 | | Agenda Key |  | Cable Sessions |  | Defense Sessions |  | Revenue Management Sessions |  | Analytics |
| | Revenue Growth & ManagementTuesday November 9, 2010 2:00 pm - 3:30 pm | |
|  Chair: Alice Bartram, AVP Product Management & Marketing, Comverse, Comverse To be provided at a later date
| | Summit Keynote: The Evolving Payments Landscape |
Change is afoot across the payments landscape. As volumes of card payments and internet shopping increase so do the number of cases of identity fraud: in fact one in six people in the US have now fallen victim to such an attack according to USA Today. As such customers’ relations with banks are also changing and the balance of power is beginning to shift. Increasingly aware of the value of their card and payment details, security is one key area where customers are no longer willing to compromise. With this in mind, biometric technology is one of the most advanced methods of identity verification and is something that many are turning towards in a bid to fight fraudsters. Voice Commerce Group is at the forefront of all these activities. They are the only company in the UK offering payment security through voice biometrics and as such can provide unique insight into the development of the voice biometric market. Also, having made the most of the regulatory landscape in the UK, Voice Commerce is not only a fully regulated business under the UK FSA, they are one of the first Payment Institutions to be able to offer card services to customers and are looking to expand business into Europe and America. | Speakers: | | Nick Ogden, CEO, Voice Commerce | |  Nick has consistently been at the forefront of innovation in technology since 1985, bringing the Internet to the Channel Islands and developing Europe's first on-line store and first bank-endorsed e-commerce initiatives. In 1997 Nick founded WorldPay, which guarantees internet transactions and in 2003 Nick went on to form the Voice Commerce Group to develop systems which allow individuals to identify themselves using a voice signature. | | | Dynamic Tariff Solution Reaches the Maximized Balance |
Dynamic tariff is a means to achieve network quality and balance network equipment investment. The core concept of dynamic tariffs is using tariff means to influence customer calling behavior, and then achieve the balanced effect. The solution helps operator to make revenue by encouraging more calls at off-peak time, relief network congestion, improve network quality and enhance customer experience and loyalty, reduce requirement of network capacity expansion investment and increase ROI. | Speakers: | | Bing Xiao, Director of Product Planning & Product Management, Huawei Technologies Co. Ltd | |  Bing Xiao serves as Director of Product Planning & Product Management at Huawei Software. Prior to joining Huawei, he was responsible for the communications industry apps strategy, CRM and Business Analytics product management at Oracle and Siebel, and has broad and extensive experience across CRM, BI, PLM, and integrated BSS/OSS solutions. He had led TMF catalyst projects of service assurance in 2004 and concept to market in 2006, and advised many service providers on front-office transformation projects. Mr. Xiao holds a MBA degree from University of Chicago – Booth Business School. | | | Novel Services from Open APIs |
Telcos are facing falling revenues in traditional markets. They can exploit existing assets and strengths by moving to 2-sided business models, thereby tapping into new revenue streams from novel services. Technologically, this involves exposing telco capabilities via open web-based APIs in an ‘open services ecosystem.’ We discuss the SOA4All project, which aims to make it easier for non-experts to access, combine and use open services. This presentation will show a set of tools to lower the barrier to the creation of novel services from exposed telco capabilities and how to tap into new revenue streams from existing telco strengths and assets. Live demonstrations of novel applications thus built will be shown. | Speakers: | | John Davies, Chief Researcher, Future Business Applications, BT Group plc | |  Dr John Davies is Chief Researcher in the Future Business Applications practice at BT. Current research interests include the application of semantic technology to business intelligence, information integration, knowledge management and service-oriented environments. He chairs the European Semantic Technology Conference and is a Fellow of the British Computer Society. | | Alistair Duke, Principal Researcher, BT Group plc | |  Alistair Duke is currently a Principal Researcher with the Knowledge Enterprise Research Group of BT. His primary interest is the Semantic Web and its application to the fields of Knowledge Management, Business Intelligence and Web Services. He has worked on several EU projects in this area in which he led workpackages. He has written many papers and books chapters in the areas of web-based collaboration systems, knowledge management and semantic technology and has served on the program committee of numerous conferences in related areas. He led the organising committee of the International Workshop on Ontology Supported Business Intelligence, October 2008. He is a member of the Institute of Engineering and Technology. He graduated from Aston University with an MEng in Electronic Systems Engineering and from Loughborough University with a PhD in Collaboration Systems for Concurrent Engineering. | |
| | Upstream Market Applications, and Industry VerticalsTuesday November 9, 2010 4:15 pm - 5:45 pm | |
| Chair: Ganesh Suresh Kumar, Head - Telecom Analytics - Sales and Marketing, Tata Consultancy Services G Suresh Kumar is with TCS as Head - Innovalab for over two years. Prior to this he has worked with Ericsson before starting a Wireless Applications Company. He brings over 15 years experience in the Telecom Domain. Currently he is incharge of the Innovation Centre of Excellence at TCS.
