motorola and Tech Mahindra. Ramesh is responsible for driving end to end engagements with operators in North America in the areas of mobile value added services and converged applications. Ramesh has more than 12 years of experience in the Communications industry, having worked in increasingly responsible positions at Bell Canada, Amdocs, Critical Path and Tanla Solutions.
Mobile Social Networks- Hidden Potential
Social Networking in the mobile environment is recognized as a growing trend. Network operators already have two-thirds of the capability for developing their own Social Network framework. Exploiting an operator’s own assets to deliver a Social Network framework far outweighs the short-term benefits of outsourcing social networks to Internet players. Learn how the use of privacy controls, profile definitions and group relationships can be used to support these efforts as you enter this new and expanding area of service.
Philip Steele is the Product Manager of Redknee’s personalisation products including Subscriber Profile Management, Group Management and Service Personalisation. Phil spent nine years at 02 prior to joining Redknee. He is a Member of the IEE and has a B.Eng (Honours) degree from Bradford University, UK, and a MBA from Cranfield University, UK.
|
DCA14
Wednesday, November 19
4:00 PM
- 5:30 PM
|
Monetizing-2
| New Business Models will Succeed or Fail Based on Effective use of Analytics
eTOM, TAM, and SID models provide an efficient mechanism for integrating advanced analytics into new content and targeted advertising business models. Using TMF models to enhance analytical infrastructure is an essential component of business transformation. Static customer segmentation models that have been used by operators in the past need to be updated to accommodate the predictive analytics necessary to make sub-second content delivery decisions based on location, presence, customer behavior and preferences.
Ken has over twenty years of telecom industry experience in design, deployment, and support of voice and data networks for large corporations worldwide. He has a Bachelors degree in Computer Science from the University of Florida and an MBA in Product Innovation Management from North Carolina State University.
What Convergence Means to Content Providers
As a natural extension of convergence, we have seen huge advances in the way revenue management, pricing and product catalog's are being implemented. Real time revenue management use to be the realm of telcos, but ever since Intellectual Property moved in to its new home on the Web (the other IP), the media and entertainment industry is only too happy to be chanting the convergence mantra and for good reason.
Faraz Yusufi is a technology consultant, he has been involved with revenue and transaction management systems for over 10 years, His accomplishments include developing converged revenue management solutions for various clients. Faraz also has a strong Content Management background, having worked for AOL both in the B/OSS realm as well as the content management arena while AOL transitioned from an ISP to a content provider. He currently consults on Oracle CBRM implementations. Faraz and his wife, Fatima, reside in the Washington DC metro area.
Digital Asset Management: A Studio Perspective
Approximately eight years ago, most of the major Studios started investing is DAM solutions. The initial investment was intended to improve collaboration within marketing groups and the repurposing of marketing collateral. The “overnight” introduction of digital distribution forced Studios to swiftly change their focus from the marketing to the production, post-production, and distribution organization with more emphasis placed on Media Asset Management (MAM) and the entertainment value chain. Mr. Leal will discuss the current state of the industry, challenges faced around the storage, movement, tracking, protection, and distribution of Studio content as well as thoughts on the future direction of MAM and Digital Distribution within the major Studios.
Frank Leal leads Cognizant Technologies entertainment consulting practice in Southern California. Mr. Leal joined Cognizant in June 2008, after the acquisition of Strategic Vision Consulting (SVC) where Mr. Leal was a co-founder and Principal. SVC was a leading management and technology consulting firm in Southern California and one of the few technology consulting firms focused solely on the media and entertainment industry. SVC had 70 consultants most of which serviced one the major Studios. Mr. Leal started SVC’s DAM practice and participated in a number of DAM initiatives across most of the Studios. Mr. Leal is considered a thought leader in the DAM and entertainment technology space with over 15 years as a trusted advisor to IT and new technology executives.
|
DCA14
Wednesday, November 19
4:00 PM
- 5:30 PM
|
Monetizing-2
| New Business Models will Succeed or Fail Based on Effective use of Analytics
eTOM, TAM, and SID models provide an efficient mechanism for integrating advanced analytics into new content and targeted advertising business models. Using TMF models to enhance analytical infrastructure is an essential component of business transformation. Static customer segmentation models that have been used by operators in the past need to be updated to accommodate the predictive analytics necessary to make sub-second content delivery decisions based on location, presence, customer behavior and preferences.
Ken has over twenty years of telecom industry experience in design, deployment, and support of voice and data networks for large corporations worldwide. He has a Bachelors degree in Computer Science from the University of Florida and an MBA in Product Innovation Management from North Carolina State University.
What Convergence Means to Content Providers
As a natural extension of convergence, we have seen huge advances in the way revenue management, pricing and product catalog's are being implemented. Real time revenue management use to be the realm of telcos, but ever since Intellectual Property moved in to its new home on the Web (the other IP), the media and entertainment industry is only too happy to be chanting the convergence mantra and for good reason.
Faraz Yusufi is a technology consultant, he has been involved with revenue and transaction management systems for over 10 years, His accomplishments include developing converged revenue management solutions for various clients. Faraz also has a strong Content Management background, having worked for AOL both in the B/OSS realm as well as the content management arena while AOL transitioned from an ISP to a content provider. He currently consults on Oracle CBRM implementations. Faraz and his wife, Fatima, reside in the Washington DC metro area.
Digital Asset Management: A Studio Perspective
Approximately eight years ago, most of the major Studios started investing is DAM solutions. The initial investment was intended to improve collaboration within marketing groups and the repurposing of marketing collateral. The “overnight” introduction of digital distribution forced Studios to swiftly change their focus from the marketing to the production, post-production, and distribution organization with more emphasis placed on Media Asset Management (MAM) and the entertainment value chain. Mr. Leal will discuss the current state of the industry, challenges faced around the storage, movement, tracking, protection, and distribution of Studio content as well as thoughts on the future direction of MAM and Digital Distribution within the major Studios.
