About Us  |  Membership |  Help
Sign In |  Register

Advertising
Chair : Scott Seaborn
Ogilvy, Head of Mobile Technologies
DCA1
Tuesday, November 18
2:00 PM  - 3:30 PM
Advertising-1
Welcome Comments from the Chair
Afternoon welcome will be provided by the module chair, Scott Seaborn.
Engage, Acquire, Activate
This presentation covers the following topics: analyzing techniques for promoting successful user engagement with content; identifying and overcoming the barriers that currently limit content market; to what extent can content drive the future of advertising; understanding the role of the user within the content ecosystem, is the user the future of content?
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Q&A
DCA1
Tuesday, November 18
2:00 PM  - 3:30 PM
Advertising-1
Welcome Comments from the Chair
Afternoon welcome will be provided by the module chair, Scott Seaborn.
Engage, Acquire, Activate
This presentation covers the following topics: analyzing techniques for promoting successful user engagement with content; identifying and overcoming the barriers that currently limit content market; to what extent can content drive the future of advertising; understanding the role of the user within the content ecosystem, is the user the future of content?
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Q&A
DCA1
Tuesday, November 18
2:00 PM  - 3:30 PM
Advertising-1
Welcome Comments from the Chair
Afternoon welcome will be provided by the module chair, Scott Seaborn.
Engage, Acquire, Activate
This presentation covers the following topics: analyzing techniques for promoting successful user engagement with content; identifying and overcoming the barriers that currently limit content market; to what extent can content drive the future of advertising; understanding the role of the user within the content ecosystem, is the user the future of content?
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Q&A
DCA1
Tuesday, November 18
2:00 PM  - 3:30 PM
Advertising-1
Welcome Comments from the Chair
Afternoon welcome will be provided by the module chair, Scott Seaborn.
Engage, Acquire, Activate
This presentation covers the following topics: analyzing techniques for promoting successful user engagement with content; identifying and overcoming the barriers that currently limit content market; to what extent can content drive the future of advertising; understanding the role of the user within the content ecosystem, is the user the future of content?
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Q&A
DCA1
Tuesday, November 18
2:00 PM  - 3:30 PM
Advertising-1
Welcome Comments from the Chair
Afternoon welcome will be provided by the module chair, Scott Seaborn.
Engage, Acquire, Activate
This presentation covers the following topics: analyzing techniques for promoting successful user engagement with content; identifying and overcoming the barriers that currently limit content market; to what extent can content drive the future of advertising; understanding the role of the user within the content ecosystem, is the user the future of content?
Personalized Television Addresses Consumer Dissatisfaction and Shifts in Viewing Behavior
Competition in video entertainment has led to an overwhelming amount of content on countless channels, cumbersome interfaces, and highly expensive, non-personalized TV packages. Sezmi CEO Buno Pati will examine consumer dissatisfaction with current offerings and will address shifts in viewing behavior that speak to the demand for one, seamless, personal TV service that delivers all the content people want, while simultaneously opening the door for targeted advertising.
