Sponsored By:

Telcos are entering a time of rapid change: The drivers are from multiple sources -- technology, the consumer and market forces such as de-regulation. Technologies have reached a critical point of enablement, the consumer is increasingly sophisticated with higher than ever expectations. At the same time, traditional markets are blurring across geographies, whilst convergence is happening across traditional industry sectors; for example Telco and media, banking and Telco. Further, the rate of convergence and cross-over between the telecom industry and media, web, entertainment, publishing and information players is intensifying.

To face this new world Telcos must recognise the need to look to new business models and operating procedures. Many are considering major changes in the way they run their businesses, how they interact and work with their partners and of course the underlying supporting enterprise applications and business processes.

As Telcos adapt, we increasingly see them offer converged services, e.g., prepaid & postpaid, voice, data & content, fixed & wireless, and next generation multimedia. In particular with the need to maintain and grow revenues, Telcos need to consider the entire Order-to-Cash process for such bundles and mixed offerings, and understand all the customer, OSS and BSS touch points.

With this evolution in mind, the Global Business Association (GBA) has been working on an expansion of the business process map for Revenue Management, and has been exploring the synergies and extensions to eTOM.

This webinar will provide essential business background to the market that is forcing these changes and will explore and explain the critical elements and rationale of the new GBA Map and how the revenue management KPIs are evolving.