Frank Leal leads Cognizant Technologies entertainment consulting practice in Southern California. Mr. Leal joined Cognizant in June 2008, after the acquisition of Strategic Vision Consulting (SVC) where Mr. Leal was a co-founder and Principal. SVC was a leading management and technology consulting firm in Southern California and one of the few technology consulting firms focused solely on the media and entertainment industry. SVC had 70 consultants most of which serviced one the major Studios. Mr. Leal started SVC’s DAM practice and participated in a number of DAM initiatives across most of the Studios. Mr. Leal is considered a thought leader in the DAM and entertainment technology space with over 15 years as a trusted advisor to IT and new technology executives.
|
DCA14
Wednesday, November 19
4:00 PM
- 5:30 PM
|
Monetizing-2
| New Business Models will Succeed or Fail Based on Effective use of Analytics
eTOM, TAM, and SID models provide an efficient mechanism for integrating advanced analytics into new content and targeted advertising business models. Using TMF models to enhance analytical infrastructure is an essential component of business transformation. Static customer segmentation models that have been used by operators in the past need to be updated to accommodate the predictive analytics necessary to make sub-second content delivery decisions based on location, presence, customer behavior and preferences.
Ken has over twenty years of telecom industry experience in design, deployment, and support of voice and data networks for large corporations worldwide. He has a Bachelors degree in Computer Science from the University of Florida and an MBA in Product Innovation Management from North Carolina State University.
What Convergence Means to Content Providers
As a natural extension of convergence, we have seen huge advances in the way revenue management, pricing and product catalog's are being implemented. Real time revenue management use to be the realm of telcos, but ever since Intellectual Property moved in to its new home on the Web (the other IP), the media and entertainment industry is only too happy to be chanting the convergence mantra and for good reason.
Faraz Yusufi is a technology consultant, he has been involved with revenue and transaction management systems for over 10 years, His accomplishments include developing converged revenue management solutions for various clients. Faraz also has a strong Content Management background, having worked for AOL both in the B/OSS realm as well as the content management arena while AOL transitioned from an ISP to a content provider. He currently consults on Oracle CBRM implementations. Faraz and his wife, Fatima, reside in the Washington DC metro area.
Digital Asset Management: A Studio Perspective
Approximately eight years ago, most of the major Studios started investing is DAM solutions. The initial investment was intended to improve collaboration within marketing groups and the repurposing of marketing collateral. The “overnight” introduction of digital distribution forced Studios to swiftly change their focus from the marketing to the production, post-production, and distribution organization with more emphasis placed on Media Asset Management (MAM) and the entertainment value chain. Mr. Leal will discuss the current state of the industry, challenges faced around the storage, movement, tracking, protection, and distribution of Studio content as well as thoughts on the future direction of MAM and Digital Distribution within the major Studios.
Frank Leal leads Cognizant Technologies entertainment consulting practice in Southern California. Mr. Leal joined Cognizant in June 2008, after the acquisition of Strategic Vision Consulting (SVC) where Mr. Leal was a co-founder and Principal. SVC was a leading management and technology consulting firm in Southern California and one of the few technology consulting firms focused solely on the media and entertainment industry. SVC had 70 consultants most of which serviced one the major Studios. Mr. Leal started SVC’s DAM practice and participated in a number of DAM initiatives across most of the Studios. Mr. Leal is considered a thought leader in the DAM and entertainment technology space with over 15 years as a trusted advisor to IT and new technology executives.
| |
Focus on Cable
Chair
:
Kelly Anderson
TM Forum,
Sector Head for Cable Markets
As TMF’s Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly’s experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising and operational functions for cable operators
|
DCA4
Wednesday, November 19
9:00 AM
- 10:30 AM
|
Focus on Cable-1
| TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
As TMF's Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly's experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising, customer experience, and operational functions for cable operators. She is a recognized thought leader in next-generation IP service usage and exchange standards worldwide. She held the position of President of IPDR.org prior to the joining with the TM Forum. Prior to IPDR.org, Anderson held executive and management positions at Gabriel Communications Solutions, Inc., Intrado, Inc., Daleen Technologies, Birch Telecom, and AT&T.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market.
Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Enoch Glover has built an impressive resume working with technology giants such as Lucent, Cap Gemini, Ernst & Young, and most recently, Time Warner Cable. Enoch currently leads the development and operations teams for the enterprise digital phone order management system as well as managing key operations around strategic systems within TWC.
Mr. Kapani has more than 15 years of experience in the telecommunications industry delivering sales excellence and building value in areas such as global sales, channel development, operations and solution delivery. Prior to his current position of VP, Americas for ConceptWave, Mr. Kapani held senior positions at Architel, Nortel, Metsolv and TierOne.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
Alan Hoff leads the market development efforts for SeaChange International’s next-generation on demand software and advertising technologies and related applications, which will help facilitate the future of television entertainment by connecting consumers to content and consumers to consumers. His primary responsibilities include showcasing SeaChange’s newest software solutions to worldwide cable and telco operators, market analysis and planning, product marketing and alliance relations.
As Chief Technology Officer, Brian Cappellani is responsible for the architectural and technology vision and deliverables for Sigma Systems’ award-winning Service Management Platform and solutions suites. As a veteran in telecommunications, he has an extensive background in designing, architecting, and building large-scale operations and billing support systems. Mr. Cappellani also serves as an Advisory Director to the TM Forum’s Advisory Council and is also a member of the TMForum Technical Committee. He is a highly sought-after speaker on next-generation OSS and advanced advertising. Prior to joining Sigma Systems, Mr. Cappellani held numerous senior-level architecture, engineering and development management positions of increasing responsibility for Accenture and Accenture’s telecommunications practice. He holds an Electrical Engineering degree from the University of Waterloo in Waterloo, Ontario.
Susan McNeice is President of Software Market Insight after spending several years as the B/OSS specialist at Yankee Group.
|
DCA4
Wednesday, November 19
9:00 AM
- 10:30 AM
|
Focus on Cable-1
| TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
As TMF's Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly's experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising, customer experience, and operational functions for cable operators. She is a recognized thought leader in next-generation IP service usage and exchange standards worldwide. She held the position of President of IPDR.org prior to the joining with the TM Forum. Prior to IPDR.org, Anderson held executive and management positions at Gabriel Communications Solutions, Inc., Intrado, Inc., Daleen Technologies, Birch Telecom, and AT&T.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market.
Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Enoch Glover has built an impressive resume working with technology giants such as Lucent, Cap Gemini, Ernst & Young, and most recently, Time Warner Cable. Enoch currently leads the development and operations teams for the enterprise digital phone order management system as well as managing key operations around strategic systems within TWC.
Mr. Kapani has more than 15 years of experience in the telecommunications industry delivering sales excellence and building value in areas such as global sales, channel development, operations and solution delivery. Prior to his current position of VP, Americas for ConceptWave, Mr. Kapani held senior positions at Architel, Nortel, Metsolv and TierOne.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
Alan Hoff leads the market development efforts for SeaChange International’s next-generation on demand software and advertising technologies and related applications, which will help facilitate the future of television entertainment by connecting consumers to content and consumers to consumers. His primary responsibilities include showcasing SeaChange’s newest software solutions to worldwide cable and telco operators, market analysis and planning, product marketing and alliance relations.
As Chief Technology Officer, Brian Cappellani is responsible for the architectural and technology vision and deliverables for Sigma Systems’ award-winning Service Management Platform and solutions suites. As a veteran in telecommunications, he has an extensive background in designing, architecting, and building large-scale operations and billing support systems. Mr. Cappellani also serves as an Advisory Director to the TM Forum’s Advisory Council and is also a member of the TMForum Technical Committee. He is a highly sought-after speaker on next-generation OSS and advanced advertising. Prior to joining Sigma Systems, Mr. Cappellani held numerous senior-level architecture, engineering and development management positions of increasing responsibility for Accenture and Accenture’s telecommunications practice. He holds an Electrical Engineering degree from the University of Waterloo in Waterloo, Ontario.
Susan McNeice is President of Software Market Insight after spending several years as the B/OSS specialist at Yankee Group.
|
DCA4
Wednesday, November 19
9:00 AM
- 10:30 AM
|
Focus on Cable-1
| TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
As TMF's Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly's experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising, customer experience, and operational functions for cable operators. She is a recognized thought leader in next-generation IP service usage and exchange standards worldwide. She held the position of President of IPDR.org prior to the joining with the TM Forum. Prior to IPDR.org, Anderson held executive and management positions at Gabriel Communications Solutions, Inc., Intrado, Inc., Daleen Technologies, Birch Telecom, and AT&T.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market.
Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Enoch Glover has built an impressive resume working with technology giants such as Lucent, Cap Gemini, Ernst & Young, and most recently, Time Warner Cable. Enoch currently leads the development and operations teams for the enterprise digital phone order management system as well as managing key operations around strategic systems within TWC.
Mr. Kapani has more than 15 years of experience in the telecommunications industry delivering sales excellence and building value in areas such as global sales, channel development, operations and solution delivery. Prior to his current position of VP, Americas for ConceptWave, Mr. Kapani held senior positions at Architel, Nortel, Metsolv and TierOne.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
Alan Hoff leads the market development efforts for SeaChange International’s next-generation on demand software and advertising technologies and related applications, which will help facilitate the future of television entertainment by connecting consumers to content and consumers to consumers. His primary responsibilities include showcasing SeaChange’s newest software solutions to worldwide cable and telco operators, market analysis and planning, product marketing and alliance relations.
As Chief Technology Officer, Brian Cappellani is responsible for the architectural and technology vision and deliverables for Sigma Systems’ award-winning Service Management Platform and solutions suites. As a veteran in telecommunications, he has an extensive background in designing, architecting, and building large-scale operations and billing support systems. Mr. Cappellani also serves as an Advisory Director to the TM Forum’s Advisory Council and is also a member of the TMForum Technical Committee. He is a highly sought-after speaker on next-generation OSS and advanced advertising. Prior to joining Sigma Systems, Mr. Cappellani held numerous senior-level architecture, engineering and development management positions of increasing responsibility for Accenture and Accenture’s telecommunications practice. He holds an Electrical Engineering degree from the University of Waterloo in Waterloo, Ontario.
Susan McNeice is President of Software Market Insight after spending several years as the B/OSS specialist at Yankee Group.
|
DCA4
Wednesday, November 19
9:00 AM
- 10:30 AM
|
Focus on Cable-1
| TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
As TMF's Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly's experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising, customer experience, and operational functions for cable operators. She is a recognized thought leader in next-generation IP service usage and exchange standards worldwide. She held the position of President of IPDR.org prior to the joining with the TM Forum. Prior to IPDR.org, Anderson held executive and management positions at Gabriel Communications Solutions, Inc., Intrado, Inc., Daleen Technologies, Birch Telecom, and AT&T.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market.
Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Enoch Glover has built an impressive resume working with technology giants such as Lucent, Cap Gemini, Ernst & Young, and most recently, Time Warner Cable. Enoch currently leads the development and operations teams for the enterprise digital phone order management system as well as managing key operations around strategic systems within TWC.
Mr. Kapani has more than 15 years of experience in the telecommunications industry delivering sales excellence and building value in areas such as global sales, channel development, operations and solution delivery. Prior to his current position of VP, Americas for ConceptWave, Mr. Kapani held senior positions at Architel, Nortel, Metsolv and TierOne.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
Alan Hoff leads the market development efforts for SeaChange International’s next-generation on demand software and advertising technologies and related applications, which will help facilitate the future of television entertainment by connecting consumers to content and consumers to consumers. His primary responsibilities include showcasing SeaChange’s newest software solutions to worldwide cable and telco operators, market analysis and planning, product marketing and alliance relations.
As Chief Technology Officer, Brian Cappellani is responsible for the architectural and technology vision and deliverables for Sigma Systems’ award-winning Service Management Platform and solutions suites. As a veteran in telecommunications, he has an extensive background in designing, architecting, and building large-scale operations and billing support systems. Mr. Cappellani also serves as an Advisory Director to the TM Forum’s Advisory Council and is also a member of the TMForum Technical Committee. He is a highly sought-after speaker on next-generation OSS and advanced advertising. Prior to joining Sigma Systems, Mr. Cappellani held numerous senior-level architecture, engineering and development management positions of increasing responsibility for Accenture and Accenture’s telecommunications practice. He holds an Electrical Engineering degree from the University of Waterloo in Waterloo, Ontario.