Q&A
DCA3
Tuesday, November 18
4:00 PM  - 5:30 PM
Advertising-2
Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective • How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users? • Regulatory and privacy issues of opt-in versus opt-out issues • Examining best practice in mobile advertising • Revenue predictions reviewed - have the expectations been met? • A market in motion - who will dominate Mobile Advertising? • The disruptive threat of the ad-funded business model - when all content will be free • Perspectives from the applications and content providers
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
DCA3
Tuesday, November 18
4:00 PM  - 5:30 PM
Advertising-2
Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective • How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users? • Regulatory and privacy issues of opt-in versus opt-out issues • Examining best practice in mobile advertising • Revenue predictions reviewed - have the expectations been met? • A market in motion - who will dominate Mobile Advertising? • The disruptive threat of the ad-funded business model - when all content will be free • Perspectives from the applications and content providers
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
DCA3
Tuesday, November 18
4:00 PM  - 5:30 PM
Advertising-2
Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective • How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users? • Regulatory and privacy issues of opt-in versus opt-out issues • Examining best practice in mobile advertising • Revenue predictions reviewed - have the expectations been met? • A market in motion - who will dominate Mobile Advertising? • The disruptive threat of the ad-funded business model - when all content will be free • Perspectives from the applications and content providers
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
DCA3
Tuesday, November 18
4:00 PM  - 5:30 PM
Advertising-2
Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective • How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users? • Regulatory and privacy issues of opt-in versus opt-out issues • Examining best practice in mobile advertising • Revenue predictions reviewed - have the expectations been met? • A market in motion - who will dominate Mobile Advertising? • The disruptive threat of the ad-funded business model - when all content will be free • Perspectives from the applications and content providers
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
DCA3
Tuesday, November 18
4:00 PM  - 5:30 PM
Advertising-2
Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective • How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users? • Regulatory and privacy issues of opt-in versus opt-out issues • Examining best practice in mobile advertising • Revenue predictions reviewed - have the expectations been met? • A market in motion - who will dominate Mobile Advertising? • The disruptive threat of the ad-funded business model - when all content will be free • Perspectives from the applications and content providers
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
DCA3
Tuesday, November 18
4:00 PM  - 5:30 PM
Advertising-2
Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective • How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users? • Regulatory and privacy issues of opt-in versus opt-out issues • Examining best practice in mobile advertising • Revenue predictions reviewed - have the expectations been met? • A market in motion - who will dominate Mobile Advertising? • The disruptive threat of the ad-funded business model - when all content will be free • Perspectives from the applications and content providers
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
DCA3
Tuesday, November 18
4:00 PM  - 5:30 PM
Advertising-2
Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective • How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users? • Regulatory and privacy issues of opt-in versus opt-out issues • Examining best practice in mobile advertising • Revenue predictions reviewed - have the expectations been met? • A market in motion - who will dominate Mobile Advertising? • The disruptive threat of the ad-funded business model - when all content will be free • Perspectives from the applications and content providers
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
DCA3
Tuesday, November 18
4:00 PM  - 5:30 PM
Advertising-2
Round Table Discussion: Examining Different Advertising Models from Across the Value Chain – From Operator to Applications /Content Providers
• Examining advertising models from an operator’s perspective • How should operators collaborate on a standard delivery and reporting mechanism to extend mobile each to ALL mobile users? • Regulatory and privacy issues of opt-in versus opt-out issues • Examining best practice in mobile advertising • Revenue predictions reviewed - have the expectations been met? • A market in motion - who will dominate Mobile Advertising? • The disruptive threat of the ad-funded business model - when all content will be free • Perspectives from the applications and content providers
Branding and Selling in a Multi-Screen World
In this session we will explorer revenue opportunities for multi-screen communication services from consumer good branding to m-commerce. Using data from real mobile and multi-channel marketing campaigns, we will debate future marketing tactics for developing brands and increasing sales volume. We will also discuss how these programs can link together user behavior and preference in a social networking context.
The New Content Value Chain
Chair : Paul Hughes
TM Forum, Research Principal/IRC
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA8
Wednesday, November 19
9:00 AM  - 10:30 AM
The New Content Value Chain-1
Round Table Discussion: Distribution Strategies and New Business Models for the New Value Chain
• What are the viable distribution strategies? • How will these relate to the changing business models? • How will advertising impact the value chain? • Where do the operators fit into the new value chain? • Other talking points to be determined
Round Table Discussion: Examining the Role of Telcos in the New Value Chain
• Understanding the role of the telcos in the new value chain • Who are the other key players and how will their role complement that of the telco • How can the telco leverage their legacy strengths? • Where and when should the telco be in control and when not?
