Quick Insights
Current, concise and essential research reports

Stay ahead of the game by tapping into the thoughts and opinions of some of the industry’s leading lights.

Inspired by the executive round table discussions at Management World Americas, December 2009, TM Forum has published a series of Quick Insights Research Reports that delve deeper into the communication and media industries’ hottest topics and reach valuable conclusions.

Available exclusively to TM Forum members these digital reports, written by renowned industry journalist Annie Turner and TM Forum Insights Managing Director Rob Rich, ask the questions we all want to know of opinion-leading senior executives.

Now Available
 
Quick Insights Report #5
Monetizing New Business
  The communications industry has to transform but the risks involved in doing so can seem insurmountable. So just how do you monetize the new two-sided business models? Which models are best suited to making money from ‘over-the-top’ services?

Join us in taking a clear-eyed view at the practical issues underlying implementation and how to effectively choose alliances and partnerships.

   
Sponsored by



Quick Insights Report #4
Successful Business and Cultural Transformation
Successful Business and Cultural Transformation  Strong and visionary leadership is a critical factor in successful business and cultural transformation. But in this respect how does the communications industry compare with other sectors that adjoin it, such as companies based on the over-the-top model, certain handset makers and other so-called lovemarks (as opposed to brands)?

This report examines the issues impeding communications service providers: how and where can CSPs find this visionary quality and exploit it?

Now Available to TM Forum Members
   
Sponsored by

 
   
Quick Insights Report #3
Monetizing Mobile: When Ads Are Apps

In the months since TM Forum’s first Quick Insights report on mobile advertising, there have been some subtle but profound changes in the way the industries involved are talking about it.

The most telling is that it is not so much being seen as a stand-alone segment, but rather as something that could and should be, and in some cases is already, integral to many things. No longer viewed necessarily as an alternative revenue stream for network operators, but to encourage loyalty by offering services people really want. This report takes a look at the emergence of a real, two-way business model.

Now Available to TM Forum Members
   

Quick Insights Report #2
Seeing Through The Clouds
Cloud services offer powerful potential benefits for businesses and consumers alike, but lack of clear definitions, a dearth of standards, and skepticism has created significant adoption barriers. This widely anticipated report addresses these issues, as well as approaches to deployment of cloud services, based on a roundtable discussion by senior executives from enterprises, service providers, and technology vendors.

Now Available to TM Forum Members
   
Sponsored by


 
Quick Insights Report #1
Mobile Advertising: When Telecom Met Advertising
Mobile Advertising
In this report, sponsored by Telcordia, we will examine the key for both the advertising and communications industries is what to do about removing these barriers and unlocking new revenue for all parties. Read more

Now Available to TM Forum Members
   
Sponsored by


  
Coming Soon
     
Quick Insights Report #6
Future Shock
When planet Telco has a head-on collision with the entertainment world and online stars, which will win? What will the new constellation look like? Which business models will triumph and who will pay which companies for what?

This final Quick Insights report paints a vision of the future but is it what you were expecting? You can’t afford to miss the last in our series!

Available to download March 2010
 
For further information about our Quick Insights research reports you can contact Head of Publications and Research, Rebecca Henderson.


If you would like to know more about how your organization can sponsor a Quick Insights report then contact Mark Bradbury.