Susan McNeice is President of Software Market Insight after spending several years as the B/OSS specialist at Yankee Group.
|
DCA4
Wednesday, November 19
9:00 AM
- 10:30 AM
|
Focus on Cable-1
| TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
As TMF's Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly's experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising, customer experience, and operational functions for cable operators. She is a recognized thought leader in next-generation IP service usage and exchange standards worldwide. She held the position of President of IPDR.org prior to the joining with the TM Forum. Prior to IPDR.org, Anderson held executive and management positions at Gabriel Communications Solutions, Inc., Intrado, Inc., Daleen Technologies, Birch Telecom, and AT&T.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market.
Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Enoch Glover has built an impressive resume working with technology giants such as Lucent, Cap Gemini, Ernst & Young, and most recently, Time Warner Cable. Enoch currently leads the development and operations teams for the enterprise digital phone order management system as well as managing key operations around strategic systems within TWC.
Mr. Kapani has more than 15 years of experience in the telecommunications industry delivering sales excellence and building value in areas such as global sales, channel development, operations and solution delivery. Prior to his current position of VP, Americas for ConceptWave, Mr. Kapani held senior positions at Architel, Nortel, Metsolv and TierOne.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
Alan Hoff leads the market development efforts for SeaChange International’s next-generation on demand software and advertising technologies and related applications, which will help facilitate the future of television entertainment by connecting consumers to content and consumers to consumers. His primary responsibilities include showcasing SeaChange’s newest software solutions to worldwide cable and telco operators, market analysis and planning, product marketing and alliance relations.
As Chief Technology Officer, Brian Cappellani is responsible for the architectural and technology vision and deliverables for Sigma Systems’ award-winning Service Management Platform and solutions suites. As a veteran in telecommunications, he has an extensive background in designing, architecting, and building large-scale operations and billing support systems. Mr. Cappellani also serves as an Advisory Director to the TM Forum’s Advisory Council and is also a member of the TMForum Technical Committee. He is a highly sought-after speaker on next-generation OSS and advanced advertising. Prior to joining Sigma Systems, Mr. Cappellani held numerous senior-level architecture, engineering and development management positions of increasing responsibility for Accenture and Accenture’s telecommunications practice. He holds an Electrical Engineering degree from the University of Waterloo in Waterloo, Ontario.
Susan McNeice is President of Software Market Insight after spending several years as the B/OSS specialist at Yankee Group.
|
DCA4
Wednesday, November 19
9:00 AM
- 10:30 AM
|
Focus on Cable-1
| TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
As TMF's Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly's experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising, customer experience, and operational functions for cable operators. She is a recognized thought leader in next-generation IP service usage and exchange standards worldwide. She held the position of President of IPDR.org prior to the joining with the TM Forum. Prior to IPDR.org, Anderson held executive and management positions at Gabriel Communications Solutions, Inc., Intrado, Inc., Daleen Technologies, Birch Telecom, and AT&T.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market.
Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Enoch Glover has built an impressive resume working with technology giants such as Lucent, Cap Gemini, Ernst & Young, and most recently, Time Warner Cable. Enoch currently leads the development and operations teams for the enterprise digital phone order management system as well as managing key operations around strategic systems within TWC.
Mr. Kapani has more than 15 years of experience in the telecommunications industry delivering sales excellence and building value in areas such as global sales, channel development, operations and solution delivery. Prior to his current position of VP, Americas for ConceptWave, Mr. Kapani held senior positions at Architel, Nortel, Metsolv and TierOne.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
Alan Hoff leads the market development efforts for SeaChange International’s next-generation on demand software and advertising technologies and related applications, which will help facilitate the future of television entertainment by connecting consumers to content and consumers to consumers. His primary responsibilities include showcasing SeaChange’s newest software solutions to worldwide cable and telco operators, market analysis and planning, product marketing and alliance relations.
As Chief Technology Officer, Brian Cappellani is responsible for the architectural and technology vision and deliverables for Sigma Systems’ award-winning Service Management Platform and solutions suites. As a veteran in telecommunications, he has an extensive background in designing, architecting, and building large-scale operations and billing support systems. Mr. Cappellani also serves as an Advisory Director to the TM Forum’s Advisory Council and is also a member of the TMForum Technical Committee. He is a highly sought-after speaker on next-generation OSS and advanced advertising. Prior to joining Sigma Systems, Mr. Cappellani held numerous senior-level architecture, engineering and development management positions of increasing responsibility for Accenture and Accenture’s telecommunications practice. He holds an Electrical Engineering degree from the University of Waterloo in Waterloo, Ontario.
Susan McNeice is President of Software Market Insight after spending several years as the B/OSS specialist at Yankee Group.
|
DCA4
Wednesday, November 19
9:00 AM
- 10:30 AM
|
Focus on Cable-1
| TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
As TMF's Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly's experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising, customer experience, and operational functions for cable operators. She is a recognized thought leader in next-generation IP service usage and exchange standards worldwide. She held the position of President of IPDR.org prior to the joining with the TM Forum. Prior to IPDR.org, Anderson held executive and management positions at Gabriel Communications Solutions, Inc., Intrado, Inc., Daleen Technologies, Birch Telecom, and AT&T.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market.
Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Enoch Glover has built an impressive resume working with technology giants such as Lucent, Cap Gemini, Ernst & Young, and most recently, Time Warner Cable. Enoch currently leads the development and operations teams for the enterprise digital phone order management system as well as managing key operations around strategic systems within TWC.
