(2) eTOM Process Type Retention & Loyalty

Brief Description

Manage all functionalities related to the retention of acquired customers, and the use of loyalty schemes in the potential acquisition of customers.

Extended Description

Retention & Loyalty processes deal with all functionalities related to the retention of acquired customers, and the use of loyalty schemes in the potential acquisition of customers. They establish a complete understanding of the needs of the customer, a determination of the value of the customer to the enterprise, determination of opportunities and risks for specific customers, etc. These processes collect and analyze data from all enterprise and customer contact.

Category: (2) eTOM Process Type

Process Identifier: 1.1.1.9

SID ABEs (Primary)

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Created from the TM Forum Model TMF Frameworx Model (eTOMv9/TAMv4.5) on 10/18/2011 at 09:03