18th November
Time: 14:00 - 17:00

Workshop leaders: 

Simon Torrance CEO, STL Partners; Founder, Telco 2.0™	Colin Orviss Senior Vice President, Patni	Rob Rich Managing Director, Transformation Information Resource Center, TM Forum	James Warner Vice Chairman & Chief Strategist, TM Forum

Invitation Only: Senior level service providers.
Invitation requests should be made to smayhew@tmforum.org  

Monetizing Content Based Services
Becoming a Channel to Market for Digital Media  

The current value chain for digital media and content relegates telecom providers to largely a transport role.  Yet operators posses unique information and capabilities that can be leveraged to increase revenue and enhance a customer’s experience. 

This invitation only round-table discussion C-level service providers and content creators is designed to provoke a healthy, creative debate on a number of key issues, challenges and opportunities including:

• What are the inefficiencies in the current value chain?
• What can be done to address these inefficiencies?
• What roadblocks are keeping telecom providers from adding more value?
• How can those roadblocks be removed?
• What strategies can create a win-win with content aggregators and distributors?
• How can operators build effective business models?
• What are the technical and operational requirements to enable them?

This will be a highly interactive session with minimal use of presentations in order to stimulate the exchange of views.  New research and analysis from the Telco 2.0 Initiative™ will be used to highlight key trends and issues.