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Customer Loyalty Management encompasses the business processes, programs, promotions and campaigns designed to reduce churn, increase ARPU and increase revenue through partners. RLM 3.0 is the industry's first „third-generation' real-time Customer Loyalty Management solution that delivers highly personalized and timely loyalty management within a zero-code framework. RLM 3.0 was built for the business user and can be rapidly implemented without replacing existing systems, without creating copies of existing data and without on-going custom programming to support the operator's rapidly evolving loyalty requirements. This enables marketing and product specialists to directly control and configure and launch new promotions and loyalty programs rapidly without IT development.

Advanced promotions are traditionally driven by CRM and business intelligence systems, however, they lack the ability to execute promotion logic in real-time. By contrast, the RLM 3.0 platform has been designed to execute promotional logic in real-time. Subscriber network data and BSS/OSS transactions are continually scanned by RLM 3.0 to dynamically micro-segment subscribers and trigger individualized reward messages when promotion criteria are met for any active loyalty program. RLM 3.0 thus delivers highly personalized and timely loyalty to the entire customer base.

RLM 3.0 was selected and implemented by a Tier 1 European mobile operator in early 2008. It currently supports an ever-changing mix of promotions against their entire pre-paid subscriber base. The operator has achieved its goal of being able to launch completely new promotions within 48-96 hours without any custom programming thereby enjoying an extremely low cost-of-ownership and operation for the platform. RLM 3.0 has enabled the operator to capture market opportunities with highly targeted and personalized reward programs, designed by product and marketing teams, which have contributed significantly to increased loyalty and ARPU and a reduction in churn.

RLM 3.0 was also recently selected by a Tier 1 mobile operator in Asia (one of India's top five operators by subscriber base) after a rigorous analysis of BSS solutions to meet their growing requirements. This Tier 1 operator is initially rolling out approximately 50 new promotions, triggered discounts, real-time bonuses and incentive structures, all designed by the carrier's marketing team to increase usage and spend while lowering subscriber churn. These loyalty programs target specific user behaviors and BSS transaction contexts in which immediate, personalized promotion offerings, discounts or other incentives will be delivered. Rapid evolution of the initial promotion set will follow, including partner-based real-time vouchers driven by network location services, as RLM-based loyalty initiatives are refined and expanded during 2009.

Thomas Thekkethala, CEO of RateIntegration, noted “Our RLM 3.0 Loyalty Solution provides a new capability for operators to reach their subscriber base with in-context, highly individualized offers that bring additional revenue and bind the subscriber more tightly to the brand. The time is right for third-generation customer loyalty management and we are very pleased at how quickly operators across the globe are recognizing and embracing the power of RLM 3.0.”

About RateIntegration, Inc.
RateIntegration offers the industry's only third-generation Customer Loyalty Management solutions in the marketplace. Our customers include Tier 1 operators such as British Telecom, Vodafone, TeliaSonera, BSNL and Swisscom Mobile as well as innovative high-growth operators like KPN-iBasis, Zain and Chess. These operators use RateIntegration solutions to maximize revenues and profitability.

The Company's customer loyalty management solution (RLM 3.0™) has enabled service providers worldwide to reduce customer churn, increase average revenue per customer and increase revenues through partners. RLM 3.0 is complemented by a modeling and analytics solution, the RateIntegration Modeling Server (RMS 3.0), and a rules-based real-time pricing, charging and rating solution, the Advanced Rating Server (ARS 3.0) to enhance the customer loyalty life-cycle. All of RateIntegration's solutions are based on the company's flagship PriceMaker™ technology- a massively-scalable, real-time rules-based pricing and policy engine.

The RateIntegration solutions are considered “third-generation” because they are built for the business user and can be implemented without replacing existing BSS/OSS systems, without creating multiple copies of existing data and without on-going custom programming to support the rapidly evolving industry and market requirements. RateIntegration has enabled carriers achieve the highest ROI for any BSS/OSS solution in the industry at the lowest total cost of ownership.

http://www.rateintegration.com

For additional information:
Adrian Currall
publicrelations@rateintegration.com
+1 (919) 484-2442