• Steve Hateley, Director of Product Marketing, InfoVista 
• Shira Levine, Directing Analyst, Next Gen OSS and Policy, Infonetics

Mobile data-related usage has recently experienced unprecedented growth that is likely to continue. Simultaneously, customer quality expectations are increasing as new smart phones and data services are introduced to the market. How can mobile service providers be sure they will financially capitalize on the expected growth?

In this session, we will answer this question and discuss the critical role that subscriber experience management has to play in the virtuous cycle of new service and new technology rollouts.

Infonetics analyst Shira Levine will discuss the dynamics of the wireless market and the challenges mobile operators face such as ensuring mobile service quality across a complex delivery environment with multiple non-integrated OSS tools, Then, InfoVista’s Steve Hateley will address the benefits of a consolidated approach to assuring customer experience, incorporating capacity monitoring plus application and network performance management that crosses the many touch-points and domains transitioned by a subscriber’s mobile service.

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