Mr. Kapani has more than 15 years of experience in the telecommunications industry delivering sales excellence and building value in areas such as global sales, channel development, operations and solution delivery. Prior to his current position of VP, Americas for ConceptWave, Mr. Kapani held senior positions at Architel, Nortel, Metsolv and TierOne.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
Alan Hoff leads the market development efforts for SeaChange International’s next-generation on demand software and advertising technologies and related applications, which will help facilitate the future of television entertainment by connecting consumers to content and consumers to consumers. His primary responsibilities include showcasing SeaChange’s newest software solutions to worldwide cable and telco operators, market analysis and planning, product marketing and alliance relations.
As Chief Technology Officer, Brian Cappellani is responsible for the architectural and technology vision and deliverables for Sigma Systems’ award-winning Service Management Platform and solutions suites. As a veteran in telecommunications, he has an extensive background in designing, architecting, and building large-scale operations and billing support systems. Mr. Cappellani also serves as an Advisory Director to the TM Forum’s Advisory Council and is also a member of the TMForum Technical Committee. He is a highly sought-after speaker on next-generation OSS and advanced advertising. Prior to joining Sigma Systems, Mr. Cappellani held numerous senior-level architecture, engineering and development management positions of increasing responsibility for Accenture and Accenture’s telecommunications practice. He holds an Electrical Engineering degree from the University of Waterloo in Waterloo, Ontario.
Susan McNeice is President of Software Market Insight after spending several years as the B/OSS specialist at Yankee Group.
|
DCA4
Wednesday, November 19
9:00 AM
- 10:30 AM
|
Focus on Cable-1
| TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
As TMF's Sector Head for Cable Markets, Kelly Anderson is responsible to drive the TMFs overall cable initiatives. Kelly's experience reaches various aspects of the communications industry such as consumer behavior tracking, personalization, interactive advertising, customer experience, and operational functions for cable operators. She is a recognized thought leader in next-generation IP service usage and exchange standards worldwide. She held the position of President of IPDR.org prior to the joining with the TM Forum. Prior to IPDR.org, Anderson held executive and management positions at Gabriel Communications Solutions, Inc., Intrado, Inc., Daleen Technologies, Birch Telecom, and AT&T.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market.
Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Enoch Glover has built an impressive resume working with technology giants such as Lucent, Cap Gemini, Ernst & Young, and most recently, Time Warner Cable. Enoch currently leads the development and operations teams for the enterprise digital phone order management system as well as managing key operations around strategic systems within TWC.
Mr. Kapani has more than 15 years of experience in the telecommunications industry delivering sales excellence and building value in areas such as global sales, channel development, operations and solution delivery. Prior to his current position of VP, Americas for ConceptWave, Mr. Kapani held senior positions at Architel, Nortel, Metsolv and TierOne.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
Alan Hoff leads the market development efforts for SeaChange International’s next-generation on demand software and advertising technologies and related applications, which will help facilitate the future of television entertainment by connecting consumers to content and consumers to consumers. His primary responsibilities include showcasing SeaChange’s newest software solutions to worldwide cable and telco operators, market analysis and planning, product marketing and alliance relations.
As Chief Technology Officer, Brian Cappellani is responsible for the architectural and technology vision and deliverables for Sigma Systems’ award-winning Service Management Platform and solutions suites. As a veteran in telecommunications, he has an extensive background in designing, architecting, and building large-scale operations and billing support systems. Mr. Cappellani also serves as an Advisory Director to the TM Forum’s Advisory Council and is also a member of the TMForum Technical Committee. He is a highly sought-after speaker on next-generation OSS and advanced advertising. Prior to joining Sigma Systems, Mr. Cappellani held numerous senior-level architecture, engineering and development management positions of increasing responsibility for Accenture and Accenture’s telecommunications practice. He holds an Electrical Engineering degree from the University of Waterloo in Waterloo, Ontario.
Susan McNeice is President of Software Market Insight after spending several years as the B/OSS specialist at Yankee Group.
|
DCA6
Wednesday, November 19
11:00 AM
- 12:30 PM
|
Focus on Cable-2
| Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
Rob joined Cox Communications in November 1996 and is currently serving as the Corporate Director of Operational Excellence. Rob brings many years of diverse engineering, operations, and business development experiences in the cable and telecommunications industry. Prior to joining Cox Communications, Rob served in a number of leadership positions at Nortel Networks
In his role as Director of Operational Excellence for Cox Communications Rob is responsible for the company's overall Strategic Network Engineering Reliability efforts as well as their Operations efficiency and effectiveness.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
Sanjay Mewada oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
Bruno Codispoti is a competency partner with BusinessEdge Solutions, an EMC Consulting Practice. Mr. Codispoti has 22 years of telecommunications industry experience. His current work is focused on the network operations systems that service providers and end clients use in maintaining services.
Yaron Raps is a competency partner for BusinessEdge Solutions, an EMC Consulting Practice. Mr. Raps has 17 years of industry experience and, in his current position as Converged Services Solutions practice lead, directs BusinessEdge teams in supporting Teir-1 service providers to realize new business opportunities for consumers, and commercial customers.
|
DCA6
Wednesday, November 19
11:00 AM
- 12:30 PM
|
Focus on Cable-2
| Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
Rob joined Cox Communications in November 1996 and is currently serving as the Corporate Director of Operational Excellence. Rob brings many years of diverse engineering, operations, and business development experiences in the cable and telecommunications industry. Prior to joining Cox Communications, Rob served in a number of leadership positions at Nortel Networks
In his role as Director of Operational Excellence for Cox Communications Rob is responsible for the company's overall Strategic Network Engineering Reliability efforts as well as their Operations efficiency and effectiveness.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
Sanjay Mewada oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
Bruno Codispoti is a competency partner with BusinessEdge Solutions, an EMC Consulting Practice. Mr. Codispoti has 22 years of telecommunications industry experience. His current work is focused on the network operations systems that service providers and end clients use in maintaining services.