| | Product Information Management - QWEST Success Case StudyIn Feb 2010, QWEST embarked on a project to reduce time to market by implementing Product Information Management (PIM) across their Enterprise Products and the underlying PLM process. This project rapidly delivered the first phase into production in mid 2010 and has successfully reduced the cycle time for new products by over 45%. This Case Study will review the approach to the program, success measures and importantly, the lessons learned in the program. | Digital Service Monetization Powered by SAP: Enabling New Business Models at MicrosoftThe evolution towards cloud computing and SaaS offers a wide range of new opportunities to engage with both customers and partners. With the emergence of a product centric world towards a service centric world, Microsoft has ambitious transformation plans particularly concerning how to interact with partners and partner ecosystems.
Microsoft’s key challenge is to seize these opportunities to redefine their relationship with their OEM channel partners (PC, laptops and device manufacturers).
Learn from SAP and Microsoft how to create a connected and vibrant ecosystem and innovate and align with key partners. How to establish foundational capabilities to support new business models with partners, secure new business, land new services and ultimately increase partner satisfaction and loyalty
| Speakers: | | Stephan Gatien, Solution Manager, SAP, SAP AG | |  Stephan Gatien is a Sr. Director of Solution Management and is the Global lead for SAP's Analytics for Telco | | Todd Nicholson, Director Solution Management SMSG Solution Delivery - OEM, Microsoft Corporation | | not available | | TM Frameworx the Catalyst for Smart Society - Opportunities for the Telecom and OSS/BSS Industry in Smart Society RevolutionNational Broadband investments are fuelling Smart Society initiatives that incorporate Smart: Energy, Water, Transport, Education, Health Services. As a guide 50% of Smart Grid investment ($45 Trillion over 40 years) is expected to be ICT. The automation of these systems, and empowerment of the end user with this smart infrastructure, echoes the Telecom experience over the past 20 years. This presentation will cover global case studies and the opportunities this presents our Industry .
• Leverage the smart Telco pipe, it analyses a new market for Telecom and OSS/BSS vendors
• Map cross industry operational management system requirements to TM Frameworx
• Explore Industry Evolution and new ways to monetize our industry investments to date | Speakers: | | Tony Kalcina, Executive Director, Clarity | |  Tony Kalcina is Executive Director of Clarity, responsible for helping formulate the company’s strategic direction and guiding its resources to deliver on that vision.
Tony has 30 years experience in the global telecoms industry. His career includes 10 years at Telstra (OTC) where he started as an R&D Engineer and later held senior roles in Operations, Engineering and IT. Within Telstra he created and led an award winning 80 member operational support systems (OSS) development team. Tony then spent 3 years as an expatriate, initially as GM of IT in a newly established Malaysian telecoms company, and then as the founding CEO of a Malaysian IT company delivering BSS and OSS solutions, growing the business to annual revenues of $90m.
As Founder of Clarity, Tony conceived the Unified Operational Management vision, and led the company as its CEO for its first 10 years of operations - raising capital, growing the company to over 180 staff worldwide with annual revenues of $45m, taking Clarity public on the ASX in 2000 and merging with Powerlan in 2002.
