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Mobile Data and App Store Analytics
"Increase your revenues by getting to know your customers."

Objective

  • Construct a 360 view of subscriber activities on mobile device across on-portal, off-portal and mobile applications
  • Monitor and manage subscriber activities on an operator app store through an unified dashboard

Business Proposition
Why this demonstration is important

Project Deliverables
  • Standards for Mobile Data and App Store Analytics including data model, common analysis views and best practices.
  • Demonstration
  • Slides, Data Sheets on Mobile Analytics
  • Case Study of Provider

TM Forum Standards in Use or Development
  • SID
Project Results
Mobile Data & App Store Analytics White Paper

Team Members Contributions
Champion

Telefonica Logo


Participants

Connectiva Logo




 

Demonstration Scenarios
  • On-Portal vs. Off-Portal vs. Mobile Application Consumption by subscriber and segment
  • Mobile Application Downloads and Usage Statistics correlated by customer segment
  • Smart Phone Bandwidth Consumption by Mobile Application and Subscriber
  • Proactive detection and management of mobile VOIP churn
  • Proactive monitoring and management of off-portal / mobile app usage that cannibalize provider services
  • Quality of Service metrics related to on-portal services vs. off-portal providers
  • Bandwidth monitoring and tracking by application to support Premium QoS
  • App Store Downloads by Subscriber and Segment
  • App Store and Portal Switching Patterns
  • Free to Premium Conversion Pattern Analysis
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Downloads

Learn About
Other Catalyst Demos
Management World 2010 - Revenue Assurance Coverage Model

About the Catalyst Program

Open QuoteThrough the Mobile Data & App Store Analytics Catalyst Project, we aim to construct a well rounded view of our customers’ mobile behavior. Mobile companies are sitting on mountains of subscriber data, but we need to find effective ways to manage, monitor and convert this data into actionable insight. By working with partners such as Connectiva Systems, Qosmos and Protiviti, we can better track information through analytics and understand subscriber activity across multiple touch points.
– Lorena Garcia-Lopez, Telefonica

Management World Americas 2010