Yaron Raps is a competency partner for BusinessEdge Solutions, an EMC Consulting Practice. Mr. Raps has 17 years of industry experience and, in his current position as Converged Services Solutions practice lead, directs BusinessEdge teams in supporting Teir-1 service providers to realize new business opportunities for consumers, and commercial customers.
|
DCA6
Wednesday, November 19
11:00 AM
- 12:30 PM
|
Focus on Cable-2
| Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
Rob joined Cox Communications in November 1996 and is currently serving as the Corporate Director of Operational Excellence. Rob brings many years of diverse engineering, operations, and business development experiences in the cable and telecommunications industry. Prior to joining Cox Communications, Rob served in a number of leadership positions at Nortel Networks
In his role as Director of Operational Excellence for Cox Communications Rob is responsible for the company's overall Strategic Network Engineering Reliability efforts as well as their Operations efficiency and effectiveness.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
Sanjay Mewada oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
Bruno Codispoti is a competency partner with BusinessEdge Solutions, an EMC Consulting Practice. Mr. Codispoti has 22 years of telecommunications industry experience. His current work is focused on the network operations systems that service providers and end clients use in maintaining services.
Yaron Raps is a competency partner for BusinessEdge Solutions, an EMC Consulting Practice. Mr. Raps has 17 years of industry experience and, in his current position as Converged Services Solutions practice lead, directs BusinessEdge teams in supporting Teir-1 service providers to realize new business opportunities for consumers, and commercial customers.
|
DCA6
Wednesday, November 19
11:00 AM
- 12:30 PM
|
Focus on Cable-2
| Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
Rob joined Cox Communications in November 1996 and is currently serving as the Corporate Director of Operational Excellence. Rob brings many years of diverse engineering, operations, and business development experiences in the cable and telecommunications industry. Prior to joining Cox Communications, Rob served in a number of leadership positions at Nortel Networks
In his role as Director of Operational Excellence for Cox Communications Rob is responsible for the company's overall Strategic Network Engineering Reliability efforts as well as their Operations efficiency and effectiveness.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
Sanjay Mewada oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
Bruno Codispoti is a competency partner with BusinessEdge Solutions, an EMC Consulting Practice. Mr. Codispoti has 22 years of telecommunications industry experience. His current work is focused on the network operations systems that service providers and end clients use in maintaining services.
Yaron Raps is a competency partner for BusinessEdge Solutions, an EMC Consulting Practice. Mr. Raps has 17 years of industry experience and, in his current position as Converged Services Solutions practice lead, directs BusinessEdge teams in supporting Teir-1 service providers to realize new business opportunities for consumers, and commercial customers.
|
DCA6
Wednesday, November 19
11:00 AM
- 12:30 PM
|
Focus on Cable-2
| Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
Rob joined Cox Communications in November 1996 and is currently serving as the Corporate Director of Operational Excellence. Rob brings many years of diverse engineering, operations, and business development experiences in the cable and telecommunications industry. Prior to joining Cox Communications, Rob served in a number of leadership positions at Nortel Networks
In his role as Director of Operational Excellence for Cox Communications Rob is responsible for the company's overall Strategic Network Engineering Reliability efforts as well as their Operations efficiency and effectiveness.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
Sanjay Mewada oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
Bruno Codispoti is a competency partner with BusinessEdge Solutions, an EMC Consulting Practice. Mr. Codispoti has 22 years of telecommunications industry experience. His current work is focused on the network operations systems that service providers and end clients use in maintaining services.
Yaron Raps is a competency partner for BusinessEdge Solutions, an EMC Consulting Practice. Mr. Raps has 17 years of industry experience and, in his current position as Converged Services Solutions practice lead, directs BusinessEdge teams in supporting Teir-1 service providers to realize new business opportunities for consumers, and commercial customers.
| |
Managing Content-Based Services
Chair
:
Colin Orviss
iGate Patni,
SVP - Patni Telecoms Consulting
Colin Orviss has >35 years’ experience in the Communications arena, working for two European Operators and a major US telecoms corporation. He has worked for Operators in over 30 countries advising on IS re-systemisation and strategic business transformation. Currently, Colin runs the Strategic Consulting practice of Patni Computer Systems.
|
DCA15
Thursday, November 20
9:00 AM
- 10:30 AM
|
Managing Content-Based Services-1
| Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Brad Soutiere, President and COO, joined Vertek in 1999 and has been involved in all aspects of the business including operations, sales and service delivery. Brad has over 25 years experience in the finance and telecommunications industries. He previously was Manager of Operations at Alltel providing outsourced telecommunications/data services.
Ms. Harris is the Director of Billing Services for Qwest. As such, her responsibilities include strategy and execution of new billing initiatives and infrastructure improvements along with management of certain critical line operations for Qwest billing. Alice has a team of over 85 employees.
Ms. Harris holds an MBA with honors from the University in Denver. She has worked at Qwest and its predecessors for 30 years with a brief stint at Level3 Communications where she was the Senior Director of Network Processes and Metrics charged with aligning North American and European network deployment processes.
 Leveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings.
This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
During the last 5 years, Mr. André Gascon served as Vice President, Information Technologies at Videotron. He recently accepted a new challenge as Vice President, 3G Wireless Technology where he is responsible for the construction and deployment of a 3rd generation wireless telephony network. In 2005, he successfully introduced IP telephony to the Quebec market and 42 months after the launch, Videotron has already achieved a 29% market share.
Dahl Morrison draws upon 25 years of experience in the telecommunications industry in his current role as Director – Business Development. Prior to ConceptWave, Mr. Morrison held senior sales positions at Wisor Telecom and CommTech Corporation, both USA-based BSS/OSS software development companies as well as 15 years at Bell Canada in Sales and Corporate Business Development.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
|
DCA15
Thursday, November 20
9:00 AM
- 10:30 AM
|
Managing Content-Based Services-1
| Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Brad Soutiere, President and COO, joined Vertek in 1999 and has been involved in all aspects of the business including operations, sales and service delivery. Brad has over 25 years experience in the finance and telecommunications industries. He previously was Manager of Operations at Alltel providing outsourced telecommunications/data services.
Ms. Harris is the Director of Billing Services for Qwest. As such, her responsibilities include strategy and execution of new billing initiatives and infrastructure improvements along with management of certain critical line operations for Qwest billing. Alice has a team of over 85 employees.
