Speakers: Marc Price,
CTO Americas and VP of Technology,Openet
Teresa Cottam,
Research and Publications Director, Telesperience
Personalization opens a window of opportunity. Today’s innovators are able to differentiate what they do and satisfy their customers. But many communications service providers (CSPs) are still not serious or aggressive enough about personalization so the faster, more nimble competitors are taking over.
Although many CSPs report being able to support personalization, they are often only offering “mass customization” which is not dynamic, agile, reliable, scalable or low-cost. This means they are only able to deliver niche marketing and are not harnessing the true commercial potential that personalization can enable.
Join Openet and Telesperience as they go over results from an exclusive survey of over 63 global CSPs to discover the status of personalization initiatives within the industry and the inhibiting factors. You will come away with a comprehensive view and understanding of :
- Goals mapped to personalization targets
- The differences between operational, commercial and customer goals
- Differences in view between product marketing, product management and IT departments
- Whether or not CSPs are able to deliver against the personalization strategies they have
- Differences between regions
Don’t miss this opportunity to hear effective solutions CSPs can apply to deliver personalized services and learn how personalization can help deliver against core commercial and customer goals. Register now.
Thursday June 23, 2011
New York 10:00-11:00am
London 3:00-4:00pm