DCA10
Wednesday, November 19
11:00 AM  - 12:30 PM
The New Content Value Chain-2
Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages. It will also showcase key content examples.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
DCA10
Wednesday, November 19
11:00 AM  - 12:30 PM
The New Content Value Chain-2
Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages. It will also showcase key content examples.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
DCA10
Wednesday, November 19
11:00 AM  - 12:30 PM
The New Content Value Chain-2
Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages. It will also showcase key content examples.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
DCA10
Wednesday, November 19
11:00 AM  - 12:30 PM
The New Content Value Chain-2
Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages. It will also showcase key content examples.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
DCA10
Wednesday, November 19
11:00 AM  - 12:30 PM
The New Content Value Chain-2
Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages. It will also showcase key content examples.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
DCA10
Wednesday, November 19
11:00 AM  - 12:30 PM
The New Content Value Chain-2
Round Table Discussion: Deriving New Value from Existing Content
This presentation discusses multi-facets of the transformation in a Media / Publishing Industry to derive value from existing content. It discusses the Organizational aspects, Data driven value chain management, Content formatting, operationalizing the transformation, repurposing of content, and overall managing the new value chain of content - addressing of Real time data as its needed, and when its needed. Application/mapping of eTOM model to a Media industry is highlighted.
Adding Value through Enhanced Content
This presentation will examine the addition of HD broadcasts, interactivity, streaming, and other enhancements to add value to core and subscription entertainment packages. It will also showcase key content examples.
The Value Chains Initiative
The TM Forum has been working on reducing the friction in the extended value chain across the new world of content and media by providing an appropriate set of specifications and standards to enable services supplied by different players in a value chain to effectively trade together in an automated fashion. This talk will cover the current areas of monetization, metadata and content ingestion and Sales reporting and their progress and the key players involved.
Monetizing
Chair : Robert Rich
TM Forum, MD TM Forum Insights
DCA12
Wednesday, November 19
2:00 PM  - 3:30 PM
Monetizing-1
Bringing the 3 Screens to Life
Consumers worldwide want more control over how they experience content. Accenture research shows the digital wants to move content between the “Connected Devices” in the Digital Home.. Some carriers and vendors have done an outstanding job setting the “Three Screen” vision – convergence of customer experience across TVs, PCs, mobile devices. This presentation explores business, operational and technological challenges that service providers have to overcome to win the race for Three Screen and be leaders in the digital world.
Multiplayer Gaming: The New Revenue Hot-Bed for Service Providers and Advertisers
Multi-player games are a sure-shot way of penetrating the youth and commuting population in urban areas. Multi-player gaming can bring in additional revenues by incorporating social networking and community building features into the platform. The presentation explains how CanvasM’s multi-player gaming solution allows operators and advertisers to reach their audience via innovative community building applications. Further discusses how the platform is used to build user-profiles thus providing a comprehensive database for future campaigns.
Mobile Social Networks- Hidden Potential
Social Networking in the mobile environment is recognized as a growing trend. Network operators already have two-thirds of the capability for developing their own Social Network framework. Exploiting an operator’s own assets to deliver a Social Network framework far outweighs the short-term benefits of outsourcing social networks to Internet players. Learn how the use of privacy controls, profile definitions and group relationships can be used to support these efforts as you enter this new and expanding area of service.
DCA12
Wednesday, November 19
2:00 PM  - 3:30 PM
Monetizing-1
Bringing the 3 Screens to Life
Consumers worldwide want more control over how they experience content. Accenture research shows the digital wants to move content between the “Connected Devices” in the Digital Home.. Some carriers and vendors have done an outstanding job setting the “Three Screen” vision – convergence of customer experience across TVs, PCs, mobile devices. This presentation explores business, operational and technological challenges that service providers have to overcome to win the race for Three Screen and be leaders in the digital world.
Multiplayer Gaming: The New Revenue Hot-Bed for Service Providers and Advertisers
Multi-player games are a sure-shot way of penetrating the youth and commuting population in urban areas. Multi-player gaming can bring in additional revenues by incorporating social networking and community building features into the platform. The presentation explains how CanvasM’s multi-player gaming solution allows operators and advertisers to reach their audience via innovative community building applications. Further discusses how the platform is used to build user-profiles thus providing a comprehensive database for future campaigns.