Ms. Harris holds an MBA with honors from the University in Denver. She has worked at Qwest and its predecessors for 30 years with a brief stint at Level3 Communications where she was the Senior Director of Network Processes and Metrics charged with aligning North American and European network deployment processes.
 Leveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings.
This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
During the last 5 years, Mr. André Gascon served as Vice President, Information Technologies at Videotron. He recently accepted a new challenge as Vice President, 3G Wireless Technology where he is responsible for the construction and deployment of a 3rd generation wireless telephony network. In 2005, he successfully introduced IP telephony to the Quebec market and 42 months after the launch, Videotron has already achieved a 29% market share.
Dahl Morrison draws upon 25 years of experience in the telecommunications industry in his current role as Director – Business Development. Prior to ConceptWave, Mr. Morrison held senior sales positions at Wisor Telecom and CommTech Corporation, both USA-based BSS/OSS software development companies as well as 15 years at Bell Canada in Sales and Corporate Business Development.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
|
DCA15
Thursday, November 20
9:00 AM
- 10:30 AM
|
Managing Content-Based Services-1
| Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Brad Soutiere, President and COO, joined Vertek in 1999 and has been involved in all aspects of the business including operations, sales and service delivery. Brad has over 25 years experience in the finance and telecommunications industries. He previously was Manager of Operations at Alltel providing outsourced telecommunications/data services.
Ms. Harris is the Director of Billing Services for Qwest. As such, her responsibilities include strategy and execution of new billing initiatives and infrastructure improvements along with management of certain critical line operations for Qwest billing. Alice has a team of over 85 employees.
Ms. Harris holds an MBA with honors from the University in Denver. She has worked at Qwest and its predecessors for 30 years with a brief stint at Level3 Communications where she was the Senior Director of Network Processes and Metrics charged with aligning North American and European network deployment processes.
 Leveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings.
This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
During the last 5 years, Mr. André Gascon served as Vice President, Information Technologies at Videotron. He recently accepted a new challenge as Vice President, 3G Wireless Technology where he is responsible for the construction and deployment of a 3rd generation wireless telephony network. In 2005, he successfully introduced IP telephony to the Quebec market and 42 months after the launch, Videotron has already achieved a 29% market share.
Dahl Morrison draws upon 25 years of experience in the telecommunications industry in his current role as Director – Business Development. Prior to ConceptWave, Mr. Morrison held senior sales positions at Wisor Telecom and CommTech Corporation, both USA-based BSS/OSS software development companies as well as 15 years at Bell Canada in Sales and Corporate Business Development.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
|
DCA15
Thursday, November 20
9:00 AM
- 10:30 AM
|
Managing Content-Based Services-1
| Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Brad Soutiere, President and COO, joined Vertek in 1999 and has been involved in all aspects of the business including operations, sales and service delivery. Brad has over 25 years experience in the finance and telecommunications industries. He previously was Manager of Operations at Alltel providing outsourced telecommunications/data services.
Ms. Harris is the Director of Billing Services for Qwest. As such, her responsibilities include strategy and execution of new billing initiatives and infrastructure improvements along with management of certain critical line operations for Qwest billing. Alice has a team of over 85 employees.
Ms. Harris holds an MBA with honors from the University in Denver. She has worked at Qwest and its predecessors for 30 years with a brief stint at Level3 Communications where she was the Senior Director of Network Processes and Metrics charged with aligning North American and European network deployment processes.
 Leveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings.
This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
During the last 5 years, Mr. André Gascon served as Vice President, Information Technologies at Videotron. He recently accepted a new challenge as Vice President, 3G Wireless Technology where he is responsible for the construction and deployment of a 3rd generation wireless telephony network. In 2005, he successfully introduced IP telephony to the Quebec market and 42 months after the launch, Videotron has already achieved a 29% market share.
Dahl Morrison draws upon 25 years of experience in the telecommunications industry in his current role as Director – Business Development. Prior to ConceptWave, Mr. Morrison held senior sales positions at Wisor Telecom and CommTech Corporation, both USA-based BSS/OSS software development companies as well as 15 years at Bell Canada in Sales and Corporate Business Development.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
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DCA15
Thursday, November 20
9:00 AM
- 10:30 AM
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Managing Content-Based Services-1
| Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Brad Soutiere, President and COO, joined Vertek in 1999 and has been involved in all aspects of the business including operations, sales and service delivery. Brad has over 25 years experience in the finance and telecommunications industries. He previously was Manager of Operations at Alltel providing outsourced telecommunications/data services.
Ms. Harris is the Director of Billing Services for Qwest. As such, her responsibilities include strategy and execution of new billing initiatives and infrastructure improvements along with management of certain critical line operations for Qwest billing. Alice has a team of over 85 employees.
Ms. Harris holds an MBA with honors from the University in Denver. She has worked at Qwest and its predecessors for 30 years with a brief stint at Level3 Communications where she was the Senior Director of Network Processes and Metrics charged with aligning North American and European network deployment processes.
 Leveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings.
This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
During the last 5 years, Mr. André Gascon served as Vice President, Information Technologies at Videotron. He recently accepted a new challenge as Vice President, 3G Wireless Technology where he is responsible for the construction and deployment of a 3rd generation wireless telephony network. In 2005, he successfully introduced IP telephony to the Quebec market and 42 months after the launch, Videotron has already achieved a 29% market share.
Dahl Morrison draws upon 25 years of experience in the telecommunications industry in his current role as Director – Business Development. Prior to ConceptWave, Mr. Morrison held senior sales positions at Wisor Telecom and CommTech Corporation, both USA-based BSS/OSS software development companies as well as 15 years at Bell Canada in Sales and Corporate Business Development.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
Director of Marketing for Qpass, Amdocs’ digital commerce division, which has processed over $4B of premium content transactions. Previously led marketing efforts for Amdocs’ master data management, SOA and business intelligence offerings, and for Amdocs 6, the company’s first landmark portfolio release. An expert in analytical CRM and marketing automation.
