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Management World Americas 2009

Mobile Content and Advertising Revenue Management

Empowering Partnerships - Maximizing Revenue!


Based on a real-life industry challenge, this Catalyst will demonstrate Revenue Assurance, Business Analytics, Data Warehouse, and best practices needed to support an effective, targeted and profitable mobile content and advertising operations.


Business Proposition

To maximize revenue from mobile content and advertising services by:
  • Better Content Sales Reporting
  • Advanced business analytics
  • Revenue Assurance
  • Powerful data warehouse optimized for telecom content and advertising

TM Forum Standards in Use
for Catalyst Development

  • Revenue Assurance Guidebook GB-941
  • Revenue Assurance Technical Report TR-131
 


Team Member Contributions

Champions:  

 
Challenge Definition
 

 
Challenge Definition
 
Participants:
 


Revenue Assurance
 

 
 Data Warehouse
 

 
 Business Analytics
 

 
 




Open QuoteThis Catalyst will enable us to stay abreast of new trends and business models to best manage revenue assurance and customer Closed Quoteimpact, and support business growth.  
– Rose Moura, RA Director, Swisscom
  
Downloads
Mobile Content and Advertising Revenue Managment Catalyst Presentation

Mobile Entertainment Forum Recommendations in Use
  • Content Sales Reporting Initiative