Mobile Social Networks- Hidden Potential
Social Networking in the mobile environment is recognized as a growing trend. Network operators already have two-thirds of the capability for developing their own Social Network framework. Exploiting an operator’s own assets to deliver a Social Network framework far outweighs the short-term benefits of outsourcing social networks to Internet players. Learn how the use of privacy controls, profile definitions and group relationships can be used to support these efforts as you enter this new and expanding area of service.
DCA12
Wednesday, November 19
2:00 PM  - 3:30 PM
Monetizing-1
Bringing the 3 Screens to Life
Consumers worldwide want more control over how they experience content. Accenture research shows the digital wants to move content between the “Connected Devices” in the Digital Home.. Some carriers and vendors have done an outstanding job setting the “Three Screen” vision – convergence of customer experience across TVs, PCs, mobile devices. This presentation explores business, operational and technological challenges that service providers have to overcome to win the race for Three Screen and be leaders in the digital world.
Multiplayer Gaming: The New Revenue Hot-Bed for Service Providers and Advertisers
Multi-player games are a sure-shot way of penetrating the youth and commuting population in urban areas. Multi-player gaming can bring in additional revenues by incorporating social networking and community building features into the platform. The presentation explains how CanvasM’s multi-player gaming solution allows operators and advertisers to reach their audience via innovative community building applications. Further discusses how the platform is used to build user-profiles thus providing a comprehensive database for future campaigns.
Mobile Social Networks- Hidden Potential
Social Networking in the mobile environment is recognized as a growing trend. Network operators already have two-thirds of the capability for developing their own Social Network framework. Exploiting an operator’s own assets to deliver a Social Network framework far outweighs the short-term benefits of outsourcing social networks to Internet players. Learn how the use of privacy controls, profile definitions and group relationships can be used to support these efforts as you enter this new and expanding area of service.
DCA14
Wednesday, November 19
4:00 PM  - 5:30 PM
Monetizing-2
New Business Models will Succeed or Fail Based on Effective use of Analytics
eTOM, TAM, and SID models provide an efficient mechanism for integrating advanced analytics into new content and targeted advertising business models. Using TMF models to enhance analytical infrastructure is an essential component of business transformation. Static customer segmentation models that have been used by operators in the past need to be updated to accommodate the predictive analytics necessary to make sub-second content delivery decisions based on location, presence, customer behavior and preferences.
What Convergence Means to Content Providers
As a natural extension of convergence, we have seen huge advances in the way revenue management, pricing and product catalog's are being implemented. Real time revenue management use to be the realm of telcos, but ever since Intellectual Property moved in to its new home on the Web (the other IP), the media and entertainment industry is only too happy to be chanting the convergence mantra and for good reason.
Digital Asset Management: A Studio Perspective
Approximately eight years ago, most of the major Studios started investing is DAM solutions. The initial investment was intended to improve collaboration within marketing groups and the repurposing of marketing collateral. The “overnight” introduction of digital distribution forced Studios to swiftly change their focus from the marketing to the production, post-production, and distribution organization with more emphasis placed on Media Asset Management (MAM) and the entertainment value chain. Mr. Leal will discuss the current state of the industry, challenges faced around the storage, movement, tracking, protection, and distribution of Studio content as well as thoughts on the future direction of MAM and Digital Distribution within the major Studios.
DCA14
Wednesday, November 19
4:00 PM  - 5:30 PM
Monetizing-2
New Business Models will Succeed or Fail Based on Effective use of Analytics
eTOM, TAM, and SID models provide an efficient mechanism for integrating advanced analytics into new content and targeted advertising business models. Using TMF models to enhance analytical infrastructure is an essential component of business transformation. Static customer segmentation models that have been used by operators in the past need to be updated to accommodate the predictive analytics necessary to make sub-second content delivery decisions based on location, presence, customer behavior and preferences.
What Convergence Means to Content Providers
As a natural extension of convergence, we have seen huge advances in the way revenue management, pricing and product catalog's are being implemented. Real time revenue management use to be the realm of telcos, but ever since Intellectual Property moved in to its new home on the Web (the other IP), the media and entertainment industry is only too happy to be chanting the convergence mantra and for good reason.