A fervent evangelist for Unified OSS, Tony is acknowledged for his contribution to industry and in 2010 he was appointed as a member of TM Forum Advisory Council, where he provides executive assistance and advice to the Chairman of the TM Forum. Tony has also subsequently been appointed as Chair of the TM Forum Energy Smart Grid Community, where he drives the standardisation challenges for the Energy transmission and distribution industry as they evolve to support renewables and Smart Grids.
Tony has a BE (Electrical Engineering) and BSc (Hons) in Computer Science and Physics from the University of Sydney.
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| | 4G Wireless/Wireline ManagementWednesday November 10, 2010 9:00 am - 10:30 am | |
| Chair: Seth Nesbitt, Vice President, Service Provider Marketing, Parallels Seth Nesbitt is Vice President Service Provider Marketing at Parallels, where he is responsible for carrying Parallels’ vision of “Profiting from the Cloud” to service providers around the world. Prior to his current role, Seth was Vice President Product Marketing for Amdocs. In May 2004 he founded the UK Product Marketing Forum and he also sits on the CMO Council’s Advisory Board.
| Phones are Getting Smarter - Are Networks?Network congestion and service differentiation challenges will not cease with the advent of next-generation broadband technologies. Even with higher access speeds, the explosion of broadband devices like tablets and smart phones will fuel an increase in consumption and present operators with more quality of experience problems. Policy control technologies will become an increasingly critical component of service providers’ infrastructures if they are to manage the surge in broadband consumption, open new revenue streams and remain competitive. Attendees will learn: • how alternative network technology providers can use dynamic policy control technologies to reduce CAPEX, offer differentiated services to resellers and accelerate service creation and deployment.
• How to examine policy’s role in ensuring QoS on next-generation wholesale networks for both government and commercial sectors
• Implement congestion-aware, time-based, consumption-sensitive SaaS model policy systems at a wholesale network level | Speakers: | | John Aalbers, CEO, Volubill | |  As CEO of Volubill, John Aalbers brings extensive experience in building high growth businesses based on innovative products. Prior to leading Volubill, John was responsible for the P&L and direction of Intec Telecom Systems’ fastest growing product lines, including Singl.eView and the Dynamic Charging Platform (DCP). | | | Mobile Data Explosion: Proactively Managing SLAs with Quality |
Opportunities to serve wholesale, carrier, mobile and enterprise customers with advanced backhaul services is driving investment in network infrastructure, but these revenues require that Communication Service Providers (CSPs) define, offer, monitor and perform against SLAs with potential penalties. Cable CSP must meet SLA obligations and avoid penalties in providing wireless backhaul services as a wholesaler to wireless CSPs, using metro Ethernet technology. This presentation provides a CSP acting as wholesaler for wireless backhaul perspective on vendor and tool selection for Service Management. Holistic service management solution employing insightful service models that combines KPIs from probes, network elements, fault, performance, trouble tickets to monitor / predict SLA performance will also be discussed. | Sink or Swim: New Policy Management for the Coming LTE RevolutionWith mobile traffic exploding, service providers are looking toward 4G/LTE deployments to usher in a new area of dynamic mobile content and customer satisfaction. Yet as operators adopt 4G/LTE, the number of billable events is due to drastically increase, necessitating real, evolutionary changes to back-office billing systems. Openet and France Telecom will discuss the implications of operators’ policy and charging platforms on new 4G/LTE deployments and how operators can ensure profitability and achieve high levels of network performance. | Speakers: | | Frederic Marx, Director of Operations, France Telecom | | In telecom business for 15 years,
Head of technical advanced technologies for Alcatel for 5 years
Head of marketing and business development France Telecom/Sofrecom (software development) 3years
Head of software packege and implementation strategy France Telecom Corp 1 year
Head of Strategy and program management for Data&Content Billing 6 years
| | Marc Price, Vice President, Technology and CTO, The Americas, Openet | |  Marc Price, VP of Technology—CTO for the Americas, at Openet, has nearly 20 years of experience working to define strategies and deploy world-class solutions for mediation, rating and billing. Previously, Marc was the lead software architect for a real-time, object-oriented rating and billing system for convergent telecommunications service providers.
