The forthcoming edition of Perspectives 2010: the official TM Forum yearbook, to be published in March 2010, takes a clear-eyed look at the issues and challenges facing communication and media companies – and offers possible solutions and approaches.
The communications industry weathered the financial storm well, but thriving is about more than just surviving and it is far from clear where growth will come from: very few operators have developed new revenue streams (they’ve generally got better at marketing the same old products) while income from traditional services is flat.
Even in markets such as India and China, which are adding millions of mobile subscribers per month, margins are under terrific pressure. Yet there is a worrying lack of innovation and urgency, and continuing resistance to calculated risks.
In the forthcoming edition of Perspectives 2010 topics will range from customer experience management and revenue assurance to managing product life cycles, the importance of over-the-top and two-sided business models, as well as why cloud computing is creating a storm in communications and much, much more.
You can pre-order a digital or paper copy of Perspectives 2010 at no cost, click here to sign up now.
Why not take a look at a exclusive preview articles from Perspectives 2010 on Customer Experience Management, Cable and Data Migration?
If you’d like to find out more about sponsorship and advertising opportunities in Perspectives you can contact Mark.Bradbury by emailing mbradbury@tmforum.org
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