Digital Asset Management: A Studio Perspective
Approximately eight years ago, most of the major Studios started investing is DAM solutions. The initial investment was intended to improve collaboration within marketing groups and the repurposing of marketing collateral. The “overnight” introduction of digital distribution forced Studios to swiftly change their focus from the marketing to the production, post-production, and distribution organization with more emphasis placed on Media Asset Management (MAM) and the entertainment value chain. Mr. Leal will discuss the current state of the industry, challenges faced around the storage, movement, tracking, protection, and distribution of Studio content as well as thoughts on the future direction of MAM and Digital Distribution within the major Studios.
DCA14
Wednesday, November 19
4:00 PM  - 5:30 PM
Monetizing-2
New Business Models will Succeed or Fail Based on Effective use of Analytics
eTOM, TAM, and SID models provide an efficient mechanism for integrating advanced analytics into new content and targeted advertising business models. Using TMF models to enhance analytical infrastructure is an essential component of business transformation. Static customer segmentation models that have been used by operators in the past need to be updated to accommodate the predictive analytics necessary to make sub-second content delivery decisions based on location, presence, customer behavior and preferences.
What Convergence Means to Content Providers
As a natural extension of convergence, we have seen huge advances in the way revenue management, pricing and product catalog's are being implemented. Real time revenue management use to be the realm of telcos, but ever since Intellectual Property moved in to its new home on the Web (the other IP), the media and entertainment industry is only too happy to be chanting the convergence mantra and for good reason.
Digital Asset Management: A Studio Perspective
Approximately eight years ago, most of the major Studios started investing is DAM solutions. The initial investment was intended to improve collaboration within marketing groups and the repurposing of marketing collateral. The “overnight” introduction of digital distribution forced Studios to swiftly change their focus from the marketing to the production, post-production, and distribution organization with more emphasis placed on Media Asset Management (MAM) and the entertainment value chain. Mr. Leal will discuss the current state of the industry, challenges faced around the storage, movement, tracking, protection, and distribution of Studio content as well as thoughts on the future direction of MAM and Digital Distribution within the major Studios.
Focus on Cable
Chair : Kelly Anderson
TM Forum, Sector Head for Cable Markets
DCA4
Wednesday, November 19
9:00 AM  - 10:30 AM
Focus on Cable-1
TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market. Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
DCA4
Wednesday, November 19
9:00 AM  - 10:30 AM
Focus on Cable-1
TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market. Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
DCA4
Wednesday, November 19
9:00 AM  - 10:30 AM
Focus on Cable-1
TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market. Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
DCA4
Wednesday, November 19
9:00 AM  - 10:30 AM
Focus on Cable-1
TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market. Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
DCA4
Wednesday, November 19
9:00 AM  - 10:30 AM
Focus on Cable-1
TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market. Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
DCA4
Wednesday, November 19
9:00 AM  - 10:30 AM
Focus on Cable-1
TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market. Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
DCA4
Wednesday, November 19
9:00 AM  - 10:30 AM
Focus on Cable-1
TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market. Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
DCA4
Wednesday, November 19
9:00 AM  - 10:30 AM
Focus on Cable-1
TM Forum Cable Introduction
As the cable industry continues offer and expand advanced digital services, it will be crucial to pursue standards and best practices in the area of business process, data modeling, service delivery, operational architecture, and the drawing of business models and mapping that will further define and expand these complex services. How does all of this fit together and how does an MSO insure they are deploying services in a cost effective manner? Come to see what is going on in the industry and how an MSO can be assured they are following the best practices.
Seizing Digital Voice Market Opportunity with Integrated Order Management
Digital voice services reach over 13.5 million U.S. homes, and are expected to grow by one million subscribers per quarter. The opportunity exists to gain share in the fast-growing market. Time Warner Cable saw the opportunity, but faced challenges with rolling out advanced services on legacy networks. ConceptWave was instrumental in the solution. This session outlines best practices and lessons learned by Time Warner Cable in achieving end-to-end order handling with ConceptWave’s order care system.