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| | Service Delivery- New Product EnablingWednesday November 10, 2010 11:15 am - 12:45 pm | |
| Chair: Aileen Smith, SVP Member Collaboration, TM Forum Aileen’s current role is Senior Vice President of Collaboration for the TM Forum. In that capacity she is responsible for all Collaboration and R&D activities, resulting in the production of Best Practices and Standards which are widely deployed in industry to drive functionality in and cost out of today’s business and software solutions. Previously Aileen has held a number of other roles within the Forum, including responsibility for Membership, Events and Training and Education. Prior to joining the TM Forum, Aileen held a number of Engineering Management positions in the Telecommunications industry, with companies such as Motorola and Alcatel.
| IT Challenges and Strategies in Support Operation DynamicsIT faces time-to-market and organization dynamics all the time. New LTE brings additional challenges to mobility operator IT organizations. The question of the days is “Can we be proactive or be better positioned to react?”. Time-To-Market, organization dynamics, and network evolution are common challenges to all operators. The presentation promotes strategies and experiences to share and initiate future collaboration on the Business Process Framework (eTOM), Application Framework (TAM), and other IT solutions. AT&T carries out several IT strategies to address those challenges from perspective of process, people, architecture, knowledge, and R&D. | Speakers: | | Fang Wu, Director, IT, AT&T Inc. | |  Fang Wu, is the Senior Technical Director, Enterprise IT Mobility Solutions at AT&T Inc. He has had extensive OSS experience in supporting mobility network evolution from 2G to 3G to 4G. Within AT&T, he served as Senior Technical Director, EIT Mobility Solutions. He works closely with Operations and Enterprise Architecture groups responsible for setting strategic directions. | | | The Impact of New Products and Business Models on Revenue Operations |
Analytics plays a key role in revenue operations – from basic functions such as tracking cost, revenue and margin to advanced functions such as prediction and propensity modeling. As service providers offer an increasing variety and complexity of products including Apps, content and alternatives to traditional services (such as VoIP), so the number of moving parts in their business models increases. The provider must demonstrate agility in response to changes in environment & competitive landscape – key among these are quicker reaction time and reduced cost of introducing and changing products. This in turn leads to an ever increasing role for data analytics in the day to day operations of the provider.
This session focuses on practical approaches to using analytics in real-world situations. We will explore how data analytics – both basic and advanced, is used to provide in-depth insight into, and then operational control over the provider’s business processes.
| | The Emergence of New Wireless Data Devices in AT&T and Their Impact on the Revenue Assurance Systems and Processes |
The emergence of new wireless data devices such as the iPhone and the iPad, coming with a variety of new price-plans, has a tremendous impact on the revenue management and revenue assurance systems. Many communication service providers and their revenue assurance managers are dealing with the challenges of emerging new data devices, and they are looking for practical advice and best practices on how market leaders are handling that. This presentation will deliver practical experience on how AT&T is aligning their people, processes, and the revenue assurance systems to best support the new devices and helping to ensure their profitability. | Speakers: | | Jeff Klosterman, Director – Strategic Billing & Revenue Controls at AT&T Consumer and Mobility, AT&T Inc. | |  Jeff Klosterman, Director of Strategic Billing & Revenue Controls, is responsible for driving cross-functional initiatives within AT&T Mobility to protect and maximize revenue. Jeff has held several leadership positions at AT&T Mobility in Revenue Assurance, Sales Channels Controls, and Internal Audit for AT&T Wireless. He began his career at Coopers & Lybrand LLP and served in domestic and international Internal Audit roles at NCR Corp. prior to joining AT&T. | | Amir Gefen, Director of Business Development, cVidya Networks, Inc. | |  Amir's deep telecom industry knowledge and experience includes over a dozen years specializing in OSS/BSS solutions. His combined business knowledge and industry background have consistently aligned his initiatives with tangible business objectives and quantifiable results. Prior to cVidya Amir led Product Line Business Development at Amdocs. Amir holds M.A. Degree in Marketing from New York Institute of Technology. He is an active member of the TM Forum Revenue Assurance team, and serves as the team’s marketing lead. | |
| | Successful Business Models for Service ProvidersWednesday November 10, 2010 2:15 pm - 3:45 pm | |
| Chair: Brett Brock, Senior Design Engineer IV, Cox Communications As a Senior Design Engineer IV with a primary focus on value-added voice service development, Brett provides architectural recommendations and guidance for Cox Digital Telephony and Cox Wireless. Brett is also actively investigating migration strategies for Cox Digital Telephony and new service delivery frameworks for Cox's converged services strategy.
