Monday, February 11, 9:30am-6:00pm
Hall 2, Auditorium A
Register Here
Theme : Managing the New Digital Market: Providing Anytime, Anywhere, Anyplace Services
MORNING: BUSINESS/MARKET DRIVERS & IMPLICATIONS for MANAGING MOBILE SERVICES
Session 1: Market Trends, Drivers and Influencers (Nokia Siemens Networks)
- New Trends in mobile digital media and entertainment
- Personalized/Targeted/Location-Based
- User Generated Content
- Value Chains & Business Models
- End-to-End Content Lifecycle
- The new mix of players (telecom, large corporate users, cable, device, media, web & advertisers)
- Impact of mobile advertising
- Value-add vs. Commodity bit pipe – both are viable if you plan for it
- Preventing “over-the-top” services from maiming your added value
- Key touch-points for making value chain partnerships work
Session 2: Business Transformation for the Mobile Service Provider (NetCracker)
- Adapting to the Changing Market : Continuous Business Transformation
- How to be lean, efficient & agile
- Implications for existing Operations Support Systems
- Migration challenges arising from transformation initiatives
- Achieving Network & Device Independence
- The role of SDPs in separating services from the infrastructure
- Managing broadband/IP/3G networks
- Managing multiple air interfaces – 2G, 3G, HSPA, WiMax
- Challenges of End-to-end device management
Session 3: Customer Centric Management Implications – Optimizing Service Delivery for Enhanced Customer Experience
- 3a: End-To-End Management: From Creation to Consumption (HP)
- Using Service Oriented Architectures (SOA) for enhanced service delivery
- Managing the content lifecycle from creator to consumer
- Service delivery & distribution for content-rich services
- 3b: Achieving Service Excellence by Focus on Quality of Service (Velocent)
- Gathering and analyzing data from the network
- Managing end to end Service Quality
- Service Level Agreement creation and enforcement
- Measuring the User’s Perceived Experience (CEM)
- 3c: Evolution and Migration to Next Gen Mobile Billing Systems (Ixonos)
- What is driving the change in billing
- How will billing systems evolve to meet the billing needs
- Migration challenges for the legacy systems
- Real life examples and experiences
- 3d: Evolving Customer Care models for the Mobile User (Cellvision/Telia Sonera)
- Building customer centric views of the network/service
- The role of innovative customer self service portals
- Self-Serve case study at TeliaSonera
- Improving the ongoing service offerings by service feedback
AFTERNOON: LEVERAGING MANAGEMENT FRAMEWORKS and STANDARDS for INNOVATIVE SERVICE DEPLOYMENT
Session 4: Why & Where Management Standards Matter
- 4a: Business Transformation Case Studies (TM Forum)
- Business Process, Information & Application Frameworks (eTOM/SID/TAM)
- Prosspero Interface Standards
- Rapid deployment using tried and tested application frameworks
- 4b: Content & Service Management Models (Alcatel-Lucent)
- Using Service Delivery Frameworks and Service Delivery Platforms
- Moving from network focus to service focus
- Interoperability challenges
- 4c: Managing applications across a diversity of end user devices (TM Forum + Orange Netherlands)
- Mobile and Wireless Device Management
- Developing applications across multiple platforms
- Optimizing to the device capabilities
- Managing presence, identity & security
Session 5: Putting it All Into Action – Developing an End-to-End, Customer-Focused Strategy for Value-Added Services – Panel discussion
- Panel discussion including various industry players looking to take the concepts presented during the day and explore and debate how they see the issues evolving. Featuring participation from
- TM Forum
- Nokia
- NetCracker
- TeliaSonera