Empowering Partnerships - Maximizing Revenue! Based on a real-life industry challenge, this Catalyst will demonstrate Revenue Assurance, Business Analytics, Data Warehouse, and best practices needed to support an effective, targeted and profitable mobile content and advertising operations.
| | This Catalyst will enable us to stay abreast of new trends and business models to best manage revenue assurance and customer impact, and support business growth. | – Rose Moura, RA Director, Swisscom |
Mobile Entertainment Forum Recommendations in Use | - Content Sales Reporting Initiative
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