Brett's communications career began with Nortel in 2000 in their Global Services division as a team member and team leader working in Europe, Asia, and South America performing AIN system installations, commissioning,
upgrades, conversions and reconfigurations. Afterwards, he moved into the
area of data deployment and integration, deploying Mobile Positioning Centers for T-Mobile, Nextel-Motorola (now Sprint), and Cingular (now AT&T).
In addition to MPC deployments Brett also performed Verification Office and Drive Testing support at T-Mobile and Nextel-Motorola. Following the completion of the MPC roll-outs within the US mobile market, Brett began focusing on the Nortel Succession System network deployments and Nortel DMS to CS2K carrier migrations. In 2005, Cox hired him as their Nortel SME and Unified Communications Engineer.
| Summit Keynote: TM Forum Service Provider Leadership Council (SPLC) Services - An Overview of the latest Initiatives of the SPLCThe TM Forum Services Providers Leadership Council (SPLC) will present an update on the latest initiatives of the SPLC workgroups around the following domains, such as for the End to End Management of Information and Services Providers interactive engagement (ever expanding new services; new infrastructure technologies; new devices; cloud sourcing; application environment). | Speakers: | | Jenny Huang, OSS/BSS Strategic Standards Convener, AT&T Inc. | |  Jenny is responsible for the OSS and BSS standards strategy development for AT&T, influencing the adoption of critical IT, Business and Service Management standards that unite next-generation infrastructure and next-generation operations and business best practices to facilitate the creation and expansion of new services for the Communication Service
Providers. Jenny brings more than 25 years of hands-on OSS/BSS
architecture design and implementation experience to the industry, she is a TM Forum distinguished fellow and the Chair of the Service Providers Leadership Council.
| | Fabrice Cornet-Libon, OSS Strategy & Architecture, Ericsson | |  Mr. Fabrice Cornet-Libon has 30 years of experience in the Network Computer Information Technology & Telecommunications Industries. At Ericsson Services Inc., Fabrice is acting as Senior OSS Technology Architect.
Through his experiences he has developed expertise in the domains of Wireless Network Management Systems Integration, OSS Strategic Architecture & Planning, Consulting and Management of IT & Computing Wireless/Telecommunications for major Telecommunications Carriers and Network Vendors, R&D Industry and Public Safety Organizations.
Fabrice Cornet-Libon is an active member of the TeleManagement Forum TMF (Services Providers SPLC, NGOSS) and a speaker-panelist-member on several Technology forums.
Fabrice holds a Bachelor Degree in Computer Sciences (Belgium).
| | Valuing your Network’s Capabilities – Justifying the Business Case for Third party Collaboration With competition between device, OS, and service provider app stores heating up, the number 1 concern of service providers when working with application developers and content providers is justifying the business case. Is collaborating with developers and content providers being side-stepped? Knowing willingness to pay for API exposed network capabilities, revenue and cost drivers, and risk mitigation strategies is vital for avoiding disintermediation. It’s not enough to simply ‘build it and they will come', service providers need to understand which model(s) work for their individual network. Service providers will find the answer to their most pressing question, justifying the business case for working with application developers and content vendors. In truth, the answer will vary by provider, but every provider should come away understanding:
• Research on what developers value from the network provider
• Potential business models network providers are/can pursue when working with third parties to deliver new applications and services
• Clearly defined risks of different models | Speakers: | | Chris Kapuscinski, Program Lead - New Business Models, Alcatel-Lucent | |  Chris Kapuscinski as Alcatel-Lucent’s Program Director for New Business Models supports service providers’ strategic goals of innovative revenue generation through advanced business models that leverage the value of network assets and subscriber knowledge. He holds a BS and MS in Engineering and a MBA from the Kellogg School of Management. | | The Economics of New Business Models Explained through Examples from Mobile Operators Which tactics better prepare the transition from data services as VAS to data services as main source of revenue? Which business models are adopted to be significant player in the value chain when the value perceived by end-users drifts into other domains: social interaction, gaming, shared content, global applications? This panel discusses the new business models and their expected outcomes, as well as the level of support in TM Forum’s Frameworx, with examples from mobile operators. | Speakers: | | Jean-Luc Bouthemy, Principal Engineer, Enterprise Architecture & Technology Strategy, T-Mobile Austria GmbH | |  Jean-Luc Bouthemy has over 20 years in telecommuncations covering wide ranging of technologies including 2G and 3G. Jean-Luc has been leading a number of initiatives at T-Mobile USA. Jean-Luc is an Executive Board Member of the IMS / NGN Forum
| | Marc Lirette, Senior Engineer, TELUS | |  Marc Lirette is a member of the Technology Strategy Service Enablement team in the Chief Technology Office at TELUS. He has over 20 years of application, systems and architecture experience and has been involved in projects across telecommunications, consulting, government and the financial sector. In his current role he is responsible for the application architecture for IPTV service enablers and the architecture for exposing wireline and IPTV services via the TELUS Service Delivery Framework.