Personalization and Digital Commerce: The Road to Reality
Personalization can be a powerful success driver for digital commerce initiatives. There is a direct connection between personalized customer experience and revenues. The full potential of this compelling technique remains unrealized. The panel will explain the various forms of personalization, dispel common misconceptions and barriers to adoption, and discuss best practices that will help you successfully deploy personalization capabilities in alignment with business goals. The session will be moderated by Timothy Young.
DCA6
Wednesday, November 19
11:00 AM  - 12:30 PM
Focus on Cable-2
Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
DCA6
Wednesday, November 19
11:00 AM  - 12:30 PM
Focus on Cable-2
Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
DCA6
Wednesday, November 19
11:00 AM  - 12:30 PM
Focus on Cable-2
Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
DCA6
Wednesday, November 19
11:00 AM  - 12:30 PM
Focus on Cable-2
Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
DCA6
Wednesday, November 19
11:00 AM  - 12:30 PM
Focus on Cable-2
Cable's Management Holy Grail -- Solving the Last Mile using NGOSS
The Hybrid Fiber Coaxial (HFC) network is inherently non-intelligent. The devices that make up the network typically relay the signals they receive, and are not able to communicate their health or status. It is therefore difficult to know when there’s a problem in the network, or to pinpoint the problem device. By leveraging the TM Forum’s eTOM, TAM, and SID and implementing two strategic capabilities, Trending and Correlation and Trouble Ticketing, Cox Communications has solved the HFC management problem. This presentation will provide an overview of the problem, the solution, and the many benefits across Cox organizations.
QoS-Based Enterprise Opportunities: Cable Companies Enter the Telco Heartland
While most Cable Companies are focusing on the Residential market, substantial opportunities are available in the Enterprise market — the Telco Heartland. To win Enterprise customers, Cable Service Providers must deliver and manage Quality of Service. This case study demonstrates how a Cable Service Provider used QoS and Customer Experience Management to compete successfully against incumbent Telcos in the SMB market.
New Model for Management of Converged Services Networks
21st century networks are complex. These networks improve operators’ ability to innovate, but benefits of these networks come with complexity of distributed infrastructures. Troubleshooting and ensuring consistent Quality of Experience is complex task. Traditional approaches to network operations focus on individual network component management. To effectively maintain converged services networks, a new approach to service management must be defined and implemented. A framework to support fault and performance management of converged services networks is presented.
Managing Content-Based Services
Chair : Colin Orviss
iGate Patni, SVP - Patni Telecoms Consulting
DCA15
Thursday, November 20
9:00 AM  - 10:30 AM
Managing Content-Based Services-1
Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Service ProviderLeveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings. This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
DCA15
Thursday, November 20
9:00 AM  - 10:30 AM
Managing Content-Based Services-1
Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Service ProviderLeveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings. This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
DCA15
Thursday, November 20
9:00 AM  - 10:30 AM
Managing Content-Based Services-1
Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Service ProviderLeveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings. This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
DCA15
Thursday, November 20
9:00 AM  - 10:30 AM
Managing Content-Based Services-1
Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Service ProviderLeveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings. This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
DCA15
Thursday, November 20
9:00 AM  - 10:30 AM
Managing Content-Based Services-1
Operationalizing Partnerships to Deliver New Service Offerings
The need for partnering in the communications space has never been more important. In doing so, both communications providers and suppliers to communication providers need to track, manage, and insure that key operational and revenue-affecting information is accurate. When subscriber counts from a communication provider and subscriber counts from the partner do not match, it is important to identify this quickly and take the necessary corrective actions, ensuring that both parties Sarbanes Oxley compliant.
Service ProviderLeveraging an Enterprise Product Catalog Strategy to Consolidate and Simplify the Quoting/Ordering of Residential Quad-Play Services
In order to streamline the delivery of integrated communication services, including high speed internet, telephony, wireless and TV, Videotron (Canada’s 4th largest Residential Quad-Play Service Provider) needed to streamline, accelerate and simplify their quoting/ordering process to support increasing demand for multi-play service offerings. This session addresses the challenges associated with fulfilling multiple converged services and how to utilize a SOA-based system architecture approach to achieve a transparent, end-to-end order handling experience for end-customers.
