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1:00pm - Coffee and Registration
1:30 Welcome and introduction
Juan Nodar, Membership Development, TM Forum
This introduction will give you an overview of TM Forum, LATAM member growth and will offer further insights into its Spotlight and training around the world specifically in LATAM.
1:40 Market Challenges & Revenue Opportunities for the next Decade
Jim Warner, Deputy Chairman, TM Forum
As the telecom and information industries push forward into better economic times, a number of challenges and opportunities confront them. In one sense these are the same challenges they have always faced – how to introduce innovative new services in less time, improve customer service and reduce costs. What’s different is the market climate. New competitors with new services are coming from the left and the right. And they move fast. This presentation will outline the market conditions telecom operators face, the opportunities there for them and how TM Forum is tuning its work to help them achieve success.
2:20 Keynote host company: YOO, Consistency and Customatization to get Customer Satisfaction
Ramón Fernández Loperena, Director of Marketing, Cablemás
Cablemás, the 2nd biggest TV cable company in Mexico, is transforming to face the new economic environment and the increasingly demanding consumer. Looking to continue to grow sales and market share, Cablemás is challenging itself to increase consumer knowledge and innovate as quickly as its customers are moving, in particular speeding up the move to convergent services. Cablemás will share how it is adapting in the short term to the new market requeriments while challenging itself to guarantee a viable long term future.
3:00 Coffee and networking
3:30 Adopting a Product-based Approach to Deliver a Convergent Multi-Service IT Infrastructure
Arturo Pereyra, Marketing and Business Development Director, Oracle
Federico Juarez, CIO, Cablevision
Consumers today demand multi-play services - home phone, TV, internet, mobile, etc., - requiring operators to rethink IT strategies and to develop 'Convergent IT platforms' that easily deliver VAS services to customers. Cablevision shares its pioneering strategy in successfully deploying a modern, flexible, and operationally strong IT infrastructure which radically improves time to market, reduces revenue leakage and ensures a manageable and predictable OPEX
4:00 Service Provider case study
Claudia Alcantara Matus, Head of Revenue Assurance, Telefonica Moviles, Mexico and Central America
The Revenue Assurance Maturity Model – How to apply TM Forum standards
4:30 Enhancing Customer Experience through Business Process Framework (eTOM) and Operating Support Systems
Adrián Cuadros Gutiérrez, CTO, Alestra
This presentation will cover how a Service Provider can provide valuable information and move to a “Network Predictive Mode” to raise reliability and provide business continuity to customers.
5:00 Interactive debate
This session has been specially designed so you can actively engage in discussions of key issues affecting the Mexican telecoms and communication industry
5:30pm Cocktail reception hosted by Netcracker
7pm End of day
If you have any questions or would like more information, please contact Juan Nodar. |