| | Alain Bequer, Voice, Roaming and Device Service Development Subdirector, Telefonica Moviles Mexico | |  Alain Bequer is nowadays working in Telefónica México as the Sub-director in charge of service development for voice, roaming and devices. He joined Telefónica México in 2003 as a development engineer, since then he has collaborated in technical service development for SMS, WAP, USSD, MMS, voice mail, OTA, SIM Allocation, voice VPN, roaming solutions, online stores, mobile financial services, and push to talk among other value added services. He has worked in the IT and telecommunication industries since 1998. | | Lucia Gradinariu, Chief Market Strategist, Huawei Technologies Co. Ltd | |  Lucia drives Huawei’s Consumers Applications and Services market strategy working closely with operators to understand their needs, align products and services roadmaps and bring innovative solutions to the market. She has been an SDP market analyst, consultant for telecom software vendors and held technical and management positions in IT and Network Services. | |
| | Intensive 1: Digital Service Innovation Thursday November 11, 2010 9:00 am - 10:15 am | |
| The New Era of Service Provider InnovationWe‘re used to seeing digital services innovation from the likes of Apple but should (and could) service providers play a part too? This interactive Intensive session will discuss practical approaches and real-life examples (both successful and otherwise) enabling service providers to capture a role in this rapidly-emerging domain. Attendees will be encouraged to debate what we can learn from these moving forward, and work together to come up with new ideas and solutions. | Speakers: | | Tal Givoly, Chief Scientist, Amdocs Management Limited | |  Tal Givoly has more than 20 years’ experience in telecommunications technologies and software development, including management positions at Amdocs and XACCT, and leads all Amdocs’ innovation activities. Tal has produced numerous patents, is a frequent speaker, and is actively involved in industry consortiums, including serving on TMF's Board of Advisors | |
| | Intensive 2: Mobile AdvertisingThursday November 11, 2010 11:30 am - 12:45 pm | |
| Mobile Advertising: What Will Drive its Success The first wave of mobile advertising generated much hype around its success – but let’s face it, nothing lives up to hype. This guided group discussion will debate some of the key success factors that were not addressed in the first wave of mobile advertising and will explore the opportunities that are present in today’s mobile advertising ecosystem. The discussion will look at: How to encourage subscribers to opt in and create a virtuous cycle? What is the role of interactivity? What is the interaction between billing plans and advertising? What is the role of real-time context in creating effective ads? What is the current ecosystem and how must the telcos, brands and agencies collaborate in the future? And finally we’ll address other topics raised by the peer group. | Speakers: | | Grant Lenahan, Vice President & Service Delivery Strategist, Strategy Office, Telcordia, Telcordia Technologies | |  Mr. Lenahan leads the market direction and evolution of Telcordia’s service delivery suite, especially those related to charging, policy, content and personalization for SDP, IMS and converged network environments. His focus is on networks that enable a broad value chain to deliver a wide range of highly personalized, relevant multimedia services. Mr. Lenahan is a columnist and author of numerous papers in the areas of IMS, NGN, convergent services, and wireless services. | | | |