Successful Content Retailing in a Multicultural World
To maintain a leading position, carriers need to create a personalized and relevant experience that builds local customer affinity. This presentation describes how a North American carrier successfully leveraged relationships with international and local content providers to source premium content targeted for specific ethnic and demographic audiences. The storefront presentation is tailored to each customer segment. As the result the carrier achieved superior business performance, with over 20% of the customer base regularly downloading content.
DCA17
Thursday, November 20
11:00 AM  - 12:30 PM
Managing Content-Based Services-2
Bridging the Gap - Combining DVB-H and 3G Technology to Deliver an Unique Mobile TV Service Experience
Swisscom provides Mobile TV service to its customers using 3G and DVB-H technology. The presentation shows how a seamless integration of different subscription management platforms created new business abilities and enabled Swisscom to extend its content value chain
Assuring Service and Network Performance for Triple Play and Next Generation Services
In this presentation, Troy Saulnier will discuss how Bell Aliant has implemented industry leading service assurance solutions to assist in proactive capacity planning, monitoring and reporting that ultimately leads to its high-quality triple play and next-generation service delivery. Bell Aliant will also shed light on the steps that have been taken to determine which service assurance OSS technologies are best suited to meet the requirements of all internal customers and to ensure they are deployed and fit for purpose.
Q&A
DCA17
Thursday, November 20
11:00 AM  - 12:30 PM
Managing Content-Based Services-2
Bridging the Gap - Combining DVB-H and 3G Technology to Deliver an Unique Mobile TV Service Experience
Swisscom provides Mobile TV service to its customers using 3G and DVB-H technology. The presentation shows how a seamless integration of different subscription management platforms created new business abilities and enabled Swisscom to extend its content value chain
Assuring Service and Network Performance for Triple Play and Next Generation Services
In this presentation, Troy Saulnier will discuss how Bell Aliant has implemented industry leading service assurance solutions to assist in proactive capacity planning, monitoring and reporting that ultimately leads to its high-quality triple play and next-generation service delivery. Bell Aliant will also shed light on the steps that have been taken to determine which service assurance OSS technologies are best suited to meet the requirements of all internal customers and to ensure they are deployed and fit for purpose.
Q&A
DCA17
Thursday, November 20
11:00 AM  - 12:30 PM
Managing Content-Based Services-2
Bridging the Gap - Combining DVB-H and 3G Technology to Deliver an Unique Mobile TV Service Experience
Swisscom provides Mobile TV service to its customers using 3G and DVB-H technology. The presentation shows how a seamless integration of different subscription management platforms created new business abilities and enabled Swisscom to extend its content value chain
Assuring Service and Network Performance for Triple Play and Next Generation Services
In this presentation, Troy Saulnier will discuss how Bell Aliant has implemented industry leading service assurance solutions to assist in proactive capacity planning, monitoring and reporting that ultimately leads to its high-quality triple play and next-generation service delivery. Bell Aliant will also shed light on the steps that have been taken to determine which service assurance OSS technologies are best suited to meet the requirements of all internal customers and to ensure they are deployed and fit for purpose.
Q&A
DCA17
Thursday, November 20
11:00 AM  - 12:30 PM
Managing Content-Based Services-2
Bridging the Gap - Combining DVB-H and 3G Technology to Deliver an Unique Mobile TV Service Experience
Swisscom provides Mobile TV service to its customers using 3G and DVB-H technology. The presentation shows how a seamless integration of different subscription management platforms created new business abilities and enabled Swisscom to extend its content value chain
Assuring Service and Network Performance for Triple Play and Next Generation Services
In this presentation, Troy Saulnier will discuss how Bell Aliant has implemented industry leading service assurance solutions to assist in proactive capacity planning, monitoring and reporting that ultimately leads to its high-quality triple play and next-generation service delivery. Bell Aliant will also shed light on the steps that have been taken to determine which service assurance OSS technologies are best suited to meet the requirements of all internal customers and to ensure they are deployed and fit for purpose.
Q&A