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DCA17
Thursday, November 20
11:00 AM
- 12:30 PM
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Managing Content-Based Services-2
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Frank is a Senior IT Architect with more than 12 years experience in telecommunications industry, thereof more than 7 years in consulting. Prior Swisscom he has been working as Senior Principal Consultant at Portal Software and a company of the Boston Consulting Group. At Swisscom he is in charge of the company’s future revenue management system architecture.
Assuring Service and Network Performance for Triple Play and Next Generation Services
In this presentation, Troy Saulnier will discuss how Bell Aliant has implemented industry leading service assurance solutions to assist in proactive capacity planning, monitoring and reporting that ultimately leads to its high-quality triple play and next-generation service delivery. Bell Aliant will also shed light on the steps that have been taken to determine which service assurance OSS technologies are best suited to meet the requirements of all internal customers and to ensure they are deployed and fit for purpose.
As the OSS architect and strategist for Bell Aliant, Troy is responsible for the company’s long-term network management vision. He has held various roles at Bell Aliant including engineering design, service creation and network planning. He holds a Masters of Science from Acadia University and a Masters of Engineering from Dalhousie.
As the senior strategic product marketing manager for InfoVista, Mr. Mahmood is responsible for planning and marketing the company’s proactive service assurance solutions to communications service providers on a worldwide basis. Amir is a telecom industry veteran with over 12 years of experience in envisioning, developing, marketing and managing complex business, residential and mobile solutions. Mr. Mahmood holds a bachelor of science in electrical engineering from Rutgers University and received his MBA from University of Kansas.
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DCA17
Thursday, November 20
11:00 AM
- 12:30 PM
|
Managing Content-Based Services-2
|
Frank is a Senior IT Architect with more than 12 years experience in telecommunications industry, thereof more than 7 years in consulting. Prior Swisscom he has been working as Senior Principal Consultant at Portal Software and a company of the Boston Consulting Group. At Swisscom he is in charge of the company’s future revenue management system architecture.
Assuring Service and Network Performance for Triple Play and Next Generation Services
In this presentation, Troy Saulnier will discuss how Bell Aliant has implemented industry leading service assurance solutions to assist in proactive capacity planning, monitoring and reporting that ultimately leads to its high-quality triple play and next-generation service delivery. Bell Aliant will also shed light on the steps that have been taken to determine which service assurance OSS technologies are best suited to meet the requirements of all internal customers and to ensure they are deployed and fit for purpose.
As the OSS architect and strategist for Bell Aliant, Troy is responsible for the company’s long-term network management vision. He has held various roles at Bell Aliant including engineering design, service creation and network planning. He holds a Masters of Science from Acadia University and a Masters of Engineering from Dalhousie.
As the senior strategic product marketing manager for InfoVista, Mr. Mahmood is responsible for planning and marketing the company’s proactive service assurance solutions to communications service providers on a worldwide basis. Amir is a telecom industry veteran with over 12 years of experience in envisioning, developing, marketing and managing complex business, residential and mobile solutions. Mr. Mahmood holds a bachelor of science in electrical engineering from Rutgers University and received his MBA from University of Kansas.
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DCA17
Thursday, November 20
11:00 AM
- 12:30 PM
|
Managing Content-Based Services-2
|
Frank is a Senior IT Architect with more than 12 years experience in telecommunications industry, thereof more than 7 years in consulting. Prior Swisscom he has been working as Senior Principal Consultant at Portal Software and a company of the Boston Consulting Group. At Swisscom he is in charge of the company’s future revenue management system architecture.
Assuring Service and Network Performance for Triple Play and Next Generation Services
In this presentation, Troy Saulnier will discuss how Bell Aliant has implemented industry leading service assurance solutions to assist in proactive capacity planning, monitoring and reporting that ultimately leads to its high-quality triple play and next-generation service delivery. Bell Aliant will also shed light on the steps that have been taken to determine which service assurance OSS technologies are best suited to meet the requirements of all internal customers and to ensure they are deployed and fit for purpose.
As the OSS architect and strategist for Bell Aliant, Troy is responsible for the company’s long-term network management vision. He has held various roles at Bell Aliant including engineering design, service creation and network planning. He holds a Masters of Science from Acadia University and a Masters of Engineering from Dalhousie.
As the senior strategic product marketing manager for InfoVista, Mr. Mahmood is responsible for planning and marketing the company’s proactive service assurance solutions to communications service providers on a worldwide basis. Amir is a telecom industry veteran with over 12 years of experience in envisioning, developing, marketing and managing complex business, residential and mobile solutions. Mr. Mahmood holds a bachelor of science in electrical engineering from Rutgers University and received his MBA from University of Kansas.
|
DCA17
Thursday, November 20
11:00 AM
- 12:30 PM
|
Managing Content-Based Services-2
|
Frank is a Senior IT Architect with more than 12 years experience in telecommunications industry, thereof more than 7 years in consulting. Prior Swisscom he has been working as Senior Principal Consultant at Portal Software and a company of the Boston Consulting Group. At Swisscom he is in charge of the company’s future revenue management system architecture.
Assuring Service and Network Performance for Triple Play and Next Generation Services
In this presentation, Troy Saulnier will discuss how Bell Aliant has implemented industry leading service assurance solutions to assist in proactive capacity planning, monitoring and reporting that ultimately leads to its high-quality triple play and next-generation service delivery. Bell Aliant will also shed light on the steps that have been taken to determine which service assurance OSS technologies are best suited to meet the requirements of all internal customers and to ensure they are deployed and fit for purpose.
As the OSS architect and strategist for Bell Aliant, Troy is responsible for the company’s long-term network management vision. He has held various roles at Bell Aliant including engineering design, service creation and network planning. He holds a Masters of Science from Acadia University and a Masters of Engineering from Dalhousie.
As the senior strategic product marketing manager for InfoVista, Mr. Mahmood is responsible for planning and marketing the company’s proactive service assurance solutions to communications service providers on a worldwide basis. Amir is a telecom industry veteran with over 12 years of experience in envisioning, developing, marketing and managing complex business, residential and mobile solutions. Mr. Mahmood holds a bachelor of science in electrical engineering from Rutgers University and received his MBA from University of Kansas.
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